The Best Way to Market Your Business with Instagram boom or bust?

What is Instagram?

We all know the phrase a picture is worth a 1,000 words, right!  Instagram is built on that very premise

Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers. Wikipedia

Great pictures are what make us stop and take a look, they can have an impact on us both visually and emotionally.  I know personally that I am a real pushover for cute puppy pictures.  What’s the one type of picture that always makes you stop and look?  The behaviour you want is for people to stop and look at your content, to market your business with Instagram you will need to take, create and or modify pictures that will do just that.  Make people stop and look.

Marketing your business or passion on Instagram

This one on the SPCA BC Instagram profile got me to stop and look;  I know any time I am in the kitchen I have my dogs undivided attention.  I am pretty sure they would love to get up on the counter and see what’s happening!

Sometimes all it takes is taking the ordinary and adding just a little extra.

Instagram has an amazing amount of stickers, GIF’s and other lovely bits to add to your images.  Take advantage of them and you really could have a winner!

How to Use Instagram for Marketing

– set up and optimize your Instagram account for your business –

Start with this step, it is important to get set up properly to demonstrate you mean business.  I’m not saying everything has to be fancy and looking like Nike or Oprah, but do the best you can!  Create your account and follow the directions, it really is that easy.

– create posts you know your followers will love –

This definitely involves knowing what your audience loves and responds to.   may take a little digging and some research but it is well worth the time!  Instead of guessing you will know what types of images to take and look for.  You will be surprised how much time it will save you in the long run.  You won’t be full on guessing, you will be able to start with knowledge and this will also save you money too.

– use hashtags –

People often misunderstand the importance of hashtags.  It is a way of slipping yourself into an existing conversation or creating a new one.  Hashtags can bring more followers to your profile.  The more followers you have the greater your opportunity your images will be shared.  The more sharing means a bigger audience for you.  The bottom line it can translate into sales.

Oberlo published a list of the most popular Hashtags in 2017, here are the top 10 for likes.  Can you see yourself using one of these to describe any of your images?

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme

Instragram Business Ideas

– product pictures –

I love the way many brands on Instagram are not just posting plain ole pictures of their product, but pictures of their products in action or use. A great example, one that even made me hungry is Pampered Chef.  They ask fans and customers to post pictures of the recipes they share. And they have some mighty fine looking recipes.

– how to –

How to’s are my favourite, but then teaching social media definitely lends itself to it!  Videos, PDF’s or blog posts do not need to be long and complicated.  I remember being a part of a group and creating a short 3 minute video on how to download a Facebook Video.  It was easy and everyone in the group was very grateful

– behind the scenes –

Just take a peek at the behind the scenes hashtag on Instagram. You will be inspired, it is an absolute treasure chest of ideas on how to create #behindthescenes for your business.

– Stats from Instagram –

800 + Million Instagram accounts worldwide are active every single month
80% of all accounts follow a business on Instagram
500+ Million Instagram accounts worldwide are active every day
30% of Instagram users have purchased something they initially saw on Instagram
300+ Million accounts use Instagram Stories every day

Be sure your potential clients can find you on Instagram, check out the awesome tool called Instagram Stories

Categories : Instagram
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Social media can be a very effective way to promote your content to the right people.  There are 100’s of different platforms you can use, be sure to select the ones where your potential customers and clients are present.  If you are unsure of this be sure to pay special attention to the second blog post mentioned below. It really is amazing when you first start looking at your stats on the different platforms, a Gold Mine!

7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post

You just poured hours into researching, editing and optimizing your latest blog post.

Now what?

Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less.


The problem oftentimes lies in a lack of a content distribution strategy. Listen–promoting your content isn’t a game of quantity over quality. In fact, you might be shocked at how far you can stretch a single piece of content given the wealth of resources out there.

There’s a reason why principles such as the 80/20 rule are so popular. This concept states that marketers should spend approximately 80% promoting their content and only 20% of that time creating it.

The result? A more efficient use of your time and an increased chance that you score more significant shares.

Read more: 7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post via Sprout Social

How to Find Out Who's Your Social Media Audience on All Major Social Networks

We often recommend crafting your social media posts according to your audience.

But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Read more: 10 Free Tools to Help You Understand Your Social Media Audience via Buffer Social

3 Innovative New Tools To Discover Promising Blog Topics

What will your next blog post be about?

Do you know what your audience is actually interested in?

Addressing these questions is what sets the successful blogger apart. She’s done her homework and understands who her audience is and what they want to learn about. She’s researched the niche and identified the specific topics and questions that need to be covered in blog articles, and she has mapped out a publishing calendar for herself.

