Archive for Facebook
Do you advertise on Faceboook? Your specific audience is there, it is simply finding the right strategy to attract them!
On June 6th Facebook announced changes to the their ad products.
They plan on streamlining and reducing the duplication. These changes will be phased in over the next 6 months in Facebook.
My personal favorite is;
It also means removing the online Offer product because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites. We’re going to start making these changes in July.
My personal experience is the “Offer” button has not converted well. People are on Facebook to have fun, connect with friends and maybe play a game or two. When you put the opportunity to buy something they just haven’t been interested. The “Download” and “Learn More” buttons have been much more effective for me.
Here’s a look at what’s changing:
|Old Name||New Name|
|Page post photo ads||photo ads|
|Page post video ads||video ads|
|Page post link ads||link ads/multi-product ads|
|Page post text ads/page post status ads||text ads|
|Page post offer ads||offer ads|
If you would like to read the full news bulliten from Facebook; click the link below
The cover photo on your Facebook Page will help you build your brand, reputation and good will. An effective company name is a good place to start as it helps people remember you. Memorability can come from using an unusual color combination, behavior that is different from the norm, even a style or color of clothing.
Once you have your brand figured out, for now, you can use it very effectively in your Facebook Cover Graphic. I say “for now” because it will always be changing and evolving as your business grows and develops.
Here are 7 great ways to use your Facebook Cover Graphic to your benefit. I highly recommend that you change your cover often, at least once per month. When you implement this strategy you’ll be able to take advantage of all of these ways to use your Facebook Cover to make your business grow.
1. Communicate your brand – show some personality. Have fun, be serious, or a mixture of both. What every your personality is you need to reflect it in your FB cover.
2. Communicate your key message – what is it you do? This can be done in a tag line or in the pictures or graphics you include both in your cover graphic or posts.
3. Highlight a competition – increase engagement You will be surprised how many people will click on your cover graphics. You can market a competition in your cover graphic, be sure to provide the details of your competition in the description box. This will enable people to enter your contest immediately!
4. Publish a promotion – Once Facebook changed the requirement of the cover photos it has become a much better tool to increase engagement and sales. Each time you have a different promotion add a new Facebook Cover graphic to the list of “must have” items. For the duration of your promotion be sure the cover is uploaded, it has a call to action and a link taking people out to your offer.
5. Demonstrate your Unique Selling Point (USP) – What makes you better than your competitor? I have my main Facebook Cover graphic demonstrate our USP and this is the one we default back to during each of the other promotions and offers.
6. Event Registration – Make it really easy for your fans to know what your up to, where you can be found and all of your up-coming meet-ups, trade shows etc. Be sure to include a link so that they can register too. I like to invite people to come and say Hi, or keep an eye out for me at different events. It’s a super way to let people know you are approachable.
7. Fun – change it for fun and personality watch Google, they do a great job with their logo. I have mine changed for each of the holidays, Easter, Christmas, Mother’s Day, etc. Even for my own birthday as I normally run some type of special offer just because it’s my birthday. AND you can too!!
We have a super surprise for you! Want to have your own special Facebook Cover Graphic? I’ll get John Mark, the great graphic artist who created all of my designs to create one just for you. Not only will you get an experienced artist creating a great new Facebook cover for you but we have super special pricing of 50% off for the next 3 days only. CHECK OUT this special offer NOW!
I won a ticket to the about to be released Godzilla 3D movie and of course I had to find out just how much is being done on Social Meida to market and promote this movie.
Of course the first thing I checked out was their Facebook page, started on July 18, 2012 for the release date of May 16, 2014. Two years of building up to this movie. They have a very engaging page with over 1.2 million fans AND 500,000 fans talking about them, that’s a lot of fans in just under two years.
They have used a number of different engagement techniques, the picture below asked me to mention the person I would be seeing the movie with so I had to participate and add two people from the YVR Bloggers group, Ricky Shetty and Matt Astifan. As I have mentioned in previous posts Facebook engagement has become more and more challenging as they drive us all to spend more money on Facebook.
This strategy works, I did it.
