Archive for Social Media/Social Marketing

Oct
18

Marketing Tips & Tools

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There’s no better way to drive massive traffic to your website than consistently creating amazing content.

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before.

Everybody is producing content to gain targeted traffic and get their brand known!

So how do you stay ahead of your competition in the content marketing game?

Read more: Tools and Technical Tips for Optimizing your Content Marketing Results via Razor Social

13 WordPress Plugins That’ll Save You a Ton of Time

Running a blog requires an insane amount of time.

In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too).

From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.

And the more you learn and grow, the more you have to keep up with — it’s exhausting.

So what if I told you that you can add a squad of tools to your toolbox that will eliminate a ton of time spent on the more tedious aspects of blogging?

These 13 WordPress plugins are like having a full-time employee that shaves hours off of your blogging work week, so you can get back to doing the important things: writing and connecting with your audience.

Read more: 13 WordPress Plugins That’ll Save You a Ton of Time via Smart Blogger

How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts?
Awesome, right?

A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time?

In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically.

Read more: How to Engage With Your Social Media Followers Quickly and Authentically via Buffer Social

 

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How to Add Google Analytics to WordPress in 5 Minutes or Less

You want to know whether your blog is doing well, right?

Whether those posts you work so hard on are attracting traffic, and where that traffic is actually coming from?

Whether your last marketing campaign was a smashing success or an unfortunate bomb?

Because if you don’t know whether what you’re doing is working, you’re basically running around blind. And that means you could be wasting valuable time and energy on stuff that just plain ain’t moving the needle.

There’s great news, though …

If you install Google Analytics on your blog, you’ll never have to wonder how your blog is doing again.

Read more: How to Add Google Analytics to WordPress in 5 Minutes or Less via Smart Blogger

4 Google Chrome Extensions to Help Boost Your Digital Marketing Efforts | Social Media Today

They say a craftsman is only as clever as his tools, and we believe that harnessing the power of digital marketing is much easier when you have the right tools at your disposal.

To help with this, we’ve curated a listing of four of our favorite Google Chrome extensions which can make life easier – particularly for busy business owners handling their own digital marketing.

If you don’t have them already, download these free tools – we’re sure you’ll love them as much as we do.

Read more: 4 Google Chrome Extensions to Help Boost Your Digital Marketing Efforts via Social Media Today

Linktree uses your Instagram handle for consistent branding.

Want to get more out of your Instagram bio link?

Do you wish you could share multiple links via Instagram?

In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio.

Read more: 3 Tools That Increase Your Instagram Bio Links via Social Media Examiner

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5 Ways to Improve Your CRM Strategy With Social Media

Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority for many.

Putting aside or even worse, completely leaving out social media in your CRM strategy can have serious repercussions on your brand. An exceptional brand experience is what gets consumers to refer to others and ultimately come back again. And anything negative in that journey will certainly come back to haunt your bottom line.

Social media CRM tools make it possible to track, benchmark and engage with customers across social platforms to provide better experiences. While your business might have CRM tools for other areas of your marketing department, you cannot leave out social media.

That’s why we’re here to show you the five ways your brand can improve your CRM strategy with social media:

Read more: 5 Ways to Improve Your CRM Strategy With Social Media via Sprout Social

Content curation

How Sharing Content Gets You More Visibility and Sales
September 13, 2017 by Melonie Dodaro
Content curation

I’m sure you’ve often heard, content is king. But does that mean that you have to write everything you share? There isn’t enough hours in the day for that!

Content marketing’s role in the continued growth and development of your business cannot be overstated. However, unless you are running a news agency, it is unreasonable to expect that you would be producing nearly all of the content you share on a daily basis.

Doing that would not be productive in the greater scheme of things (as it would prevent you from focusing on other critical parts of your operations). It would also be unrealistic to assume that this can even be done in the first place.

Lastly, because creating original content 100% of the time is likely to make you stick to the same, tried and tested types and methods, it creates a bubble that stops you from seeing what other kinds of content you should be producing for your audience.

This is where content curation comes in. Simply put, content curation involves going through relevant content online that would be of interest to your target audience, then making a list of items and corresponding links that you can share with your social media followers.

The benefit of content curation is twofold: Not only does it keep your online presence fresh by giving you new things to share, but it also provides you with some valuable insight on the topics that are worth writing about.

Read more: How Sharing Content Gets You More Visibility and Sales via Top Dog Social Media

7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren't) | Social Media Today

We all want our content to reach more people, and to also live on, and keep bringing visitors to our site long after we’ve published it. Most brands do the basics, they publish a blog and cross-promote articles on social media. Some brands take it further, by publishing directly on social platforms like LinkedIn’s publishing platform or connecting their blog to Facebook Instant Articles. Companies who are serious about driving leads and winning customers online have adopted an inbound marketing strategy that drives traffic, captures leads, and moves those leads down their funnel using lead magnets and calls-to-action on their website, and blog.

We’ve found, however, that most companies aren’t using some of the best content promotion techniques available to them, even though they’re free. We think they’re so valuable, that we add these sites, tools, and strategies to the content strategy we create for all of our clients.

In this post, we’ll share seven easy and free ways to get more traffic.

Read more: 7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren’t) via Social Media Today

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Sep
11

Social Media Tools and Strategy

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19 Social Media Content Tools That'll Speed Up Your Content Creation

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

Read more: 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes via Buffer Social

To set up a Trello board, click Create New Board.

Do you need a better way to manage your blog content?

Looking for a tool to outline your blogging workflow from beginning to end?

In this article, you’ll discover how to effectively organize how you brainstorm, write, and publish your blog’s content with Trello.

Read more: How to Manage Blog Content With Trello via Social Media Examiner

Finding, curating, and sharing valuable content is a very time-consuming process.

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work.

Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. And it’s something that most of us do.

Read more: Content Curation Tools: A Curated List of Content Curation Tools via Razor Social

 

 

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Aug
26

Social Media Tips from the Experts

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When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link?

Knowing how much traffic you’re getting from a specific link will tell you how popular it is and which channel is most effective for the type of links you share.

In this article, we’re going to show you four different tools you can use to identify specific social media traffic so you can track the success of your campaigns more precisely.

Read more: How to Track Links Shared on Social Media via Razor Social

9 Fail-Free Ways to Grow a Massive Following on Twitter hero rplk2t

Looking to grow a massive following on Twitter?

Who isn’t, right?

A large Twitter following opens up so many opportunities for engagement, reach, leads, and customers. It’s a gold mine for a business.

Get started with these 9 practical and super-effective strategies!

Read more: 9 Fail-Free Ways to Grow a Massive Following on Twitter via Post Planner

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Continuing to expand on the use cases for their unique professional data set, LinkedIn’s releasing a new tool called ‘Website Demographics’, which will provide a range of insights into who’s visiting your website, based on their listed LinkedIn data.

Read more: LinkedIn Adds New Tool to Provide Insights on Who’s Visiting Your Website via Social Media Today

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