I just found this post over on Mashable and had to share it!
I have a number of articles in the works on LinkedIn and am really happy to hear this great news from them.
Here is a piece of the blog post, please head over to Mashable if you are interested in continuing to read…
LinkedIn has launched LinkedIn Today, a new social news product for business professionals.
At a press event Thursday at its headquarters in Mountain View, California, LinkedIn CEO Jeff Weiner and SVP of product Deep Nishar discussed the company’s new product strategy and revealed a few new products.
Weiner says that the company has three central goals as part of its quest to deliver value to its membership. First, LinkedIn wants to be the professional profile of record. Second, the company wants to be the primary source for professional insights. Finally, LinkedIn wants to be ubiquitous in the workplace.
SVP of product Nishar then took the stage to explain that vast amounts of business information pass through LinkedIn’s servers, things like profile views, connections, polls, sharing stats and more. The challenge is finding a way to synthesize and deliver this information in a way that gives its users actionable business data.
With Twitter, you want to think about who you want your followers to be. It is really important to define your target market, to define who you want as your followers.
1) You can do this with key words.
What are the key words that are associated with your business. For me, an example of key words are help with Twitter, Facebook help, learn Facebook, how do I use LinkedIn. Those are a few of the key words that I use in order to find followers. There are a number of tools that you can use to find… (Continue reading)
