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Facebook Live has only been around for 1+ years and there are still some secret benefits of Facebook Live that will surprise you. Working with Facebook Live and the research for this blog post surprised me.  I trust you will be pleasantly surprised too.

Totally Unique Content

Once you go live for the first time you are creating content that no one else can create.  It’s your voice, flavour and definitely your ideas and suggestions.  Even when you share a product or service from another business you stamp it with your individual perspective. We all know that Google loves content and creating a Facebook Live is definitely a quick and easy way to make that happen. Think of it, write a blog post such as this one; I invest at least 6 hours in each post plus having someone on my team create graphic and do the initial research.  Compare that to a 15 minute Facebook Live.  Which would you rather do?

Creates More Excitement

I watched my friend and business partner Nilofer Safdar create such a fun and participative event on her “Clutter” Facebook Live Event that she had me laughing, participating and “giving her hearts” for the entire length of her live event.  When people know you are there live supporting them,  providing feedback and answering their questions they actually “show up”, both physically and mentally.  I absolutely love the way she asks for some hearts! She really knows how to generate excitement. Nilofer actually opened up more “Secret Benefits of Facebook Live That will Surprise You” for me.

Very Cost Effective 

If you don’t add any supporting programs, (you definitely don’t have to) it’s Free. What more can I say?

There are tons of programs out there that claim to be able to send you lots of leads for a low price.  I’ve tested a few of them, they didn’t work for me.  Facebook Live is different because you have so much control.  You can do as many or as few as you like and the cost will still be the same. 🙂  Once you get yourself dialed in you won’t want to use any other strategy.

Fabulous Audience Engagement

This really is a key point, in my opinion, of Facebook Live.  There are so many recorded webinars out there that are attempting to look like they are live it has put a bit of a damper on watching webinars for me unless I know for sure they are live. You can ask your audience questions and have them respond in the comment section under the video.  They can comment just like they would on any normal Facebook post.  Everyone who is watching the Facebook Live can see all the comments and answers. Think about that for a second…

We all know that Facebook gives us love for our posts that have lots of Likes, Comments and Shares.  Just think about the effect it would have on your Facebook Page or Group if when you first do a Live you receive 50 – 100 interactions.  Are you smiling now?

Even More free traffic to your Facebook page

Facebook will send notifications to “People who frequently engage with or have recently interacted with a person or Page going Live may receive a notification.” This makes it much easier to quickly attract new people from the built in Facebook audience.

Facebook has recently made a small update, Facebook Live videos will be more likely to appear much higher in the newsfeed, but only when they are actually live.  Which of course means more people will see your Live presentation and have the opportunity to join.

Ability to Download and Use Elsewhere (my favourite)

I created a video a while back demonstrating how to download and save your Facebook Live video.  My favourite strategy is once the video is downloaded I then have it uploaded to the YouTube channel.  You can then use the video anywhere you would use a YouTube video.  Examples: optin page, sales page, Twitter, Reddit, Instagram, Tumblr, Pinterest, FourSquare, SnapChat, WhatsApp, StumbleUpon, Delicious, Digg, and many, many more.  The whole idea is getting your content out there in front of as many eyes as possible.

Available for Future Viewing

Once your Live video is complete that is not the end of the story.  The video will be available for future viewing

I love the fact that they stay with your page, group or profile; where ever you recorded them.  This means you will be able to use them for years to come.  You will be able to copy the link to the specific video and share it in as many ways as you can think of.  My favourite strategy is to do 3 – 5 Facebook Live videos and then bundle them together for use as a lead magnet.  This does take a bit of up front planning, however depending upon your specific content you could reap the benefits for years to come.

Remember the Chewbacca Mom? Here’s the link straight from Facebook  https://www.facebook.com/1075WKZL/videos/10154184822637641/

Of course I had to watch it again and laughed all over again!!  Remember it’s the simple joys!

Notifications Sent by Facebook! (surprised me the most)

Facebook will send notifications to “People who frequently engage with or have recently interacted with a person or Page going Live may receive a notification.”  Not necessary to email people (although I still recommend you build your list), you can actually retarget the people who come to your page and watch the Facebook Live Videos.

If you are ready to learn the most effective way to learn Facebook Live check out Facebook Live Mastery

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10 Ways to Grow Your Business

When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So…now what?

via 10 Ways to Grow Your Business – Start, run and grow your …

Growing Business

What business advice do the founders of the £5m fan engagement platform have to share? For starters, “recruit staff based on character, not a CV”……

In Business growth stories

via Growing Business – Startups

7 Secrets for Growing Your Business Quickly

7 Secrets for Growing Your Business Quickly

Credit: Peshkova/Shutterstock

New business owners have numerous goals when they’re starting out, including rapid growth and recognition for their fledgling venture. But overnight success isn’t often the standard: There’s no specific “special sauce” to add to the recipe for instant results, and nothing is guaranteed.

via 7 Secrets for Growing Your Business Quickly

 

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No Time for Social Media? Not enough time in the day to keep up with all your social media tasks?

