Archive for Facebook

Facebook posts are certainly an effective means of getting your content out in front of your customers and targeted audiences. Posting informative comments and data is a sure fire way of branding your product and getting your company name out there and recognized. However, there are times when an important post gets lost in the endless newsfeeds found on Facebook and that all-important message is not only lost, but never seen by those you intended to connect with in the first place.

For this very reason, Facebook offers a very effective means of getting exposure for your content by way of boosting or promoting your posts. A Facebook promoted post is a very productive resource for generating content and for getting your content in front of the proper people and proper audiences. This newest source of generating content on Facebook is truly effortless, inexpensive, and indeed very effective. Boosting your Facebook posts is somewhat of a guarantee that more people will see them since it affords you the opportunity of having your post move to the top of the Facebook newsfeed. As we all know the higher in the newsfeed your post is, the more visibility it will have and definitely, the more chances that it will be viewed by those we intend to see its content. Whether you are providing data, promoting special events, extending offers, or sharing news, boosting your Facebook posts will allow you to reach your typical customers as well as new audiences that you may elect to target. When you boost your Facebook promoted posts, you are sure to see twice as much engagement, twice as much website traffic and more often than not, you will see an increase in company sales.

It is for these very reasons that engaging this useful tool can be imperative to your business and to your overall sales. We all know the value of a Facebook post simply by the number of likes received when you actually make a post. If you can imagine doubling those likes and increasing the overall effect your post has, then indeed you can appreciate the importance of boosting your Facebook post. There is one simple factor to keep in mind when boosting your Facebook posts. Initially when you posted your friends, family, and others may have viewed your post. These people make up your organic reach. However, when you elect to boost it, your initial audience will more times than not see your post yet again and will now be counted toward your paid reach, thus lowering your organic reach. There is no real harm in the lowered organic reach but indeed the increased number of paid reaches is a good indication that your promoted content has been seen by your targeted audience.

Overall, Facebook is a successful and very efficient way of getting your content in front of the right viewers. However, taking your promoted posts one step further by boosting them will certainly prove to be a far more effective way of branding your product and increasing your visibility which ultimately will result in increased sales – something every business owner longs to accomplish.

I am currently in the process of updating my product Going Global With Facebook. This product teaches you how to create, publish and monitor your Facebook ads so that you can have an endless stream of clients coming to you. No one likes to “chase” clients/customers! Facebook ads allows you to “get in front” of your ideal customer and/or client. While I am updating this product you can invest $97 today AND when the updates are complete you’ll be provided with immediate and free access. That’s a savings of $300! Take a peek now and get in front of your ideal customers!

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Categories : Facebook
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Many new business owners have found Facebook ads to be remarkably useful and indeed beneficial to their businesses. With the perfect marketing strategy in place, a Facebook ad campaign can most assuredly deliver noticeable results and can definitely increase overall conversion rates. A well-planned and executed ad campaign that consists of informative content delivered to appropriate target audiences is a sure fire way of increasing the visibility of your business as well as increasing your sales and revenues.

Facebook Ads Common Mistakes

Many users, however, when creating their Facebook ads and their plan for implementing their ad campaign find themselves short on results because of simple mistakes that are made at the inception of the plan and throughout its continued use. There are three common mistakes that Facebook ad users make that will absolutely minimize and even withhold visits to their websites. Those three detrimental mistakes are as follows:

1. If your Facebook ads are not precise and do not contain concise and informative content, then more times than not visitors to your site will simply leave the site and search out other companies that offer either the products or services they are interested in. If you are not clear with your company information as well as your product and service information, viewers to your site will find content difficult to understand and will immediately leave the site and continue on to their next search result.

Facebook Ads

2. Another mistake commonly made that will have an overwhelming impact on the success of your ad campaign as well as the overall success of your business, is the lack of a direct call to action. If people are visiting your site but are unsure as to what they are expected to do or how to do the expected, then again they will simply opt to leave the site and search out other resources and websites for the product or service they wish t purchase. Without a call to action, you minimize the chances for customers to place orders for products or services, or for customers to return to your site. If your site has no call to action then most assuredly it will be looked upon as not user friendly which is, in itself, detrimental to the existence of any website

3. Another obvious mistake that is frequently made and certainly has a tremendous impact on your Facebook ad campaign is the failure to monitor the progress of your posted ad or your failure to even look at the ad for two or more weeks following the date that you post it. When you place an ad, it is imperative that you monitor the presence and results the ad presents with after its placement. Many times users place an ad and then completely forget about it for weeks, which can be incredibly harmful to your campaign especially if the ad is not reaching the appropriate target audiences or is lacking in its content or call to action. Without regular monitoring of your ad, you have no way of immediately taking note of its shortcomings and failed conversions, both of which will present overwhelmingly negative results to your ad campaign and your business.

These Facebook ads common mistakes can ultimately lead to the demise of your company. Ad campaigns have no benefit if they are not reaching the appropriate audiences, if the content is not clear and informative, if there is no call to action, if the ads are not monitored, upgraded, or corrected in appropriate timelines, and if the ads and the site itself are viewed as not user friendly.

