8 Actionable Ways to Keep Your Website Visitors HookedBy
How high is the content engagement on your website?
One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content.
- No comments.
- No shares.
- High bounce rate.
- Low dwell time.
These are just a few of the effects when you fail to keep your website visitors on your site.
But what if there was a way to hook your readers as soon as they land on your website and keep them reading your content?
If you are tired of publishing boring content, continue reading below as I share 8 amazing techniques for increasing content engagement.
Let’s dive in.
1. Use proven headline formulas that fulfill a promise
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest of your content.
You already know that your headline is the first chance that you get to capture someone’s attention. So, it’s important to use headlines that make a promise and increase clicks to your site.
The question is how do you craft headlines that are proven to work?
No need to reinvent the wheel.
Here are some formulas that you can use to capture attention and get more clicks:
[X] Steps to [Goal or Achievement]
- 12 Clever Ways to Get Clients to Refer You (Without Even Being Asked)
- 10 Little-Known Ways to Become Famous in Your Niche
- 25 Sneaky Tactics for Getting Tons More Traffic to Your Website
Get [desired result] in [desirable time period]
- Master the German Language in Record Time
- How to Increase Website Traffic in 60 Days or Less
- Fix Your Poor Conversion Rate with a Simple 2-Hour Procedure
How to [Blank] and [Blank]
- How to Win Friends and Influence People
- How to Save Money and Retire Rich
- How to Save Time and Get Things Done
The key to a great headline relies on 5 important factors. It must:
- Be Ultra Specific
- Evoke Emotions
- Be Urgent
- Be Useful
- Make a Promise
Use these 3 questions to ensure your headline is ready to capture your audience’s attention:
- Is your information Useful and Unique?
- Are you being Ultra Specific with your Promise?
- Is it presenting an Urgent reason to engage with your marketing?
The One Way to Stand Out in the Crowd of Content
This story begins in the present.
Brian Fanzo is a founder, CEO, and keynote speaker. He does 70 speaking engagements a year. Over the past four years, he has done more than 4,000 live video broadcasts.
Brian works with leading brands, including Dell, Adobe, IBM, and SAP. He did influencer engagements at Mobile World Congress and the Super Bowl. Chances are you know Brian.
But where did Brian’s story begin?
At a frozen yogurt shop in Virginia Beach.
Brian shared his story during a Content Marketing World presentation, Press The Damn Button: How To Stand Out From the Bad News and Fake News On Social Media.
How does David beat Goliath?
In a little shopping district in Virginia Beach, Brian’s family opened a frozen yogurt shop. Working there as a teen, Brian learned life lessons.
Brian’s dad is a firm believer in community – both the concept and the tight-knit community they were a part of. One could argue that their frozen yogurt shop was a center of the community.
“We held the baseball draft for our local community. My mom was the president of the PTA and the PTA meetings happened at our shop. It became the central idea of anything we were doing in the community,” Brian says.
Deeply connected with his family business, Brian got the nickname “yogurt boy” and embraced it.
A 7-Point Plan for More Shareable Content
Content marketing is a beautiful thing — a great way to build an audience and grow your business.
That’s if your content is actually getting found by the folks who might buy your product or service.
Most of us would love to have more people reading, listening to, and watching our content.
And one of the smartest things you can do for your content is to make it easier and more fun to share.
Even better, as long as you’re starting with high-quality work, you can do it without spending a lot of time or money.
By the way, I’m including links from other websites as “shares,” as well as the usual assortment of retweets and likes. If your audience is helping you get the word out about your content, we’re counting that as a share.
Here’s a straightforward plan to format and present your content so that lots more people want to share it.
#1: Make it relevant and interesting
If you’re a regular Copyblogger reader, you knew this one was coming.
More people (especially those movers and shakers with large audiences) will share your content if your content makes them look smart for sharing it.
That means it needs the magic combination of meaning and fascination.
In other words, it needs to speak to something the audience cares about, and it needs to do that in an interesting way.
There are some “content” sites out there that rely on enticing headlines and strong images to send us to weak, pitiful content — I call it CRaP.
Don’t do that. Use your skills to get a larger audience for content that’s worth consuming. Anything less is a waste of everyone’s time.