Archive for Facebook

Lately I have been seeing a number of people complaining about Facebook Messenger, however let them go because they are not your ideal client!

Marketing via Facebook Messenger can be lucrative and fun when you do it with the right intentions.  Read this article and test out the strategies in your business.  You may be pleasantly surprised.

Facebook Messenger Marketing: 7 Ideas You Can Try Today

We often think of social media as just the major social media networks such as Facebook, Instagram, Twitter, and LinkedIn. But that thinking misses a big part — a bigger part, in fact — of social media. And that’s messaging apps.

If you are starting to think that messaging might be great for your business, read on to find out the seven ways of using Facebook Messenger for your marketing.

Read more: 7 Facebook Messenger Marketing Strategies You Can Try Today via Buffer Social 

How To Create Facebook Ads That Convert

Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Rather than just simply putting your brand in front of people, you need to convince your audience that behind that call-to-action button is an extremely valuable offer. With an ineffective strategy, you could be flushing advertising budget down the toilet.

Read more: How To Create Facebook Ads That Convert via Social Media Hat

5 Ways to Use Social Media to Build Influence

Have you ever wondered how to gain attention on social media and expand your brand?

Wish you could make powerful connections, create differentiation, and establish credibility?

You can! But it will take some work, flexibility, and a commitment to consistency.

Ready to make it happen?

Read more: 5 Ways to Use Social Media to Build Influence via Rebekah Radice

 

Categories : Facebook
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Have you ever considered using Facebook Notes for Business? Recently I joined a paid Facebook group and I realized that one of the ways I could be helpful in the group was to add some “how to” information.  At first I simply did a post but I saw that it soon disappeared down in the timeline.  (it’s a very active group) Not one of the new people joining the group would see they could enhance their experience with the group with the simple strategy I shared.  I went searching for a better way and remembered Facebook Notes.

It appears Facebook is changing things up and for some pages and Facebook groups they are no longer called notes.  They are now called docs instead.  Which I believe is a good thing as so many people already use the word docs!  It’s nice when things match up and are called the same thing on many different platforms.  Would you agree?

I discovered no specific purpose designated by Facebook for notes, so that pretty much leaves it open for us to make it work the way we need it to work.  Here are a few suggestions:

6 Ways to Use Facebook Notes/Docs for Business

  1. use it as an extended business description
  2. press releases
  3. company updates
  4. special offers
  5. Events
  6. instructions to complete a task

If you do not have Facebook notes/docs added to your page or group, it’s nice and simple to do;

  • Go to the Facebook Page you want to add the Notes to
  • Under the cover photo you’ll see various actions
  • Click on the “See More” dropdown and the option for “Notes” will appear, along with other options

Use Facebook Notes to Promote Your Blog

I like to share content from the Butterfly Networking Blog, because of course it’s always good to spread your own content around!  Sharing my posts in Facebook Notes is just another way to do the work once and benefit multiple times. 🙂  Then I like to  link back and forth between note and blog post. You will notice on the Butterfly Networking Facebook Page notes section we usually link right back to the blog. I personally like to put a teaser for my blog posts in a note and then link it back to the full blog post.  You can do that too, or something totally different.  That’s the beauty of notes, there are lots of options.

One way to enhance your notes and or docs is to add photos, here are the directions from Facebook

To add a photo to your note:

1. Open the note
2. Click Edit Note in the top right
3. Click where you want to add the photo
4. Hover over on the left, then select Photo
5. Choose a photo from the list or click Upload New Photo to add a new one

To remove a photo from your note, hover over the photo and click Remove.

To change a photo’s position in your note:

1. Open the note
2. Click Edit Note in the top right
3. Hover over the photo
4. Click Left, Center or Right

To manually resize a photo in your note:

1. Open the note
2. Click Edit Note in the top right
3. Hover over the photo to make appear on the left and right
4. Hover near to change it to
5. Click and drag to resize the photo

How do I add or remove a cover photo in my note?

To add a cover photo in your note, click the gray area at the top. Choose a photo from the list or select Upload New Photo to add a new one.

The recommended cover photo dimensions for a note are 1200 pixels (width) by 445 pixels (height). If you upload a smaller photo, it’ll stretch to this size and appear blurry.

To remove a cover photo in your note, hover over the existing image and click Remove.

Remember FB is always improving and editing their platform I would definitely advise against using it for “blog posts”.  You never know you could wake up one morning and the function would be gone or dramatically changed.

