Archive for Social Media/Social Marketing

5 Ways to Improve Your CRM Strategy With Social Media

Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority for many.

Putting aside or even worse, completely leaving out social media in your CRM strategy can have serious repercussions on your brand. An exceptional brand experience is what gets consumers to refer to others and ultimately come back again. And anything negative in that journey will certainly come back to haunt your bottom line.

Social media CRM tools make it possible to track, benchmark and engage with customers across social platforms to provide better experiences. While your business might have CRM tools for other areas of your marketing department, you cannot leave out social media.

That’s why we’re here to show you the five ways your brand can improve your CRM strategy with social media:

Read more: 5 Ways to Improve Your CRM Strategy With Social Media via Sprout Social

Content curation

How Sharing Content Gets You More Visibility and Sales
September 13, 2017 by Melonie Dodaro
Content curation

I’m sure you’ve often heard, content is king. But does that mean that you have to write everything you share? There isn’t enough hours in the day for that!

Content marketing’s role in the continued growth and development of your business cannot be overstated. However, unless you are running a news agency, it is unreasonable to expect that you would be producing nearly all of the content you share on a daily basis.

Doing that would not be productive in the greater scheme of things (as it would prevent you from focusing on other critical parts of your operations). It would also be unrealistic to assume that this can even be done in the first place.

Lastly, because creating original content 100% of the time is likely to make you stick to the same, tried and tested types and methods, it creates a bubble that stops you from seeing what other kinds of content you should be producing for your audience.

This is where content curation comes in. Simply put, content curation involves going through relevant content online that would be of interest to your target audience, then making a list of items and corresponding links that you can share with your social media followers.

The benefit of content curation is twofold: Not only does it keep your online presence fresh by giving you new things to share, but it also provides you with some valuable insight on the topics that are worth writing about.

Read more: How Sharing Content Gets You More Visibility and Sales via Top Dog Social Media

7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren't) | Social Media Today

We all want our content to reach more people, and to also live on, and keep bringing visitors to our site long after we’ve published it. Most brands do the basics, they publish a blog and cross-promote articles on social media. Some brands take it further, by publishing directly on social platforms like LinkedIn’s publishing platform or connecting their blog to Facebook Instant Articles. Companies who are serious about driving leads and winning customers online have adopted an inbound marketing strategy that drives traffic, captures leads, and moves those leads down their funnel using lead magnets and calls-to-action on their website, and blog.

We’ve found, however, that most companies aren’t using some of the best content promotion techniques available to them, even though they’re free. We think they’re so valuable, that we add these sites, tools, and strategies to the content strategy we create for all of our clients.

In this post, we’ll share seven easy and free ways to get more traffic.

Read more: 7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren’t) via Social Media Today

Comments (0)
Sep
11

Social Media Tools and Strategy

Posted by: | Comments (0)

19 Social Media Content Tools That'll Speed Up Your Content Creation

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

Read more: 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes via Buffer Social

To set up a Trello board, click Create New Board.

Do you need a better way to manage your blog content?

Looking for a tool to outline your blogging workflow from beginning to end?

In this article, you’ll discover how to effectively organize how you brainstorm, write, and publish your blog’s content with Trello.

Read more: How to Manage Blog Content With Trello via Social Media Examiner

Finding, curating, and sharing valuable content is a very time-consuming process.

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work.

Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. And it’s something that most of us do.

Read more: Content Curation Tools: A Curated List of Content Curation Tools via Razor Social

 

 

Comments (0)

How-to-track-links-shared-on-social-media 2 Yp93cF

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link?

Knowing how much traffic you’re getting from a specific link will tell you how popular it is and which channel is most effective for the type of links you share.

In this article, we’re going to show you four different tools you can use to identify specific social media traffic so you can track the success of your campaigns more precisely.

Read more: How to Track Links Shared on Social Media via Razor Social

9 Fail-Free Ways to Grow a Massive Following on Twitter hero rplk2t

Looking to grow a massive following on Twitter?

Who isn’t, right?

A large Twitter following opens up so many opportunities for engagement, reach, leads, and customers. It’s a gold mine for a business.

Get started with these 9 practical and super-effective strategies!

Read more: 9 Fail-Free Ways to Grow a Massive Following on Twitter via Post Planner

linkedin web demo1 kcAO63

Continuing to expand on the use cases for their unique professional data set, LinkedIn’s releasing a new tool called ‘Website Demographics’, which will provide a range of insights into who’s visiting your website, based on their listed LinkedIn data.

Read more: LinkedIn Adds New Tool to Provide Insights on Who’s Visiting Your Website via Social Media Today

Comments (0)

facebook-video D9weLz

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information.

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.

These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being the top priority of marketers in 2017, we’d love to help you get ahead of this rising trend. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.

Read more: 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos via Buffer Social

ideas-that-will-inspire-blog-post-topics Ev380i

There’s more than just one type of post.

So, if you’re at loss for ideas, start by determining which type(s) of posts you want to focus on.

This will help you brainstorm new ideas or tweak the ones you already have.

Maybe you have a general idea of what to write about, and just don’t know how to present the information in the best way possible. In that case, choosing the right type will help you get more focused.

Here are a few post types you need to consider:

Read more: 19 Ideas That Will Inspire a Years Worth of Blog Post Topics via Rebekah Radice

fb ads ex1 yyRv1w

“I think every business tries Facebook ads, fails at it and then blames the platform,” says digital marketing expert Neil Patel.

Sound familiar?

You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”

Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).

In this post, we’re going to teach you why Facebook ads work for small business when you follow a simple, proven strategy.

Read more: How Do Facebook Ads Work for Small Business? via Social Media Today

 

Comments (0)
Jun
23

Strategic Tools for Social Media

Posted by: | Comments (0)

char QCmzyU

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

Here are some interesting statistics that will demonstrate how effective LinkedIn can be for lead generation. A recent report from Hub Spot found that 43% of marketers have sourced a customer from LinkedIn. The opportunities are there, you just need the right way to find them.

Read more: 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn via Razor Social

15 Social Media Tools That Will Shave Hours Off Your Day hero 2KnALN

Are you spending hours managing social media?

Looking for a way to shave hours off your day?

We have the tools to help!

Below you’ll find the key elements of a social media marketing strategy, plus the tools that will improve your efficiency and performance.

Read more: 15 Social Media Tools That Will Shave Hours Off Your Day via Post Planner

tweet video checklist oaPiRt

Given the rising popularity of video content on Twitter (video Tweets on Twitter have increased by over 50% since the beginning of 2016, while Tweets with video generate 9X more engagement than basic text updates), it makes sense for Twitter to put more focus on encouraging video content on their platform.

In recent months, Twitter has conducted various studies to further highlight the benefits of video content, and video advertising, on their platform. And this week, Twitter has published a new, easy to follow checklist on how to create more resonant Twitter video content.

Read more: 5 Tips to Help Maximize Your Twitter Video Content (from Twitter) via Social Media Today

 

Comments (0)