Facebook will allow you to join 6000 groups.  However, if you want to use Facebook groups to generate web traffic you will need to limit it to the number you can manage.  You will need to be active in the groups, make useful comments and not fade into the background.

Here are 4 strategies you can use to use Facebook Groups to generate web traffic;

Use large, eye-catching graphics

One of the most difficult things about Facebook is to actually catch someone’s attention long enough for them to stop and click on your graphic/post.  Your graphics need to stand out from the crowd;

1. Facebook has 3 sizes and these will depend on your original;
   1. square 400 px X 400 px
   2. horizontal 476 px X 238 px
   3. vertical 476 px X 714 px
2. Use colors in your graphics that are NOT going to blend in with the background.  Never use the Facebook blue, other blues in different hues may work but your goal is to “pop” when some is scrolling through their newsfeed.
3. Where ever possible use/create a graphic that has something that’s just a little off. This will make people stop and look at it and attempt to figure out “what’s wrong”.  Hopefully they will even click to take a closer look.

Keep the wording short for Facebook Groups generate web traffic

The whole idea behind the large eye-catching graphics is to get someone to click when you give them too many words to read they can get distracted and simply move on.  Short and sweet is best.  I love this one from Whole Foods, it caught my eye when I was searching for a graphic to use here. Not only is it eye-catching, but take a look at that wording “Get the scoop.”  Short and sweet!  Research done over on Kivi’s Non-Profit Communication Blog indicates that short posts definitely do perform better, however, I love the fact that she dug a little deeper and discovered that long posts when compelling work well too.  Her advice, which I am in total agreement with is…

“Write more short posts (40-80 characters), but don’t make EVERY post short”

Variety, both long and short posts will definitely assist in keeping members of your Facebook Group engaged.

Delete the link, keep the post clean

Did you know that Facebook will automatically populate your post once you insert your link into the box?  Once the information shows up you can highlight the link and delete it.  Now when people click on the photo it will automatically take them out to your link. (hopefully your website)  You will notice the graphic on the right has no visible link.  However, if you were to click on the link right there on Facebook it would take you out to Instagram. The way you can tell is the text below the graphic.  Once you click and head over to Instagram you will recognize the text from the post.

One of the reasons you might want to do this is because some of the links out to blog posts or other sites may be horrifically long.  You also might want to use a tracking link (they are usually ugly), people can sometimes be quite suspicious of that type of link.  By removing the link after it has populated in the post you potentially increase your click through rate!  AND that’s a good thing.

Here is a sample of a long ugly link. ==>https://docs.google.com/document/d/1h4z9w1oqdApDdB80U3jOpeBjahH0P-Qr0MQKSfoCDFjjWQ0/edit  Try remembering that one! 🙂

Share the content from other blogs

This can seem counterintuitive, you might ask yourself “why would I send people away from my content?” Here are two good reasons:

When you share content that you find valuable you are providing value to your readers.  Think about how much time and effort you go through to find answers to your own questions.  It’s a lot, isn’t it!  By sharing other great posts and articles you are not only providing valuable information but you’re also making it much easier for your readers.

1. I do a weekly post on Butterfly Networking of content that we curate.  We use articles I believe will be helpful to my readers. Often they answer a question that I have received from someone or that I myself have been looking for.  On a regular basis, I bookmark posts because I know I want to go back to it or perhaps even write a blog post on a similar topic.

2.  The second reason is to get the attention of an expert in your field.  You must do this from the perspective of sharing and not what they just might give back to you.  Anything else is usually obvious and will not reflect well on you. You can’t be an expert at everything and sharing others content is a great way give to your community, your niche and the other experts.

These strategies will also work well on your Facebook page!

Need help getting that Facebook Page set up to be rocking and rolling for your business?

Check out my best selling product Facebook Set Up Like a Pro ==> http://clickherenow.co/FacebookPage

For those business owners who opt to use Facebook Groups for businesses the advantages and benefits are many, I am going to list a few for you here.   Facebook Groups help you to promote your products and services, support customers and so much more.  Using this truly innovative business strategy tool many business owners are able to get their brand image out there to much wider audiences. Plus greater overall results.

How big of a Facebook group would you like to build?

The Benefits of Facebook Groups for Business

Enhance Your Visibility

All businesses have products and/or services they need to sell in order to enhance the visibility of their company as well as increase their overall profits. With Facebook, you are now able to sell your goods in Facebook Groups as well as sell from your Facebook Business Page.  When electing to incorporate this option into your business plan, you are able to create a ‘for sale group”.  This means you will be able to effectively to sell your goods and increase your profits. Do you make it easy for people to see you?  How would you like to stand out as much as this sailor does?

Communicate One to Many

With Facebook Groups you are able to promote up and coming chats or communications with your guests and members. Maybe even take advantage of the power of Facebook Live.  Participating in conversations with your Facebook Groups allows you to keep conversations more focused on the business topic at hand.  In addition, you are able to keep all your business conversations separate from personal online Facebook chats.

