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Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners.

To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in.

Read more: 25 Google Analytics Admin Settings Explained via Razor Social

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Blogging is one of the best ways to grow your business online.

But there’s no doubt about it. Managing a blog can be hard work.

Between the setup, design, and content creation… maintaining your blog can feel like a full time job.

Not to mention the optimization and promotion that comes once you hit publish.

Read more: 25 of the Best Blogging Tools to Increase Traffic via Rebekah Radice

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Do you want more social traffic to your blog posts?

Wondering how to tailor your blog post shares for each network?

Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog.

In this article, you’ll discover how to successfully cross-promote your blog posts on top social media platforms.

Read more: How to Promote Your Blog Posts Using Social Media: A Guide for Marketers via Social Media Examiner

 

 

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Do you advertise on Facebook?

Wondering why some of your Facebook ads aren’t working?

If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why.

In this article, you’ll discover 10 tips to troubleshoot your Facebook ads.

Read more: 10 Tips to Troubleshoot Your Facebook Ads via Social Media Examiner

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Twitter chattwitter chat tools is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag.

For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat. This particular conversation takes place every Sunday and each week a different blogging topic is discussed. It’s a great way for bloggers to learn how to improve their blogs or share their experience with their peers.

Even though this sounds quite simple, you may find it difficult to follow conversations through Twitter, whether you are using it on your computer or mobile phone. Chats can be very active, with a lot of people participating and a lot of new tweets coming in every moment, so there is a great chance you will miss something important and become frustrated after a while.

Luckily, there are tools you can use to make this process easier and much more enjoyable.

Read more: The 5 Best Tools for Twitter Chats via Razor Social

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As anyone who manages a Facebook Page would be aware, Facebook is always changing. The Social Network is constantly working to evolve in line with user behaviors in order to maximize attention and get you spending more time within the big blue labyrinth’s walls.

As such, there are always smaller tests and features being pushed out, minor updates that may not make big waves, or justify a full, dedicated blog post in themselves, but are still relevant and worth highlighting.

To help provide some additional context on these smaller tweaks and tests, we thought we’d try co-ordinating them into a weekly update to help keep you updated on what Facebook’s trying out, where they’re focused and what you should be watching for in future.

Here are four smaller tests or updates seen ‘in the wild’ this week.

Read more: 4 Facebook Updates and Tests Spotted This Week via Social Media Today

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Before the arrival of mobile live-streaming – and Facebook Live in particular – video was often considered out of reach for many digital marketers. As a B2B marketer, I was all too familiar with having to source three quotes to get video company record our events, which meant that we often just didn’t do it.

Facebook Live provided a whole new consideration when it was launched back in 2015. With Facebook Live, all I have to do is set it up on a stand, make sure my mobile phone is plugged in and “go live”. Of course, to ensure maximum response, I also need to do some pre-marketing and sharing, but it simplifies the video broadcasting process, making it easier to connect with fans and produce interactive, engaging content.

To help get you thinking about how you can also utilize Facebook Live, here are five ideas of how to use the option, and some examples of those that are already seeing success.

Read More: 5 Ways You Can Use Facebook Live as Part of Your Digital Strategy via Social Media Today

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Do you want to boost revenue for your next launch or promotion?

Have you thought about using Facebook Messenger ads to engage prospects?

Messenger ads provide a personal experience for customers and prospects.

In this article, you’ll discover how to create a Facebook Messenger ad.

Read More: How to Set Up a Facebook Messenger Ad via Social Media Examiner

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We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too.

We now have tons of information on hand.

Read More: How to Use Twitter Analytics: 17 Simple-to-Find Stats to Help You Tweet Better via Buffer Social

 

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Want to connect more with your target audience?

Wondering how to deliver relevant social media content consistently?

Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals.

In this article, you’ll discover how to create a social media marketing content plan for your business.

Read More: How to Create a Social Media Marketing Content Plan in 7 Steps via Social Media Examiner

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Do you ever get stuck for visual content ideas to post to your social media channels?

If you are lost for inspiration then these 3 Tools will have you creating (and curating) so much content you will be scheduled ahead for months.

Read More: How To Strike Gold With Visual Content Ideas – 3 Awesome Tools via Socially Sorted

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There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal. When setting goals and working towards them on social, you should:

Read More: 5 Clever Goal-Focused Facebook Campaign Ideas via Simply Measured

 

 

Categories : Content Creation
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Apr
21

New Social Media Tools

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As a blogger, finding the right words can make all the difference.

And today, with more than 152 million blogs on the Internet, that difference can determine your success.

While every blog post won’t be a home run, you will get better with each word you write.

When asked her secret to writing award-winning content, PD James, an English crime writer replied,

“Don’t just plan to write—write. It is only by writing, not dreaming about it, that we develop our own style.”

So how can you develop your own style and write a powerful blog post that connects with your audience?

A recent Infographic by QuickSprout sheds light on the six critical elements of a powerful blog post.

If you’re ready to boost your blog traffic, read on for tips to writing the perfect blog post every time!

 

Read more: Secrets to a Powerful Blog Post via Rebekah Radice

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Two weeks after announcing a new freemium version of their ‘Workplace’ professional platform, Facebook has unveiled a new set of updates to make their business offering more appealing.

Read more: Facebook Announces New Tools for Workplace, Including Bots via Social Media Today

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Twitter chattwitter chat tools is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag.

Luckily, there are tools you can use to make this process easier and much more enjoyable.

Read more: The 5 Best Tools for Twitter Chats via Razor Social

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