2019 LinkedIn Marketing Tips
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With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand.
After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending stories section, and a more robust analytics tool to help brands engage larger audiences for a longer amount of time. In fact, LinkedIn has 303 million monthly active users today, which is only 23 million users shy of Twitter’s monthly active user count.
Just like on every other social media network, attracting an engaged audience on LinkedIn requires you to craft compelling content. But if you don’t post your content at the right time, most of your followers will never see your updates. So how do you figure out the optimal post time for your specific audience?
Read more: The Best Time to Post on LinkedIn in 2019 [Cheat Sheet] vua Hubspot
Do you want to create more content for your LinkedIn page? Wondering which new features can help?
To explore creating content for LinkedIn pages, I interview Michaela Alexis.
Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.
Michaela shares a strategy for developing video content for LinkedIn pages. You’ll also discover features that will give you more visibility on LinkedIn.
Read more: LinkedIn Page Content Strategy: What Marketers Need to Know via Social Media Examiner
This list of tips for LinkedIn is designed to aid you in your mission to make use of the most exciting social media platform in 2019.
LinkedIn is the biggest professional networking site in the world and offers unique marketing opportunities for businesses and individuals. If you are a professional of any kind, you just can’t afford not to be on LinkedIn right now. As per marketing guru Neil Patel, LinkedIn is “hands down” the most effective social media posting tool.
2019 is the year of LinkedIn so let’s get right to it and lay out the 12 best LinkedIn Marketing Tips that you can start using today.
Read more: 12 Awesome Tips for LinkedIn Marketing in 2019 via Measure Twice Media
