Facebook Fan Page – How Do I Promote It? (Or Do I Need To?)

You decided a Facebook Page is going to be a useful tool in your marketing tool belt. You went to all the work of creating it and making it look good. You already feel like you have won the race BUT you have very few people who have “liked” your page! Not Good. This happens to a lot of people, once it is finished they believe the work is over. Not true it has actually just started, but lucky for you it’s fun work.

If you build it they will come – Does not Work!

You will need to promote your Facebook Page on a regular and consistent basis. Lucky for you there many ways to automate these types of functions. Here are 4 ways to assist you in promoting your Facebook Page…

1) Be sure to use an email signature, I have not seen an email program where you cannot create a signature template. Be sure to include the link to your Facebook Page in your automatic signature. That way you will be promoting it every time you send an email. You never know where someone just might forward your email.

2) Always be inviting, on your Twitter page, your personal Facebook wall, from your blog and every other site on which you maintain a presence. Recently I saw something posted by Jeff Herring, The Article Marketin Guy, for the 3rd time and realized I still had not read it. Now I follow his stuff quite closely so because it took me that many times seeing the information before I read it, I realized that it really is necessary to get your information out there many times! AND on as many platforms as you can.

3) Ask questions of your fans right there on your Facebook Page Wall. Along with the great information you are going to post you want to encourage interaction when ever possible. Interaction between you and the fans and also between fans. I remember the first time I saw people connecting with each other and sharing information on the wall for Butterfly Networking I was very excited. You are bringing like minded people together!

4) You can also run contests. Give away something for free, it does not have to be something huge, you can give away an ebook, a spot in your next workshop, an hour of your time, there are 1,000’s of possibilities. You want to have interactive fun and informative Facebook Page that will keep people wanting to come back.

5) Set up a Welcome Tab, this is a fantastic way to let people know who you are and what your page is all about. Plus you can provide clear direction for the to “Like” your Facebook Page right up front!

Check out the our new January webinar. “Facebook Changes, They’ve Made It Easier to Make Money (Part II)” just click the Link below:
http://justclicknow.ca/BNRegister

Would love to hear your comments and ideas right here on the blog.  AND I look forward to seeing you on the webinar.