You Are the Expert

Yet another advantage of Facebook Groups is the simple fact that you can become a resource or be recognized as an expert in your field. By creating a group or contributing your knowledge and expertise to a group that already exists, you are able to make your presence and insight known. Members of your Group will be able to ask questions, get recommendations, and learn more about your company and your field.

Test New Ideas

If you are wanting to test out any new ideas you may have with your existing customers, then Facebook Groups for business is a perfect fit for you. By creating a Facebook Group dedicated to opinions and feedback, you are able to share your ideas and receive informative comments from your customers. Asking your audience for their opinions is a wonder way to engage them.  For those who respond, they now have a vested interest in what you are testing.  If it is a product or service they are more likely to purchase than someone who has not commented.

Simply create a Facebook Group, send out invites, open discussions about your new products or ideas, and let the discussions begin.  You will certainly be able to gather a great deal of feedback and insight from your customers with this remarkable Facebook tool.

Deliver a Product

You can also use a Facebook Group to deliver a digital product.  In a Facebook Group you can add documents for all of your members.  If your group is closed or secret you can control who has access. This way you can actually deliver your product using a tool that many of your members are already accessing daily!  Insert documents and videos to your group, follow the arrows on the graphic below.

These are just a few of the benefits and advantages of a Facebook Group.  There are a number of ways to use Facebook Groups for business that will strengthen your connections and communications.  In addition, you can enhance your company visibility and grow your business through the use of this very effective Facebook tool.  Your Facebook Groups will surely assist with the development and the sharing of your new ideas and products.  In addition, it will contribute greatly to the improvement of your existing relationships you already have with your online community.

Whether you start your own Facebook Group or choose to become an active participant in another Group, it’s important you  understand how your Facebook Group can help your business grow.  With this understanding and with a commitment to growing your business, you will be able to utilize them to their full potential.  Get started today and watch your audience, your company, and your overall sales and profits grow.

Need help getting that Facebook Page set up to be rocking and rolling for your business?

Check out my best selling product Facebook Set Up Like a Pro ==> http://clickherenow.co/FacebookPage

So you want to discover exactly where on Facebook your potential market is hanging out, you want to discover YOUR best Facebook Groups!  They can be a gold mine when you invest the time and effort to uncover what is right for your business.

Within Facebook groups you will normally find people who are more committed to the topic.  We all like lots of pages and for lots of different reasons.  However with Facebook groups we tend to focus our interest.  This often means the people in the group are more committed to the topic.

Example: You may like a Facebook page because of a product they sell that you purchase for family and friends.  You may or may not use the product yourself, however if you do like the product yourself you also may join.  When you join for the first reason you only go to the group when you need something, the second reason gets many more visits because we have a personal interest.

I love to read, I like the Diane Gabaldon Outlander series, yes I have liked her page AND I have also joined a group or two where other readers hang out.  It’s fun to get everyone else’s reasons and perspectives on the series and of course to get the sneak peeks at what’s coming. Plus I do purchase products!

1)      Use Facebook Search,

Smart Facebook group owners know the use of KW’s is just as important with Facebook as it is on your website or blog.  You definitely want to look at the groups that are managed by smart administrators and/or owners because it demonstrates a page of quality rather than quantity.

2)      Take a look at the pages and groups Facebook is recommending for you.

There are many factors that go into the Facebook recommendations that even Facebook has a difficult time explaining it.  Sometimes it’s super easy to understand why something has been recommended and other not at all.  When the weird ones show up it may be because of;

• Friends who are interested in the topic
• Friends of friends
• Shared interests with people
• Geographic location

The results will be different for each and every one of us because of all the factors listed and many more which make up the Facebook algorithm. Here’s what Facebook tells us

3)      Use graph search and find friends with similar interests

Graph search allows you to get very granular in your searches.  In keeping with my Diane Gabaldon example I can search for “Diane Gabaldon Groups” or “Outlander Books Groups”.  I did find results in both searches however the Outlander keyword gave me more results. As you can see from the graphic on the left there are a few groups for my topic.  It’s also super easy to tell which group would be the most beneficial for you to join.

This search can be taken even further and I can search for friends who like Diane Gabaldon AND social media marketing.

Facebook allows us to search for combinations “my friends who like Mari Smith”.  When you go to a group you are a member of Facebook will automatically show you if you have “friends” already in the group.  I love it when I branch out to a group on a different topic and see people I already know in the group.

4)      Recommend great groups you have found

Social media platforms all want us to share information found within each platform.  It plays into their algorithm, content that is shared is considered to be good, quality content.  We don’t share junk! Right?  When you recommend groups you assist others in find the content they want. You demonstrate your own search skills and can easily become the “go to” group because not only do you create good content but you provide great information from others too.

Need help getting that Facebook Page set up to be rocking and rolling for your business?

Check out my best selling product Facebook Set Up Like a Pro ==> http://clickherenow.co/FacebookPage