Special Guest Post By Geniece Brown of Brown Virtual Assisting.

When your email list gets to know and trust you, guess what?

They will click your links within your email and visit your website, read your blog, buy from you, and refer you to friends.

You need to have some quality content to share with them.

Something they’ll actually want to read or know more about.
Starting off with an enticing subject line is the beginning.

And then follow-through with some warm content as if you’re speaking directly to them (a friend) and share your blog post or latest news that will interest or help them in some way.

Though you may be doing other forms of offline marketing or social media, let your weekly email campaigns do some of the heavy lifting for your marketing.

I’m personally on several email lists of people that I follow and learn from.
And I’ve purchased products and training programs from some of them multiple times.
I enjoy getting their updates, reading their blog, and most importantly, I trust them and what they say (back to relationship).

Here’s another response that I received from a recent email campaign (The email subject line was: “How to Write a $500 Essay”):

“Let’s meet to discuss your services. What’s Monday afternoon look like for you?”

Bonus Benefits of consistency with email marketing:

• It saves you time since you don’t have to be face to face with each person on your list. But affords you the opportunity to speak with each person one on one through that personal email they receive from you. Put your heart into that email, click send, and walla – another masterpiece completed!
• Your readers will begin to expect an email from you (however often you send it) so you’ll be building a loyal audience.
• Email marketing also saves you money on your marketing since there’s no paper involved. And depending on the size of your email list, content quality, and activity, the revenue you gain from consistency with your email marketing will make the more than pay for the costs (if any) associated with your email marketing.

Many thanks to Geniece for her contribution today it is definitely appreciated.

Please check out her website and enjoy what she has to offer
http://geniecebrown.com/interview-with-geniece/

As always comments are appreciated here on the blog.  Let me know how you liked this post and if you have any questions we could answer in future posts your suggestions are always welcome.