Apr
23

Website Page Load Time Makes Customers Abandon You Every Day

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It’s important to know the role that page loading time plays in any website user’s online experience.  A small but critical error that many business owners or webmasters make is putting page loading time on a back burner to accommodate better aesthetic design, better and more creative functionality, or even to simply add more content to the pages on their website.  

Website page load timeThe true fact is that website visitors to any page are more concerned about the speed at which they can access and navigate a website more so than all the fancy extras that website owners want to add to their websites.  Page loading time, therefore, should be given much attention by website owners and should be ranked number one on your list of tasks to perform to allow for increased traffic to your site.  As a result of the priority placed on page loading time by most, if not all users, it is now becoming an incredibly important factor when it comes to search engine rankings.

We all know how frustrating it is to wait for anything whether a table at a restaurant or waiting in line at the bank, and certainly sitting and watching that little circle spin on your screen for long periods of time as you wait to reach your desired website is no different.  Most users either get bored with the wait or angry at the slow loading time of the website they are trying to visit since it is taking far longer than they anticipated.  As a result of a slow loading page, many users will simply click the x in the upper right corner and move onto the next search.  If a site takes too long to load, then surely potential visitors will turn their interests as well as their purchases to another site that offers them a faster load time and quicker access to content or shopping.   

Many webmasters fail to realize the overall importance of their website’s load time.  Surely it is clear to see that when a website and all its pages provide a fast load time then surely it will easily receive higher rankings, rightfully so, which is remarkably beneficial to your business.  When a user is able to get to your web pages quickly and research products or services they are interested in, they are apt to make some type of purchase, and these purchases ultimately lead to an increase in sales, which, as we all know, is critical to the success of any business.  

Website page load time

To determine what the load time of your website is there are a wide range of tools on the net that you can use.  A couple of the most popular tools available to test your site are http://tools.pingdom.com/fpt/ and https://developers.google.com/speed/pagespeed/insight/ .  These tools greatly assist web owners in determining the overall page loading time of their web pages.  Using these tools will allow website owners to make all necessary adjustments to their own websites in their efforts to increase traffic to their site and increase their overall sales.

Taking ample time to test the loading speed of your website will serve to be beneficial to your business.  As mentioned above, users are far more interested in being able to get to a website page quickly to perform whatever research or shopping they wish to do and increasing page loading time will allow them to do just that.  Most users have little to no interest in all the fancy extras your website may present.  At the end of the day people who are searching on the net are searching for a specific reason.  If they cannot get to a page quickly enough, then rest assured they will simply move onto the next search target to find and purchase the product or service they need.  By improving and increasing the page loading time of your website, you will surely increase the amount of traffic your website will see moving forward, and isn’t that what it’s all about anyway – getting more traffic to your site.

You may also like: Streams of Traffic For Your New Website with Wonderful Webinars

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