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3 Quick Tips To Increase Inbound Traffic To Your Website

Website traffic plays a major role in your company’s success.

Naturally, more visitors means more conversions, regardless of your current conversion rate.

If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.

What you need is to divert at least a chunk of your attention towards inbound marketing.

Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.

If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong.

Read more: 3 Quick Tips To Increase Inbound Traffic To Your Website via Jeff Bullas

Link Retargeting from RetargetLinks

Have you ever noticed Amazon ads following you when you left a full cart at checkout without paying?

These are ads are incredibly accurate as they show you the exact product you have in the cart or have visited.

They are also effective, it keeps the Amazon cart top of mind as you compare options or think about it.

This is called retargeting and it is because Amazon “cookied” you when you visited their pages. The Amazon cookie is recognized by the publishers and they then show the appropriate ad.

In fact, according to MarketingLand, “it’s not uncommon to see amazing CTRs [click through rates] with retargeting, anywhere from 0.30-0.95% – which is 3-10x higher than the industry average.”

This is because major providers like Google have “Ad Networks” which consist of publishers (large, like Fortune, Forbes, Wall Street Journal, Wired etc. or small like bloggers) who have agreed to place banner ads in specific locations.

The site owners earn a percentage which often comes from bidding process between the advertisers that have cookied a given person (browsers often carry dozens of advertising cookies).

The trick, though, is that retargeting only works on people who have been to your website.

Or does it?

I’m going to introduce you to a new tool that works even if people haven’t been to your site. I’ll explain what Link Retargeting is and how it works, and then provide three specific ways to use it to grow your business.

Read more: How To Use Powerful Link Retargeting To Grow Your Business via The Social Media Hat

How to Optimize Tweets for More Blog Traffic

If you use Twitter in your marketing strategy, you undoubtedly spend hours carefully crafting generous numbers of tweets for your brand. Twitter, being the fastest-paced social network, requires us to engage with our audience often throughout the entire day.

Why?

In the past second, 7,803 tweets were sent.

Tweet Counter
Your branded tweet, while the most perfectly concise and engaging tweet ever, is now competing against nearly 8,000 other tweets as soon as it is sent. Unlike other networks, where we can still achieve success with 1-2 posts each day, our Twitter strategies need to be stock-piled with engaging content if we are to keep up with the pace at which our audience consumes information on Twitter.

Once your tweets hit the feed, how do you measure the performance of posts specifically designed to drive users to your website?

Linking Twitter to our website provides valuable cross-channel engagement, drives campaign objectives, and gets users to the point of purchase (or a landing page where we can then provide more information). Despite this, it’s not always easy or obvious how to optimize our tweets to increase website traffic.

Let’s fix that. In this post, we’ll show you how to use Twitter to drive web traffic.

Read more: How to Transform Your Content Marketing Strategy in 30 Days via Simply Measured

 

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Leads from Facebook – Not!  This is something I hear again and again, people saying it just doesn’t work.  Check out today’s stories and maybe you’ll find the way that works best for you.  Personally I like #4.  Let me know which one you like the best too.

4 Ways to Generate Leads from Facebook (Which Most Business Aren't Using) | Social Media Today

 

Facebook has more than 1.3 billion daily active users, with each one of them spending an average of 50 minutes within their apps. Given the sheer presence and popularity of The Social Network, it’s a platform that marketers simply cannot ignore – however, research has revealed that only around 45% of marketers think that Facebook marketing is effective.

This implies that most marketers are still finding it difficult to generate leads for their businesses. According to the State of Inbound 2017 report, 63% of marketers say their top challenge is generating traffic and leads.

However, generating leads from Facebook may be easier than you think. In this post, we’ll look at how marketers can generate targeted leads from Facebook.

Here are four options to consider.

Read more: 4 Ways to Generate Leads from Facebook (Which Most Businesses Aren’t Using) via Social Media Today

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Are you marketing a local business on Facebook?

Wondering how to drive leads and customers to your storefront?

In this article, you’ll discover three ways to promote your local business on Facebook.

Read more: 3 Ways to Promote a Local Business on Facebook via Social Media Examiner

YouTube Optimization: How to Score More Views & Subscribers

“Oh man, did you see that video? Let me pull it up for you.”

It only takes a few seconds of being online before you’re face-to-face with video content from YouTube. This rings true whether you’re scrolling through your Facebook feed or you’ve been sucked into a loop of trending viral videos.

Don’t let the cat videos and flavor-of-the-week challenge compilations fool you, though. YouTube’s reach of over one billion active users is nothing to scoff at from a marketing perspective. With video content poised to take over most of the Internet itself, more and more marketers continue to hop on the ever-growing video bandwagon.

Despite this boom in video content, many marketers overlook the fine details of YouTube optimization. Just as you’d optimize your social media posts or blog content, videos require the same attention to detail when it comes to ranking in YouTube, growing your subscriber count and scoring precious views.

Read more: YouTube Optimization: How to Score More Views & Subscribers via Sprout Social

 

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I am thrilled if I learn one little trick or tip from a blog post.  There are so many different ways of doing things these days and so many great people writing about them, you are always going to find something useful.  Like many households/businesses the term “Google It” is a common phrase among many different generations.

I recently spent an afternoon with my 80+ parents and in a conversation with my mother she laughed and said “why don’t you Google it?”.  Something I have suggested she do on more than one occasion, it was great to have the shoe on the other foot.

