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One of the really tough tasks for an online business, large or small, is figuring out where the potential customers are “hanging out”.  Facebook can do an awesome job at assisting you to find the pockets of your new clients and customers. Check out the 7 tips for running Facebook ads.  They really are pretty simple, however you may have to spend some time and money before you really get your audience dialed in.

Then once you have them it’s a big job to keep them engaged, two posts for you on content.  Something very near and dear to my heart!  Content does not have to be as hard as many people make it out to be.  Check out the two articles and remember, write it once – syndicate forever!

Facebook custom audience based on video views

Want to increase the effectiveness of your Facebook ads?

Looking for ways to get more out of your ad budget?

In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level.

Read more: 7 Tips to Optimize Your Facebook Ad Campaigns via Social Media Examiner

How to know if Your Content Marketing is Ineffective

Your content marketing takes too much time…

It’s not producing the results you want…

Is it time to give up?

As someone who relies on content marketing for our business I know from experience how powerful it can be.

But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Read more: How to know if Your Content Marketing is Ineffective via Razor Social

9 Social Media Best Practices to Help You Write Better Content

The most effective social media content isn’t hastily written and posted.

Great social content takes time and effort to craft, just like any other piece of writing.

But I get it. You’re not a master copywriter.

That’s ok!

If you know your content needs editing, but you’re not sure how to proofread… here’s your answer.

9 social media best practices that will help you write better content in no time.

Read more: 9 Social Media Best Practices to Help You Write Better Content via Post Planner

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how to get leads from Linkedin

Did you know that there are 106 million active Linkedin users monthly?

What’s even more impressive is the fact that 40% of users use Linkedin daily.

Now, I can hear the question sounding off in your head: “Yes, but Jonathan isn’t Linkedin only useful for B2B (Business-to-Business)?

I use to think the same thing, but…boy was I wrong!

Read more: How to Get Traffic, Leads and Sales from Linkedin via Blogging Your Passion

7 Simple Edits That Make Your Writing 100% More Powerful

There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers.

They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose.

Not only is there a lot of respect for what they have to say, but also the way that they say it. People respect what they say – and love how they say it.

Whenever they publish a new post on their blog, it always gets dozens of comments and hundreds of shares. Every new blog post attracts dozens of comments and hundreds of shares.

It would be great to be as successful as they are, but you don’t know what you need to do to make your writing better. You’d love to emulate their success, but you don’t know how.

The good news is that there’s a secret you can easily learn which will improve everything you write from now on. Fortunately for you, a simple secret can transform your writing forever.

Read more: 7 Simple Edits That Make Your Writing 100% More Powerful via Smart Blogger

10 Quick and Easy Ways to Get More People In Your Facebook Group

Do you have a Facebook group for your business?

I’m not talking about your Facebook PAGE, although that’s super important too!

I’m talking about Facebook groups, which are now being used by 1 BILLION people each month.

Facebook groups are a fantastic way to provide value to your audience, while growing your traffic, email list and sales.

Read more: 10 Quick and Easy Ways to Get More People In Your Facebook Group via Kim Garst

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Did you know that online videos will account for more than 80% of all consumer internet traffic by 2020? Another staggering statistic is that more than 500 million hours of videos are watched on YouTube every single day.

Video is growing and will continue to grow rapidly. Now’s the perfect time to take advantage of this growth and leverage video to boost your content marketing results.

If you have a YouTube channel or are thinking about creating one, this post will help.

Here’s a list of some great tools to help you get the most out of your YouTube Channel.

Read more: 7 Tools for More Effective Management of your YouTube Channel via Razor Social

define target audience

Do you want better results from your Facebook ad campaigns?

Are your ads not delivering the results you need?

In this article, you’ll discover three steps to optimize your Facebook ads to reach your ideal target audiences.

Read more: How to Improve Your Facebook Ads Results via Social Media Examiner

 

2018 is almost here and a lot is changing when it comes to Small Business Social Media Strategies. What should you be focusing on?

