Archive for Social Media/Social Marketing

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This post was originally published in 2015 and has been updated with the latest Facebook video tips and information.

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.

These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being the top priority of marketers in 2017, we’d love to help you get ahead of this rising trend. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.

Read more: 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos via Buffer Social

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There’s more than just one type of post.

So, if you’re at loss for ideas, start by determining which type(s) of posts you want to focus on.

This will help you brainstorm new ideas or tweak the ones you already have.

Maybe you have a general idea of what to write about, and just don’t know how to present the information in the best way possible. In that case, choosing the right type will help you get more focused.

Here are a few post types you need to consider:

Read more: 19 Ideas That Will Inspire a Years Worth of Blog Post Topics via Rebekah Radice

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“I think every business tries Facebook ads, fails at it and then blames the platform,” says digital marketing expert Neil Patel.

Sound familiar?

You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”

Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).

In this post, we’re going to teach you why Facebook ads work for small business when you follow a simple, proven strategy.

Read more: How Do Facebook Ads Work for Small Business? via Social Media Today

 

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Jun
23

Strategic Tools for Social Media

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If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

Here are some interesting statistics that will demonstrate how effective LinkedIn can be for lead generation. A recent report from Hub Spot found that 43% of marketers have sourced a customer from LinkedIn. The opportunities are there, you just need the right way to find them.

Read more: 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn via Razor Social

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Are you spending hours managing social media?

Looking for a way to shave hours off your day?

We have the tools to help!

Below you’ll find the key elements of a social media marketing strategy, plus the tools that will improve your efficiency and performance.

Read more: 15 Social Media Tools That Will Shave Hours Off Your Day via Post Planner

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Given the rising popularity of video content on Twitter (video Tweets on Twitter have increased by over 50% since the beginning of 2016, while Tweets with video generate 9X more engagement than basic text updates), it makes sense for Twitter to put more focus on encouraging video content on their platform.

In recent months, Twitter has conducted various studies to further highlight the benefits of video content, and video advertising, on their platform. And this week, Twitter has published a new, easy to follow checklist on how to create more resonant Twitter video content.

Read more: 5 Tips to Help Maximize Your Twitter Video Content (from Twitter) via Social Media Today

 

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No Time for Social Media? Not enough time in the day to keep up with all your social media tasks?

You’ve heard it before, “Your Business Must Be On Social Media“, but you’ve tried it and just couldn’t make it work. It took up too much time and just didn’t seem to be worth the effort. Can you relate?

Unfortunately social media is something you must do if you want your business to thrive. Why you ask…

In today’s world people search for your business on line before making a buying decision. Personally I don’t like to do business with someone who isn’t on social media. Even if they have been told about your business from someone else if the do a search for you and can’t find you the chances of them calling you or walking into your store are pretty slim. Social proof is very important to the decision making process in our internet connected world. People want to know you can be trusted.

Don’t get stuck behind your desk all day!

But that still leaves the question where do I find the time?

Who wants to be stuck behind their desk all day long?

Experts say we must be posting daily, in some cases 2 or 3 times per day. The good news is that for small business owners who have a following of less that 10,000 once per day on Facebook is effective! The idea is to be present and active. Interact with people, like, comment, share and answer questions.

It’s time for you to “squeeze” all you can out of your social media profiles/pages using the World’s 1st ALL-IN-1
Social Media Marketing Tool!

I am regularly being asked to review social media products and rarely do I find one I really like.  This tool I am sharing today is something I wish I had when I first got started.  It certainly would have made life a lot easier.

You have got to see this…

In just a FEW CLICKS you will be able to manage ALL of your social media accounts!

Here’s what I found –  the World’s 1st ALL-IN-1 Social Media Marketing Tool, BLEUPAGE PRO.

==> Check it out here!

Not only will you GET MORE traffic, leads and sales from using BleuPage Pro but your biggest social media marketing problem will be solved.

