The Most Important Lesson Learned at Content Marketing World
Let’s face it. There’s no shortage of content to consume these days. Content for content’s sake has become a bit of a problem for some brands as their content marketing efforts and teams have grown and matured.
But consumers, customers, and prospects don’t necessarily need more content. They need content that is meaningful, actionable, fun, amazing … anything but excessive and mediocre.
People don’t necessarily need more #content. They need content that is amazing, says @editorstahl. #CMWorldClick To Tweet
CMWorld keynoter Henry Rollins talks a lot about the responsibility of content producers to be authentic and the need for “an element of moral goodness.”
One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them.
Gone are the days when a multimillion-dollar marketing budget is necessary to get ahead of your competitors. Digital marketing offers a high ROI whether you’re actually investing cash or you’re bootstrapping and investing your time.
As well as offering great returns for small budgets, there are numerous marketing tools out there that can take some of the workload off of your shoulders. These tools are especially valuable for small businesses that don’t have the resources to dedicate a team to in-house marketing, or the budget to outsource the work to a marketing agency.
These tools can help you to get the biggest bang for your buck and ensure your precious time is invested wisely. By automating repetitive tasks, collecting data for you to analyze and optimize your campaigns, and helping you to organize and plan your marketing activities, they’ll soon prove invaluable to your business success.
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending.
It can be overwhelming even choosing where to start when it comes to event marketing. This is especially true if you’re running your first event and you have no idea of how popular it’s likely to be.
Just as with any kind of marketing, the key is to have a methodical and considered marketing plan. When you have a good plan in place, there’s no question about what marketing activities you should be doing on what day – you simply follow the plan.
- Careful planning, well in advance, is essential for event marketing success.
- Tailor your approach and the marketing channels you choose to your target audience. Remember this might not be the same audience as for your general business.
- Don’t forget to set goals and measure the success of your campaigns so you can improve your event marketing plan next time.
When It’s Time to Get Serious about Your Content and Copywriting
We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of getting noticed in the sea of content that’s generated every day.
Pros know that creativity needs to be harnessed to professional discipline. Creative work is work, and it calls for a serious mindset.
And when your creative work is directly tied to a company’s revenue (and the grocery bills and mortgages of everyone who works for that company), there’s no time for self-indulgence.
This week, we offered three posts about the power of creative discipline.
On Monday, Stefanie Flaxman talked about how people perceive the writing life, and what it’s actually like. While from the outside, professional writers sometimes look a little fuzzy, working writers know what it’s like to keep wrestling with a piece when everyone else has gone off to hit Happy Hour.
On Tuesday, Beth Hayden shared 13 favorite insights from advertising legend David Ogilvy, with direct applications to the work we do today. Ogilvy was famous for suggesting that creativity didn’t matter in advertising — and writing some of the most creatively fascinating ads ever.
And on Wednesday, I wrote about one of my all-time favorite content marketing tools, the email autoresponder. Today it’s grown up into a more complex creature, driven by smart automation.
New technology has only made autoresponders more effective, and thoughtful, well-written email sequences remain one of the smartest places to put your writing time and budget.
The Copyblogger Guide to Managing Your Professional Overwhelm
Overwhelmed? Anxious? Stressed out?
Yeah, there’s a lot of that going around.
Daily life is difficult enough. And when you layer business and marketing challenges on top of that, it can seem really inviting to stay in bed and watch cartoons for, say, about a month.
Since that’s not an option for most of us, we have several solutions for your creative, marketing, and business anxieties. There are a lot of problems we can’t help you with, but we can try to take marketing worries off of your personal “scary” list.
This week I’m switching things up a bit, recapping our posts in reverse order to get more and more specific about how you can Do All the Things even when you’re overwhelmed.
How to Explain Your Job as a Copywriter (and Feel Good about It)
Well, this isn’t going to be easy …
I’ve been working as a copywriter for 40 years now and still haven’t quite figured out how to properly describe what copywriters do.
Or, maybe I’m just traumatized by how people used to react when I told them I was a copywriter.
Scroll way back to the late 1970s in London, England.
I was a middle-class young man, fresh out of a privileged education.
My teachers and parents shared high hopes for me.
A lawyer, perhaps. Or a university professor.
