Archive for Content Creation

It is important to create informative content as a critical element of a marketing strategy to increase traffic and generate leads. Even quick content creation takes both time and effort in the beginning. You can’t expect to see results immediately, but surely you can engage in quick content creation that will allow you to streamline your strategies as well as generate results at a greater rate.

Know Your Audience

To begin with, you have to know your audience. It does no good at all to create spectacular content if you are going to simply put your content out there with no specific target audience in mind. You must first define your brand image, the type of content that will successfully resonate with your specific audience, and the perfect means of delivering your content to your audience. Knowing your audience also make for Quick content creation.

BN - Know Your Audience

BN - Know your audience2

  1. Where is your audience heading?
  2. Are they the same age group?
  3. Do they need or want your product or service?
  4. Are they willing to listen?
  5. What do they have in common?

Collect Your Ideas

BrainStorming

Brainstorm for Content Ideas

Next, you want to collect your ideas and thoughts and put together a good month’s supply of content ideas and headlines well in advance of your ongoing postings. This allows you to keep a consistent flow of ideas going at a steady pace. You can keep your audience engaged without losing valuable time to individual brainstorming sessions. It’s very time consuming to come up with ideas each time you choose to update a blog or add new content to your site. Collecting and creating your ideas and headlines in advance will minimize the amount of time necessary to create the ongoing content pieces and headlines later. A great resource is the questions people ask you, keep track of them in a special spot and use them to create super targeted quick content.

Personal Productivity Patterns

Personal Productivity

When are you most productive, morning, noon or nite?

Further steps you can take in the creation of quick content include knowing your own personal productivity patterns and levels. If you are typically not a morning person then surely you do not want to attempt to create content in the morning hours since you are apt to make mistakes, criticize your own work, write and rewrite and waste a great deal of time trying to collect thoughts and ideas that are just not there. Writing content at the time of day that tends to be more productive for you personally. This will also result in creating quick content that will require little time to tweak or revise. In addition, it is important not to allow your inner critiquing voice to distract you while writing. Come up with a simple system when writing if you find yourself questioning the content simply input a “notation of choice, perhaps a “?” indicator” after the content and continue on with expressing and writing your ideas. Personally I use the yellow highlighter because I want it to really stand out, sometimes I will even put it in CAPS LOCK! 🙂

Once you have created your content it is much easier to go back and give attention to those special notations made and make any revisions or tweaks at that time. Stopping and rethinking, rewriting, and revising during the initial write up of content will not only waste a great deal of time, but could also hamper your thought process and cause distractions that can ultimately affect the quality of your content and the speed at which you are able to create your quality informative content.

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3 Simple Steps – Effective Content Marketing Made Easy

Every online business owner knows that effective content marketing requires more than just well-written, informative data and effective search engine optimization to increase traffic to a website. However many people make it harder than it needs to be, here are 3 simple steps effective content marketing. The key to your successful site is content marketing made easy. It is important for web developers and designers to incorporate useful and efficient elements such as content writing, SEO, and social media marketing into their marketing strategies. Each of these elements contributes to your site’s visibility, but when you add images to that list of important elements you can sit back and watch your traffic grow.

Great Content Marketing Includes Images

The first of three simple steps involves the strategic use of images that will contribute greatly to your sites visibility. When properly used they can add to and greatly enhance your site content, improve your reach through organic searches, and certainly catch both the eye and the interest of potential new customers and clients. It is important to recognize that websites that use blogs with images receive more views than those blogs that contain no images simply because the human eye is naturally drawn to images first before written content. Nowadays it is ever so easy and fast to upload pictures to a site and certainly the wide range of images and the availability of images make this necessary task a remarkably easy one absolutely a necessary one. Using product images is every bit as important to your site. Providing small, high resolution images of your products will allow visitors to your site to quickly and effectively shop and compare your products. Be sure to use relevant keywords for the image’s name and make consistent use of Alt text as well.

Content Marketing Requires Research

99999Your second step to effective content marketing requires you to research and discover what products, services or information your audience is looking for and what their primary needs may be. In determining your target audience needs, you increase your capability of providing content and images that are specific to their needs and ultimately contribute to increased traffic and potentially increased revenues for your company as well. Keep in mind that using existing content from other reliable sources such as news items, and commentaries and adding your own little spin to the content as to how it impacts your customers, can be an incredibly effective tool. Expanding on ideas, challenging comments and assumptions, weighing in on conversations are all tools you can use to increase traffic to your own site without having to put time into creating your own original content time and time again. Give ample time to research questions your customers are asking, the topics that are of interest to them, the subject matter of their own forums and anything else that your customers may find to be useful.

