With groups, you definitely need to be strategic, so there’s four things I want to share…
join the discussion,
LinkedIn will only allow you to join 50 groups. Some of those groups are going to require that you be approved to join them, so you will submit your information and then you will get the approval later. Some of them you will be approved to join immediately.
1. Pick Strategically ~ When you are looking through the groups on LinkedIn, look through the topic areas that compliment your business. They don’t necessarily only have to be about your business, but something that compliments it. Where do you some of your customers and clients come from? An example, for me I teach and coach and implement for social media marketing, but I also am a sewer. Therefore I have also joined a couple of groups on LinkedIn that have to do with sewing. I have found customers and clients in the sewing niche. You are going to have to decide how much time you’re going to devote. Take a look at the groups, which ones are going to be the best and don’t join more than you can handle. Be strategic, pick the ones that you believe in the beginning are going to give you the most value for your time.
2. Share Information ~ This information can come from a variety of sources, but you’re going to have common interests with the people in the group, that’s why you join groups. You can share blog posts or you can share articles. If you are a prolific article writer, that would be great, you’ll have tons of things to share. If not, you can also review things that you particularly find interesting and it very likely is that other people in the group will find it interesting as well. And be sure to share things that are directly related to that group. I’m not going to go in to the sewing group and just start immediately blasting out information about social media. I’m going to go in and I’m going to talk about sewing because it is also an interest of mine. I’m going to find out if there are any people in that group who actually have businesses that might benefit from social media. Going in like a bull in a china shop will probably just get you ousted out of the group.
3. Join the discussions ~ Participate in what’s happening in the group, ask questions, post questions in the feed. You can watch for questions, you can put alerts on your computer so that you know when the discussions are happening within each groups. You might be able to answer a bunch of questions. If not, you definitely want to comment and give your opinion. Make sure you are adding value. Don’t go in and say “nice post”. That doesn’t add value. Be sure that you’re adding value, that people are going to want to read your comment and get something from it.
4. Network ~ Get to know the people in each group. Connect with them, send them invites to connect. When you send the invites to people within the group, what you want to do is you also want to personalize them. You want to say that you are both in the same group, maybe perhaps you liked the question they asked or a comment they made, or an answer they gave. Personalize any requests you send to people in the same group as you. LinkedIn groups are a really valuable source of clients, customers or contacts. Whether you end up doing business with them or not, there’s still some awesome people to met in LinkedIn, just go out there and get started.
Three tips for LinkedIn to get your profile noticed, get more connections and increase your to visibility is to use the question and answer, brain storm and post questions.
When you post questions for people to answer, you’re starting the interaction. Post your questions systematically. You can post questions based on your business or you can post questions based on different topics that you’re interested in. But post your questions systematically. Set up a schedule, when you’re going to ask them, what you’re going to ask them, and know what are you leading people towards. I like to ask social media questions because that is my business. However I am also interested in dogs. I have gone to LinkedIn for dog questions and received some great responses there too!
Brain storm by asking questions on LinkedIn. These don’t have to be questions to entice people into your market funnel. They can be questions that you need answers to. Maybe you’re looking for some help. LinkedIn is a great place to get those kinds of questions answered as well.
You need to be transparent about what it is you’re doing on LinkedIn. Are you looking for customers and clients. Don’t try and pull the wool over people’s eyes. Be transparent. Let them know you have a business, you’re looking for customers and clients. The beauty of LinkedIn is that is the type of people who are on there. They are business people who are looking for answers to their questions and they are looking for customers and clients for their own business. So please, be sure that you are very clear and transparent about your intentions.
You also need to make sure that you network and pay attention to answers. I find excellent ideas for articles based on questions and answers posted in the groups I have joined. You can find people in LinkedIn that are in your area, in your niche, in your specific area of expertise, and then you can find out what people are asking them. Develop the quality answers, create blog posts. You’re going to add your own twist on your own website. They can also be used to write your own articles. They can be used as material that is going to draw people towards you.
Get out there, network, ask those questions, answer questions, be transparent about what you’re doing and make sure that you take advantage of the answers that you’re seeing and that you’re receiving. LinkedIn is a very, very valuable way to find new leads, customers and contacts.
Something a little different for you this Saturday. My good friend Geniece Brown who owns and operates a Virtual Assistant Company called Brown Virtual Assisting sent out this great email that I want to share with you.
There is so much power in LinkedIn for business when you use it properly. I have written a number of times on the topic of LinkedIn and thought you would love to read from another perspective.
Here is Geniece’s email…
OK so back to the point. I want to ask you a few questions regarding your linkedin profile:
Have you filled out your profile to it’s complete capacity?
Are you making new connections on a weekly basis?
Have you used your keyword (example: “social media” if you’re a social media business) in as many places in your profile that you can think of?
Have you given any recommendations to anyone you know on LinkedIn?
Do you provide helpful tips and engage in conversation?
Have you maximized the amount of groups (you can join up to 50) you can join on LinkedIn or created your own group?
Do you post a self promoting blog once per week to your relevant LinkedIn groups?
If you did not answer yes to the majority of the questions, then you’re missing out on clients who want what you’re offering.
How do I know this? Because, I implemented these techniques just a few short weeks ago and have added two new clients to my business, getting more messages to my inbox with people asking to meet with me, and secured a slot with a well-established editor to be a writer for a new online women’s magazine that’s coming out in May (I’ll tell you more about that later!).
You can find me on LinkedIn, Facebook, twitter, Google+, Pinterest, etc. but LinkedIn is my number one tool for social media marketing.
Now I’d like to ask a favor from you my friend. Here it is:
I have search engine optimized my profile with my keywords (words that I want people to find me by on linkedin). My keywords are:
Can you do me a favor and go to your linkedin profile, go to people, and search by one of my keywords? When you’re done, send me a quick note and let me know if I was successful at showing up on the first page of the search rankings in the people section of LinkedIn.
Like I said, I’ve gotten most of my tips for successful linkedin marketing from one of my coaches and by following Lewis Howes (www.lewishowes.com). And here’s another great video where Lewis Howes talks about keyword search on linkedin: Click Here
Go to your LinkedIn profile and clean out the cobwebs!
To your success,
P.S. -And for goodness sakes, if you don’t have a profile on LinkedIn, then why not?
My friend Regina Smola of WP Security Lock sent me this great heads up about LinkedIn Security.
The original warning came from LinkedIn itself via a Tweet. “Our team is currently looking into reports of stolen passwords. Stay tuned for more.”
“Norweigan IT webite Dagens IT reported the breach, with 6.5 million encrypted passwords posted to a Russian hacker site. Security researcher Per Thorsheim has also confirmed reports via his Twitter feed, stating that the attackers have posted the encrypted passwords to request help cracking them.” -source: TNW Social Media
You need to make sure that your LinkedIn password has been changed since June 06, 2012. If you have not changed it since then go and do it now!
Here is a quick video that demonstrates just how to do that…
Regina’s post walks you through what has happened and how LinkedIn has kept us all in the loop as things happen.