You want to be a writer? Oh dear. Then maybe a respected novelist, or a journalist for The Times newspaper …
A copywriter? Seriously? Is that even a “proper job?”
I’d be at a party thrown by my parents and a friend of theirs might ask me, “And what are you doing these days?”
How to Pitch Your Business-Investment Case
Use this process to persuade your CFO.
6 min read
Opinions expressed by Entrepreneur contributors are their own.
Chief Financial Officers are often the gatekeepers to a company’s cash coffers. And, as you can imagine, they have a lot of people tugging on their sleeves looking for investments into various projects. Perhaps the CEO wants to make a big strategic acquisition, the CMO needs to scale up sales and marketing efforts or the head of product wants to launch a new business line. The ways capital can be invested are limitless, and the asks are endless, so you better make sure your pitch breaks through the clutter.
Below are examples of the best ways to pitch for internal funds in several common scenarios.
Pitching for Strategic Capital
6 Simple Tips to Get More Search Results for Your Website
Find your brand name in the top Google results with these strategies.
2 min read
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Eric Siu offers a few tips on how to make your website rank on Google. Focus on both the design aspect of your site and the power of your company’s brand.
Some of the tips include:
- Brand reputation. Develop more recognition around your brand to designate yourself as the default.
- Search engine results. Aim to rank in the top search results.
- Bounce rate. A high bounce rate signals a negative user experience, since people are exiting your website abruptly.
If you feel like you don’t quite “get” Instagram marketing, you’re not alone.
On the surface, it might seem like little more than a place for snapshots and selfies.
The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike.
And that’s why we put together this post. Below we’ve broken down an Instagram marketing strategy guide to help you get started on the platform and understand the best practices for growth.
Read more: Instagram marketing: how to establish an effective strategy via Sprout Social
Instagram has quickly become a favorite social media channel for many people. Every day, millions of people share their pictures through their Instagram profiles.
The platform has also become very competitive, especially for aspiring influencers who are aiming to increase following and boost engagement rates.
You need to find innovative ways to attract more followers to your account. But how can you increase your engagement rate on Instagram?
The answer is through beautiful and engaging photos. Instagram is a visual medium to connect with your followers. Use the Instagram features correctly to get pictures worthy of posting.
If you don’t know where to start or how to make your pictures stand out from others, don’t worry. We got you.
In this post, we’ll look at seven of the best ways to make your Instagram pictures stand out from other Instagrammers.
Read more: 7 Ways to Make Your Instagram Photos POP! to Get More Engagement via Post Planner
Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales?
In this article, you’ll find out how to foster a shopper-friendly Instagram presence.
Read more: 5 Ways to Increase Sales With Instagram via Social Media Examiner
With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand.
After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending stories section, and a more robust analytics tool to help brands engage larger audiences for a longer amount of time. In fact, LinkedIn has 303 million monthly active users today, which is only 23 million users shy of Twitter’s monthly active user count.
Just like on every other social media network, attracting an engaged audience on LinkedIn requires you to craft compelling content. But if you don’t post your content at the right time, most of your followers will never see your updates. So how do you figure out the optimal post time for your specific audience?
Read more: The Best Time to Post on LinkedIn in 2019 [Cheat Sheet] vua Hubspot
Do you want to create more content for your LinkedIn page? Wondering which new features can help?
To explore creating content for LinkedIn pages, I interview Michaela Alexis.
Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.
Michaela shares a strategy for developing video content for LinkedIn pages. You’ll also discover features that will give you more visibility on LinkedIn.
Read more: LinkedIn Page Content Strategy: What Marketers Need to Know via Social Media Examiner
This list of tips for LinkedIn is designed to aid you in your mission to make use of the most exciting social media platform in 2019.
LinkedIn is the biggest professional networking site in the world and offers unique marketing opportunities for businesses and individuals. If you are a professional of any kind, you just can’t afford not to be on LinkedIn right now. As per marketing guru Neil Patel, LinkedIn is “hands down” the most effective social media posting tool.
2019 is the year of LinkedIn so let’s get right to it and lay out the 12 best LinkedIn Marketing Tips that you can start using today.
Read more: 12 Awesome Tips for LinkedIn Marketing in 2019 via Measure Twice Media