Since Facebook is a social media platform that is highly trafficked and common to all consumers, it is vastly important that Facebook ad users pay much attention to detail and content in their consistent efforts to provide consumers with all the friendliness and information they are in search of on the site. A user friendly site and a concise ad campaign that are easy to understand and navigate are vital to the increased visibility and overall sales growth of your successful online business.

I am currently in the process of updating my product Going Global With Facebook. This product teaches you how to create, publish and monitor your Facebook ads so that you can have an endless stream of clients coming to you. No one likes to “chase” clients/customers! Facebook ads allows you to “get in front” of your ideal customer and/or client. While I am updating this product you can invest $97 today AND when the updates are complete you’ll be provided with immediate and free access. That’s a savings of $300! Take a peek now and get in front of your ideal customers!

Give me the deal now CTA

Categories : Facebook
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Oct
03

How to Create Facebook Ads Right

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Most business owners today find using Facebook ads to be beneficial to their businesses, but many find themselves wondering just how to do Facebook ads right. One of the most important elements that make Facebook ads so successful is the creation and implementation of a long-term strategy. A well thought out and researched strategy contributes greatly to the success of your Facebook ad campaign. This long-term strategy focuses on the guidelines necessary for developing Facebook ads that can grab the attention of your target audience and provide the means for increasing traffic to your site and ultimately increasing your business revenues.

Facebook AdsFacebook ads offer users many advantages, one of which is the ability to reach out and target specific audiences by way of the ads create tool on the Facebook platform. This resourceful tool allows you to find your appropriate customers based on specific targets (such as demographics, location, interests, behaviors, etc.) and deliver important informative messages to your audience, all the while reaching only those people that matter to you and to your business. Reaching appropriate target audiences will most assuredly deliver greater conversion rates along with increased sales of products and services over time.

In addition to this practical tool, understanding and utilizing Facebook retargeting campaigns will enable you to keep your brand directly in front of prior visitors to your site who have already shown some form of an interest in your product or service. As a rule of thumb, visitors to individual business sites, regardless of how interesting or informative the business and its site may be, typically end up leaving the site without ever signing up, buying a product or service, or making any type of contact with the business owner. Retargeting campaigns afford business owners multiple opportunities to bring back their prior site visitors and ultimately get them to convert. With the remarkable performance of retargeting campaigns, your ads get clicked approximately 300% more often and your overall results are far more attractive.

Facebook AdsThe use of Facebook ads is every bit as important as providing concise and informative content on your web page. Since Facebook is such a highly trafficked social media platform, it only makes sense that advertising on Facebook can be advantageous to your business and to your sales and revenues. However, appropriate research with regard to target audiences, conversion rates, and specialized campaigns is mandatory to the success of your Facebook advertising campaign. In addition, regular testing of your created ads will eventually enable you to achieve your goals and objectives and better understand what type and style of ads best performs for your business. Be certain to engage in regular testing of your ads and give great attention to detail of performance ratios in your efforts to create and customize the perfect Facebook ad campaign for your online business.

I am currently in the process of updating my product Going Global With Facebook. This product teaches you how to create, publish and monitor your Facebook ads so that you can have an endless stream of clients coming to you. No one likes to “chase” clients/customers! Facebook ads allows you to “get in front” of your ideal customer and/or client. While I am updating this product you can invest $97 today AND when the updates are complete you’ll be provided with immediate and free access. That’s a savings of $300! Take a peek now and get in front of your ideal customers!

Give me the deal now CTA

Categories : Facebook
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Today more and more individuals and businesses are advertising on Facebook simply because this form of social media advertising works. The resources provided by Facebook to its advertising users are not only practical and easy to implement, but produce outstanding results. Facebook ads are actually known to over perform rather than underperform allowing businesses, of all sizes, to prosper and succeed and truly, Facebook is one of the best platforms to use in order to expand your business into new networks, and create increased awareness. Every business owner, whether they elect to sell in person, online, or by way of mobile apps, are all familiar with the growth of their business and the objectives they have in order to grow their businesses further.

Since there are over a billion people of all ages today that utilize Facebook for purposes of connecting with friends, family, and topics and things that are of interest to them, what better tool is there to use as an advertising platform in your efforts to reach target audiences and increases sales leads and revenues. Many people feel as though advertising on Facebook is challenging and difficult to accomplish. However, this could not be farther from the truth.

The key to advertising on Facebook successfully comes down to three very simple factors:

1) utilizing informative content with quality graphics to create specialized ads that will be eye-catching and grab the attention of your audience,

2) the use of a compelling call to action, and

3) knowing and targeting your specific audience and market.

Three Important Factors for Successful Advertising on Facebook

1. Informative content with quality graphics – The key to your advertising success truly lies in the creation and implementation of the perfect advertising campaign. In order to create an ideal business ad it is imperative that the written content you are using is both easy to follow and informative, and more importantly that you are utilizing quality state of the art graphics which are sure to grab the attention of your audience and keep their interest. Graphics are indeed a resourceful and necessary tool to utilize in the creations of your ads. Again, outstanding graphics that are eye-catching and pretty much jump out at the viewers are apt to attract attention quickly, and keep the attention span of your viewers or readers.

