Author Archive

Jun
23

Strategic Tools for Social Media

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If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

Here are some interesting statistics that will demonstrate how effective LinkedIn can be for lead generation. A recent report from Hub Spot found that 43% of marketers have sourced a customer from LinkedIn. The opportunities are there, you just need the right way to find them.

Read more: 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn via Razor Social

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Are you spending hours managing social media?

Looking for a way to shave hours off your day?

We have the tools to help!

Below you’ll find the key elements of a social media marketing strategy, plus the tools that will improve your efficiency and performance.

Read more: 15 Social Media Tools That Will Shave Hours Off Your Day via Post Planner

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Given the rising popularity of video content on Twitter (video Tweets on Twitter have increased by over 50% since the beginning of 2016, while Tweets with video generate 9X more engagement than basic text updates), it makes sense for Twitter to put more focus on encouraging video content on their platform.

In recent months, Twitter has conducted various studies to further highlight the benefits of video content, and video advertising, on their platform. And this week, Twitter has published a new, easy to follow checklist on how to create more resonant Twitter video content.

Read more: 5 Tips to Help Maximize Your Twitter Video Content (from Twitter) via Social Media Today

 

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Jun
15

Helpful Facebook Tips

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Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion.

But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you:

Read more: How to Run a Successful Facebook Contest for Your Business via Rebekah Radice

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This article will give you a list of all those Facebook Marketing Tips you’ve likely seen 100 times (but can’t ignore).

Read more: 22 Facebook Marketing Tips for Business You Can’t Afford to Miss via Post Planner

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Are you using your blog for business?

Wondering how to combine blog posts with social media content to move people through the sales cycle?

In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel.

Read more: How to Build a Social Media Marketing Funnel for Bloggers via Social Media Examiner

 

Categories : Facebook
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Jun
03

Social Media News Updates

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IF YOU WERE ON SNAPCHAT LAST FALL, THERE’S A CHANCE YOU SAW SOMEONE TALKING ABOUT A CLAY MASK.

After all, there were over 2,000 millennial women sharing photos of themselves in the mask and posting review videos.

No, it’s not some new fad. Well, it might be, but it didn’t just happen out of nowhere.

It was a Snapchat marketing campaign that L’Oreal had run to promote its new skincare brand Pure Clay Mask.

The cosmetics giant recently disclosed that their Snapchat efforts, part of a bigger cross-channel influencer campaign, drove over a 51% lift in sales of its clay mask.

How did they do this and what can we learn from this campaign? Let’s take a look:

Read more: HOW SNAPCHAT INFLUENCER MARKETING DROVE A 51% INCREASE IN SALES FOR L’OREAL via Bitly

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Are your posts reaching fewer people on Facebook?

Wondering how to appear in more people’s news feeds?

Facebook’s algorithm dictates who sees your content and who doesn’t.

In this article, you’ll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility.

Read more: The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure via Social Media Examiner

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The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors.

When you have the proper data in front of you, you can analyze the information to make informed decisions about how you promote on social media in order to achieve maximum engagement – which, in turn, can increase sales.

The key to gathering the data you need is using a great social media monitoring tool, or tools. These programs monitor everything about user behavior – you can track keywords, hashtags, URLs, and much more.

The following are 12 of the best social media monitoring tools worthy of your consideration.

Read more: 12 of the Best Social Media Monitoring Tools to Consider via Social Media Today

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May
27

Marketing Tips and Useful Tools

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Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners.

To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in.

Read more: 25 Google Analytics Admin Settings Explained via Razor Social

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Blogging is one of the best ways to grow your business online.

But there’s no doubt about it. Managing a blog can be hard work.

Between the setup, design, and content creation… maintaining your blog can feel like a full time job.

Not to mention the optimization and promotion that comes once you hit publish.

Read more: 25 of the Best Blogging Tools to Increase Traffic via Rebekah Radice

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Do you want more social traffic to your blog posts?

Wondering how to tailor your blog post shares for each network?

Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog.

In this article, you’ll discover how to successfully cross-promote your blog posts on top social media platforms.

Read more: How to Promote Your Blog Posts Using Social Media: A Guide for Marketers via Social Media Examiner

 

 

Categories : Content Creation
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May
17

Marketing Tools and Tips

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Do you advertise on Facebook?

Wondering why some of your Facebook ads aren’t working?

If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why.

In this article, you’ll discover 10 tips to troubleshoot your Facebook ads.

Read more: 10 Tips to Troubleshoot Your Facebook Ads via Social Media Examiner

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Twitter chattwitter chat tools is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag.

For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat. This particular conversation takes place every Sunday and each week a different blogging topic is discussed. It’s a great way for bloggers to learn how to improve their blogs or share their experience with their peers.

Even though this sounds quite simple, you may find it difficult to follow conversations through Twitter, whether you are using it on your computer or mobile phone. Chats can be very active, with a lot of people participating and a lot of new tweets coming in every moment, so there is a great chance you will miss something important and become frustrated after a while.

Luckily, there are tools you can use to make this process easier and much more enjoyable.

Read more: The 5 Best Tools for Twitter Chats via Razor Social

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As anyone who manages a Facebook Page would be aware, Facebook is always changing. The Social Network is constantly working to evolve in line with user behaviors in order to maximize attention and get you spending more time within the big blue labyrinth’s walls.

As such, there are always smaller tests and features being pushed out, minor updates that may not make big waves, or justify a full, dedicated blog post in themselves, but are still relevant and worth highlighting.

To help provide some additional context on these smaller tweaks and tests, we thought we’d try co-ordinating them into a weekly update to help keep you updated on what Facebook’s trying out, where they’re focused and what you should be watching for in future.

Here are four smaller tests or updates seen ‘in the wild’ this week.

Read more: 4 Facebook Updates and Tests Spotted This Week via Social Media Today

Categories : Articles
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