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5 Ways to Improve Your CRM Strategy With Social Media

Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority for many.

Putting aside or even worse, completely leaving out social media in your CRM strategy can have serious repercussions on your brand. An exceptional brand experience is what gets consumers to refer to others and ultimately come back again. And anything negative in that journey will certainly come back to haunt your bottom line.

Social media CRM tools make it possible to track, benchmark and engage with customers across social platforms to provide better experiences. While your business might have CRM tools for other areas of your marketing department, you cannot leave out social media.

That’s why we’re here to show you the five ways your brand can improve your CRM strategy with social media:

Read more: 5 Ways to Improve Your CRM Strategy With Social Media via Sprout Social

Content curation

How Sharing Content Gets You More Visibility and Sales
September 13, 2017 by Melonie Dodaro
Content curation

I’m sure you’ve often heard, content is king. But does that mean that you have to write everything you share? There isn’t enough hours in the day for that!

Content marketing’s role in the continued growth and development of your business cannot be overstated. However, unless you are running a news agency, it is unreasonable to expect that you would be producing nearly all of the content you share on a daily basis.

Doing that would not be productive in the greater scheme of things (as it would prevent you from focusing on other critical parts of your operations). It would also be unrealistic to assume that this can even be done in the first place.

Lastly, because creating original content 100% of the time is likely to make you stick to the same, tried and tested types and methods, it creates a bubble that stops you from seeing what other kinds of content you should be producing for your audience.

This is where content curation comes in. Simply put, content curation involves going through relevant content online that would be of interest to your target audience, then making a list of items and corresponding links that you can share with your social media followers.

The benefit of content curation is twofold: Not only does it keep your online presence fresh by giving you new things to share, but it also provides you with some valuable insight on the topics that are worth writing about.

Read more: How Sharing Content Gets You More Visibility and Sales via Top Dog Social Media

7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren't) | Social Media Today

We all want our content to reach more people, and to also live on, and keep bringing visitors to our site long after we’ve published it. Most brands do the basics, they publish a blog and cross-promote articles on social media. Some brands take it further, by publishing directly on social platforms like LinkedIn’s publishing platform or connecting their blog to Facebook Instant Articles. Companies who are serious about driving leads and winning customers online have adopted an inbound marketing strategy that drives traffic, captures leads, and moves those leads down their funnel using lead magnets and calls-to-action on their website, and blog.

We’ve found, however, that most companies aren’t using some of the best content promotion techniques available to them, even though they’re free. We think they’re so valuable, that we add these sites, tools, and strategies to the content strategy we create for all of our clients.

In this post, we’ll share seven easy and free ways to get more traffic.

Read more: 7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren’t) via Social Media Today

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19 Social Media Content Tools That'll Speed Up Your Content Creation

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

Read more: 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes via Buffer Social

To set up a Trello board, click Create New Board.

Do you need a better way to manage your blog content?

Looking for a tool to outline your blogging workflow from beginning to end?

In this article, you’ll discover how to effectively organize how you brainstorm, write, and publish your blog’s content with Trello.

Read more: How to Manage Blog Content With Trello via Social Media Examiner

Finding, curating, and sharing valuable content is a very time-consuming process.

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work.

Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. And it’s something that most of us do.

Read more: Content Curation Tools: A Curated List of Content Curation Tools via Razor Social

 

 

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When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link?

Knowing how much traffic you’re getting from a specific link will tell you how popular it is and which channel is most effective for the type of links you share.

In this article, we’re going to show you four different tools you can use to identify specific social media traffic so you can track the success of your campaigns more precisely.

Read more: How to Track Links Shared on Social Media via Razor Social

9 Fail-Free Ways to Grow a Massive Following on Twitter hero rplk2t

Looking to grow a massive following on Twitter?

Who isn’t, right?

A large Twitter following opens up so many opportunities for engagement, reach, leads, and customers. It’s a gold mine for a business.

Get started with these 9 practical and super-effective strategies!

Read more: 9 Fail-Free Ways to Grow a Massive Following on Twitter via Post Planner

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Continuing to expand on the use cases for their unique professional data set, LinkedIn’s releasing a new tool called ‘Website Demographics’, which will provide a range of insights into who’s visiting your website, based on their listed LinkedIn data.

Read more: LinkedIn Adds New Tool to Provide Insights on Who’s Visiting Your Website via Social Media Today

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Want to publish more polished blog posts?

Looking for free or low-budget tools to help?

In this article, you’ll discover three blogging tools that will help you catch typos and improve readability of your blog posts.

Read More: 3 Blogging Tools to Improve Your Content Quality Via Social Media Examiner

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Sometimes you probably won’t be able to avoid a rewrite – maybe you really did get it wrong, and to produce a quality piece of content, you need to start over. And sometimes you didn’t get it wrong but the powers that be are so powerful that you still have to rewrite. Such is the life of a writer.

But depending on the issues being raised with the piece, and your powers of persuasion, you may not have to go that route. Here are a couple of alternative tactics to try.

Read More: 4 Ways to Revise Your Content, as Opposed to Rewriting via Social Media Today

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Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them. No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.

Read More: 8 Incredibly Simple Ways to Get More People to Read Your Content via Copy Blogger

Categories : Content Creation
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10 Ways to Grow Your Business

When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So…now what?

via 10 Ways to Grow Your Business – Start, run and grow your …

Growing Business

What business advice do the founders of the £5m fan engagement platform have to share? For starters, “recruit staff based on character, not a CV”……

In Business growth stories

via Growing Business – Startups

7 Secrets for Growing Your Business Quickly

7 Secrets for Growing Your Business Quickly

Credit: Peshkova/Shutterstock

New business owners have numerous goals when they’re starting out, including rapid growth and recognition for their fledgling venture. But overnight success isn’t often the standard: There’s no specific “special sauce” to add to the recipe for instant results, and nothing is guaranteed.

via 7 Secrets for Growing Your Business Quickly

 

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