The YouTube Channel is optimized to the nine’s! We all know just how powerful video can be and they are taking advantage of as much as they possible can, building towards the opening. When you take a look at the channel you see that it is optimized to make the most of the time each viewer spends on the page.
Twitter, moving as always at the speed of light. The Godzilla Movie it doing a very good job of taking advantage of all of the Twitter posts about the movie by Re-Tweeting (RT) them! There are contests and draws mixed in with all the tweets, which include text, pictures and videos, a very powerful combination. Plus there are give aways for the special products, such as t-shirts, hats, bags, jackets, etc mixed in with all the other great tweets. Take a look at their Twitter stream prior to the movie opening, an awesome strategy for building the momentum.
All we YVR Bloggers met at the Bosley’s Pet Store in New Westminster, we wanted to take pictures and give them some online love as a way of demonstrating our thanks for the free tickets. There is an awesome crew at the store, not only did they provide the free movie tickets they also handed out goodie bags, both dog and cat goodie bags. My pets were all be very excited!
Then we all trooped over to the Landmark movie theater, ready to be Roared!
It was definitely fun to be a part of the VIP advance screening of the movie. There was a Roar Meter in the waiting area and of course the whole group had to get together and give it our best shot. Unfortunately there wasn’t a prize for the best group roar. I’m sure we would have won.
The movie was excellent! I read a great review from the Toronto Sun, here is a little snippet…
One singular moment shows that director Edwards — who is known only for his small-scale, indie sci-fi movie Monsters — had some big-time mojo. He wanted to make this mostly-made-in-Canada production more emotional than just another big monster movie. At one critical point, Taylor-Johnson is in the foreground, with Godzilla’s bloodied head nearby in a cloud of dust. The two have a “moment” as two creatures communing in a crisis. It is actually kind of beautiful.
Once the movie is over, sit a few moments, let everyone else get caught in the stampede to leave. Watch the credits and see just how many Graphic Artists were involved in making the movie. There were a few of us in the group who noted that it was 100’s but we didn’t start looking soon enough to be able to count. When you stop and think, even just the graphics in the trailers, there really were tons of people were involved. However that doesn’t mean you can’t use the same techniques.
You too can implement all of these strategies in your business. Likely not to the extent the “Godzilla Movie” has, but all of the strategies and techniques mentioned here will work for your business too!
Many thanks to Ricky Shetty of Daddy BloggerI received tickets to Conscious Diva’s Living Extraordinary LIVE! There was a traffic incident on the Alex Fraser Bridge, as a result I was late & didn’t get to meet any of the extraordinary people who were attending before the event started.
I believe it is very important to connect via social media with the people you meet at events. In this hectic world today we all live very busy lives. How many times have you gone home from an event swearing that you’ll stay connected with someone you met? AND how many times does that just not happen? It’s not your fault, you had very good intentions – however life just got in the way. A really quick way to make sure you stay connected is to find the people and their pages on Facebook.
Even better is to take pictures at the event, easy with all the smart phones out there! Once you are home, or perhaps even when you are commuting home you can upload the pictures to album in Facebook created specifically for the event.
Kate is dedicated to consciously living her best life. Always open to learning and adopting new teachings that allow her to live a life she loves. Health, Happiness and Amazing Experiences! www.consciousdivas.com
The evening started off with Special Guest Matthew Kocel, North American throat singer a true visionary in the world music and sound healing movement. His rare blend of Tibetan, Tuvan and North European overtone singing seamlessly weaves an expansive soundscape that draws you into a deep experience of inner peace. You can listen to his music at www.Omshaman.com
An excellent way to begin the evening. You could feel the audience became very calm and peaceful. Being that it was a blustry and rainy night in downtown Vancouver it was the perfect way to get everyone settled, attentive and excited about what was to come.
With deep passions for spiritual psychology and the art of living, Chris continues to explore the nature of mind and reality, so that he may be of service to others in answering the big questions, and facilitating psycho-spiritual integration. He believes that by illuminating the darker corners of the personality, and redefining our sense of Self, we can tap into an innate capacity for peace, joy, well being and peak performance. The conversation he had with us was inspirational. “I am Alive”, his mantra to start off the evening had us all thing about the fact that we are Here Now! “Your dreams and your focus create your reality” All of us must learn to guard our dreams with our live. Let go of what is not working for us and truly Be Alive.
