What’s a Facebook Promoted Post? Do I Need One?
ByFacebook posts are certainly an effective means of getting your content out in front of your customers and targeted audiences. Posting informative comments and data is a sure fire way of branding your product and getting your company name out there and recognized. However, there are times when an important post gets lost in the endless newsfeeds found on Facebook and that all-important message is not only lost, but never seen by those you intended to connect with in the first place.
For this very reason, Facebook offers a very effective means of getting exposure for your content by way of boosting or promoting your posts. A Facebook promoted post is a very productive resource for generating content and for getting your content in front of the proper people and proper audiences. This newest source of generating content on Facebook is truly effortless, inexpensive, and indeed very effective. Boosting your Facebook posts is somewhat of a guarantee that more people will see them since it affords you the opportunity of having your post move to the top of the Facebook newsfeed. As we all know the higher in the newsfeed your post is, the more visibility it will have and definitely, the more chances that it will be viewed by those we intend to see its content. Whether you are providing data, promoting special events, extending offers, or sharing news, boosting your Facebook posts will allow you to reach your typical customers as well as new audiences that you may elect to target. When you boost your Facebook promoted posts, you are sure to see twice as much engagement, twice as much website traffic and more often than not, you will see an increase in company sales.
It is for these very reasons that engaging this useful tool can be imperative to your business and to your overall sales. We all know the value of a Facebook post simply by the number of likes received when you actually make a post. If you can imagine doubling those likes and increasing the overall effect your post has, then indeed you can appreciate the importance of boosting your Facebook post. There is one simple factor to keep in mind when boosting your Facebook posts. Initially when you posted your friends, family, and others may have viewed your post. These people make up your organic reach. However, when you elect to boost it, your initial audience will more times than not see your post yet again and will now be counted toward your paid reach, thus lowering your organic reach. There is no real harm in the lowered organic reach but indeed the increased number of paid reaches is a good indication that your promoted content has been seen by your targeted audience.
Overall, Facebook is a successful and very efficient way of getting your content in front of the right viewers. However, taking your promoted posts one step further by boosting them will certainly prove to be a far more effective way of branding your product and increasing your visibility which ultimately will result in increased sales – something every business owner longs to accomplish.
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