How to Make Offers For Products & Services on Social Media

There are two main ways to sell products and or services from your website and/or social media profiles.

1)      Sell your own products/services

2)      Sell the products or services of others.

Selling your own products and services means you will have to have a method to deliver them.  This can be as simple as using PayPal or as complicated as a full eCommerce site.

If you are not yet ready to sell your own products or services affiliate or commission sales are a great way to fill the gap.  There are 1,000’s  of people online who sell only products and services of others.

In a previous post I outlined why it is important to make offers as soon as you possibly can, think of it as a critical step as you develop your online presence.

One of the easiest ways to sell  physical products for affiliate commissions is via Amazon.com and or eBay.com  However their commission structure is quite low, fortunately in the beginning you are not necessarily looking to make a ton of profit, the idea is to have your potential clients and customers become accustomed to buying from you.  Sites like Amazon and eBay are great for posting products for sale on your Facebook page.  Once you learn their systems you can have products for sale on your page in a matter of minutes.  You will need to search for product that are complimentary to what you currently offer or plan to offer.  Example; if you are a coach who helps people become more scheduled with their day you could offer a planner.  If you are a coach who helps people with their mindset there are 1,000’s of motivational products available on both sites.

There are sites like CJ Affiliate where they offer 1,000’s different companies products http://www.cj.com/  If you were looking for a super niche product this may be the place to go.  Do a google search for “internet retailer” you’ll be provided with many options.

Once you have decided on the products/services you will offer it’s time to start posting them via your social media profiles and your website, if you have one.  Whether you are offering your own products or the products of others the process is the same.  Create posts for your social media profiles that are eye catching, this can be accomplished using graphics and or great headlines.

You may have heard “you can’t sell on social media”, that is not true.  The main platforms Facebook, Twitter, LinkedIn, Youtube and Pinterest all have processes where you can pay for advertising, in most cases they make it quite easy for you to give them money.  ☺  However you don’t have to use paid advertisement to sell on your social media profiles.  It can be as easy as inserting an Amazon link into a Facebook status update and inserting why you believe it’s a good product.

Three great ways to make offers are by using a video review, written review or a recommendation.  All three of these methods work extremely well with affiliate products.

Remember to use the 80/20 rule for all your social media profiles.  Only make offers 20% of the time, 80% of your posts are best if they are educational, informative, entertaining or engaging.  No one likes to get hammered with offers all the time, it’s one of the best ways to lose customers and clients. Do you best to provide quality posts across all your platforms to keep people coming back again and again.

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