3 Benefits of Conducting a Contest on Your Facebook Page

3 Benefits of Conducting a Contest on Your Facebook Page, read on and discover how you can add more fans to your page and money to your bottom line.

Facebook provides excellent opportunities to boost your business and acquire new customers. However, the old saying “if you build it, they will come” is not actually true for the Internet, including social media sites. Therefore, you need to make your business’ Facebook page interesting enough for visitors to join and share it. One of the best ways to accomplish this is by holding regular Facebook page contests for your business.

#1 Benefit of  a contest on your Facebook page is you will engage new customers and develop a relationship. Good content on your Facebook page will keep them participating and keen on your business. Make sure that you familiarize yourself with Facebook contests guidelines before you set one up.

#2 Benefit – Running a contest or giveaway on your business Facebook page is that you are a continual two-way dialog with consumers. Through your Facebook page contest you allow consumers to contribute pictures, videos, text, vote on favorites, play games, etc. Their preferences and participation will give you greater insight regarding their likes and dislikes and the best way to approach them.

#3 Benefit – As they become actively engage in the activities of your Facebook business page contests, they will be spreading the word to their social circle and bringing in more customers for your business. Thus, your active customers will spread your marketing messages virally and help you establish a level of trust with new customers. Independent studies have shown that people tend to trust more those businesses referred by their friends and that have a prominent presence in their social circle.

A Facebook Contest for your business provides you with many other benefits including building a community of followers around your business brand, the opportunity to build a solid customer database, and have control over safe participation on Facebook through establishing clear contest rules and guidelines for entering your contests. Plus depending upon how you structure your contest they can be a lot of fun too.

Some ideas for successful Facebook Contest for your business include asking your customers to provide their best tip regarding a topic related to your business, playing riddles, a best picture contest, trivia questions, citing the best quotes relevant to your business, rewarding them for a specific number of “shares” or “likes”. Indeed, you are only limited by your imagination and time.

Need help getting all these awesome strategies implemented?  You know what you want to do but just aren’t sure how to go about it?  

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