Facebook has given us yet another great way to organize ourselves and help our friends at the same time.

Interest lists can be used to organize the content you find interesting on Facebook. You can create your own interest lists for the things you like, or subscribe to other people’s Facebook Interest lists. You could create a Top Social Media list that features experts’ Pages and public updates from all the social media people you know, like and trust. Remember to add me to that list.

You can use your Interest Lists to group together the updates on similar topics like your favorite band, local events or anything that is devoted to something you like.

After you have subscribed to a list or created your own list, you’ll see posts from that list in your main news feed.

How do you create the Interest List you might ask…

• From your Facebook profile click on “Add Interests“
• Click “Create List“
• Search for the people and pages you want to add to your list, then click ”Add Interests”. I would suggest deciding who you want on your list in advance, it will save you time.
• Decide on a name for your list.
• Select the privacy setting that is appropriate for you. If you want others to see your list you will need to make it “Public”.
• Click “Done”

To view your Facebook Interest Lists, check on the lower left hand side of your profile.

Another choice is to use the “Get Notifications” option. When you “Like” a page you can check the box for “Get Notifications and you won’t miss any of their updates.

For you Facebook Business Page owners this is an excellent way to ensure your posts are visible in the newsfeed of your fans. You can create Interest Lists specifically for your business. Decide exactly what you want to stay on top of and create your lists from there. Three suggestions are:

1. Your top clients, be in the know, what is happening in their lives. If someone hasn’t returned your calls you may find out via your interest list that something is happening in their family and business is not their top priority. This enables you to be sensitive to what’s going on. I keep this list “private.”

2. What is your competition doing? This allows you to easily stay on top of what is happening in your industry.

3. Create a list just for your Facebook Fans. Make it a great resource list for your industry. Give your Fans that little edge, build up a great list for them. This will encourage them to keep coming back.

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Personal profile or business page. What do I need to do on Facebook?

I was recently asked a question about using Facebook for business only. There is the great risk that when you go on Facebook and you create your personal profile, which you must do on Facebook, that you will get mired down and tons and tons of personal information and sharing and connecting. This is a risk.

People sometimes have that happen to them; however, with Facebook you must have a personal profile in order to have a business page. Your personal profile cannot have your business name. It must have your personal name. If you use your business name as your personal profile, you are actually going against the terms and conditions of Facebook.

Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:

1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.
2. You will not create more than one personal profile.
3. If we disable your account, you will not create another one without our permission.

You can however; if you are concerned about getting too caught up in Facebook, can use the privacy settings. There are a number of different ways with Facebook privacy settings where you can lock down your personal profile. You can have it so that only your personal friends see your profile and you can be very selective in who you accept as your personal friend.

I have a client who does not want to share all the different things that most people share on Facebook. She’s not interested in doing that, but she would love to interact with people on her Facebook page. It is a bit more work and you probably need help if you go that route because you don’t have a bunch of friends to ask to go over and like your Facebook page and help you spread the word that you have created it.

You have to decide exactly how you want to use Facebook and set your profile up that way right in the beginning!

It is possible to have a Facebook business page and very little interaction on your personal profile. That’s your choice. If you want to do that you just simply have to go in to the privacy setting within Facebook and say you want them as your friends only. That only your friends can view different things.

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Facebook provides excellent opportunities to boost your business and acquire new customers. However, the old saying “if you build it, they will come” is not actually true for the Internet, including social media sites. Therefore, you need to make your business’ Facebook page interesting enough for visitors to join and share it. One of the best ways to accomplish this is by holding regular Facebook page contests for your business.

#1 Benefit of  a contest on your Facebook page is you will engage new customers and develop a relationship. Good content on your Facebook page will keep them participating and keen on your business. Make sure that you familiarize yourself with Facebook contests guidelines before you set one up.

#2 Benefit – Running a contest or giveaway on your business Facebook page is that you are a continual two-way dialog with consumers. Through your Facebook page contest you allow consumers to contribute pictures, videos, text, vote on favorites, play games, etc. Their preferences and participation will give you greater insight regarding their likes and dislikes and the best way to approach them.

#3 Benefit – As they become actively engage in the activities of your Facebook business page contests, they will be spreading the word to their social circle and bringing in more customers for your business. Thus, your active customers will spread your marketing messages virally and help you establish a level of trust with new customers. Independent studies have shown that people tend to trust more those businesses referred by their friends and that have a prominent presence in their social circle.

A Facebook Contest for your business provides you with many other benefits including building a community of followers around your business brand, the opportunity to build a solid customer database, and have control over safe participation on Facebook through establishing clear contest rules and guidelines for entering your contests. Plus depending upon how you structure your contest they can be a lot of fun too.

Some ideas for successful Facebook Contest for your business include asking your customers to provide their best tip regarding a topic related to your business, playing riddles, a best picture contest, trivia questions, citing the best quotes relevant to your business, rewarding them for a specific number of “shares” or “likes”. Indeed, you are only limited by your imagination and time.