Jan
23

Powerful Tools To Help You Promote Your Content

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Social media can be a very effective way to promote your content to the right people.  There are 100’s of different platforms you can use, be sure to select the ones where your potential customers and clients are present.  If you are unsure of this be sure to pay special attention to the second blog post mentioned below. It really is amazing when you first start looking at your stats on the different platforms, a Gold Mine!

7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post

You just poured hours into researching, editing and optimizing your latest blog post.

Now what?

Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less.

Yikes.

The problem oftentimes lies in a lack of a content distribution strategy. Listen–promoting your content isn’t a game of quantity over quality. In fact, you might be shocked at how far you can stretch a single piece of content given the wealth of resources out there.

There’s a reason why principles such as the 80/20 rule are so popular. This concept states that marketers should spend approximately 80% promoting their content and only 20% of that time creating it.

The result? A more efficient use of your time and an increased chance that you score more significant shares.

Read more: 7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post via Sprout Social

How to Find Out Who's Your Social Media Audience on All Major Social Networks

We often recommend crafting your social media posts according to your audience.

But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Read more: 10 Free Tools to Help You Understand Your Social Media Audience via Buffer Social

3 Innovative New Tools To Discover Promising Blog Topics

What will your next blog post be about?

Do you know what your audience is actually interested in?

Addressing these questions is what sets the successful blogger apart. She’s done her homework and understands who her audience is and what they want to learn about. She’s researched the niche and identified the specific topics and questions that need to be covered in blog articles, and she has mapped out a publishing calendar for herself.

Read more: 3 Innovative New Tools To Discover Promising Blog Topics via The Social Media Hat

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