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Have you ever wondered “Why Doesn’t anyone visit my website or social media content?” Not being indexed in Google could be the main reason.

When people search for your content in must be indexed in order to “show up”.  There are two kinds of content on the web, content that just exists and content that exists and is indexed.  You might ask yourself, what is indexing and how do I do it?

According to Wikipedia indexing is:

Web indexing (or Internet indexing) refers to various methods for indexing the contents of a website or of the Internet as a whole. Individual websites or intranets may use a back-of-the-book index, while search engines usually use keywords and metadata to provide a more useful vocabulary for Internet or onsite searching.

Think of the indexing in the Public Library.  Would you ever be able to find a specific book if it weren’t for the good ole Dewey Decimal Classification.  The web works the same way. Content must be indexed in order for Google to find it.  It would be pretty hard to find a book on the library shelf if it wasn’t where it was supposed to be.

The new weekly blog post has just been created, it took you all week!

You did all the hard work;

  • research to make it an extremely interesting
  • research to make it informative
  • graphics were inserted
  • video was embeded from YouTube
  • outbound links were researched and inserted
  • added inbound links, found a great post you created before that was applicable
  • keyword focused.

Plus you used your Facebook account to distribute it to your friends and followers. Why is it that no one seems to have read it? You thought it would show up in Google right away. It’s likely because it isn’t indexed.

How Can I Tell If My Site is Indexed

Open a new tab in your browser

Type in:   Site: http://www.YourWebsiteName.com Below is what I would type in for Butterfly Networking.  You just switch out your website name instead of mine.

 

 

Check the results, does your site show up?  If yes great you are definitely doing something right. If no, more work is required.

In the case of Google they send out GoogleBots AKA:spiders to crawl the net searching for content.  All of the search engines send out these spiders, however it appears Google sends out more and they “crawl” deeper than the others.  Yes, these spiders do crawl Facebook and other social media sites.  However they have to be “crawled” just like other web pages before they can be indexed.  Google has to crawl your content before they “decide” to index it.  Not all content is indexed.  Computer programs determine which sites to crawl, how often and how many pages to fetch from each site.  https://www.google.com/search/howsearchworks/crawling-indexing/

How Do I Get my Site Indexed?

Within the Google suite of webmaster tools you can submit your site or even an individual post to Google’s list to be crawled.  When I first heard about this process I thought OMG that is so complicated.  It’s not actually bad.  There are a number of steps, the first being signed into your Google account. If you don’t have a Google account you can create one for free.  Once signed in you can sign up for Google Search Console, they have directions on how to complete this process.

  1. Go to Google Search Console (former Google Webmaster Tools),
  2. Sign into your Google account and
  3. Click the red button to add your website. Once you’ve clicked the button to add your site, just
  4. Type your website URL in the box.
  5. Click the blue button to continue.
  6. Please make sure you enter your complete url.

If you want to make sure all of the pages within your website are indexed you can perform the same “site:” search as above.

Once complete repeat the same process for Bing and the other search engines.

Rather not do this over and over again?  I can do it for you if you would prefer.

If you have a WordPress blog you can also create a sitemap and submit that, but that’s a different blog post. 🙂

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There are a variety of different ways to collect customer feedback, and surveys are usually the first method that comes to mind.

But that’s not the only way to figure out what your customers are saying about your product — in fact, you could be missing out on valuable customer feedback coming in through a different channel: social media.

Social media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with you than by hopping on a phone call.

What’s more, it’s important to know what customers are saying about your brand on social media — because when millions of potential new customers can see tweets and Facebook posts blasting you for a bad phone call or a cumbersome subscription cancellation policy, word can spread fast — and not in a good way.

So keep reading below to learn about the many ways you can use social media customer feedback to improve customer service and provide valuable insight to your entire organization — and learn more about our new multi-channel Conversations tool that connects your social media accounts into an all-in-one shared inbox.

Read more: 7 Ways to Use Social Media Customer Feedback via Hubspot

 

 

 

Are you using Facebook Ads to grow your business? If not, you should be – Facebook has a wide range of great ad formats, targeting options, and campaign types.

Here are my top 10 favorite Facebook advertising features to consider in your marketing.

Read more: Top 10 Facebook Advertising Features You Should Be Using via Social Media Today

 

 

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy?

You’re not alone.

Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to capture leads, build their lists and monetize subscribers for decades.

And email marketing isn’t losing any steam, either.

According to a recent eMarketer report, email marketing boasts a median ROI of 122%, which is actually four times higher than the likes of social media or paid search.

