Archive for Instagram

Is it really possible to smash your best sales figures with Instagram?  If your potential customer or client is within the age group below the answer is very likely yes.  This is definitely the place to be if you want to target mobile millennials.

If your target market is in those groups above Instagram may be your most profitable way to market to them.

 How can Instagram help my business?

Used properly Instagram can be one of the easiest platforms to find and obtain followers.  Studies have shown that Instagram provides brands with more engagement than any other social media platform.  Once you have followers it is much easier to engage and develop a loyal audience. Your best sales figures with Instagram may only be a few images/photos away.

What filter was used on the image of Vancouver?

Do your research and discover which of the many popular hashtags on Instagram can be associated with your products and services.  Then use them liberally.

Example:

Location Hashtag:

#vancouver, #vancouvereats, #vancouverlife, #vancouverdogs, #vancouverfood, #vancouverart, #vancouverstyle

Product Category Hashtags:

#coffee, #coffeelover, #coffeelife, #coffeetime, #coffeeart, #coffeeshop, #coffeemug, #coffeebar

Brand Hashtag:

#ALSIceBucketChallenge – ALS Association ( I vividly remember this one, do you?)

#TweetFromTheSeat – Charmin

#ShareACoke – Coca-Cola

How can Instagram grow business?

Start with being very clear about your business.  Exactly what is that you do, how do you want your business to come across.  For me I teach and implement social media, but it’s very important to me to keep the fun in building a business.  When you go to my Facebook page you will often see silliness, but that’s just part of my persona.  I love to mix the serious with the fun and of course share my favourite puppy pictures.  Being consistent with your brand builds trust and keeps people coming back.

Share images you believe people will love.  This is not always easy!  If you take pictures yourself you can spice them up with any of the free add-ons Instagram offers, personally I love the emoji’s.  What’s your fav?  If you don’t take many pictures you can go to one of the many sites and buy them.  I do recommend becoming a member of one of the sites, that way you will get a much better rate per image.  Instagram needs lots of images. Remember you can always share the images from others to round out the content on your profile.

How do I grow my Instagram followers?

I searched many blogs for information and confirmation on this specific topic.  The best I uncovered is Top 10 Instagram Growth Tactics from Buffer Social

  1. Post consistently (at least once a day)
  2. Study and load up on quality hashtags
  3. Share user generated content
  4. Ask users to “tag a friend”
  5. Use the right filters
  6. Host a photo contest
  7. Add some emojis
  8. Cross-promote
  9. Try video, too
  10. Share the love

#1 Post Consistently

Most people do post once per day, but I have noticed the more popular profiles post more than that.  Some as much as 5 – 10 per day.  Decide how much you can handle and develop your strategy for where the images are coming from and how to post them consistently.  Figure out what schedule works best for you and stick to it.

One idea I love if you have pets or kids is to take your pictures (only the ones you want public of course) add a quote, emoji or saying.  This is relatively easy to do and if you have lots of pictures would also be pretty quick.

 

#2 Study and load up on hashtags

I have found that hashtags are utilized more on Instagram than other platforms AND the big plus people use them constantly! Do some research, find the hashtags more suitable for your business, find lots. Then use them liberally.

Keep your list of hashtags in a separate document so that they are ready to use instantly.  Watch which ones actually produce results for you and use them more! 🙂 This is key to hitting your best sales figures with Instagram.

#3 Share user generated content

In the beginning before you have built your brand you will need to uncover profiles with complimentary content to yours and share user content from there.  As you build your own brand you can consistently and constantly ask people for their images.

Take a peek at Airbnb where most of their content is user generated.  This may inspire you!

Here are three of the most popular images, would you share any of these?

#4 Ask users to “tag a friend”

This is a very common practice on Facebook and it works well on Instagram too

#5 Use the right filters

There are no hard and fast rules about using filters, but some definitely work better than others.  The top 3 filters according to Canva are Claredon, Gingham with Juno and Lark tying for third spot.  You can change up your photo in an instant by applying a filter, maybe even change it to a work of art.

Instagram Help tells us once you’ve taken or uploaded a photo or video, you can edit it by applying filters:
  • Tap Next, then tap the filter you’d like to apply.

  • Tap the filter again if you want to adjust filter strength up or down using the slider. Tap Done to save your change.

  • Tap Next to add a caption and location and to share your photo.

