4 Email Marketing Strategies To Explode Your Client Base
ByEmail Marketing Strategies
The success of your online business is highly dependent upon your email marketing strategies. It is important to recognize that in order to build your business, you must build your client base and create unique marketing campaigns, and in order to build a client base, you must develop and build meaningful relationships through loyalty, commitment, and consistent interaction.
1. Creating Your Database: In your efforts to implement best practices and create and develop a good email database, you must put a great deal of focus on compiling pertinent information on your potential customers. It is especially useful to create and deliver successful email campaigns to customers, if, in fact, you have a database of regular customers to share with, and a familiarity with your customers’ likes, preferences, desires, and interests. For this very reason, it is critically important to log and keep track of all your customers’ personal information, including their contact information, and all their past purchasing history with your company. In this way, you are able to generate email campaigns to particular customers who have an interest in a specific product or service campaign based upon their own personal preferences, and their purchasing history.
2. Segment and Personalize: It is especially helpful and important to segment your emails allowing for the distribution of more targeted and personally tailored email messages. Let’s be practical. If you are sending out tailored messages to customers who have a specific interest in the product or service targeted in your email campaign, the odds are greater they will open it. Once open they will actually read it and be responsive as well. Utilizing this simple technique affords you the luxury of creating, maintaining, and enhancing special bonds and connections with all your customers.
In addition, personalizing your emails comes in at the top of the importance list for marketing strategies. How true it is today that emails that are distributed to mass recipients without any personalization are 9 out of 10 times simply deleted without ever affording them any attention. By personalizing your emails with a customer’s name, you create not only a special bond but interest and intrigue on the part of the recipient who then feels compelled to open the “personal emails.” Sending along personal emails addressing customers by their name, referring to their personal past purchases, and communicating with a friendly tone about current campaigns and product services, will prove to be more beneficial to your campaign and entice more consistent sales.
3. Engaging and Relevant Content: Engaging the attention of your customers by way of informative content that relates directly to the individual on a personal level, is a sure-fire way of capturing their interest and getting them to actually respond to your call to action within the email. It is helpful to include such marketing gimmicks as coupons, or cash vouchers from time to time that provides the customers with an incentive to want to purchase. Be certain in your communications to not only point out the value of your product or service, and the customers’ benefits but also to present this very information in a compelling style to capture the attention of your audience through this personalized approach.
4. Staying in Touch With Customers: Now that you have created your customer database, have personalized and segmented it, and delivered compelling and interesting content to provoke customers to engage in your call to action, then it only makes sense that you would want to be able to accomplish it over and over again. The best way of increasing your sales and customer commitment is through regular communications. The way to do this is through regular email distribution of newsletters that perhaps contain simple interactive surveys of interest to your customers, or simple updates that introduce new products or re-acquaint customers with already existing products. Keeping in touch with your customers through regular, simplistic email messages will undoubtedly assist in keeping your brand front and center at all times.
I have discovered a tool that can provide you with an unfair advantage. It helps you build your list through Facebook.
INBOXR allows you to grab each user’s Facebook email without the user even having to type it – simply have Inboxr ask to send the fan a coupon, a discount, related information, and when the user responds ‘yes’, INBOXR grabs the users email, adds it to your autoresponder and starts the follow-up process.
