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Oct
18

Marketing Tips & Tools

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There’s no better way to drive massive traffic to your website than consistently creating amazing content.

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before.

Everybody is producing content to gain targeted traffic and get their brand known!

So how do you stay ahead of your competition in the content marketing game?

Read more: Tools and Technical Tips for Optimizing your Content Marketing Results via Razor Social

13 WordPress Plugins That’ll Save You a Ton of Time

Running a blog requires an insane amount of time.

In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too).

From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.

And the more you learn and grow, the more you have to keep up with — it’s exhausting.

So what if I told you that you can add a squad of tools to your toolbox that will eliminate a ton of time spent on the more tedious aspects of blogging?

These 13 WordPress plugins are like having a full-time employee that shaves hours off of your blogging work week, so you can get back to doing the important things: writing and connecting with your audience.

Read more: 13 WordPress Plugins That’ll Save You a Ton of Time via Smart Blogger

How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts?
Awesome, right?

A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time?

In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically.

Read more: How to Engage With Your Social Media Followers Quickly and Authentically via Buffer Social

 

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6 Tips for Engaging Facebook Ad Creative | Social Media Today

The success of your Facebook advertising campaign relies on a mix of creative and targeting. And while there’s a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook ad campaigns. These tips actually come from Facebook themselves, so they’re sure to be of value.

With the right creative, your Facebook ads can drive great, cost-effective results.

Here are six tips for engaging Facebook Ad creative.

Read more: 6 Tips for Engaging Facebook Ad Creative via Social Media Today

A quiz gets users to make a series of small commitments before asking them to opt in.

Do you want more leads and sales from Facebook?

Interested in remarketing to your email subscribers?

In this article, you’ll discover how to use Facebook ads to build your email list, and then remarket to subscribers to increase your sales.

Read more: How to Use Facebook Ads to Grow and Monetize Your Email List via Social Media Examiner

Do you have a plan for building your email list?

And is Facebook Live part of that plan?

If your answer to either of these questions is a big fat NO, you’re throwing away a TON of money!

This post will look at why you need an email list, and how you can use Facebook Live to grow your list way faster than you think possible.

Read more: How to Grow Your List Using Facebook Live via Kim Garst

Categories : Facebook
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Sep
28

Social Media Strategies

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Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single word.

The email subject lines on this list fall into the second camp. They’re presumptuous, annoying, misleading, and confusing — sometimes, all of the above. If reps want their buyers to actually click “open,” they should avoid these lines like their quota depends on it.

Read more: 14 Overused Sales Email Subject Lines Your Prospects Are Sick of Reading via Hubspot

19 Social Media Content Tools That'll Speed Up Your Content Creation

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

Read more: 19 social media content tools that’ll speed up your content creation via Buffer Social

How to Measure the Impact of Social Media on Your Business

Do you struggle to measure the impact social media has on your business?

Not sure what, how, or where to track important social media data?

It can be easy to focus on the “doing” part of social media… crafting posts, designing graphics, scheduling, and so many other tasks that keep us busy, but not productive.

That’s why it’s critical to look at what’s working and adjust what’s not.

Read more: How to Measure the Impact of Social Media on Your Business via Rebekah Radice

 

Categories : Resources
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How to Add Google Analytics to WordPress in 5 Minutes or Less

You want to know whether your blog is doing well, right?

Whether those posts you work so hard on are attracting traffic, and where that traffic is actually coming from?

Whether your last marketing campaign was a smashing success or an unfortunate bomb?

Because if you don’t know whether what you’re doing is working, you’re basically running around blind. And that means you could be wasting valuable time and energy on stuff that just plain ain’t moving the needle.

There’s great news, though …

If you install Google Analytics on your blog, you’ll never have to wonder how your blog is doing again.

Read more: How to Add Google Analytics to WordPress in 5 Minutes or Less via Smart Blogger

4 Google Chrome Extensions to Help Boost Your Digital Marketing Efforts | Social Media Today

They say a craftsman is only as clever as his tools, and we believe that harnessing the power of digital marketing is much easier when you have the right tools at your disposal.

To help with this, we’ve curated a listing of four of our favorite Google Chrome extensions which can make life easier – particularly for busy business owners handling their own digital marketing.

If you don’t have them already, download these free tools – we’re sure you’ll love them as much as we do.

Read more: 4 Google Chrome Extensions to Help Boost Your Digital Marketing Efforts via Social Media Today

Linktree uses your Instagram handle for consistent branding.

Want to get more out of your Instagram bio link?

Do you wish you could share multiple links via Instagram?

In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio.

Read more: 3 Tools That Increase Your Instagram Bio Links via Social Media Examiner

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5 Ways to Improve Your CRM Strategy With Social Media

Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority for many.

Putting aside or even worse, completely leaving out social media in your CRM strategy can have serious repercussions on your brand. An exceptional brand experience is what gets consumers to refer to others and ultimately come back again. And anything negative in that journey will certainly come back to haunt your bottom line.

Social media CRM tools make it possible to track, benchmark and engage with customers across social platforms to provide better experiences. While your business might have CRM tools for other areas of your marketing department, you cannot leave out social media.

That’s why we’re here to show you the five ways your brand can improve your CRM strategy with social media:

Read more: 5 Ways to Improve Your CRM Strategy With Social Media via Sprout Social

Content curation

How Sharing Content Gets You More Visibility and Sales
September 13, 2017 by Melonie Dodaro
Content curation

I’m sure you’ve often heard, content is king. But does that mean that you have to write everything you share? There isn’t enough hours in the day for that!

Content marketing’s role in the continued growth and development of your business cannot be overstated. However, unless you are running a news agency, it is unreasonable to expect that you would be producing nearly all of the content you share on a daily basis.

Doing that would not be productive in the greater scheme of things (as it would prevent you from focusing on other critical parts of your operations). It would also be unrealistic to assume that this can even be done in the first place.

Lastly, because creating original content 100% of the time is likely to make you stick to the same, tried and tested types and methods, it creates a bubble that stops you from seeing what other kinds of content you should be producing for your audience.

This is where content curation comes in. Simply put, content curation involves going through relevant content online that would be of interest to your target audience, then making a list of items and corresponding links that you can share with your social media followers.

The benefit of content curation is twofold: Not only does it keep your online presence fresh by giving you new things to share, but it also provides you with some valuable insight on the topics that are worth writing about.

Read more: How Sharing Content Gets You More Visibility and Sales via Top Dog Social Media

7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren't) | Social Media Today

We all want our content to reach more people, and to also live on, and keep bringing visitors to our site long after we’ve published it. Most brands do the basics, they publish a blog and cross-promote articles on social media. Some brands take it further, by publishing directly on social platforms like LinkedIn’s publishing platform or connecting their blog to Facebook Instant Articles. Companies who are serious about driving leads and winning customers online have adopted an inbound marketing strategy that drives traffic, captures leads, and moves those leads down their funnel using lead magnets and calls-to-action on their website, and blog.

We’ve found, however, that most companies aren’t using some of the best content promotion techniques available to them, even though they’re free. We think they’re so valuable, that we add these sites, tools, and strategies to the content strategy we create for all of our clients.

In this post, we’ll share seven easy and free ways to get more traffic.

Read more: 7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren’t) via Social Media Today

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