Although modern brands are indeed laser-focused on turning their social followers into customers, there’s certainly a financial incentive to stick with email.

That said, email marketers shouldn’t ignore the best practices of social media when it comes to their marketing messages.

In fact, the average email marketing strategy could be fine-tuned into something truly special by including one not-so-secret ingredient.

Read more: How to Improve Your Email Marketing Strategy With User-Generated Content via Top Dog Social Media

 

 

 

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Facebook Live has only been around for 1+ years and there are still some secret benefits of Facebook Live that will surprise you. Working with Facebook Live and the research for this blog post surprised me.  I trust you will be pleasantly surprised too.

Totally Unique Content

Once you go live for the first time you are creating content that no one else can create.  It’s your voice, flavour and definitely your ideas and suggestions.  Even when you share a product or service from another business you stamp it with your individual perspective. We all know that Google loves content and creating a Facebook Live is definitely a quick and easy way to make that happen. Think of it, write a blog post such as this one; I invest at least 6 hours in each post plus having someone on my team create graphic and do the initial research.  Compare that to a 15 minute Facebook Live.  Which would you rather do?

Creates More Excitement

I watched my friend and business partner Nilofer Safdar create such a fun and participative event on her “Clutter” Facebook Live Event that she had me laughing, participating and “giving her hearts” for the entire length of her live event.  When people know you are there live supporting them,  providing feedback and answering their questions they actually “show up”, both physically and mentally.  I absolutely love the way she asks for some hearts! She really knows how to generate excitement. Nilofer actually opened up more “Secret Benefits of Facebook Live That will Surprise You” for me.

Very Cost Effective 

If you don’t add any supporting programs, (you definitely don’t have to) it’s Free. What more can I say?

There are tons of programs out there that claim to be able to send you lots of leads for a low price.  I’ve tested a few of them, they didn’t work for me.  Facebook Live is different because you have so much control.  You can do as many or as few as you like and the cost will still be the same. 🙂  Once you get yourself dialed in you won’t want to use any other strategy.

Fabulous Audience Engagement

This really is a key point, in my opinion, of Facebook Live.  There are so many recorded webinars out there that are attempting to look like they are live it has put a bit of a damper on watching webinars for me unless I know for sure they are live. You can ask your audience questions and have them respond in the comment section under the video.  They can comment just like they would on any normal Facebook post.  Everyone who is watching the Facebook Live can see all the comments and answers. Think about that for a second…

We all know that Facebook gives us love for our posts that have lots of Likes, Comments and Shares.  Just think about the effect it would have on your Facebook Page or Group if when you first do a Live you receive 50 – 100 interactions.  Are you smiling now?

Even More free traffic to your Facebook page

Facebook will send notifications to “People who frequently engage with or have recently interacted with a person or Page going Live may receive a notification.” This makes it much easier to quickly attract new people from the built in Facebook audience.

Facebook has recently made a small update, Facebook Live videos will be more likely to appear much higher in the newsfeed, but only when they are actually live.  Which of course means more people will see your Live presentation and have the opportunity to join.

Ability to Download and Use Elsewhere (my favourite)

I created a video a while back demonstrating how to download and save your Facebook Live video.  My favourite strategy is once the video is downloaded I then have it uploaded to the YouTube channel.  You can then use the video anywhere you would use a YouTube video.  Examples: optin page, sales page, Twitter, Reddit, Instagram, Tumblr, Pinterest, FourSquare, SnapChat, WhatsApp, StumbleUpon, Delicious, Digg, and many, many more.  The whole idea is getting your content out there in front of as many eyes as possible.

Available for Future Viewing

Once your Live video is complete that is not the end of the story.  The video will be available for future viewing

I love the fact that they stay with your page, group or profile; where ever you recorded them.  This means you will be able to use them for years to come.  You will be able to copy the link to the specific video and share it in as many ways as you can think of.  My favourite strategy is to do 3 – 5 Facebook Live videos and then bundle them together for use as a lead magnet.  This does take a bit of up front planning, however depending upon your specific content you could reap the benefits for years to come.

Remember the Chewbacca Mom? Here’s the link straight from Facebook  https://www.facebook.com/1075WKZL/videos/10154184822637641/

Of course I had to watch it again and laughed all over again!!  Remember it’s the simple joys!

Notifications Sent by Facebook! (surprised me the most)

Facebook will send notifications to “People who frequently engage with or have recently interacted with a person or Page going Live may receive a notification.”  Not necessary to email people (although I still recommend you build your list), you can actually retarget the people who come to your page and watch the Facebook Live Videos.

