Are you looking for the perfect social media strategy for your business?

With social media, there are many, many ways that you can get started. There are tons of programs and platforms on which you can develop your online presence. What I have found is that most people are looking for that one single right answer. That single perfect answer for them. Guess what? There is no single right answer.

This really hit home for me at the off-leash park. I had my dogs at the off-leash park, the big one, the size of 2 football fields. It was POURING rain and the park had some large VERY muddy spots. As I was watching the dog interact with each other I noticed how each one of them approached playing so very differently. Some dogs avoided the mud totally and others were in there rolling around with gleeful abandon! (Tyra our Gordon Setter was one of those!)

It was wonderful to watch how each of the dogs behaved so differently and yet still had a good time playing with the other dogs who had similar behavior. The approach they chose was perfect for them. As I was watching them I realized that people need to adopt their approach when it comes to social media. There is no perfect approach, no one size fits all. Everyone, just like the dogs, has a different approach. Go with it!

What you choose to do right now is perfect for you. Whether you choose to start with Facebook or Twitter or LinkedIn or one of the other social media platforms, that is the perfect choice for you right now. That does not mean that you have to give up using any of the other ones. What happens is that you’re going to learn how to use one platform well. Maybe you’re going to start off with two. You’re going to learn them well. And then as you build on that experience, you’re going to bring the other ones in.
You start out with Twitter, because it works at the speed of light and you want to see quick results. You learn how to use Twitter, you get it going, you understand what you’re doing, and then you move on to Facebook. Or you can do it the other way around. Either one works. Facebook is more relationship oriented and it can take longer to build the relationships. The way around that is to buy Facebook Ads, it helps people find you faster.

Your strategy needs to work with your personality, what you are comfortable with. You pick the one that works best in your business model. If your product or service is business to business then LinkedIn would be the better choice as that is what the platform is built upon.

Whatever you decide to do is perfect for you at the time. There is no one single perfect answer.

To help you decide which social media platform you like the best or believe would be the most fun for you, check out the forums in your niche, what are others saying is the most effective? Find a blog that is considered to be the best source of information for your niche, Google can help with this. Study how they are using social media and adapt it to your business.

Most people, simply make it up as they go along. This is a good thing! You’ll find that one thing will work well for you, so you’ll keep doing it. You’ll test out something else and it won’t work quite as well. You’ll move on to creating YouTube videos, and oh my gosh, they’ll take off like a house of fire, and you’ll wonder why you never did that before.

With social media, it’s building relationships. It’s connecting with people who are interested in your product or service. Whatever you choose to do is right for you. Which one do you like? Which one do you think is going to be the most fun? Which one do you think is going to be the most profitable for you right now? There really is no perfect solution.

Everybody’s business is different, everybody’s personality is different, and everybody’s learning experience is different. There is a single perfect answer for you and that is whatever you choose to do right now.

Start using social media.

Pick one.

That doesn’t mean you aren’t going to get to do the rest.

You’re just going to do them later.

Remember social media isn’t something that is going to happen overnight. You’ll be required to build up your presence, show consistency and reliability; always be providing value.

 

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Would love to hear your comments and ideas right here on the blog.  You are my inspiration!