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10 Ways to Grow Your Business

When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So…now what?

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Growing Business

What business advice do the founders of the £5m fan engagement platform have to share? For starters, “recruit staff based on character, not a CV”……

In Business growth stories

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7 Secrets for Growing Your Business Quickly

7 Secrets for Growing Your Business Quickly

Credit: Peshkova/Shutterstock

New business owners have numerous goals when they’re starting out, including rapid growth and recognition for their fledgling venture. But overnight success isn’t often the standard: There’s no specific “special sauce” to add to the recipe for instant results, and nothing is guaranteed.

via 7 Secrets for Growing Your Business Quickly

 

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This post was originally published in 2015 and has been updated with the latest Facebook video tips and information.

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.

These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being the top priority of marketers in 2017, we’d love to help you get ahead of this rising trend. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.

Read more: 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos via Buffer Social

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There’s more than just one type of post.

So, if you’re at loss for ideas, start by determining which type(s) of posts you want to focus on.

This will help you brainstorm new ideas or tweak the ones you already have.

Maybe you have a general idea of what to write about, and just don’t know how to present the information in the best way possible. In that case, choosing the right type will help you get more focused.

Here are a few post types you need to consider:

Read more: 19 Ideas That Will Inspire a Years Worth of Blog Post Topics via Rebekah Radice

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“I think every business tries Facebook ads, fails at it and then blames the platform,” says digital marketing expert Neil Patel.

Sound familiar?

You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”

Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).

In this post, we’re going to teach you why Facebook ads work for small business when you follow a simple, proven strategy.

Read more: How Do Facebook Ads Work for Small Business? via Social Media Today

 

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Jun
23

Strategic Tools for Social Media

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If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

Here are some interesting statistics that will demonstrate how effective LinkedIn can be for lead generation. A recent report from Hub Spot found that 43% of marketers have sourced a customer from LinkedIn. The opportunities are there, you just need the right way to find them.

Read more: 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn via Razor Social

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Are you spending hours managing social media?

Looking for a way to shave hours off your day?

We have the tools to help!

Below you’ll find the key elements of a social media marketing strategy, plus the tools that will improve your efficiency and performance.

Read more: 15 Social Media Tools That Will Shave Hours Off Your Day via Post Planner

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Given the rising popularity of video content on Twitter (video Tweets on Twitter have increased by over 50% since the beginning of 2016, while Tweets with video generate 9X more engagement than basic text updates), it makes sense for Twitter to put more focus on encouraging video content on their platform.

In recent months, Twitter has conducted various studies to further highlight the benefits of video content, and video advertising, on their platform. And this week, Twitter has published a new, easy to follow checklist on how to create more resonant Twitter video content.

Read more: 5 Tips to Help Maximize Your Twitter Video Content (from Twitter) via Social Media Today

 

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Jun
15

Helpful Facebook Tips

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Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion.

But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you:

Read more: How to Run a Successful Facebook Contest for Your Business via Rebekah Radice

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This article will give you a list of all those Facebook Marketing Tips you’ve likely seen 100 times (but can’t ignore).

Read more: 22 Facebook Marketing Tips for Business You Can’t Afford to Miss via Post Planner

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Are you using your blog for business?

Wondering how to combine blog posts with social media content to move people through the sales cycle?

In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel.

Read more: How to Build a Social Media Marketing Funnel for Bloggers via Social Media Examiner

 

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Jun
03

Social Media News Updates

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IF YOU WERE ON SNAPCHAT LAST FALL, THERE’S A CHANCE YOU SAW SOMEONE TALKING ABOUT A CLAY MASK.

After all, there were over 2,000 millennial women sharing photos of themselves in the mask and posting review videos.

No, it’s not some new fad. Well, it might be, but it didn’t just happen out of nowhere.

It was a Snapchat marketing campaign that L’Oreal had run to promote its new skincare brand Pure Clay Mask.

The cosmetics giant recently disclosed that their Snapchat efforts, part of a bigger cross-channel influencer campaign, drove over a 51% lift in sales of its clay mask.

How did they do this and what can we learn from this campaign? Let’s take a look:

Read more: HOW SNAPCHAT INFLUENCER MARKETING DROVE A 51% INCREASE IN SALES FOR L’OREAL via Bitly

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Are your posts reaching fewer people on Facebook?

Wondering how to appear in more people’s news feeds?

Facebook’s algorithm dictates who sees your content and who doesn’t.

In this article, you’ll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility.

Read more: The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure via Social Media Examiner

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The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors.

When you have the proper data in front of you, you can analyze the information to make informed decisions about how you promote on social media in order to achieve maximum engagement – which, in turn, can increase sales.

The key to gathering the data you need is using a great social media monitoring tool, or tools. These programs monitor everything about user behavior – you can track keywords, hashtags, URLs, and much more.

The following are 12 of the best social media monitoring tools worthy of your consideration.

Read more: 12 of the Best Social Media Monitoring Tools to Consider via Social Media Today

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