Archive for YouTube

Why use video, does it really matter?  It only matters if you want to be found online the easier way.  In my previous blog post titled “5 Reasons Video Marks Marketing Magic for You” I shared some great statistics, showing just how many people are using and watching video, here are a few more…

  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • 6 out of 10 people prefer online video platforms to live TV

Video Builds Trust

Why is trust so important? People want to actually know about your brand, they want to connect with ei

ther your brand or you (perhaps both).  It builds that recognition “ahhh I know this brand/person, they are one of the good guys, like me!”  This is your goal, as soon as people see your name or logo they feel safe that you will not rip them off.  You care and offer value!

Two very effective types of video to build trust are:

1)    Explainer

2)    Story (everybody loves a good story)

A good quality video can really shape the opinion of your audience.  Remember everything you do and say in your video tells a story about you, consistent and competent are your goals.

Google Loves Videos (let’s get technical)

Google is all about providing a great experience for their users.  This means the consistently need quality content to index (show to you).  Video can be great quality content.

1)      Other people will link to your post 3 times more often than a post without a video (SEOMoz)  Google loves “inbound links” because it is another way others can point to your content and say “this is good stuff”.

2)      People stay on your blog post longer when you have a video.  Aka stickiness The longer they stick the better the page will rank in the search engines. AKA Google

3)      Take advantage of the 2nd largest search engine – YouTube, Yes YouTube.  Did you know that over 100 hours of video content is uploaded to YouTube Every Minute

Video Shows Great ROI

 

 

 

Video Boosts Conversions and Sales

When you create an explainer video it is the first step of a purchase decision, the video will help you “explain” how your brand can help.  Explainer videos do a very good job of quickly explaining in an engaging manner what you are all about.

People engage more easily with animated explainer videos with cute characters.  They encourage the bonding with your brand and increase the empathy and trust factors.

Google loves video, by making these videos and adding them to YouTube you can increase your online visibility.

Check out Video Maker FX, it will make all of this easy!

 

Categories : YouTube
Comments (0)

5 Reasons Video Makes Marketing Magic for You is because 100,000’s of people watch them, constantly.

Every year the numbers keep going up and up. More and more people are searching YouTube daily looking for solutions.  AND they are looking for 1,000’s of different kinds of solutions.  Personally I have watched 100’s of training videos on how complete only one specific little task.  I have selected coaches, both personal and business, because of great videos they have posted.  I have taught my family and friends how to find their solutions quickly and easily using video.  Think about how many videos you have watched and the multitude of reasons you have done so.  Now it’s time for you to be the solution someone is looking for.

  • The average number of mobile YouTube video views per day is 1,000,000,000
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • 10,113 Youtube videos generated over 1 billion views.

Great Format To Educate and Share

Video makes it so easy to educate your peeps!  With Facebook Live it can happen even easier. It’s a great way to create content to interact with your subscribers. My favourite tool for super quick videos that are under 5 minutes is Jing.  Jing is the free offering from TechSmith, the creators of Camtasia.  Often when someone asks me a social media question if the answer can be provided in a screenshare video I make one.  In my case it is faster to make a quick video rather than type something out.  The bonus is the video can be uploaded to YouTube and shared over and over again.  Need some ideas for short, snappy videos to share;

  • List of the benefits you provide (1 video per benefit)
  • Definition of terms used in your niche/industry
  • What makes you different from the competition (one difference per video)
  • Reviews of products you would like to promote

Just this list alone could potentially be 20 – 40 videos for you.  Even if you believe the video would only be 2 minutes, it’s still worth making and sharing.

Video Boosts Conversions and Sales

The stats no matter where you look all support the fact that video really does help you sell more of your products and services.  So what do you actually have to do to make a video that converts?

  1. Smiling Face – that open, honest, smiling face can go along way to demonstrating you are a real person.  A person who can add value.
  2. Entertain/Teach – if you are strictly entertaining you definitely want to keep it short.  Unfortunately attention spans are not what they used to be.  You definitely want to make your point as quickly as you can.  There are 2 different types of teaching, a short how to video or a longer webinar type training video.  Be sure to use each appropriately.
  3. More quickly builds sense of trust – it really is true, even if you don’t look your very best, perhaps you trip over a word or two, maybe you even um and ahh a bit, the smiling face/talking head can really have a huge impact.  You are real! You are like them!  Even you can make a mistake!  AND look you still have success, even after all the “whoops”. 🙂

Video is helping your competition, why not you?

