Aug

What Is The Facebook Edgerank? Do You Really Need To Know? YES You Do!

EdgeRank is Facebook’s algorithm that controls what shows up in your News Feed.

Have you ever noticed that you haven’t seen the posts from a friend or a page that you really like? When you log in and take a look at the specific page or personal profile you discover you have missed lots of interesting news and information. Then wonder to yourself how on earth did I miss all of this? Edgerank is at work.

This algorithm can be understood as: the sum of Edges, each Edge is made up of Affinity, Weight, and Time Decay. This may sound complicated at first, but when you begin to understand the underlying concept, it’s actually a simple and effective algorithm.

Exactly how Edgerank works is Facebook’s secret. Just like Google they keep the specific information to themselves. The nitty gritty detail of how the algorithm works is known only by Facebook. You can check out how the Facebook Edgerank works on their help site.

Affinity Score – how connected are you to a person or page is the big factor here. For instance I am very connected to my niece, Facebook knows this because I post in her newsfeed, I tag her in posts and photos and I comment, like and share on a regular basis on her posts. I have also indicated that she is “family”. Affinity score is only one way. In this case with my niece Facebook knows that I care about her but not if she cares about me. However not only are they measuring and including what you do they also include what your friends and their friends do too.

Edge Weight – This is a value assigned by Facebook. As a general rule the tasks that take more time to complete tend to be given more weight. All of the different actions on Facebook are not created equal. When you comment on something that is worth more than simply clicking the “like” button. Just scrolling through your newsfeed and only viewing does not count toward the affinity score, you MUST interact.

Time Decay – This one is the easiest to understand. How long the post has been around, is it “old news”? This is why when you log in you see the most current posts of your friends and the pages you like. It is very important that you are posting on a regular basis on your Facebook page, if you need help figuring that out check out Going Global With Facebook.

Plus it appears that Facebook also makes adjustments based on how long it has been since you logged in AND how often you log in.

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