Author Archive

Facebook is always updating their algorithm, along with most other social media sites.  It’s one of the main reasons I started sharing all of these different blog posts each Wednesday.  It’s a time consuming task to keep up with it all.  

Please enjoy reading today’s articles;

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

According to a Parse.ly data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 percent, while Google referrals are hovering just above 40 percent. Combined, the two tech giants own 85 percent of the mobile ad market and make up nearly 80 percent of all referral traffic to publisher and branded content sites.

https://contently.com/strategist/2017/09/28/facebook-algorithm-change-impacts-marketers/

You may be saying, “But I’m not a marketer”, however if you have a business you must market.  Please be as informed as you can!

This next one is from one of my mentors, Dr Ben Adkins.   His content is always well worth reading.

What is “Ad Maturing”? (How 48 Hours of Patience Lowered my Facebook Ad Cost by 34%)

There aren’t many things that you can learn
in 5 minutes that will both save you a fortune
and make you a fortune… but this is one of
those rare occasions…. so please read this all the way through.

I see it everyday…

…People trying to promote their businesses and

products on Facebook and they lose a ton of
money because they don’t understand one
simple way that Facebook Ads work.

http://www.fearlesssocial.com/blog/ad-maturing-48-hours-patience-lowered-facebook-ad-cost-34/

 

Enjoy and as always would love to have your comments and questions right here on the blog.

 

 

 

Categories : Facebook
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Leads from Facebook – Not!  This is something I hear again and again, people saying it just doesn’t work.  Check out today’s stories and maybe you’ll find the way that works best for you.  Personally I like #4.  Let me know which one you like the best too.

4 Ways to Generate Leads from Facebook (Which Most Business Aren't Using) | Social Media Today

 

Facebook has more than 1.3 billion daily active users, with each one of them spending an average of 50 minutes within their apps. Given the sheer presence and popularity of The Social Network, it’s a platform that marketers simply cannot ignore – however, research has revealed that only around 45% of marketers think that Facebook marketing is effective.

This implies that most marketers are still finding it difficult to generate leads for their businesses. According to the State of Inbound 2017 report, 63% of marketers say their top challenge is generating traffic and leads.

However, generating leads from Facebook may be easier than you think. In this post, we’ll look at how marketers can generate targeted leads from Facebook.

Here are four options to consider.

Read more: 4 Ways to Generate Leads from Facebook (Which Most Businesses Aren’t Using) via Social Media Today

facebook-promote-local-business-how-to-600 9I3tEx

Are you marketing a local business on Facebook?

Wondering how to drive leads and customers to your storefront?

In this article, you’ll discover three ways to promote your local business on Facebook.

Read more: 3 Ways to Promote a Local Business on Facebook via Social Media Examiner

YouTube Optimization: How to Score More Views & Subscribers

“Oh man, did you see that video? Let me pull it up for you.”

It only takes a few seconds of being online before you’re face-to-face with video content from YouTube. This rings true whether you’re scrolling through your Facebook feed or you’ve been sucked into a loop of trending viral videos.

Don’t let the cat videos and flavor-of-the-week challenge compilations fool you, though. YouTube’s reach of over one billion active users is nothing to scoff at from a marketing perspective. With video content poised to take over most of the Internet itself, more and more marketers continue to hop on the ever-growing video bandwagon.

Despite this boom in video content, many marketers overlook the fine details of YouTube optimization. Just as you’d optimize your social media posts or blog content, videos require the same attention to detail when it comes to ranking in YouTube, growing your subscriber count and scoring precious views.

Read more: YouTube Optimization: How to Score More Views & Subscribers via Sprout Social

 

Categories : Articles
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I am thrilled if I learn one little trick or tip from a blog post.  There are so many different ways of doing things these days and so many great people writing about them, you are always going to find something useful.  Like many households/businesses the term “Google It” is a common phrase among many different generations.

I recently spent an afternoon with my 80+ parents and in a conversation with my mother she laughed and said “why don’t you Google it?”.  Something I have suggested she do on more than one occasion, it was great to have the shoe on the other foot.

I would love to hear what tip/trick/advice you pick up from either of these blog posts I am sharing.  I know I certainly enjoyed them!Here's How to Fix Your Facebook Ads When They're Not Working

With 2 billion worldwide users, and a robust advertising platform, Facebook presents a huge opportunity for marketers to reach a large audience in a targeted manner.

But, for those new to the platform, or who don’t have the knowledge to navigate the complicated system, advertising on Facebook can be a frustrating experience.

If your Facebook ads aren’t working, don’t sulk. There is a way to fix your ads and increase the click-through rate (CTR), engagement, and conversions.

Before you throw good money after bad, take a moment to troubleshoot your strategy, and ad content to make sure your ads start delivering.

Read more: Here’s How to Fix Your Facebook Ads When They’re Not Working via Post Planner

5 Ways to Build Influence on Social Media

Have you ever wondered how to gain attention on social media and expand your brand?

Wish you could make powerful connections, create differentiation, and establish credibility?

You can! But it will take some work, flexibility, and a commitment to consistency.

Ready to make it happen?

Read more: 5 Ways to Use Social Media to Build Influence via Rebekah Radice

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate.

I switched to dashboards and tools, and my productivity has soared.

Read more: How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies written by Kevan Lee of Buffer Social

Categories : Articles
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This post regarding LinkedIn is by my buddy Melonie Dodaro another local Canadian.  Melonie really knows her stuff!!  If I want to learn something new about LinkedIn I definitely go to Melonie.

linkedin lead generation

As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to Hubspot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter.

Now you may already know that LinkedIn is the “go to” platform for B2B lead generation and social selling, but perhaps it just hasn’t been working as effectively as it could for you, as you’re likely missing the right overall strategy.

Read more: How to Create a LinkedIn Lead Generation System via Top Dog Social Media by Melonie Dodaro

youtube-video-optimization-how-to-600 Yneu67

Want to improve your YouTube video views?

Looking for ways to optimize your YouTube videos?

In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content.

Read more: 3 YouTube Video Optimization Tips for Marketers via Social Media Examiner

A marketing agent or CMO with detailed knowledge of data on his side is a tough act to beat in today’s world – especially if they know inside and out the idea of metrics, and how to follow them.

Today, most know the basics of metric follow: leads and traffic and other such basic metrics. But there are other types, some more advanced and/or niche, which can help your marketing team immensely.

The following content marketing metrics are organized into seven different types.

Read more: 7 Types of Content Marketing Metrics Worth Tracking via Social Media Today

 

 

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Oct
18

Marketing Tips & Tools

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There’s no better way to drive massive traffic to your website than consistently creating amazing content.

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before.

Everybody is producing content to gain targeted traffic and get their brand known!

So how do you stay ahead of your competition in the content marketing game?

Read more: Tools and Technical Tips for Optimizing your Content Marketing Results via Razor Social

13 WordPress Plugins That’ll Save You a Ton of Time

Running a blog requires an insane amount of time.

In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too).

From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.

And the more you learn and grow, the more you have to keep up with — it’s exhausting.

So what if I told you that you can add a squad of tools to your toolbox that will eliminate a ton of time spent on the more tedious aspects of blogging?

These 13 WordPress plugins are like having a full-time employee that shaves hours off of your blogging work week, so you can get back to doing the important things: writing and connecting with your audience.

Read more: 13 WordPress Plugins That’ll Save You a Ton of Time via Smart Blogger

How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts?
Awesome, right?

A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time?

In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically.

Read more: How to Engage With Your Social Media Followers Quickly and Authentically via Buffer Social

 

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