Head out there on your favourite browser and conduct a few searches for your competition.  I’ll bet that the people who are doing really well are using video.  These people are your competition, it’s best to get in the game with them.  Start using video, or if you’re like me, I definitely need to “ramp it UP”!  People access video for many reasons and from many places.  Downloading videos to watch while on a plane is one of my favourite ways to pass the time on a long flight.  What is your favourite reason for watching video?

A video conveys huge amounts of information in a short time.

When I think of how long it would take me to type out the procedure for a quick how to video vs making a screenshot video I cringe.  It is much faster to make the video like in this example here of how to download a Facebook Live video.

If you would prefer to have written instructions, here ya go! 🙂  They took be double the time to type them out vs making the actual video.

  1. Go to the Facebook video you wish to download, be sure you have clicked on the individual video
  2. Copy the video URL and paste it into a new window (I do this just to have a window open with the original video in case something happens)
  3. Replace the www in the URL with m. EG: http://www.facebook.com/BIGLongUglyURL http://m.facebook.com/BIGLongUglyURL and hit enter
  4. This takes you to the FB mobile site, once there click on your video.
  5. While the video is playing if you are on a pc right click on the video screen and select “save video as” and select a location on your computer to save the video.
  6. I save mine in “Downloads”, once they have been uploaded to iTunes I delete them from my computer.

Bring More Interaction with your Audience

Did you know that 65% of people are visual learners?  When we insert video and even images people remember better. People connect with us better when we put ourselves out there in video.  We, as human being respond to faces, we do it right from birth.  Put your face in a video, even if it just a still picture of you at the beginning of your video.  Faces capture attention, build the whole “know, like and trust” factor and make other feel something.  Emotion shows on our face and we people empathize with other people.  Be brave make a video with your face on it!  After doing the research for this blog post I know I certainly will do more.

Interested in a tool that will assist you in creating video, better video?  Click Here

 

Categories : YouTube
Comments (1)

 

Video is so important these days, for some businesses it can make the difference between success and failure.

My favourite new strategy is to create Facebook Live videos and then upload them to YouTube, talk about a double punch!! 🙂

Here are two great posts for you that will give you some great insight and enable you to get your business account set up effectively.

Did you know that online videos will account for more than 80% of all consumer internet traffic by 2020? Another staggering statistic is that more than 500 million hours of videos are watched on YouTube every single day.

Video is growing and will continue to grow rapidly. Now’s the perfect time to take advantage of this growth and leverage video to boost your content marketing results.

If you have a YouTube channel or are thinking about creating one, this post will help.

Here’s a list of some great tools to help you get the most out of your YouTube Channel.

Read more: 7 Tools for More Effective Management of your YouTube Channel via Razor Social

Google account creation screen

Is your business on YouTube?

Hey, it’s not 2010 anymore. The takeover of video content marketing has been a long time coming as more and more brands have made the leap to YouTube. Whether it’s in the form of bite-sized how-to’s or long-form tutorials, YouTube content represents a cost-effective way to educate and entertain your audience.

And if you’re hungry to reach billions of potential viewers, you’re going to need to figure out how to create a YouTube account that’s optimized before you ever hit “record.”

Connecting your business to YouTube can be done in a matter of minutes. That said, there are some overlooked elements of creating a YouTube business account that marketers need to pay attention to.

So, ready to set up your YouTube business account? Yeah? Let’s dive right in!

Read more: How to Create a YouTube Business Account: A Step-by-Step Guide via Sprout Social

3 Social Video Tools To Make Short Video Like A Pro

Are you looking for awesome social video tools to help you create engaging, share-worthy videos? If you’re just not sure where to start,then listen up! In this post I share 3 tools I love for creating social video – easily and quickly – that your audience will love.