You’ve heard it before, “Your Business Must Be On Social Media“, but you’ve tried it and just couldn’t make it work. It took up too much time and just didn’t seem to be worth the effort. Can you relate?

Unfortunately social media is something you must do if you want your business to thrive. Why you ask…

In today’s world people search for your business on line before making a buying decision. Personally I don’t like to do business with someone who isn’t on social media. Even if they have been told about your business from someone else if the do a search for you and can’t find you the chances of them calling you or walking into your store are pretty slim. Social proof is very important to the decision making process in our internet connected world. People want to know you can be trusted.

Don’t get stuck behind your desk all day!

But that still leaves the question where do I find the time?

Who wants to be stuck behind their desk all day long?

Experts say we must be posting daily, in some cases 2 or 3 times per day. The good news is that for small business owners who have a following of less that 10,000 once per day on Facebook is effective! The idea is to be present and active. Interact with people, like, comment, share and answer questions.

It’s time for you to “squeeze” all you can out of your social media profiles/pages using the World’s 1st ALL-IN-1
Social Media Marketing Tool!

I am regularly being asked to review social media products and rarely do I find one I really like.  This tool I am sharing today is something I wish I had when I first got started.  It certainly would have made life a lot easier.

You have got to see this…

In just a FEW CLICKS you will be able to manage ALL of your social media accounts!

Here’s what I found –  the World’s 1st ALL-IN-1 Social Media Marketing Tool, BLEUPAGE PRO.

==> Check it out here!

Not only will you GET MORE traffic, leads and sales from using BleuPage Pro but your biggest social media marketing problem will be solved.

You will no longer miss out on opportunities because with BleuPage Pro you will be able to manage your:

  • Facebook
  • Twitter
  • LinkedIN
  • Instagram
  • Pinterest
  • YouTube
  • Blog
  • Website

The best part is you will SAVE MONEY because you will not have to hire a social media manager, like me.

Imagine being able to sign into all your accounts from just one place AND having resources at your fingertips to help you create great content!

BleuPage Pro will do all of the work for you 24/7… 365 days per year!

==> Get your hands on the markets ONLY ALL-In-1 Social Media Management Software today and solve the problem of “No Time for Social Media” today.

“To keep the body in good health is a duty…
otherwise we shall not be able to keep our mind strong and clear.” Buddha

I selected this product based on several factors, including member feedback, customer satisfaction, and other criteria.

While Butterfly Networking does receive a commission if you elect to buy, I do not accept compensation from vendors who want me to review their product.

Check out BleuPage Pro Today ==> http://ClickHereNow.co/BluePagePro

Nov
16

Social Media Strategy

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Interested in getting more from your YouTube channel?

Have you considered YouTube ads?

YouTube lets you pay to run ads on others’ videos, as well as get paid to let others run their ads on your videos.

In this article, you’ll discover how to use YouTube to boost brand awareness and generate revenue for your business.

Read full article here by Ana Gotter via Social Media Examiner:  How to Use YouTube Ads on Your YouTube Channel

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Social media offers a huge opportunity for you to reach and connect with people in creative ways.

Social media helps strengthen relationships, and stronger relationships increase the likelihood of someone recommending you to their friends or even making a purchase.

Read full article here via Buffer Social:
8 Powerful Features to Help You Use Buffer to the Fullest

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Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy?

If you find yourself asking these questions, then this blog post is for you. In this post you’ll discover essential tips for killer Facebook video campaigns and how you can improve on your existing strategy.

Lear more here via Social Media Today: 7 Tips for a Killer Facebook Video Advertising Strategy

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After launching their re-vamped mobile app in December last year, LinkedIn has seen a major uptick in usage and adoption of the tool – in fact the majority of LinkedIn’s overall traffic now comes via mobile device.

And today, LinkedIn has announced another new set of features for the mobile app, including a new option to help refine and personalize your LinkedIn feed.

Here’s what they’ve announced.

Read Full blog here via Social Media Today:
LinkedIn Adds Tools to Help Personalize Your Feed, Save Links for Later

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There’s no shortage of social media apps that make it easy to chat with others. You can send out a quick text message and know that the person on the other side will receive it almost instantly, provided he or she is logged in and paying attention, of course. Most will even let you know once your message has been read.

But do you really want that?

Frankly, this can be an unwelcome feature when you’re on the other end and don’t want the person to know you’ve read their message. Sometimes you just need to ignore someone. In that case, turning off the “seen” notification — known as a read receipt — is easy enough. Here’s how.

Learn here via Digital Trends:
How to turn off the ‘Seen’ function in Facebook Messenger, iMessage, and more

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Want to save time by scheduling and reposting your social media posts?

Interested in free tools to help?

In this article, you’ll discover how to use IFTTT and Google Calendar to publish and repeat your social media posts for as long as you want.

Read Here via Social Media Examiner:
How to Automatically Reshare Your Social Media Updates Using Free Tools

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