I would love to hear what tip/trick/advice you pick up from either of these blog posts I am sharing.  I know I certainly enjoyed them!Here's How to Fix Your Facebook Ads When They're Not Working

With 2 billion worldwide users, and a robust advertising platform, Facebook presents a huge opportunity for marketers to reach a large audience in a targeted manner.

But, for those new to the platform, or who don’t have the knowledge to navigate the complicated system, advertising on Facebook can be a frustrating experience.

If your Facebook ads aren’t working, don’t sulk. There is a way to fix your ads and increase the click-through rate (CTR), engagement, and conversions.

Before you throw good money after bad, take a moment to troubleshoot your strategy, and ad content to make sure your ads start delivering.

Read more: Here’s How to Fix Your Facebook Ads When They’re Not Working via Post Planner

5 Ways to Build Influence on Social Media

Have you ever wondered how to gain attention on social media and expand your brand?

Wish you could make powerful connections, create differentiation, and establish credibility?

You can! But it will take some work, flexibility, and a commitment to consistency.

Ready to make it happen?

Read more: 5 Ways to Use Social Media to Build Influence via Rebekah Radice

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate.

I switched to dashboards and tools, and my productivity has soared.

Read more: How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies written by Kevan Lee of Buffer Social

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May
17

Marketing Tools and Tips

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Do you advertise on Facebook?

Wondering why some of your Facebook ads aren’t working?

If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why.

In this article, you’ll discover 10 tips to troubleshoot your Facebook ads.

Read more: 10 Tips to Troubleshoot Your Facebook Ads via Social Media Examiner

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Twitter chattwitter chat tools is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag.

For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat. This particular conversation takes place every Sunday and each week a different blogging topic is discussed. It’s a great way for bloggers to learn how to improve their blogs or share their experience with their peers.

Even though this sounds quite simple, you may find it difficult to follow conversations through Twitter, whether you are using it on your computer or mobile phone. Chats can be very active, with a lot of people participating and a lot of new tweets coming in every moment, so there is a great chance you will miss something important and become frustrated after a while.

Luckily, there are tools you can use to make this process easier and much more enjoyable.

Read more: The 5 Best Tools for Twitter Chats via Razor Social

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As anyone who manages a Facebook Page would be aware, Facebook is always changing. The Social Network is constantly working to evolve in line with user behaviors in order to maximize attention and get you spending more time within the big blue labyrinth’s walls.

As such, there are always smaller tests and features being pushed out, minor updates that may not make big waves, or justify a full, dedicated blog post in themselves, but are still relevant and worth highlighting.

To help provide some additional context on these smaller tweaks and tests, we thought we’d try co-ordinating them into a weekly update to help keep you updated on what Facebook’s trying out, where they’re focused and what you should be watching for in future.

Here are four smaller tests or updates seen ‘in the wild’ this week.

Read more: 4 Facebook Updates and Tests Spotted This Week via Social Media Today

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6655Are you looking for a free webinar solution to communicate more easily with your clients and customers online? When starting out with your online business it is important to recognize the variety of marketing tools available today that will help to improve your business productivity and enhance your daily tasks. One of the many resourceful tools available today to aid small businesses with their start up is that of Google Hangouts.

Your Best Free Webinar Solution

Google Hangouts is a communications service that offers its users the capability to initiate and participate in text, voice and video chats, whether one on one with individual customers or with a group of customers at the same time. Built right into Google+ and Gmail and also available as a mobile app, Google Hangouts has earned its spot at the top of the list of useful and must have business tools and resources for all business owners.Google Hangouts - Your Free Webinar Solution

Google Hangouts is growing in popularity more and more with every passing day because of the many benefits it offers to small business owners of every niche. Billed as a social network in and of itself, Google Hangouts is designed with a primary focus on helping businesses with their overall marketing and business strategies. Offering businesses a range of online marketing tools, including this free webinar solution, its ease of use and its diverse capabilities is ever present on all types of devices. The most practical and popular of all its uses is that of setting up meetings with fellow business owners, potential customers, existing clients and vendors, and any other group of important peoples you, as a business owner, deem fit to communicate with.

With Google Hangouts, your free webinar solution, you can introduce your targeted audience to your products and services and also offer them insight on how to utilize the products. In addition, business owners can inform their customers and clients on the many features and benefits of their products and services as well as use this spectacular tool as a means for customers to communicate with you on other issues, including problems with products or services. It goes without saying that any customer would appreciate having the capability of communicating with a product or service provider on a personal level and receive prompt and attentive responses to their communications. Certainly Google Hangouts allows for such a professional and satisfying experience.

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Automatically Posts your Google Hangout Directly to YouTube

Another attractive feature of Google Hangouts is the simple fact that you can record all your meetings or perhaps product or service presentations made, and then be able to post the videos created on your other social media sites. Your Google Hangout video automatically is posted to the YouTube account associated with your Gmail. Further, you can add all your recorded videos to your business website or to your company blog affording visitors to your site informative content about your business, your services and your products.

Overall, this simple, easy to use, and very resourceful marketing tool is a must have, must use for every small business owner. Surely enhancing your marketing strategies is important to your company’s presence and success and indeed Google Hangouts is a truly innovative tool that can allow small business owners to accomplish that very task.

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