2. A compelling call to action – Bringing your business’s objectives to the forefront of your ad is critical to the overall success of your Facebook advertising. Whether you are enticing people to schedule an appointment, browse your store, make a purchase, or take advantage of a promo or discount, creating and implementing a powerful call to action will play a significant role in the success of your advertising campaign, and in accomplishing your long term business goals and objectives.

Facebook Ads3. Target audience and market – One of the biggest advantages to advertising on Facebook is your ability to target specific groups or markets. Many business owners fail to recognize the overall importance of knowing and targeting their specific audiences, which ultimately results in a poor unproductive advertising campaign. Finding the right customers and delivering relevant and informative messages and content to these targeted audiences allows you to get the most value from your Facebook ad by reaching out to only those markets or audiences that are of interest to you and your business services or products. Obviously, successfully showcasing your business and its services or products to audiences that either have a need for your services, or clearly have an expressed interest in your services or products is key to your overall business growth, and highly instrumental in generating new sales leads as well as increasing your revenues.

Spending ample time on the creation, design, and implementation of your Facebook ad, coupled with the presentation of a powerful call to action, all delivered to your target market and audience is a sure fire way of developing a highly visible and incredibly successful Facebook advertising campaign; a campaign that will undoubtedly lead to the generation of new sales leads and increased business revenues.

I am currently in the process of updating my product Going Global With Facebook. This product teaches you how to create, publish and monitor your Facebook ads so that you can have an endless stream of clients coming to you. No one likes to “chase” clients/customers! Facebook ads allows you to “get in front” of your ideal customer and/or client. While I am updating this product you can invest $97 today AND when the updates are complete you’ll be provided with immediate and free access. That’s a savings of $300! Take a peek now and get in front of your ideal customers! Click Here Now.

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Categories : Facebook
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Earlier this week the cute little graphic below caught my eye.  This cute little fox was sitting in the top right corner on my Facebook personal profile Home page.  I am partial to dogs and cats and the graphic caught my eye. WOW, the opportunity to give my feedback and improve my Facebook experience.   In conversations with fellow business owners I often hear complaints about Facebook and the things they want to see in their newsfeed just does not show up.  I also created a post earlier this year called “Facebook Major Changes”, where they mentioned all the work they were doing to make our newsfeed a better experience for us!

So I definitely had to take the survey!  Here are the steps I was walked through by Facebook;

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I was then given choices, which one did I want to see in my newsfeed.  I was not surprised when the first one was a choice between a picture and plain text.  I definitely selected the picture.  I actually very rarely stop at just plain text unless it’s something or someone I am specifically looking for.  My next selection, below on the right was much more difficult, because I would actually look at both.  One is a personal friend the other is a group I am a part of.  I actually selected the event because I often go straight to my friends personal profile to check out what she’s up to and where she is.

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On the left below was just a total no-brainer for me, the photo won.  Then Facebook threw me a bit of a curve a friend vs something I really like Wine! I would want both of those in my newsfeed!!

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It was nice that the posts of my friends kept showing up because I seem to be seeing them less and less even though I have been “liking” and “commenting” quite a bit.  It made me feel good that Facebook really is reaching out and finding out what we want to see in our newsfeeds. Sometimes though friends vs business is a hard choice.  I love Ryan Deiss’s work at Digital Marketer and just a couple of weeks ago I was just about to click on one of his posts and my screen refreshed and I lost it!  So what I want to see is definitely impacted by what has happened to me recently.  Does the same thing happen to you?

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Then they threw another wrench into the mix.  A text post they had shown earlier and I had not selected vs a business page post.  I actually didn’t want to see either so I selected “can’t decide” 🙂  But then right on top of that another business post and the same text post I had not selected before.  I thought that seemed quite strange, I have a lot of friends on Facebook, why would this one come up for the 3rd time?  Alas it’s Facebook, they have their own way of thinking. 🙂

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Two posts I had selected “can’t decide” on showed up again, so this time I just picked the Infusionsoft one as I use the software and do like to see updates, although I do prefer the ones that come directly from Infusionsoft.  I wonder why the posts from Infusionsoft didn’t show up at all.  Again it’s Facebook!  AND then a doggie post, another no brainer for me, I almost always pick the cute dog posts!

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And that was the end of the survey!!

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When I see Facebook saying they really do want to make it a good experience for all users and I see surveys like this one I really do believe them.  They have A  LOT of users, as of writing this post they report 1.49 Billion.  That is a lot of people to keep happy!

When you see that cute little fox in the top right corner of your Facebook home page, click on it and give them your feedback.  I expect one day it will help improve your user experience.

Related Article: How To Advertise on Facebook

I am currently in the process of updating my product Going Global With Facebook. This product teaches you how to create, publish and monitor your Facebook ads so that you can have an endless stream of clients coming to you. No one likes to “chase” clients/customers! Facebook ads allows you to “get in front” of your ideal customer and/or client. While I am updating this product you can invest $97 today AND when the updates are complete you’ll be provided with immediate and free access. That’s a savings of $300! Take a peek now and get in front of your ideal customers! Click Here Now.

Categories : Facebook
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