Importance Of Offers on Social Media Platforms
ByIt is critical to create offers on all your business social media platforms. Without offers you won’t make money, if you don’t make money your business will not survive.
Here are 5 tips to assist with the what and why of making offers;
1) Set the right precedent – I built a huge following on Facebook without making offers, this is what I definitely call learning via the school of hard knocks. I set a precedent of not selling and once I realized my mistake it was A LOT more work to have people take advantage of what I had to offer. I invested years in providing good information for free and people expected me to continue providing all that information for free. I almost when out of business until finally the light went on.
It takes time, money and effort to learn and develop a craft. Don’t sell yourself short be sure to make those offers so that you too can stay in business.
2) Let people know what you’re all about – information posts need to be in small consumable chunks, tell your story a little bit at a time. As I am sure you already know our attention spans are not what they used to be. When you take the story of your business and divide it up in small chunks not only are you providing the information in a way that is best for your readers, you are also creating more content for your website. Tell stories elicit emotions and drive home the point of your product or service. People will be glad to receive the insight into who and what you are.
3) Provide people with what they are looking for – do Keyword research, I know this isn’t the most fun task but it needs to be done in order for people to find you. It’s much easier to catch people’s attention when you are standing right in front of them rather than 50 feet behind them. Keyword research will make sure you create a better understanding of how people are searching for what you do/provide. Personally I avoided keyword research for quite a while, basically because I didn’t understand the importance. When you know exactly what people are searching for it’s easy to create your products and services that will fill the gap.
4) Offers don’t have to be all your own – Creating products and services can be hard work, you may not have the time or resources to be continuously creating new offers. That is when sites like Amazon, eBay, Commission Junction and 100’s more come to your rescue. There are 1,000’s upon 1,000’s of companies who would love you to sell their products. Once you find the products that are complimentary to your products and services it’s pretty easy to offer products where you will receive an affiliate commission. It’s a matter of doing your homework and figuring out what would be best to offer to your customers and clients.
5) Make money – Many time I hear fellow small business people say “it’s not about the money, I just want to help people” The is an excellent mind set but with that there MUST be the realization that it takes money to help people. The more money you have the more people you can reach and help. It is our responsibility as business owners to make money so that the business continues to thrive. There are a lot of people out their looking for our products and/or services, to ensure the business is out there in front of them it will cost money and time. It costs to build and maintain a website, build and grow an email list even to respond to all the questions people ask.
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