It’s becoming more and more important that businesses learn how to create social video quickly and easily. The good news is that it’s never been easier to do so with the tools available.

I am using a number of tools right now (that I love) and want to share them with you. Ready? Let’s jump in!

Read more: 3 Social Video Tools To Make Short Video Like A Pro via Socially Sorted

Categories : YouTube
Comments (0)

I don’t know about you, but I invest a lot of time, money and energy looking for content for my Facebook Page. It definitely is one of the biggest time hogs when running a Facebook page. As engagement is absolutely necessary to maintain an active page finding, curating and posting great content is critical. However, who has time for it??!!

I have a great little short cut for you here today. I am going to walk you through the process of “How to put Facebook Posts Into an RSS Feed”. By implementing this strategy you’ll be able to quickly and easily review the latest posts on your favourite pages and share them on your own.

1) Find the pages where they post content that would be of interest to your fans.

2) get the Facebook ID using this webpage http://www.FindFacebookID.com

4) Using the newly discovered Facebook ID insert it into this URL

https://www.facebook.com/feeds/page.php?id=PAGEIDHERE&format=rss20

EXAMPLE: https://www.facebook.com/feeds/page.php?id=340410803690&format=rss20

5) Set up your Feedly.com account

6) Insert the newly created URL, the one that includes the Facebook ID of the page you wish to monitor

7) Click the “Add Content” button and add to your listings.

If you still find this too much work let’s chat. We have a service where we will do this for you at a VERY reasonable investment. Set up a free strategy session now ==> http://www.AskCarla.ca

Categories : Facebook, YouTube
Comments (1)

Social Media is a great way to establish the right foundation for your online presence. One of the best ways to improve your standing with Social Media is to incorporate videos in your profiles. For a lot of people, photos are easy to take and post but when it comes to videos there is much less enthusiasm. One of the reasons why people shy away from using videos on their social media profiles is the belief that they will not attract as much audience. The argument is that not many people are willing to spend three or so minutes watching a video when they could have looked at ten photos within the same span of time. There is also the argument that videos are hard to make.  As a Small Business Social Media Manager we know, both of these are misconceptions.

There are many benefits of video that you can take advantage of. These include:

Videos add legitimacy to your profile

Social-media-for-businessesWith so many fraudsters and cons lurking in cyberspace, people are drawn to genuine individuals or businesses who are what they say they are. While it is not a foolproof method, adding videos to your social media profile confirms to people that yes you are real and definitely legitimate. Very few people are willing to post videos of themselves unless they are the real deal.

For instance, if you are selling a product, you can include a video that gives a brief introduction of the product. Showing your potential clients where your business is located also helps them feel safe enough to consider transactions with you. In the case of a social site such as a dating site, videos allow the other party to “meet” you in advance. They can therefore decide whether they want to continue interacting with you or not.

Viral videos are a boost for your business

If you have online business, it is very likely that you suffer from envy every time you come across a video that has gone viral.business increase profits I know I certainly do and then work harder at creating videos with viral potential. Imagine that could be your video could be enough motivation for you to get started on making that video. As a business person, your goal should be to get your product ‘out there’ and reach out to as many consumers as possible. Viral videos that are viewed by millions of people often result in increased sales as more people are drawn to the product.

If you want to have a viral video of your own, make a good quality video and share it on your social media profile. After it’s picked up by a couple of your friends, you may be pleasantly surprised at how many people will pick it up

Videos are concise

Unlike written content which might be boring to many people, videos are short and straightforward. As such, they are a great way to get your message across within a few minutes. You don’t have to worry about misunderstandings if you explain yourself clearly. You can also be sure that the message will be put across effectively. Remember, the online consumer does not have time to read through wordy paragraphs that give little information and videos are the perfect remedy for this.

I did a special webinar with Mike Stewart called Tablet Video Training 2.0, it was recorded to ensure we get the maximum benefit from it.  If you’re serious about your internet presence you need video!  Watch this so that you too can make video quickly and easily.

Check out the replay here ==> http://justclicknow.ca/BNTabletVideoTraining

Would love to hear your comments and ideas right here on the blog.  You are my inspiration!