Read more: 3 Innovative New Tools To Discover Promising Blog Topics via The Social Media Hat

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One of the really tough tasks for an online business, large or small, is figuring out where the potential customers are “hanging out”.  Facebook can do an awesome job at assisting you to find the pockets of your new clients and customers. Check out the 7 tips for running Facebook ads.  They really are pretty simple, however you may have to spend some time and money before you really get your audience dialed in.

Then once you have them it’s a big job to keep them engaged, two posts for you on content.  Something very near and dear to my heart!  Content does not have to be as hard as many people make it out to be.  Check out the two articles and remember, write it once – syndicate forever!

Facebook custom audience based on video views

Want to increase the effectiveness of your Facebook ads?

Looking for ways to get more out of your ad budget?

In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level.

Read more: 7 Tips to Optimize Your Facebook Ad Campaigns via Social Media Examiner

How to know if Your Content Marketing is Ineffective

Your content marketing takes too much time…

It’s not producing the results you want…

Is it time to give up?

As someone who relies on content marketing for our business I know from experience how powerful it can be.

But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Read more: How to know if Your Content Marketing is Ineffective via Razor Social

9 Social Media Best Practices to Help You Write Better Content

The most effective social media content isn’t hastily written and posted.

Great social content takes time and effort to craft, just like any other piece of writing.

But I get it. You’re not a master copywriter.

That’s ok!

If you know your content needs editing, but you’re not sure how to proofread… here’s your answer.

9 social media best practices that will help you write better content in no time.

Read more: 9 Social Media Best Practices to Help You Write Better Content via Post Planner

Categories : Articles
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how to get leads from Linkedin

Did you know that there are 106 million active Linkedin users monthly?

What’s even more impressive is the fact that 40% of users use Linkedin daily.

Now, I can hear the question sounding off in your head: “Yes, but Jonathan isn’t Linkedin only useful for B2B (Business-to-Business)?

I use to think the same thing, but…boy was I wrong!

Read more: How to Get Traffic, Leads and Sales from Linkedin via Blogging Your Passion

7 Simple Edits That Make Your Writing 100% More Powerful

There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers.

They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose.

Not only is there a lot of respect for what they have to say, but also the way that they say it. People respect what they say – and love how they say it.

Whenever they publish a new post on their blog, it always gets dozens of comments and hundreds of shares. Every new blog post attracts dozens of comments and hundreds of shares.

It would be great to be as successful as they are, but you don’t know what you need to do to make your writing better. You’d love to emulate their success, but you don’t know how.

The good news is that there’s a secret you can easily learn which will improve everything you write from now on. Fortunately for you, a simple secret can transform your writing forever.

Read more: 7 Simple Edits That Make Your Writing 100% More Powerful via Smart Blogger

10 Quick and Easy Ways to Get More People In Your Facebook Group

Do you have a Facebook group for your business?

I’m not talking about your Facebook PAGE, although that’s super important too!

I’m talking about Facebook groups, which are now being used by 1 BILLION people each month.

Facebook groups are a fantastic way to provide value to your audience, while growing your traffic, email list and sales.

Read more: 10 Quick and Easy Ways to Get More People In Your Facebook Group via Kim Garst

Categories : Articles
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There are many ways you can make 2018 your year!

Start with the fact that today is National Clean Off Your Desk Day.  I have read in so many places recently that the less clutter you have in your physical environment = less clutter in your brain!  Help yourself and clean off your desk today.

Once that desk is clean take a peek at these 3 blogs posts I have brought together to get you on the right track, get your creative juices flowing and help you figure out the strategy that will work best for you!

The best to inspire you from 2017   From SocialMedia Today

Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need.

All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we’ve seen.

9 Trend Predictions From MarketingProfs

Don’t blink—you might miss the next social media trend.

So what’s more than a passing fad? What’s here to stay, and what should you pay attention to?

An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year. Among them…

• Video, in general, and more specifically, livestreaming: Facebook Live videos are watched three times longer than regular videos, the graphic says.

Top Nine Social Media Trend Predictions for 2018 [Infographic] From Entrepreneur

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.

Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream….

These 3 blog posts should really get your imagination going.  My personal belief is very similar to my friend Holly Stark, I’ve pulled her’s from Facebook for you. Video has been climbing in popularity for years, I think it’s finally reached the tipping point and in some markets will take over.

I realize it’s a bit blurry, but if you click on the graphic itself it will take you directly to Holly’s Facebook post.

If you want to run something by me, get a bit of advice or strategies specific for your business sign up for a couple of strategy calls.  Super special to start the new year off right and make 2018 your year.

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