Was our second speaker. “We don’t need to trade off life for purpose”!! A social entrepreneur, Annalea Krebs is a passionate individual whose mission to make green mainstream inspires those around her. Annalea recognized that the top 3 reasons preventing people from purchasing green products were: they think they are too expensive, they don’t know where to find them, and they don’t know what to trust. For Annalea, ethicalDeal is the solution to this problem as people can trust Ethical Deal to find the best green products and can try them out an introductory price. Annalea is one of BC’s Top 30 under 30, has been named one of the top 25-women run start-ups to watch by Fast Company, and received the Top Online Marketer Award from Small Business BC in 2013. She believes that business can be a powerful force for change, and loves companies that are built to make the world better. www.EthicalDeal.com
As I too am a very “green” person, I love her theme that we can have profit with purpose. Backing up our ideal with good business sense makes things happen. When we align our work with our values we develop and grow business that generate profit with purpose.
Alex started teaching yoga at age 21 and has been a staple in the Vancouver yoga community ever since. With over 500 hours of training in both yoga and pilates, movement has long been a passion of hers. She started Girlvana Yoga in 2012 which is an initiative that provides teen girls with mentorship, weekly yoga classes and empowerment retreats. In 2014 Alex cofounded Distrikt Movement, a studio in North Vancouver committed to building true community and elevating people through fitness and yoga. Alex is also a Lululemon Ambassador, the creator of the popular Vancouver community event Yoga, Eat, Repeat, the teacher of EA Sports’ Yogify App. She has lent her teaching skills to such organizations as The Looking Glass Foundation, Dress for Success and the Africa Yoga Project. http://whistler.wanderlustfestival.com/
For Alex it’s all about knowing people. She gave a very heartfelt presentation as she has discovered, the more raw and real she is the more she allows the people around her to be themselves. She told all of us to “Let It Go!”
Adina is a Vancouverite, a mom, a wife, a former corporate worker bee and a student of life. With a business degree in Finance and Marketing, Adina worked in finance and then at a major advertising agency serving clients ranging from non-profits to national and international brands. Leaving advertising life helped her discover her true passion for supporting women in business, connecting people and creating community. Adina is a Director and Leader at Stella & Dot where she’s been an Independent Stylist for over 4 years and leads a team of over 150 stylists. She has a knack for bringing out the ‘inner sparkle’ in people and is jazzed about mentoring others to shine more brightly too. www.adinastylist.com
Three important steps Adina shared with us…
1) Connect with yourself again
2) Help others connect with themselves
3) Team! Play without judgement or comparison
Ashley Wray’s path to entrepreneurship started over the waters of South East Asia with a serendipitous meeting on a plane. Since then, Ashley and her husband have founded Mala Collective and have been working to connect people with their perfect mala beads — a medium to set intentions, connect to your oneness, overcome fears, and find peace in a hectic world. www.malacollective.com
Ashley’s product really appealed to me as I only recently started Transcendental Meditation. She had a booth that was so jam packed I couldn’t get to it at the break. Lucky for me she had also generously brought jewelery for people to wear when they were having their pictures taken. I was able to go up and touch and feel!
Poisoned by pesticides in 1980, Udo Erasmus used knowledge of biology, biochemistry, and genetics to cure himself naturally. He invented a way to ‘make oils with health in mind’ (83), wrote FATS THAT HEAL FATS THAT KILL (86), fathered flax oil (87), designed Udo’s Oil Blend (94), and gave 5,000+ educational talks plus 3,000+ media interviews in 40+ countries. He formulated several products that optimize digestion & improve hum(an)imal health. To replace medical disease management misrepresented as health care, he created a systematically organized, practical, consumer-friendly, globally teachable field of health care based in nature and human nature. www.udoerasmus.com
If you would like to connect with any or all of these speakers I have created an album over on Facebook (Surprise :-)) where you can simply click on their name and be taken over to their Facebook Page. http://justclicknow.ca/BNLELife
Be sure to head over and read Part Two of this post