Baby Boomer Business – Can Twitter Search Target Your Social Media Marketing?
By Carla McNeilMany people who use Twitter do not understand the power of the “Search”. It is one of the most under utilized functions of Twitter. Did you know that you can gain knowledge about your target market for free by knowing how to find the right information from Twitter?
- The great feature of Twitter is that the results are in real time. It is one of the most fluid platforms out there. Many broadcast companies today check Twitter for the most up to date information.
- Start using hashtags (#) before the keywords in your posts. This will make it easier for other people to find you as well. It is a very good habit to create, but do not use so many that your Tweets are just a string of hashtags. Here is an example I found that is challenging to read because there are so many hashtags. “#Social #Media #Strategy: Are You #Marketing or #Communicating?”
- Tapping into Twitter’s market analysis potential is one of the keys to your success. It is how you will be able to find people who are looking for your product or service.
- Once you have completed a search read through the targeted tweets you’ve uncovered and locate potential partners or customers. Keep these people on a list so that you can watch and RT their tweets.
- Once you have their attention you can reply to their posts that first attracted your attention, or you can send them a short direct message. The direct message is less invasive since the results don’t get posted on their profile. However because of so many spam direct messages a lot of people do not read them. You decide which method you prefer. Keep your greeting friendly and always leave enough room to include a link to your website or blog.
You want to be sure to incorporate these 3 traits in as many of your tweets as possible…
1. Connect Emotionally
2. Be Creative
3. Make Every Character Count
Is all of this too much to incorportate into your already busy day? Thinkin’ if yet “another thing” gets added to your plate you are going to scream? Let us take the pressure off…
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thanks for finally explaining what the # was all about… i’m e-tarded, so i appreciate you dumbing it down for me
and the search tool is brilliant. it’s what helped me find targeted followers as opposed to blinding following peeps.
thanks carla!
My Pleasure Melissa, there are more articles where that came from over on http://ArticlesByCarla.com Please feel free to share the information with your friends and team!
Hi Carla,
I’m really just getting to grips with Twitter and this is a function I overlook again and again. Thank you very much indeed for the reminder. In fact I’m going to print your page right now and have it near my screen for a while until the message sinks in. Which frankly, could be a while!
Thanks again,
Andrew
Thank you for sharing Carla. There are so many great tools out there coming up all the time. It’s a lot of fun learning them all and sharing with each other what we find. Thank you so much. I am still getting used to twitter and following along with at well as with facebook.
Hey Andrew, so did I in the beginning. It took me a few months to really understand the power of Twitter. Glad the article helps – that’s my goal. To make it just a little easier for someone else than it was for me.
Glad to hear that Julie Ann, all the social media sites can be a bit overwhelming. Remember one day at a time and if you need help we are here to assist!
Hey Carla,
Thanks for the hashmark tip. I don’t currently do that but will satrt after reading this.
Another great resource for utilizing the Twitter search is a tool called TwitHawk. It allows you to target search terms and create automatic replies.
In Success,
Howie Perks
Hi Carla, Twitter is the one Social Media I just have not really gotten around to understanding. I will put some time in now after reading your post. It’s taken awhile for me to understand exactly how to use it. Thank you for talking about Twitter. And the hashmarks.
Carolyn from TSA