Archive for Integration & Strategy
Bring Down Barriers Between Business and Personal With Social Media
Posted by: | CommentsWhen you operate a business online or a brick and mortar business, you connect with your customers and clients. The larger you get, the larger your business, less happens on a personal level and the more you need assistance to do that. More and more people are looking to buy from people they know, like and trust. Therefore, they are expecting people to respond to their questions, to interact with them on different social media sites. You really can bring down barriers between business and personal with social media.
When you take a look at a local example, here in British Columbia we have only one company that provides our car insurance and it’s called ICBC. They have a Twitter account, and there is one person within ICBC who monitors, watches, answers and takes advantage of the personal to business by using Twitter. It’s very effective. They can help people very quickly, they can provide answers, it’s a very effective tool.
1) Social media is one of the best ways for you to engage with your customer and clients without having to be right there in front of them or on the telephone. You can take a look at what they’re posting on their personal profiles on the different platforms and you can interact with them. You can watch for people commenting and asking questions about your product or service.
2) You can provide great information through social media. You can let people know when there’s something special happening, give advance notice that’s something is new and different, change is going to happen, you just found this great source of information from somewhere else and you can share that with your clients and customers. It’s great to be able to share not only your information, but information, products and services you believe your customers will be able to use to enhance what you provide for them.
3) Connect with specific people and you can personalize it. When you go into someone’s Facebook page, you can tell the different kinds of things they like to do. Do they go to the movies? Do they listen to music? Are they pet owners? In my personal profile, I have a cover that I just had created and it has a picture of both of my dogs. You can find out what people are interested in and then use that information to be able to support them, to help them, to provide information that might be of interest to them.
4) Provide access to more products and services that are recommended by friends. How many times have you purchased something or gone somewhere, gone to a restaurant because a friend recommended it? With social media, when you have your friends on Facebook connections on LinkedIn, followers on Twitter, and they recommend your products and services, they’re telling all of their friends you’re one of the good guys, you provide value.
Social media really does bring down those barriers. It’s really easy to go in and find different information about your customers and clients or finding what groups they belong to and interacting with them in those specific groups. Use social media to breakdown those barriers between business and personal because it really is about connections and helping people.
Social Media Marketing – Etiquette – What Mama Said Is True on Social Media Too
Posted by: | CommentsToday, you can find many people on social media who just do a brain dump no matter what condition their brain is in, and it can make them look really bad. When I find people doing things that I don’t like, who are not practicing proper etiquette on Twitter and Facebook, etc., I either simply un-follow them or un-friend them. It’s that simple.
Here are 4 tips that are just what Mama said…
1. Think before you post. Whether you’re posting a comment on another person’s blog, creating your own blog post, making a tweet, a Facebook comment, a Facebook post, it doesn’t matter. Think before you post. If you’re having a bad day or something’s getting you down, create in draft mode and do the posting, the actual publishing later. You’ll thank yourself in the morning. A good question to ask yourself, “Would it bother me if my Grandmother read this?”
2. Be professional in your manner. The best way to be looked at as an idiot online is to just go out there and be a fool. Be professional. Be courteous to other people. The same types of professional behavior that you would use in an office and or business environment, you want to use on social media. The accepted forms, greeting people properly, not butting in on conversations, not immediately running up to someone to sell them your product. Practice your professional manner online just the same as you would as in person.
3. Follow the terms and conditions of the program or platform you’re using. I was just recently asked a question, “how do I get Facebook to unblock the number of friend requests I can send?” I found out that basically what the person was doing was spamming, and Facebook’s terms and conditions don’t allow that. They only want you to make friend connections with people that you know. You may meet someone in an event, send them a friend request, and they may not get to that friend request until later and they mark you as a spammer. They just forgot who you are. Keep track of your invitations. Follow the terms and conditions of whatever platform you’re on, whether it be LinkedIn, YouTube, Facebook, Twitter, any of them. Make sure you follow the terms and conditions, or your account could be shut down.
4. Mind your manners. I don’t know how many times I see people where I honestly believe they don’t understand how they’re coming across, but they’re coming across as ordering people around. Mind your manners. Use please and thank you. There are a lot of abbreviations for the P’s & Q’s which makes it really easy when you don’t have a lot of characters. You still need to mind your manners.
When in doubt think back to what Mama said and you’ll probably be OK, because what mama said is true on Social Media too! 
Social Media Procedures Get Em Listed so You Don’t Have to Remember
Posted by: | CommentsIs there anything more frustrating than having figured out how to do something but when you go to perform the same task or function you don’t remember all the steps?
Ya know you know how to “do it” but the specific steps just escape you right now?
Watch this video to discover a process you can follow so that this does not happen to you again!
I have my Social Media Procedures saved in many safe places so that I don’t have to remember.
Please join in the conversation by leaving your comments and questions here on the blog.
Social Media Assistant
Posted by: | Comments
Do you find some days that you just spend too much time on the computer? I have a couple of very good indicators when it is time to take a break, and this is one of them.
Finn does not like to have attention all the time, he is a very independent cat, but when he does he can also be extremely persistent.
When Finn decides it’s time for him to be my social media assistant, I know that it is time to take a break.
Because…
When he walks across the keyboard he has been know to wreck havoc!
While building this business online I used to think that I had to do everything myself. A social media assistant only came into my thoughts about 6 months ago. I used a service called Replace Myself to find and help me train people. It was the best thing I ever did, take that leap and hire a VA!
Yes, this is an affiliate link, however if you decide to make this smart decision and get yourself some help I’ll send you the emails I use to hire people.