Prepare Your Content for the Search Engines

The third step to your marketing strategy is that of preparing your content for search engines. The use of informative and creative content is BE Safe Copyright_Infringement can be expensiveobviously the most important rule when preparing content for SEO. By creating amazing content that people actually  want to read, you are increasing the chances of having your content shared. In addition, linking out to authority sites from within your own blog posts will help your site to show up in Google image searches as will abundant blog comments which tells Google that your post is something that people are not only reading and interested in but are interacting on. Keep in mind that blog comments and added images keep your content looking fresh and new. So posting often to your blog keeps your content from getting stale and keeps your Google rankings up. When hunting for the images online be sure to use photos where copyright is not an issue.

Want even more information and resources on creating content for your business? Check out Content Creation Like A Pro ==> http://ClickHereNow.co/ContentCreation

 

 

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Many business owners find themselves asking one simple question – Content Marketing, is it right for my business now? The answer to this question is an emphatic yes. Every online business owner is fully aware of the importance of informative data. Whether it be an ideal landing page, product and service descriptions, an email, a social media tweet, or a Facebook post, each and every one of these concepts has one primary element in common – they all deliver an important message to your target audience. Successful communications with clients and customers is critical to the success of an online business and to the company as a whole.

Create Informative Content

Recognizing the importance of informative content, it only stands to reason that content marketing plays an all important role in the presentation and marketing of your brand and image. Utilizing your creative, informative content for purposes of achieving your long term marketing goals for your business is what content marketing is all about. There is a wide range of benefits to be experienced by way of appropriate content marketing that is properly presented to audiences including gaining potential new customers, reaching out to existing customers, or simply providing an awareness of your company brand and image.shopping5-01

In addition, to bringing a whole new awareness to your brand and image, your content marketing provides insight and a topic of conversation with all your viewers who, in turn, share information about your company, products and services with other online users. Many times these communications include sharing links to your web site and to your product and services web pages. Certainly this is an attractive bit of marketing and is absolutely beneficial to your brand and image. By delivering your creative content to specific audiences you are getting your product, brand, and image in front of target audiences, which ultimately makes it much easier and far more convenient for audiences to purchase your products or services. By taking the initiative to pass along your content you are opening doors that allow customers, old and new, to pass through.

Further, more obvious benefits of content marketing, include such no brainers as increased traffic to your site. Being the most important of benefits that every online business owner hopes to achieve, by developing informative and creative content you can definitely bring more users and viewers to your site making it much easier for viewers to find, research, and ultimately purchase your products and services.

Search Engines Love Informative Content

Content marketing Is It Right For My Business

Yet another obvious benefit is the simple fact that great, informative content proves to Google and other search engines that your site is not only important, but indeed authoritative. We all know this recognition Google results in great search engine optimization.(you get Found!)  Knowing full well the role that SEO plays in every online business, this marketing strategy is imperative to the success of your business and to increasing the overall ranking of your site as well as increasing your customer base and your overall company revenues over time.
In summary, the use of content marketing is ideal for brand building, improving social efforts, increasing your audience, and creating a consistent positive experience for clients. Remember, content is only as attractive and useful as you create it to be. Once you create your informative content remember that it can be used on all your social media profiles too!  Check out some of the posts on Butterfly Networking, you’ll notice the same information over on all the different platforms.

Content marketing Is It Right For My Business – Yes Most Definitely!

Pitching your content to the right audiences is the foundation of successful content marketing and ongoing content marketing simply keeps clients and customers apprised of what is going on with your company and products, and provides them all the insight needed to make that ultimate purchase when the time is right. Your visible presence in the marketplace, whether through social media platforms, blog posts, or informative emails, keeps your company, products and services alive in the minds of customers, old and new, and provides them with all the resources, data, and tools necessary to purchase when the time suits their needs. After all is said and done, you will certainly find the answer to that haunting question “Content marketing – is it right for my business” to be a flat out yes, since its consistent use will assist in achieving all your business goals in a matter of time.

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Aug
08

Social media content creation

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Social media offers some of the most magnificent tools for promoting brands and for creating lasting relationships with different audiences. Far more important than just building a following is the importance of being able to consistently grab the attention of your specific audience, and keep them engaged by crafting perfect attention getting posts. Every social media platform is different, which means that content posted on each platform has to be every bit as different as the platform itself. In order to be able to connect with your audiences you cannot post identical information across each of the platforms, but rather must make your content unique and meaningful to each social media platform.

Indeed Facebook, Twitter, and LinkedIn are all very popular, highly trafficked social media platforms. However, each attracts and maintains their own separate audiences. To begin with, Facebook is a platform that primarily centers around people we already know – family, friends, and acquaintances. The primary objective of Facebook marketers is simply to further personal relationships we already have by way of sharing comments, photos, videos, likes, and outside links to other blogs. It is important not to post more than once every three to four hours on Facebook, and be sure to post interesting attention getting content in an effort to keep your personal audience engaged, and entice them to interact by sharing their thoughts, comments, or questions relating to your posts.

