Facebook is front and center of social media marketing these days, in so many marketing forums, that big companies are jumping online. They’re using Facebook all over the place. They’re creating fan pages. What are you doing to use Facebook to promote your business?
Use Facebook to promote your business.
1) With the new format in Facebook, you can actually put in advertisements in the comments underneath your photo. It’s an amazing way to let people know about your products or service. Make sure that you are tagging your photos with the appropriate key words so that people will find them for the reasons you want them to find them, and comment on photos using appropriate key words. Don’t just say things like, “oh, nice photo”. Comment on them using your key words, and yes, comment on your own photo. Comment on your own photos using key words.
2) Promote your business on Facebook by upload videos. And again, you need to tag those videos with the appropriate key words. Same as a photo, you get the option to put in specific key words that describe your video, your product or service that’s highlighted in your video. Remember to comment on your own video. Just like the photos, go in there and comment. When people go to a fan page or a Facebook wall, if there’s no comments, likes, or anything like that, then they’re thinking, “oh, well nobody comes here, so why should I”. When you make comments on your posts or you Like them, then the first glance at the page, “oh, people come here”. There’s some action going on. Well maybe it’s worth reading because other people are reading it too.
3) You can become a fan of a Facebook page that’s in your target market and then, what you can do is you can write on the wall of that fan page. Now there will be a few pages where they don’t allow that, but the majority of pages will allow you to write on the wall or post on the wall. You can write a review of the fan page. It’s an excellent way for people to understand your business, because of course, you’re going to write the review from your business perspective, correct? So go in there, become a fan of the fan page, write on the wall, and write a review. Talk about why you’re there, why you like it, what you anticipate using it for.
Engagement is critical on your Facebook Page. Without it your page looks like a ghost town. When you see a restaurant with no customers inside and another restaurant with a lineup which one do you believe is better? The busy one, Right? The same concept applies to your Facebook Page. You want people to want to visit your page and share, comment and like your posts. It’s just good business. Here are six strategies to increase engagement on your page.
1. Share, find similar or complimentary pages and hit that “share” button. This allows you to share quality content AND show other page owners that you are open to sharing their information with your fans. This encourages others to share your information and when they do it can dramatically increase your reach. If the person who shares your post has 1,000′s of fans your Facebook page could explode!
2. Frequent updates are a must! Your fans are online at different times of day and you need to be posting when they are on line to see your posts. You can give yourself a big boost by using the “Promoted Post” Facebook function. This can cost you very little and ensure your post is seen by more of your fans. Be sure to have the RSS feed set up from your own blog.
3. Facebook ads are an excellent way to put your page in front of your target market. If you are a brick and mortar business it is super easy to advertise to Facebook users only in your geographic area. Facebook offers great information on how to set up your ads, or you can use a service to take care of all of the details for you.
4. Be sure to connect with your fans! When fans post comments on your page be sure to respond to them. At a minimum you can simply “like” each comment. Ask questions. Simple questions your fans can answer quickly and easily. Remember, your fans are there to be entertained and have fun.
5. Good quality content is key! Research and find out what your fans are interested in, then post the content they are looking for. Motivational quotes and cute animal pictures are an excellent way to engage your fans. Be sure to insert a link to one of your products or over to your blog where you have posted great quality content too.
6. Use Facebook social plugins. Make it as easy as possible to your friends and followers to share your content.
Being tagged in a terrible picture on Facebook is bad enough, but when you are tagged so a spammers product appears in your news feed and the news feed of your Facebook friends is ten times worse.
One of the great benefits of being tagged is that it increases engagement. I know that every time I am tagged in a photo I go and take a look. Once on the person’s page or their personal profile I usually take the time to poke around and see what they are up to. Plus I will often leave a comment or two.
There may be situations where you have been tagged in a Facebook photo unwillingly! In these cases you may need to know how to untag yourself.
You will receive a notification from Facebook each time you are tagged in a photo. You can take a look and discover what your friends are sharing and what they are doing.
The great news is that Facebook has provided a way for you to untag yourself and report if warranted. In fact there are two ways.
Hover over the story, click and select Report/Remove Tag from the drop down menu. You can then select to remove the tag or ask the person who posted it to take it down.
You may also remove tags from multiple photos at once,
Go to your Activity Log
Click Photos in the left-hand column
Select the photos you’d like to remove a tag from
Click Report/Remove Tags at the top of the page
Click Untag Photos to confirm
Remember, the picture will remain in the news feed of the person or page where it was originally posted. However you will no longer be tagged.
If you don’t want your picture there at all you will have to contact the person who posted it and ask them to remove it. You can only remove pictures from your own Facebook account.
Every single day more and more people are signing up with Facebook. They visit this site to catch up with friends and family members, look at pictures, share pictures, share their lives and even find out what is going on in the world. Lucky for you, people are also finding new businesses and communicating with favorite businesses on Facebook, too. If you want to market your business using one of the fastest growing marketing techniques, you need to create a presence on Facebook. The following article contains some tips you can use to get yourself noticed on this quick growing social media network.
For those who are not familiar with the term “Facebook Page”, let me give you a quick and easy explanation. A Facebook Page is a single webpage that anyone can create using the Facebook platform and post just aboutanything you want. It’s a trend that is extremely popular, as evidenced by the fact that big name personalities and companies have embraced the use of Facebook Pages in order to reach out to their clients and potential customers.
How to Build a Facebook Page, if you already have a Facebook account can create a Facebook page. You can open a Facebook account specifically for your business or the public personality that you intend to promote. What makes it the growing trend is the fact that Facebook Pages show up on search engines often and rank high. They are cheap to start and maintain as opposed to having your own website. In addition, Facebook Pages have no restriction on the maximum number of fans who may “Like” your page. As opposed to just having a Facebook account, friends connected to your account profile have a limitation of 5,000 friends.
1) Choose your user name. While this may seem simple, it takes a little thought. The name you choose will be your name and will be how people searching for your business will find you. Choose your business name or another word or set of words that you think searchers will type in the search bar. You want to be sure that your page can be found, otherwise, all your work will be for naught.
2) Set up your Facebook page. Again, this sounds simple, but you need to put some thought into it. Make your page as professional as possible. You do not want misspellings or other grammatical errors. It is important that everything you share makes sense and is useful for visitors. Add as much information as you can. Share your business motto, your website or physical address and any other information that will be helpful. You also want to add pictures. People love pictures and having professional pictures on your page is more attractive. Add descriptions to your pictures, too.
3) Get people to like/follow you. Again, something simple in theory but will take work! Be sure to advertise your Facebook page in your emails, in your store or on your website. Tell your friends and family members about it and encourage them to like your page and share it with others. You may also consider having a contest or a giveaway for those who like your Facebook page. You can offer a free shipping coupon, a free sample or other discount for anyone who becomes a fan of your page.
4) Post content to your Facebook page. Post helpful information for your fans, tell them about sales or specials. Also, share new uses for products or other information that will be useful for your followers. You can also set up special sales for Facebook fans only. This will encourage business by your followers. You can also ask questions related to your business and encourage responses from those who follow you. You should take part in the conversation. Answer questions and concerns. Help your followers to see you as a real person, not just a business. Remember people come to Facebook for fun and to be entertained!
Deleting all of those Facebook Pages that have been started and not used is pretty easy when you know where to click. In this video we show you EXACTLY how to delete a Facebook Page you no longer want to use.
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