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Sep
19

Facebook Ads Strategy Creation

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Looking for ways to optimize your Facebook ads to acquire more customers? Wondering how to scale campaigns that are working well?

In this article, you’ll discover four ways to reduce your customer acquisition costs when scaling your campaigns.

Read more: 4 Ways to Reduce Customer Acquisition Costs With Facebook Ads via Social Media Examiner

Facebook advertising cost: Everything you need to optimize your ROI

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount.

In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.

Read more: Facebook advertising cost: Everything you need to optimize your ROI via Sprout Social

 

 

 

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Facebook ad targeting changes are coming soon with the removal of Partner Categories. What does this mean and who is affected?

Facebook announced in March 2018 that the 3rd party targeting data would be removed due to the privacy concerns that were introduced with the Cambridge Analytica scandal. The 6-month “wind down” period of this change is currently in process and will likely be finished in September and October.

You may already be seeing these changes in the current ads you are running. In this article I’ll talk about what types of keywords are affected and how to adjust your Facebook Ads strategy.

Read more: Facebook Ad Targeting Changes – How to Adjust Your Strategy via Andrea Vahl

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Sep
12

Great Link Building Strategy

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17 of the Best Ways to Build Good Links Today

Links remain one of the most effective ways to move the needle on your SEO performance.

The only caveat is that the quality of your links now needs to be at a much higher level than they ever have been in order to bring you sustainable results that won’t have you looking over your shoulder every time there’s an algorithm update.

Below are 17 ways you can do this so that if you are one of the people prepared to invest time and resource into the link building process you will be putting it into the right places that will bring you a good return.

Read more: 17 of the Best Ways to Build Good Links Today via Search Engine Journal

We all know the importance of great content, and we also know that without relevant, authoritative links in sufficient quantities, even great content won’t perform well in search.

What most people don’t know, however, is how to efficiently build — or rather, earn —those relevant, authoritative links.

Sure, everyone understands the basic concept of link outreach, and some search engine optimization (SEO) practitioners even get decent results from it, but very few have truly optimized their approach. And considering our entire job revolves around optimization, our own processes should be optimized as well.

The more efficient and effective you can make your link-building efforts, the more impressive and profitable your results will be. Just because you build it, it doesn’t mean the links will come.

Read more: Here’s how to ‘expertly’ hit a link-building home run via Search Engine Land

A great link building strategy works wonders for the SEO performance of a website. Helping websites gain traffic, these backlinks are expected to be high-quality because search engines weigh them when it comes to the ranking of a website.

Ensuring that your website is sporting high-quality and authentic backlinks is crucial. If not monitored properly, the presence of bad quality links on the website can ruin the online reputation of the site as it can be identified as a black hat SEO move. For this purpose, the SEO domain offers some pretty amazing backlinks monitoring tools that help you monitor the link profile of your site and make sure that everything is as per a standard link building strategy.

Let’s check them out.

Read more: Best tools for monitoring backlinks via Search Engine Watch

 

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7 Free SEO Tools for Social Media Marketers

As a social media marketer, it’s obvious that you should invest in the best tools that help you maximize your productivity. But there’s no reason to stick to tools that are only designed specifically for your industry. You can set your work apart from the competition with SEO tools, which are often multipurpose and able to inform many types of marketing efforts.

Read more: 7 Free SEO Tools for Social Media Marketers via Sprout Social

Followerwonk will shows the most frequently used words in your Twitter followers' bios.

When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content?

In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content your audience values most.

Read more: Useful Tools to Analyze Your Twitter Marketing and Content via Social Media Examiner

What website analysis tools do you use for tracking your website performance?

Every so often we need to step back to review our website to see how it is performing and what improvements we can make.

Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them

Read more: Website Analysis Tools: 7 Powerful and Free Tools via Razor Social

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Technology has made so many advances over the past decade, many businesses struggle to keep up. People use their smartphones before heading in-store — to gather ideas, research products, and then search for local information. B2B buyers are also spending their time researching online, long before contacting a company. This article focuses on B2B sales with LinkedIn!

Read more: How to Increase B2B Sales with LinkedIn via Kim Garst

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The problem with a lot of data and stats is that they often don’t provide you with any insights that you can act on. That’s why I love data that provides insights with solutions to improve marketing processes. Which is what OkDork and Search Wilderness found after analyzing 3,000 of the most successful LinkedIn Publishing posts, it offered compelling data that can help you dramatically increase the results of your next post on LinkedIn Publisher.

I was so blown away by the data presented in their original post that I had to reach out to the original authors and ask if I could create an infographic with it. Thankfully they agreed and that gives me the great pleasure of providing you with this top-notch and actionable information on sharing articles on LinkedIn, in a handy infographic and article.

Read more: 10 Data-Driven Steps to Dominate LinkedIn Publishing via Top Dog Social Media

How to use LinkedIn as a Lead Generation Machine

Have you struggled with how to use LinkedIn to find qualified leads and new clients using social media?

Maybe you’ve heard of people who use Linkedin for social selling and client acquisition, but you haven’t figured out how to do it effectively for your business.

If so, you are not alone. In this post I share how to use LinkedIn (the right way) for more leads, clients and sales.

Read more: How To Use LinkedIn As A Lead Generation Machine via Socially Sorted

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