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Dec
13

Tips on Maximizing Facebook Tools

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Facebook Creator app sign in

Want to add more polish to your Facebook Live broadcasts?

Wondering how Facebook Creator can help?

Facebook Creator is a handy all-in-one app that lets you record branded video, chat with your community, and get valuable insights for your content.

In this article, you’ll discover how to use the Facebook Creator mobile app to get the most out of your Facebook Live videos.

Read more: How to Use the Facebook Creator App via Social Media Examiner

So, you’ve built a social media marketing foundation. That’s great, but let’s take things to the next level.

Today, we’re going to outline some simple, effective ways to help improve your Facebook performance to get more followers, build engagement and drive traffic to your website.

To begin, let’s start with goals.

Read more: How to Get More Facebook Followers and Improve Engagement via Social Media Today

10 Quick and Easy Ways to Get More People In Your Facebook Group

Do you have a Facebook group for your business?

I’m not talking about your Facebook PAGE, although that’s super important too!

I’m talking about Facebook groups, which are now being used by 1 BILLION people each month.

Facebook groups are a fantastic way to provide value to your audience, while growing your traffic, email list and sales.

They provide a more personal, interactive environment where you can:

– Give advice on common problems or issues related to your industry
– Become a trusted expert in your field
– Connect your customers or clients with one another
– Promote your stuff: blog posts, products, services – you name it!
– But while Facebook groups can be amazing brand-building tools, getting people to actually JOIN them can be a challenge.

This post will outline 10 quick and easy ways you can start growing your Facebook group today!

Read more: 10 Quick and Easy Ways to Get More People In Your Facebook Group via kim Garst

 

 

Categories : Facebook
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3 Quick Tips To Increase Inbound Traffic To Your Website

Website traffic plays a major role in your company’s success.

Naturally, more visitors means more conversions, regardless of your current conversion rate.

If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.

What you need is to divert at least a chunk of your attention towards inbound marketing.

Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.

If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong.

Read more: 3 Quick Tips To Increase Inbound Traffic To Your Website via Jeff Bullas

 

 

 

Have you ever noticed Amazon ads following you when you left a full cart at checkout without paying?

These are ads are incredibly accurate as they show you the exact product you have in the cart or have visited.

They are also effective, it keeps the Amazon cart top of mind as you compare options or think about it.

This is called retargeting and it is because Amazon “cookied” you when you visited their pages. The Amazon cookie is recognized by the publishers and they then show the appropriate ad.

In fact, according to MarketingLand, “it’s not uncommon to see amazing CTRs [click through rates] with retargeting, anywhere from 0.30-0.95% – which is 3-10x higher than the industry average.”

This is because major providers like Google have “Ad Networks” which consist of publishers (large, like Fortune, Forbes, Wall Street Journal, Wired etc. or small like bloggers) who have agreed to place banner ads in specific locations.

The site owners earn a percentage which often comes from bidding process between the advertisers that have cookied a given person (browsers often carry dozens of advertising cookies).

The trick, though, is that retargeting only works on people who have been to your website.

Or does it?

I’m going to introduce you to a new tool that works even if people haven’t been to your site. I’ll explain what Link Retargeting is and how it works, and then provide three specific ways to use it to grow your business.

Read more: How To Use Powerful Link Retargeting To Grow Your Business via The Social Media Hat

 

 

 

If you use Twitter in your marketing strategy, you undoubtedly spend hours carefully crafting generous numbers of tweets for your brand. Twitter, being the fastest-paced social network, requires us to engage with our audience often throughout the entire day.

Why?

In the past second, 7,803 tweets were sent.

Tweet Counter
Your branded tweet, while the most perfectly concise and engaging tweet ever, is now competing against nearly 8,000 other tweets as soon as it is sent. Unlike other networks, where we can still achieve success with 1-2 posts each day, our Twitter strategies need to be stock-piled with engaging content if we are to keep up with the pace at which our audience consumes information on Twitter.

Once your tweets hit the feed, how do you measure the performance of posts specifically designed to drive users to your website?

Linking Twitter to our website provides valuable cross-channel engagement, drives campaign objectives, and gets users to the point of purchase (or a landing page where we can then provide more information). Despite this, it’s not always easy or obvious how to optimize our tweets to increase website traffic.

Let’s fix that. In this post, we’ll show you how to use Twitter to drive web traffic.

Read more: How to Transform Your Content Marketing Strategy in 30 Days via Simply Measured

 

Categories : Articles
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Lately I have been seeing a number of people complaining about Facebook Messenger, however let them go because they are not your ideal client!

Marketing via Facebook Messenger can be lucrative and fun when you do it with the right intentions.  Read this article and test out the strategies in your business.  You may be pleasantly surprised.

