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With 250 million active users, Pinterest is a content discovery platform nearly every blogger and business owner should be spending some time on.

The Pinterest tactics shared on this podcast in late 2015 by Rosemarie Groner were extremely effective … for a while.

But I began to see declines in traffic, and today Pinterest brings in perhaps a quarter of the visitors it used to.

Still, I’m convinced I could be doing better on the platform to reach more people and help more people with my content.

Just like Google, a top-ranking pin can bring in consistent qualified traffic month after month after month.

But also like Google, there’s a certain science to the Pinterest algorithm.

Read more: 318: Pinterest Marketing for 2019 and Beyond: How to Get More Traffic via Side Hustle Nation

Tips on how to improve your Pinterest reach, example 1, Endless Bliss travel advice Pinterest boards organized region

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content?

In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest.

Many businesses struggle with how to successfully establish themselves on Pinterest, especially if they don’t produce items that are particularly pinnable, or offer services rather than products.

If your Pinterest presence is stalling, don’t write off your account as not working just yet. There are ways to rework your profile for better outreach. The tips below will help you develop a more Pinterest-friendly presence for your business.

Read more: How to Improve Your Pinterest Reach: 4 Tips via Social Examiner

Promoted Pins are definitely worth the investment

So your brand has finally bit the bullet and joined Pinterest—congratulations! You’re officially on the social network with the highest return-on-investment, so get ready to reap the rewards.

“Wait a sec”, you think… “where are the rewards and ROI?!” After all, you’re posting new Pins daily, but no one is interacting with your content!

But hold up—don’t get discouraged yet!

If you’re new to Pinterest, chances are you’re faced with relatively slow growth in the beginning. It’s totally normal at the beginning, so worry not.

New Pinterest users have to take special care to market themselves properly, use ads, and even perform a few Pinterest growth hacks in order to get their content in front of the right audience and grow their audience through both organic and paid reach.

So in this article, we’ll show you 6 awesome ways to grow your Instagram audience. These tips will help jumpstart your Pinterest account, and ensure that it’s in good shape for 2019.

Read more: 6 Tips for Fast Growth on Pinterest in 2019 via Social Report

 

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Video Content and Video Marketing Guide

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content.

And there’s data to back that up, too!

For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers say video has increased time spent on their website?

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways.

Let’s dive in!

Read more: How to Use Video Content to Raise Brand Awareness and Sell Your Product via Buffer Social

Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the web.

If yours is one of those companies, you’ll have to break through the noise by employing video marketing to grab all those mobile users’ attention.

Video is arguably the most entertaining and addicting form of content online. In fact, according to Google, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But video trends are always changing; what’s popular one year might not be the next. So, how can your business use video marketing to grow your brand and keep up with consumers? Here are the five video marketing trends to watch for 2019.

Read more: 5 Video Marketing Trends You Should Follow in 2019 via Entrepreneur

Image result for video marketing trends 2019

Need to add more video to your marketing? Wondering how to use video strategically?

In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns.

Read more: How to Develop a Social Video Strategy: Tips and Tools via Social Media Examiner

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Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year?

2019 just started and this is the perfect time to look back at what worked last year in the realm of Facebook ads, and how you can use those teachings to improve your results this year.

What are the tried and proven methods that drove success in 2018 to take with you to 2019? Which are the examples you can get inspiration from? How can you replicate your Top competitors’ success?

We found winning formulas, strategic patterns, unusual storytelling ideas, and a ton of tips and tricks that you can use to boost YOUR results this year!

Read more: 5 Top Facebook Ad Campaigns To Boost Your Results in 2019 via Ad Espresso.

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Why Facebook Ads?

You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite of spending so much on Facebook ads? Clearly, something’s amiss.

In all probability, your Facebook ad is not reaching the right people – those who would be interested in your products or services. No matter the duration of your ad or how visually appealing you make it – nothing matters if you are not communicating to the right audience. Yes, you put up a great looking ad but what’s the point if it is shown to those who aren’t interested in your brand or service?

Simply put, poor targeting is just money wasted.

So, here are 10 effective Facebook ad targeting tips to ensure you get your money’s worth and boost conversions.

Read more: 10 Facebook Ad Targeting Tips to Reach the Right Audience via Conversion Uplift

How to Use Facebook Automated Rules to Manage Facebook Ads by Charlie Lawrence on Social Media Examiner.

Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently?

In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook ad performance.

Read more: How to Use Facebook Automated Rules to Manage Facebook Ads via Social Media Examiner

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Jan
16

Marketing Trends for 2019

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There is no doubt that Facebook has changed the way people connect and communicate. And with the continued evolution of the platform since its 2004 launch, Facebook trends have increasingly influenced how digital marketers behave. This has made Facebook marketing as crucial an aspect of the industry as any.

Below are some of the Facebook trends you need to embrace in the coming year if you want to keep pace in the realm of Facebook marketing.

Read more: Introducing Facebook Marketing Trends for 2019 via Infusion Soft

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful year of social media marketing for your business.

Right before starting the new year, it’s good to review your existing social media marketing strategy to find what works and what can be improved. A closer look at your past campaigns, social posts, best-performing channels and analytics can help you get ready for 2019.

As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful.

Here are six key trends to keep an eye on for 2019.

Read more: Six key social media marketing trends for 2019 via Click Z

One of the biggest questions on all marketers’ minds in 2018 was, “How do we get more Facebook engagement for our brand?” With this guide, we aim to help you unlock that answer with data insights from one of our most significant Facebook data studies yet.

As you know, at BuzzSumo we love discovering insights from big data. This year we’ve decided again to dig deep into the king of social networks, Facebook, and see what insights we could gather to help businesses just like yours.

Read more: The 2019 Ultimate Guide to Facebook Engagement via Buzzsumo

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Jan
09

Content Marketing 2019

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It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication.

As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, and it becomes even more competitive for brands trying to grab any second of our attention that they can.

Content is at the center of the connection between your brand and your customer – it’s either going to open their minds and heart to pay attention and care that your brand exists, or it won’t.

If you can connect with your audience in an authentic, human way, leveraging content to deepen relationships, vs only selling, your results will exponentially increase.

Here are seven key content marketing trends you can’t ignore in 2019.

Read more: 7 Top Content Marketing Trends You Can’t Ignore in 2019 via Social Media Today

Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing as a relatively new label for a marketing technique that has existed as long as print (see this video history of how content marketing has evolved from 1895). Yet it’s now ten years since I first read ‘Get Content, Get Customers’ by Joe, which was the first call-to-action to modern content marketing that started the latest trend.

Content marketing management trends for 2019
The latest trends and success factors for the year ahead are highlighted in this research, which focuses on B2B marketer responses, but highlights content marketing strategy success factors relevant for many other organisations. These are highlighted by categorisation of respondents by ‘top performers’ who characterizes his or her organization’s overall content marketing approach as extremely or very successful:

Read more: The success factors for content marketing in 2019 via Smart Insights

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.

For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019.

Read more: 5 Content Marketing Trends To Watch In 2019 via Forbes

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