You will no longer miss out on opportunities because with BleuPage Pro you will be able to manage your:

  • Facebook
  • Twitter
  • LinkedIN
  • Instagram
  • Pinterest
  • YouTube
  • Blog
  • Website

The best part is you will SAVE MONEY because you will not have to hire a social media manager, like me.

Imagine being able to sign into all your accounts from just one place AND having resources at your fingertips to help you create great content!

BleuPage Pro will do all of the work for you 24/7… 365 days per year!

==> Get your hands on the markets ONLY ALL-In-1 Social Media Management Software today and solve the problem of “No Time for Social Media” today.

“To keep the body in good health is a duty…
otherwise we shall not be able to keep our mind strong and clear.” Buddha

I selected this product based on several factors, including member feedback, customer satisfaction, and other criteria.

While Butterfly Networking does receive a commission if you elect to buy, I do not accept compensation from vendors who want me to review their product.

Check out BleuPage Pro Today ==> http://ClickHereNow.co/BluePagePro

Jun
03

Social Media News Updates

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IF YOU WERE ON SNAPCHAT LAST FALL, THERE’S A CHANCE YOU SAW SOMEONE TALKING ABOUT A CLAY MASK.

After all, there were over 2,000 millennial women sharing photos of themselves in the mask and posting review videos.

No, it’s not some new fad. Well, it might be, but it didn’t just happen out of nowhere.

It was a Snapchat marketing campaign that L’Oreal had run to promote its new skincare brand Pure Clay Mask.

The cosmetics giant recently disclosed that their Snapchat efforts, part of a bigger cross-channel influencer campaign, drove over a 51% lift in sales of its clay mask.

How did they do this and what can we learn from this campaign? Let’s take a look:

Read more: HOW SNAPCHAT INFLUENCER MARKETING DROVE A 51% INCREASE IN SALES FOR L’OREAL via Bitly

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Are your posts reaching fewer people on Facebook?

Wondering how to appear in more people’s news feeds?

Facebook’s algorithm dictates who sees your content and who doesn’t.

In this article, you’ll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility.

Read more: The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure via Social Media Examiner

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The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors.

When you have the proper data in front of you, you can analyze the information to make informed decisions about how you promote on social media in order to achieve maximum engagement – which, in turn, can increase sales.

The key to gathering the data you need is using a great social media monitoring tool, or tools. These programs monitor everything about user behavior – you can track keywords, hashtags, URLs, and much more.

The following are 12 of the best social media monitoring tools worthy of your consideration.

Read more: 12 of the Best Social Media Monitoring Tools to Consider via Social Media Today

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Before the arrival of mobile live-streaming – and Facebook Live in particular – video was often considered out of reach for many digital marketers. As a B2B marketer, I was all too familiar with having to source three quotes to get video company record our events, which meant that we often just didn’t do it.

Facebook Live provided a whole new consideration when it was launched back in 2015. With Facebook Live, all I have to do is set it up on a stand, make sure my mobile phone is plugged in and “go live”. Of course, to ensure maximum response, I also need to do some pre-marketing and sharing, but it simplifies the video broadcasting process, making it easier to connect with fans and produce interactive, engaging content.

To help get you thinking about how you can also utilize Facebook Live, here are five ideas of how to use the option, and some examples of those that are already seeing success.

Read More: 5 Ways You Can Use Facebook Live as Part of Your Digital Strategy via Social Media Today

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Do you want to boost revenue for your next launch or promotion?

Have you thought about using Facebook Messenger ads to engage prospects?

Messenger ads provide a personal experience for customers and prospects.

In this article, you’ll discover how to create a Facebook Messenger ad.

Read More: How to Set Up a Facebook Messenger Ad via Social Media Examiner

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We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too.

We now have tons of information on hand.

Read More: How to Use Twitter Analytics: 17 Simple-to-Find Stats to Help You Tweet Better via Buffer Social

 

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