Facebook Messenger Marketing: 7 Ideas You Can Try Today

We often think of social media as just the major social media networks such as Facebook, Instagram, Twitter, and LinkedIn. But that thinking misses a big part — a bigger part, in fact — of social media. And that’s messaging apps.

If you are starting to think that messaging might be great for your business, read on to find out the seven ways of using Facebook Messenger for your marketing.

Read more: 7 Facebook Messenger Marketing Strategies You Can Try Today via Buffer Social 

How To Create Facebook Ads That Convert

Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Rather than just simply putting your brand in front of people, you need to convince your audience that behind that call-to-action button is an extremely valuable offer. With an ineffective strategy, you could be flushing advertising budget down the toilet.

Read more: How To Create Facebook Ads That Convert via Social Media Hat

5 Ways to Use Social Media to Build Influence

Have you ever wondered how to gain attention on social media and expand your brand?

Wish you could make powerful connections, create differentiation, and establish credibility?

You can! But it will take some work, flexibility, and a commitment to consistency.

Ready to make it happen?

Read more: 5 Ways to Use Social Media to Build Influence via Rebekah Radice

 

Categories : Facebook
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I love content curation!  That’s exactly what this post is – content curation.  Now I don’t share just anything, it must be in line with my business.  Would you like it if I started sending you blog posts all about fashion?  Probably Not! 🙂

With content creation you can add great value because you will be sharing nuggets you have found during your own on-line searches for answers.  It is very likely that your readers would NOT find the same content as you, therefore all this sharing is adding to their new knowledge too.

Read on and discover how you too can use content creation to continously post great articles.

Creating fresh, original content that keeps consumers coming back for more, on a consistent basis, isn’t easy. In fact, it’s incredibly difficult.

According to a recent survey from Content Marketing Trends, more than 53% of marketers don’t have the resources to consistently churn out great content, while a further 40% don’t have the budget to do it.

But there is another way to keep your content process flowing. If you’re unable to push out amazing content every single day (and, really, who has the time?), content curation is the answer.

While it’s important to keep producing original work that reflects your brand vision, you can fill in the gaps by curating content that’s already out there.

Read more: 12 Overlooked But Powerful Content Curation Tools via Social Media Today

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.

Now, we definitely aren’t advocating for smoking cigarettes (or many of Draper’s health choices). But fictional or not, you can’t deny the memorability and catchiness of that tagline.

Read more: Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember via Hubspot

 

Facebook Ads To Drive Leads

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.

The top social media channel that most digital marketers have as their “go to network” is Facebook.

But Facebook ads come in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.

That means you can waste a lot of money fast.

So how are other organisations spending their dollars on social media advertising?

Read more: 3 Examples of High Performing Facebook Ads That Drive Leads and Sales via Jeff Bullas

 

 

Categories : Content Creation
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Video is so important these days, for some businesses it can make the difference between success and failure.

My favourite new strategy is to create Facebook Live videos and then upload them to YouTube, talk about a double punch!! 🙂

Here are two great posts for you that will give you some great insight and enable you to get your business account set up effectively.

Did you know that online videos will account for more than 80% of all consumer internet traffic by 2020? Another staggering statistic is that more than 500 million hours of videos are watched on YouTube every single day.

Video is growing and will continue to grow rapidly. Now’s the perfect time to take advantage of this growth and leverage video to boost your content marketing results.

If you have a YouTube channel or are thinking about creating one, this post will help.

Here’s a list of some great tools to help you get the most out of your YouTube Channel.

Read more: 7 Tools for More Effective Management of your YouTube Channel via Razor Social

Google account creation screen

Is your business on YouTube?

Hey, it’s not 2010 anymore. The takeover of video content marketing has been a long time coming as more and more brands have made the leap to YouTube. Whether it’s in the form of bite-sized how-to’s or long-form tutorials, YouTube content represents a cost-effective way to educate and entertain your audience.

And if you’re hungry to reach billions of potential viewers, you’re going to need to figure out how to create a YouTube account that’s optimized before you ever hit “record.”

Connecting your business to YouTube can be done in a matter of minutes. That said, there are some overlooked elements of creating a YouTube business account that marketers need to pay attention to.

So, ready to set up your YouTube business account? Yeah? Let’s dive right in!

Read more: How to Create a YouTube Business Account: A Step-by-Step Guide via Sprout Social

3 Social Video Tools To Make Short Video Like A Pro

Are you looking for awesome social video tools to help you create engaging, share-worthy videos? If you’re just not sure where to start,then listen up! In this post I share 3 tools I love for creating social video – easily and quickly – that your audience will love.

It’s becoming more and more important that businesses learn how to create social video quickly and easily. The good news is that it’s never been easier to do so with the tools available.

I am using a number of tools right now (that I love) and want to share them with you. Ready? Let’s jump in!

Read more: 3 Social Video Tools To Make Short Video Like A Pro via Socially Sorted

Categories : YouTube
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