Long Tail Keywords Qualify You for the Top of the Class

USE LONGTAIL KEYWORDS

Regardless of the size, type, or age of a business, business owners today fully understand the value of using long-tail keywords as an effective part of their SEO content strategy.  Very specific long-tail keywords are not only essential, but very effective when running niche marketing campaigns for your business.  PLUS it’s LOTS easier!! The biggest challenge with regard to long-tail keywords is simply knowing where to look for them or where to go to find the traffic driving and lead driving long-tail keywords.

To begin with, let’s define what a long-tail keyword is.  Long-tail keywords are a specific type of keyword phrase that has a minimum of three words and many times as many as five or six words in the phrase.  These long-tail words are used primarily by webmasters to refine search terms of their web page.  These phrases act in the same manner as keywords in that they define what is on the web page and the category that the publisher wants to fall under in varied search engines but they have an added benefit all their own.  Long-tail keywords are far more effective and much better than simple keywords because, though they may drive less traffic to a specific site, they absolutely drive far more quality traffic to a site that ultimately yields a greater amount of conversions than simple normal keywords do.

Once you have found and selected your long-tail keywords, the next important step is knowing how to use them.   You will need to optimize pages on your website for these long-tail keywords.  Though it may be easier to optimize the content that is already in existence on your site, creating new content may be a bit more beneficial.  In addition, upgrading existing content can prove risky if the page is ranking well for a different keyword and you make changes to it you may lose your ranking altogether.

It is also important to understand the role that web crawling plays in the success of your business.  Web crawling is the building of special word lists by spiders or  “software robots”  from words widely used on the web.  Viewing millions and millions of pages on the web, these spiders are then able to build and maintain lists that contain highly useful words used in searches. With the creation of these useful keyword lists, business owners are then able to identify those that are specific to their niche and include them as a primary component of their SEO content strategy which, over time, will lead to an enhanced business presence and an increase in conversions.

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