Tips on How to Build a Comprehensive Strategy

We often recommend crafting your social media posts according to your audience.

But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Read more: 10 Free Tools to Help You Understand Your Social Media Audience via Buffer Social

Is Content Marketing still worth the investment?

Creating valuable content that your target audience is searching for every day continues to be a highly effective way of building an audience.

This shows mentions of ‘Content Marketing’ over the space of a couple of weeks using Brand24. A lot of people are still taking about content marketing!

But…

With the exception of the lucky few, no one can really sit back and just wait for the inbound traffic to come.

Read more: The ELEVATE Framework for Building your Content Marketing Plan via Razor Social

Upselling and cross-selling have obvious benefits for any company, no matter what the industry: more revenue.

The problem is, savvy customers can see right through the “You may also like … ” line, and often stick with the original purchase. And this can feel even tougher if you work in customer success — where your job isn’t technically sales, but you might find opportunities to make sales in your calls or emails with customers. For example, if your customer has successfully enjoyed using your product for a few months, you will be the best person to mention another product they can use with it — or alongside it — to get better results.

Read more: 4 Tips to Learn How to Upsell and Cross-Sell via Hubspot