Twitter, on the other hand, is recognized more as a platform for sharing news or media announcements. Offering a quick and easy flow of information in all ranges and categories, posting constantly on Twitter is essential. Tweeting several times a day gets your tweets noticed and read. Since this platform is truly a river of flowing information with short lifespans, day after day, topic after topic, in order to successfully engage your audience and keep your content active, even with repeat tweets on the same topic, be certain that your copy looks and sounds different each time to avoid coming across as spam. Even if you elect to have multiple posts on the same topic or issue, be certain that you share new posts at least 3 or 4 times per day that contain different copy and different links. Repeating the same copy over and over again will result in a loss of followers who will find your content redundant and choose to unfollow your page. Keeping in mind that Tweets are limited to 140 characters only, you need to avoid excess words and filler content by being direct and to the point.

social media content creationLinkedIn has an entirely different audience comprised of business and employment colleagues whose topics are typically more business oriented. It is recognized as the most trusted social media platform whose source of information greatly contributes to decision making. Posting a new status update to your LinkedIn profile at least once per day is highly recommended, as is including a link within your daily posts, which serves to drive far more engagement than just typical content. In addition, statistics have proven that by linking You Tube videos to your LinkedIn posts as well, your audience is more apt to share posts thereby increasing traffic to your profile. It is also true that LinkedIn users are far more welcoming of lead generation content than any of the other social media sites as long as the content you are posting is beneficial to their own success.

When posting to multiple social media sites, be certain that your copy is always unique to all sites and caters to your specific social media audience. Researching platforms in advance to understand the type of content that will better engage your audiences is a valuable first step to take before posting to the varied social media platforms. Truly each of the platforms has its own individual strengths and weaknesses. There is so much that marketers can do to engage conversations on all these social media platforms and definitely keep their audiences intrigued and interactive on a daily basis by simply utilizing unique content that caters to each of the specific audiences.

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As we all know, content creation is a truly manual job that requires a great deal of time and excessive research. There are abundant software on the market today to make creating your content much faster and easier. There are endless resources that help to not only write your content, but also to research, edit, and even design your content easily. Though creating the perfect flow of words is essential to successful content, creative and eye-catching visual content is every bit as important. The following resources/websites offer all the technique, style, and know how you need to create and enhance the perfect, attention getting content.

1. Canva.com is one of the most favored sites on the web for creating dynamic yet simple graphic designs. This state of the art software program provides everything you need to create and implement the most stunning designs right at your fingertips. The software is remarkably user friendly and makes designing all the fun it is meant to be. All the tools you need are easily accessible allowing you to put all your design ideas quickly into place. You simply search for photos, graphics, and fonts, and then rely upon the handy, easy to use, drag and drop feature Canva provides. This software package is available on the net and is completely free to use.

2. Grammarly.com is by far one of the most innovative tools on the web today for writing. This spectacular software product quickly corrects all your spelling and grammar mistakes in just a matter of seconds. Offering you a variety of word and vocabulary choices makes efficient and accurate content writing much easier. This product is ten times more efficient than the typical word processor and is completely compatible with Word. The use of this valuable tool is mandatory when creating content, and is sure to present you with top of the line correct content for your site.

3. Inboundwriter.com is a software package trusted by the masses that takes all the doubt out of your content writing by projecting, in advance, the success of your created content. Nobody wants to waste endless hours and excessive efforts writing content that will simply never finds its way to your target audience. Nor do we want to write content that fails to drive traffic to your personal or business website. With this amazing software package, as unbelievable as it may seem, you can learn and understand the success level of your anticipated content before you even begin to write. The procedure is rather simple in that when you indicate your writing topic preferences, the inboundwriter will inform you what level of performance you can expect with your desired topics. In addition, this software will suggest related topics for you to write about that are apt to be more successful and drive more traffic to your site. Further, the product offers you all the writing guidance you need to create content that will have a tremendous impact for you and your business. This incredible product simply helps to get your ideas flowing and fingers typing.

4. Feedly.com is a truly competent and powerful online tool that allows users to retrieve and organize all their important data and resources all in one place. This useful platform compiles all types of news feeds from endless online sources that users can then organize and customize to their own preferences. This certainly makes researching and acquiring pertinent data for writing content very fast and easy, and has proven to be one of the most valuable tools used by writers today.

5. Techsmith.com (Jing) is a skillful tool that allows users to quickly and easily capture and share images and videos. You can simply choose to capture an image that appears on your screen, caption your image, and share away. In addition, you can choose a window or area that you would like to record, and Jing will just record everything before you and everything you do, whether clicking a mouse or creating an entire tutorial with maximum recording time of five minutes. Once captured with Jing you are able to share and send your captured images and video content anywhere out on the web by way of uploading to the source provided on the site (screencast.com) and then sharing it through a number of avenues – IM messages, emails, or social media.

Content Creation SoftwareThough writing content can truly be a task and many times present us with challenges, the use of each of these informative and highly proficient tools and sites will certainly make content creation not only faster and easier, but surly more interesting and fun. These tools are sure to assist with the creation of content that is not only attention getting but sure to drive traffic to your site over and over again. Incorporate all of these innovative tools into your content creation and find yourself immersed in some of the most state of the art resources and tools available for writing today.

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