In this post I break down 7 strategies that will help to move the needle in your business with content and social media – some of them more simple than you think!

Read more: 7 Small Business Social Media Strategies To Focus On In 2018 via Socially Sorted

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When you first start a proper blog it all seems simple. The deeper you go, however, the more complicated it becomes.

Bloggers have to know about design, content creation, SEO, servers, security and so much more. Sometimes it can all feel pretty overwhelming.

Today’s post is an enormous list of actionable tips that you can bookmark (just hit Control and D) and refer back to when you’re having one of those days where you’re just not sure what to do next.

I’ve tried to break them up into rough categories but there will be some overlap so make sure you have a read of the sections that you think might not interest you.

Let’s go!

Read more: 101+ Actionable Blogging Tips, Tools and Shortcuts via Blog Tyrant

How to Use Transitional Phrases to Keep Your Readers Sliding Down the Page

Some writers seem to have a magic touch…

One minute you’re reading their opening, and before you know it, you’ve reached the end of their article.

Their content reads so smoothly, it’s almost impossible to stop.

So how do they do it?

Well, great writers are meticulous about making each line flow seamlessly into the next. They understand how important it is for the reader to have a smooth reading experience, and they make sure to fix anything that would cause friction.

And one powerful way they do so is by using transitional phrases.

So today you’ll learn how to use them yourself. But first, let’s examine why they’re so important.

Read more: How to Use Transitional Phrases to Keep Your Readers Sliding Down the Page via Smart Blogger

 

 

Do you have a Facebook group for your business?

I’m not talking about your Facebook PAGE, although that’s super important too!

I’m talking about Facebook groups, which are now being used by 1 BILLION people each month.

Facebook groups are a fantastic way to provide value to your audience, while growing your traffic, email list and sales.

They provide a more personal, interactive environment where you can:

– Give advice on common problems or issues related to your industry
– Become a trusted expert in your field
– Connect your customers or clients with one another
– Promote your stuff: blog posts, products, services – you name it!

But while Facebook groups can be amazing brand-building tools, getting people to actually JOIN them can be a challenge.

This post will outline 10 quick and easy ways you can start growing your Facebook group today!

Read more: 10 Quick and Easy Ways to Get More People In Your Facebook Group via Kim Garst

 

 

 

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There are a variety of different ways to collect customer feedback, and surveys are usually the first method that comes to mind.

But that’s not the only way to figure out what your customers are saying about your product — in fact, you could be missing out on valuable customer feedback coming in through a different channel: social media.

Social media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with you than by hopping on a phone call.

What’s more, it’s important to know what customers are saying about your brand on social media — because when millions of potential new customers can see tweets and Facebook posts blasting you for a bad phone call or a cumbersome subscription cancellation policy, word can spread fast — and not in a good way.

So keep reading below to learn about the many ways you can use social media customer feedback to improve customer service and provide valuable insight to your entire organization — and learn more about our new multi-channel Conversations tool that connects your social media accounts into an all-in-one shared inbox.

Read more: 7 Ways to Use Social Media Customer Feedback via Hubspot

 

 

 

Are you using Facebook Ads to grow your business? If not, you should be – Facebook has a wide range of great ad formats, targeting options, and campaign types.

Here are my top 10 favorite Facebook advertising features to consider in your marketing.

Read more: Top 10 Facebook Advertising Features You Should Be Using via Social Media Today

 

 

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy?

You’re not alone.

Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to capture leads, build their lists and monetize subscribers for decades.

And email marketing isn’t losing any steam, either.

According to a recent eMarketer report, email marketing boasts a median ROI of 122%, which is actually four times higher than the likes of social media or paid search.

Although modern brands are indeed laser-focused on turning their social followers into customers, there’s certainly a financial incentive to stick with email.

That said, email marketers shouldn’t ignore the best practices of social media when it comes to their marketing messages.

In fact, the average email marketing strategy could be fine-tuned into something truly special by including one not-so-secret ingredient.

Read more: How to Improve Your Email Marketing Strategy With User-Generated Content via Top Dog Social Media

 

 

 

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