Archive for Articles

Finding the social strategy that works best for your business can be a tedious and expensive task.  There are hundreds of strategies you can discover here online for free, but deciding which one is for you can be overwhelming.  Here are two that I personally find effective.  Read the full blog posts and decide if they are right for you.

 

You think you’re convinced about content marketing.

You think…sort of…not entirely sure.

But you’re ready to put in the effort.

You see other people getting amazing results.

You may even be getting good results already.

BUT….you want BETTER results in 2018.

So now’s the perfect time to hit the PAUSE button and make changes to your content strategy.

The goal of this article is to help you pause and reconsider your strategy.

You may even hit the RESET button, but either way you’ll make some improvements.

Read more: The ELEVATE Framework for Building your Content Marketing Plan via Razor Social

Getting comfortable on camera is easier than you think.

Wondering how video can support your sales process?

Looking for tips on how to use video in your marketing funnel?

To explore how video can turn leads into customers, I interview Marcus Sheridan.

Read more: How to Use Video Content to Sell via Social Media Examiner

9 Ways to Use Social Media to Promote Your Online Course

Ever wonder why one online course succeeds while another fails?

Or how certain training courses amass a huge amount of sales in a short amount of time while the next falls flat?

The difference is in the promotion!

If you’ve wondered how to market your online course, I’m here to show you how easy it can be.

Below are 9 ways you can use social media to promote your online course and wow your audience.

Read more: 9 Ways to Use Social Media to Promote Your Online Course via Post Planner

 

 

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How to Find Out Who's Your Social Media Audience on All Major Social Networks

We often recommend crafting your social media posts according to your audience.

But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Read more: 10 Free Tools to Help You Understand Your Social Media Audience via Buffer Social

Is Content Marketing still worth the investment?

Creating valuable content that your target audience is searching for every day continues to be a highly effective way of building an audience.

This shows mentions of ‘Content Marketing’ over the space of a couple of weeks using Brand24. A lot of people are still taking about content marketing!

But…

With the exception of the lucky few, no one can really sit back and just wait for the inbound traffic to come.

Read more: The ELEVATE Framework for Building your Content Marketing Plan via Razor Social

Upselling and cross-selling have obvious benefits for any company, no matter what the industry: more revenue.

The problem is, savvy customers can see right through the “You may also like … ” line, and often stick with the original purchase. And this can feel even tougher if you work in customer success — where your job isn’t technically sales, but you might find opportunities to make sales in your calls or emails with customers. For example, if your customer has successfully enjoyed using your product for a few months, you will be the best person to mention another product they can use with it — or alongside it — to get better results.

Read more: 4 Tips to Learn How to Upsell and Cross-Sell via Hubspot

 

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Jan
31

2 in 1 – Be Found and Connect

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In all of the noise happening on the web will your website or social media profiles be found?

Here’s a great blog post for you, explains how search works and what you can do to make sure your business will be found in all that noise.  SEO is definitely an investment and is every changing.

Google's How Search Works Page in November 2013. Small Business SEO: Do These 5 Things To Get Ahead in 2018.

The web is growing

When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”. That was in 2013.

Here’s how it looked in November 2017 when Google’s Gary Illes said that they were aware of roughly 130 trillion pages. That’s over 300 percent growth in just 4 years.

Read more: 6 SEO Tips to Help Small Businesses Get Ahead In 2018 via Social Media Today

Facebook Live example

Wondering how live video can help you make money?

Looking for ways to increase the return on your investment in live video?

In this article, you’ll discover six ways to develop leads and boost sales using live video.

Read more: How to Use Live Video to Generate Leads and Sell via Social Media Examiner

How to Use Social Networking to Grow Your Business

If you’re an entrepreneur or small business owner, networking is a crucial part of your day.

Especially since the days of making connections solely through conferences and other live events are long gone.

Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients.

But, it all still takes time. If you want to succeed at using social networking to grow your business, you need to be intentional in your outreach.

Read more: How to Use Social Networking to Grow Your Business via Rebekah Radice

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One of the really tough tasks for an online business, large or small, is figuring out where the potential customers are “hanging out”.  Facebook can do an awesome job at assisting you to find the pockets of your new clients and customers. Check out the 7 tips for running Facebook ads.  They really are pretty simple, however you may have to spend some time and money before you really get your audience dialed in.

Then once you have them it’s a big job to keep them engaged, two posts for you on content.  Something very near and dear to my heart!  Content does not have to be as hard as many people make it out to be.  Check out the two articles and remember, write it once – syndicate forever!

Facebook custom audience based on video views

Want to increase the effectiveness of your Facebook ads?

Looking for ways to get more out of your ad budget?

In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level.

Read more: 7 Tips to Optimize Your Facebook Ad Campaigns via Social Media Examiner

How to know if Your Content Marketing is Ineffective

Your content marketing takes too much time…

It’s not producing the results you want…

Is it time to give up?

As someone who relies on content marketing for our business I know from experience how powerful it can be.

But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Read more: How to know if Your Content Marketing is Ineffective via Razor Social

9 Social Media Best Practices to Help You Write Better Content

The most effective social media content isn’t hastily written and posted.

Great social content takes time and effort to craft, just like any other piece of writing.

But I get it. You’re not a master copywriter.

That’s ok!

If you know your content needs editing, but you’re not sure how to proofread… here’s your answer.

9 social media best practices that will help you write better content in no time.

Read more: 9 Social Media Best Practices to Help You Write Better Content via Post Planner

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how to get leads from Linkedin

Did you know that there are 106 million active Linkedin users monthly?

What’s even more impressive is the fact that 40% of users use Linkedin daily.

Now, I can hear the question sounding off in your head: “Yes, but Jonathan isn’t Linkedin only useful for B2B (Business-to-Business)?

I use to think the same thing, but…boy was I wrong!

Read more: How to Get Traffic, Leads and Sales from Linkedin via Blogging Your Passion

7 Simple Edits That Make Your Writing 100% More Powerful

There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers.

They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose.

Not only is there a lot of respect for what they have to say, but also the way that they say it. People respect what they say – and love how they say it.

Whenever they publish a new post on their blog, it always gets dozens of comments and hundreds of shares. Every new blog post attracts dozens of comments and hundreds of shares.

It would be great to be as successful as they are, but you don’t know what you need to do to make your writing better. You’d love to emulate their success, but you don’t know how.

The good news is that there’s a secret you can easily learn which will improve everything you write from now on. Fortunately for you, a simple secret can transform your writing forever.

Read more: 7 Simple Edits That Make Your Writing 100% More Powerful via Smart Blogger

10 Quick and Easy Ways to Get More People In Your Facebook Group

Do you have a Facebook group for your business?

I’m not talking about your Facebook PAGE, although that’s super important too!

I’m talking about Facebook groups, which are now being used by 1 BILLION people each month.

Facebook groups are a fantastic way to provide value to your audience, while growing your traffic, email list and sales.

Read more: 10 Quick and Easy Ways to Get More People In Your Facebook Group via Kim Garst

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