Check out my best selling product Facebook Set Up Like a Pro ==> http://clickherenow.co/FacebookPage  We will be switching in the near future to a new membership site and the price will be going up.

 

 

Categories : Facebook
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Facebook is always updating their algorithm, along with most other social media sites.  It’s one of the main reasons I started sharing all of these different blog posts each Wednesday.  It’s a time consuming task to keep up with it all.  

Please enjoy reading today’s articles;

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

According to a Parse.ly data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 percent, while Google referrals are hovering just above 40 percent. Combined, the two tech giants own 85 percent of the mobile ad market and make up nearly 80 percent of all referral traffic to publisher and branded content sites.

https://contently.com/strategist/2017/09/28/facebook-algorithm-change-impacts-marketers/

You may be saying, “But I’m not a marketer”, however if you have a business you must market.  Please be as informed as you can!

This next one is from one of my mentors, Dr Ben Adkins.   His content is always well worth reading.

What is “Ad Maturing”? (How 48 Hours of Patience Lowered my Facebook Ad Cost by 34%)

There aren’t many things that you can learn
in 5 minutes that will both save you a fortune
and make you a fortune… but this is one of
those rare occasions…. so please read this all the way through.

I see it everyday…

…People trying to promote their businesses and

products on Facebook and they lose a ton of
money because they don’t understand one
simple way that Facebook Ads work.

http://www.fearlesssocial.com/blog/ad-maturing-48-hours-patience-lowered-facebook-ad-cost-34/

 

Enjoy and as always would love to have your comments and questions right here on the blog.

 

 

 

Categories : Facebook
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Facebook will allow you to join 6000 groups.  However if you want to use Facebook groups to generate web traffic you will need to limit it to the number you can manage.  You will need to be active in the groups, make useful comments and not fade into the background.

Here are 4 strategies you can use to use Facebook Groups to generate web traffic;

Use large, eye catching graphics

On of the most difficult things with Facebook is to actually catch someone’s attention long enough for them to stop and click on your graphic/post.  Your graphics need to stand out from the crowd;

  1. Facebook has 3 sizes and these will depend on your original
    1. square 400 px X 400 px
    2. horizontal 476 px X 238 px
    3. vertical 476 px X 714 px
  2. Use colours in your graphics that are NOT going to blend in with the background.  Never use the Facebook blue, other blues in different hues may work but your goal is to “pop” when some is scrolling through their newsfeed.
  3. Where ever possible use/create graphic that have something that’s just a little off. This will make people stop and look at it and attempt to figure out “what’s wrong”.  Hopefully they will even click to take a closer look.

Keep the wording short for Facebook Groups generate web traffic

The whole idea behind the large eye catching graphics is to get someone to click, when you give them too many words to read they can get distracted and simply move on.  Short and sweet is best.  I love this one from Whole Foods, it caught my eye when I was searching for a graphic to use here. Not only is it eye catching, but take a look at that wording “Get the scoop.”  Short and sweet!  Research done over on Kivi’s Non Profit Communication Blog indicates that short posts are definitely did perform better, however I love the fact that she dug a little deeper and discovered that long posts, when compelling work well too.  Her advice, which I am in total agreement with is…

“Write more short posts (40-80 characters), but don’t make EVERY post short”

Variety, both long and short posts will definitely assist in keeping members of your Facebook Group engaged.

Delete the link, keep the post clean

Did you know that Facebook will automatically populate your post once you insert your link into the box.  Once the information shows up you can highlight the link and delete it.  Now when people click on the photo it will automatically take them out to your link. (hopefully your website)  You will notice the graphic on the right has no visible link.  However if you were to click on the link right there in Facebook it would take you out to Instagram. The way you can tell is the text below the graphic.  Once you click and head over to Instagram you will recognize the text from the post.

One of the reasons you might want to do this is because some of the links out to blog posts or other sites may be horrifically long.  You also might want to use a tracking link (they are usually ugly), people can sometimes be quite suspicious of that type of link.  By removing the link after it has populated in the post you potentially increase your click through rate!  AND that’s a good thing.