If you are ready to learn the most effective way to learn Facebook Live check out Facebook Live Mastery

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Facebook Creator app sign in

Want to add more polish to your Facebook Live broadcasts?

Wondering how Facebook Creator can help?

Facebook Creator is a handy all-in-one app that lets you record branded video, chat with your community, and get valuable insights for your content.

In this article, you’ll discover how to use the Facebook Creator mobile app to get the most out of your Facebook Live videos.

Read more: How to Use the Facebook Creator App via Social Media Examiner

So, you’ve built a social media marketing foundation. That’s great, but let’s take things to the next level.

Today, we’re going to outline some simple, effective ways to help improve your Facebook performance to get more followers, build engagement and drive traffic to your website.

To begin, let’s start with goals.

Read more: How to Get More Facebook Followers and Improve Engagement via Social Media Today

10 Quick and Easy Ways to Get More People In Your Facebook Group

Do you have a Facebook group for your business?

I’m not talking about your Facebook PAGE, although that’s super important too!

I’m talking about Facebook groups, which are now being used by 1 BILLION people each month.

Facebook groups are a fantastic way to provide value to your audience, while growing your traffic, email list and sales.

They provide a more personal, interactive environment where you can:

– Give advice on common problems or issues related to your industry
– Become a trusted expert in your field
– Connect your customers or clients with one another
– Promote your stuff: blog posts, products, services – you name it!
– But while Facebook groups can be amazing brand-building tools, getting people to actually JOIN them can be a challenge.

This post will outline 10 quick and easy ways you can start growing your Facebook group today!

Read more: 10 Quick and Easy Ways to Get More People In Your Facebook Group via kim Garst

 

 

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3 Quick Tips To Increase Inbound Traffic To Your Website

Website traffic plays a major role in your company’s success.

Naturally, more visitors means more conversions, regardless of your current conversion rate.

If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.

What you need is to divert at least a chunk of your attention towards inbound marketing.

Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.

If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong.

Read more: 3 Quick Tips To Increase Inbound Traffic To Your Website via Jeff Bullas

 

 

 

Have you ever noticed Amazon ads following you when you left a full cart at checkout without paying?

These are ads are incredibly accurate as they show you the exact product you have in the cart or have visited.

They are also effective, it keeps the Amazon cart top of mind as you compare options or think about it.

This is called retargeting and it is because Amazon “cookied” you when you visited their pages. The Amazon cookie is recognized by the publishers and they then show the appropriate ad.

In fact, according to MarketingLand, “it’s not uncommon to see amazing CTRs [click through rates] with retargeting, anywhere from 0.30-0.95% – which is 3-10x higher than the industry average.”

This is because major providers like Google have “Ad Networks” which consist of publishers (large, like Fortune, Forbes, Wall Street Journal, Wired etc. or small like bloggers) who have agreed to place banner ads in specific locations.

The site owners earn a percentage which often comes from bidding process between the advertisers that have cookied a given person (browsers often carry dozens of advertising cookies).

The trick, though, is that retargeting only works on people who have been to your website.

Or does it?

I’m going to introduce you to a new tool that works even if people haven’t been to your site. I’ll explain what Link Retargeting is and how it works, and then provide three specific ways to use it to grow your business.

Read more: How To Use Powerful Link Retargeting To Grow Your Business via The Social Media Hat

 

 

 

If you use Twitter in your marketing strategy, you undoubtedly spend hours carefully crafting generous numbers of tweets for your brand. Twitter, being the fastest-paced social network, requires us to engage with our audience often throughout the entire day.

Why?

In the past second, 7,803 tweets were sent.

Tweet Counter
Your branded tweet, while the most perfectly concise and engaging tweet ever, is now competing against nearly 8,000 other tweets as soon as it is sent. Unlike other networks, where we can still achieve success with 1-2 posts each day, our Twitter strategies need to be stock-piled with engaging content if we are to keep up with the pace at which our audience consumes information on Twitter.

Once your tweets hit the feed, how do you measure the performance of posts specifically designed to drive users to your website?

Linking Twitter to our website provides valuable cross-channel engagement, drives campaign objectives, and gets users to the point of purchase (or a landing page where we can then provide more information). Despite this, it’s not always easy or obvious how to optimize our tweets to increase website traffic.

Let’s fix that. In this post, we’ll show you how to use Twitter to drive web traffic.

Read more: How to Transform Your Content Marketing Strategy in 30 Days via Simply Measured

 

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