Quick Content Creation – Your Best Customers Are Looking for You
ByIt is important to create informative content as a critical element of a marketing strategy to increase traffic and generate leads. Even quick content creation takes both time and effort in the beginning. You can’t expect to see results immediately, but surely you can engage in quick content creation that will allow you to streamline your strategies as well as generate results at a greater rate.
Know Your Audience
To begin with, you have to know your audience. It does no good at all to create spectacular content if you are going to simply put your content out there with no specific target audience in mind. You must first define your brand image, the type of content that will successfully resonate with your specific audience, and the perfect means of delivering your content to your audience. Knowing your audience also make for Quick content creation.
- Where is your audience heading?
- Are they the same age group?
- Do they need or want your product or service?
- Are they willing to listen?
- What do they have in common?
Collect Your Ideas
Brainstorm for Content Ideas
Next, you want to collect your ideas and thoughts and put together a good month’s supply of content ideas and headlines well in advance of your ongoing postings. This allows you to keep a consistent flow of ideas going at a steady pace. You can keep your audience engaged without losing valuable time to individual brainstorming sessions. It’s very time consuming to come up with ideas each time you choose to update a blog or add new content to your site. Collecting and creating your ideas and headlines in advance will minimize the amount of time necessary to create the ongoing content pieces and headlines later. A great resource is the questions people ask you, keep track of them in a special spot and use them to create super targeted quick content.
Personal Productivity Patterns
When are you most productive, morning, noon or nite?
Further steps you can take in the creation of quick content include knowing your own personal productivity patterns and levels. If you are typically not a morning person then surely you do not want to attempt to create content in the morning hours since you are apt to make mistakes, criticize your own work, write and rewrite and waste a great deal of time trying to collect thoughts and ideas that are just not there. Writing content at the time of day that tends to be more productive for you personally. This will also result in creating quick content that will require little time to tweak or revise. In addition, it is important not to allow your inner critiquing voice to distract you while writing. Come up with a simple system when writing if you find yourself questioning the content simply input a “notation of choice, perhaps a “?” indicator” after the content and continue on with expressing and writing your ideas. Personally I use the yellow highlighter because I want it to really stand out, sometimes I will even put it in CAPS LOCK! 🙂
Once you have created your content it is much easier to go back and give attention to those special notations made and make any revisions or tweaks at that time. Stopping and rethinking, rewriting, and revising during the initial write up of content will not only waste a great deal of time, but could also hamper your thought process and cause distractions that can ultimately affect the quality of your content and the speed at which you are able to create your quality informative content.
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