Here is a sample of a long ugly link. ==>https://docs.google.com/document/d/1h4z9w1oqdApDdB80U3jOpeBjahH0P-Qr0MQKSfoCDFjjWQ0/edit  Try remembering that one! 🙂

Share the content from other blogs

This can seem counterintuitive, you might ask yourself “why would I send people away from my content?” Here are two good reasons:

When you share content that you find valuable you are providing value to your readers.  Think about how much time and effort you go through to find answers to your own questions.  It’s a lot isn’t it!  By sharing other great posts and articles you are not only providing valuable information but you’re also making it much easier for your readers.

  1. I do a weekly post on Butterfly Networking of content that we curate.  We use articles I believe will be helpful to my readers. Often they answer a question that I have received from someone or that I myself have been looking for.  On a regular basis I bookmark posts because I know I want to go back to it or perhaps even write a blog post on a similar topic.

2.  The second reason is to get the attention of an expert in your field.  You must do this from the perspective of sharing and not what they just might give back to you.  Anything else is usually obvious and will not reflect well on you. You can’t be an expert at everything and sharing others content is a great way give to your community, your niche and the other experts.

These strategies will also work well on your Facebook page!

Need help getting that Facebook Page set up to be rocking and rolling for your business?

Check out my best selling product Facebook Set Up Like a Pro ==> http://clickherenow.co/FacebookPage

 

 

Categories : Facebook
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For those business owners who opt to use Facebook Groups for businesses the advantages and benefits are many, I am going to list a few for you here.   Facebook Groups help you to promote your products and services, support customers and so much more.  Using this truly innovative business strategy tool many business owners are able to get their brand image out there to much wider audiences. Plus greater overall results.

How big of a Facebook group would you like to build?

The Benefits of Facebook Groups for Business

Enhance Your Visibility

All businesses have products and/or services they need to sell in order to enhance the visibility of their company as well as increase their overall profits. With Facebook, you are now able to sell your goods in Facebook Groups as well as sell from your Facebook Business Page.  When electing to incorporate this option into your business plan, you are able to create a ‘for sale group”.  This means you will be able to effectively to sell your goods and increase your profits. Do you make it easy for people to see you?  How would you like to stand out as much as this sailor does?

Communicate One to Many

With Facebook Groups you are able to promote up and coming chats or communications with your guests and members. Maybe even take advantage of the power of Facebook Live.  Participating in conversations with your Facebook Groups allows you to keep conversations more focused on the business topic at hand.  In addition, you are able to keep all your business conversations separate from personal online Facebook chats.

You Are the Expert

Yet another advantage of Facebook Groups is the simple fact that you can become a resource or be recognized as an expert in your field. By creating a group or contributing your knowledge and expertise to a group that already exists, you are able to make your presence and insight known. Members of your Group will be able to ask questions, get recommendations, and learn more about your company and your field.

Test New Ideas

If you are wanting to test out any new ideas you may have with your existing customers, then Facebook Groups for business is a perfect fit for you. By creating a Facebook Group dedicated to opinions and feedback, you are able to share your ideas and receive informative comments from your customers. Asking your audience for their opinions is a wonder way to engage them.  For those who respond, they now have a vested interest in what you are testing.  If it is a product or service they are more likely to purchase than someone who has not commented.

Simply create a Facebook Group, send out invites, open discussions about your new products or ideas, and let the discussions begin.  You will certainly be able to gather a great deal of feedback and insight from your customers with this remarkable Facebook tool.

Deliver a Product

You can also use a Facebook Group to deliver a digital product.  In a Facebook Group you can add documents for all of your members.  If your group is closed or secret you can control who has access. This way you can actually deliver your product using a tool that many of your members are already accessing daily!  Insert documents and videos to your group, follow the arrows on the graphic below.

These are just a few of the benefits and advantages of a Facebook Group.  There are a number of ways to use Facebook Groups for business that will strengthen your connections and communications.  In addition, you can enhance your company visibility and grow your business through the use of this very effective Facebook tool.  Your Facebook Groups will surely assist with the development and the sharing of your new ideas and products.  In addition, it will contribute greatly to the improvement of your existing relationships you already have with your online community.

Whether you start your own Facebook Group or choose to become an active participant in another Group, it’s important you  understand how your Facebook Group can help your business grow.  With this understanding and with a commitment to growing your business, you will be able to utilize them to their full potential.  Get started today and watch your audience, your company, and your overall sales and profits grow.

Need help getting that Facebook Page set up to be rocking and rolling for your business?

Check out my best selling product Facebook Set Up Like a Pro ==> http://clickherenow.co/FacebookPage

Categories : Facebook
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