May
30

Facebook Groups Explode Engagement For Your Business

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Do you have a Facebook Group for Your Business?

One of the many ways Facebook enables us to stay connected with our customers and clients is through the use of groups.  They provide 3 different options for groups, each one serves a different purpose.

Types of Facebook Groups

  • Secret – Can only be seen by group members.
  • Closed – Can be seen by the public, but only members see posts, and members must be approved.
  • Public – Can be seen by the public, and anyone can join.

Create a group around your product or service – When ever you launch a new product or service, or sell an existing product or service to a new group of people there are always questions you didn’t think of.  With a Facebook group you have a free way to bring all your customers/clients together in one place.

Build a buzz about your event – A good place to start building the buzz for your event, whether it be on or off line, is within your group of loyal fans.  One of the great strategies is to provide the information regarding your event to your group first, before anyone else!  Get them registered and talking about it.  Third party recommendations work!!  A small effort from your Facebook group could possibly put your event in front of more people than you thought possible.

Support customers – This is a great place to answer questions regarding issues people may be having with your product or service.  When you have an active group people also help each other.  I belong to many groups where, as a member, I answer questions other members post.  This takes the pressure off of you the owner of the group to always be available.

Test new ideas and products – I love the feedback you can get within the group.  When you are ready to test a new idea you can ask your group of loyal customers/clients their opinion.  You will get their honest opinion about your new venture and excellent information as to whether or not to proceed.

More personal interaction – We all love to feel special!  By bringing all your customers/clients together in one place you demonstrate to everyone that you are present, answering questions, commenting on posts and most of all that you care about your customers/clients.  You would not be investing the time in a Facebook group if you didn’t care.  Depending upon how large and active your group is this could be a lot of time. 🙂 (that’s when you add another admin person!)

To create a group:

  1. From your home page, go to the Groups section on the left side menu and click Create Group.
  2. Click + Create New Group at the top of the page. A window will appear, where you’ll be able to add a group name, add members and select the privacy settings for your group.
  3. Click Create when you’re done.Once the group is created, you’ll be taken to the group. To get started, click at the top right of the group and select Edit Group Settings. From here you can add a group description, tags, set a group email address and add a group picture.

facebook groups

You can even use Facebook groups to run a Mastermind.  They are so beneficial to your members and profitable to your business. There are some downsides though, but they are a great way to get started with your first mastermind group without having to purchase and learn new software.

Categories : Facebook

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