#6 Host a photo contest

People love to share their pictures, Instagram itself is proof of that! Developing a contest for your brand does not have to be complicated.  You can simply set a theme and date, then ask people to participate.  Remember to use those hashtags.

#7 Add some emojis

Instagram has the standard sets of emojis built in; Smileys & People, Animals & nature, Food & Drink, Activity, Travel & Places, Objects, Flags and Symbols. You can even search using the emoji hashtag.

 

#8 Cross-promote

 

 

Find a few people and work together and promote each other.  PLUS be sure to share your Instagram on all of your other social media profiles like Facebook, Twitter, etc!

#9 Try video, too

Instagram allows 60 second videos.  I’m sure you can make one for that length of time, test out your 60 second video skills on your pet.

#10 Share the love

Remember you can quickly and easily share the love, all the images you like, the ones that make you smile, something your considering buying or just your favourite quotes are some of the many reasons to share.  Recently I was looking at purchasing a specific frying pan, I posted the picture and asked people’s opinion.  I received a ton of responses and yes ended up buying the frying pan.

Check out Instagram Storie to boost and grow your business on Instagram.

Categories : Instagram
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The Best Way to Market Your Business with Instagram boom or bust?

What is Instagram?

We all know the phrase a picture is worth a 1,000 words, right!  Instagram is built on that very premise

Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers. Wikipedia

Great pictures are what make us stop and take a look, they can have an impact on us both visually and emotionally.  I know personally that I am a real pushover for cute puppy pictures.  What’s the one type of picture that always makes you stop and look?  The behaviour you want is for people to stop and look at your content, to market your business with Instagram you will need to take, create and or modify pictures that will do just that.  Make people stop and look.

Marketing your business or passion on Instagram

This one on the SPCA BC Instagram profile got me to stop and look;  I know any time I am in the kitchen I have my dogs undivided attention.  I am pretty sure they would love to get up on the counter and see what’s happening!

Sometimes all it takes is taking the ordinary and adding just a little extra.

Instagram has an amazing amount of stickers, GIF’s and other lovely bits to add to your images.  Take advantage of them and you really could have a winner!

How to Use Instagram for Marketing

– set up and optimize your Instagram account for your business –

Start with this step, it is important to get set up properly to demonstrate you mean business.  I’m not saying everything has to be fancy and looking like Nike or Oprah, but do the best you can!  Create your account and follow the directions, it really is that easy.

– create posts you know your followers will love –

This definitely involves knowing what your audience loves and responds to.   may take a little digging and some research but it is well worth the time!  Instead of guessing you will know what types of images to take and look for.  You will be surprised how much time it will save you in the long run.  You won’t be full on guessing, you will be able to start with knowledge and this will also save you money too.

– use hashtags –

People often misunderstand the importance of hashtags.  It is a way of slipping yourself into an existing conversation or creating a new one.  Hashtags can bring more followers to your profile.  The more followers you have the greater your opportunity your images will be shared.  The more sharing means a bigger audience for you.  The bottom line it can translate into sales.

Oberlo published a list of the most popular Hashtags in 2017, here are the top 10 for likes.  Can you see yourself using one of these to describe any of your images?

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme

Instragram Business Ideas

– product pictures –

I love the way many brands on Instagram are not just posting plain ole pictures of their product, but pictures of their products in action or use. A great example, one that even made me hungry is Pampered Chef.  They ask fans and customers to post pictures of the recipes they share. And they have some mighty fine looking recipes.

– how to –

How to’s are my favourite, but then teaching social media definitely lends itself to it!  Videos, PDF’s or blog posts do not need to be long and complicated.  I remember being a part of a group and creating a short 3 minute video on how to download a Facebook Video.  It was easy and everyone in the group was very grateful

– behind the scenes –

Just take a peek at the behind the scenes hashtag on Instagram. You will be inspired, it is an absolute treasure chest of ideas on how to create #behindthescenes for your business.


– Stats from Instagram –

800 + Million Instagram accounts worldwide are active every single month
80% of all accounts follow a business on Instagram
500+ Million Instagram accounts worldwide are active every day
30% of Instagram users have purchased something they initially saw on Instagram
300+ Million accounts use Instagram Stories every day

Be sure your potential clients can find you on Instagram, check out the awesome tool called Instagram Stories

Categories : Instagram
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