A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors to learn what your audience wants from you. All marketers should figure this out before they create content that’s new, expensive, and potentially off the mark.
Read more: Video: How to Create Content Your Audience Actually Cares About via The Content Strategist
Blogging is a battle.
A war to get your ideas the attention they deserve.
Your enemy? The dizzying array of online distractions that devour your readers.
This battle is not for the faint of heart.
There are so many learning curves. Plugins you’ll need to install. Social networks you’ll need to employ. Marketing techniques you’ll need to try.
Read more: How to Write a Blog Post – The Ultimate Guide via Smart Blogger
Creating aimless, fuzzy content wastes your time. Even worse, it wastes your audience’s attention.
Your audience wants content that makes a solid point and gets there quickly. And improving that for your own content is one of the quickest ways you can get better.
Read more: Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content via Copy Blogger
From all of Kim’s 17 Facebook post ideas I really like #12! I have used contests in the past and had awesome success with them. Which one would you like to test out on your page?
In a rut when it comes to knowing what to post on Facebook? Frustrated because you can’t get in front of your fans?
Trust me, you aren’t alone!
I’ve seen many small businesses owners get hung up on posting the same type of content over and over again…whether its working or not. The good news is that you can still create awesome content that your fans will love and when they show the love, you get more reach!
This post will give you 17 killer Facebook post ideas for small business owners that are working NOW, by generating lots of likes, shares and, comments, as well as increasing click throughs to your website.
Read more: 17 Killer Facebook Post Ideas For Small Business Owners via Kim Garst
FACT: Getting fans to engage on Facebook posts is harder than ever!
But guess what?… it’s also more important than ever!
The news feed is bursting at the seams with content — and just getting reach on Facebook is tougher & tougher these days.
Some people buy ads. Others purchase Likes or try to game the news feed in other ways.
But one surefire, FREE way to boost Facebook engagement is to post content your fans LOVE!
I know what you’re thinking: Easier said than done, Aaron!
Don’t I know it…. But it’s not a lost cause!
Today I have 22 post ideas that any page manager can implement in an instant. These tips will have your fans chomping at the bit to Like & comment on your posts.
Read more: 22 Facebook Post Ideas for Businesses that Practically GUARANTEE Engagement via Post Planner
Wondering what tools and desktop software you need to produce a Facebook Live show?
Looking for a guide to tech setup and pre-show production?
In this article, you’ll discover how to manage the technical side of a Facebook Live show.
Read more: Essential Checklist for Facebook Live Guest Shows via Ian Anderson Gray
Want to batch-process your Instagram updates?
Looking for tools that schedule and publish content directly to Instagram?
In this article, you’ll discover six social media tools that let business profiles schedule posts directly to Instagram.
Read more: 6 Tools That Schedule Instagram Business Posts via Social Media Examiner
It’s no wonder celebs get millions of Instagram followers: they’re famous. But what about all those 20-year-old apparent nobodies who seem to get the entire internet’s attention whenever they post? Lots of them are raking in cash, too. It’s enough to make you despair at having to have a day job.
Well, there’s more to cultivating an Instagram army than just being pretty and wearing nice clothes. Or owning the cutest puppy in a 3-mile radius. (NB: Those things help, we’re not going to lie.) Six years to the day that Instagram launched (October 6), we’re going to get our Instagram strategy mojo on. Want to join?
Read more: How to get more Instagram followers: 9 tips to becoming an overnight social success via Digital Spy
If you’re looking for easy Instagram Post Ideas then this post is packed with them. We’ve got 23 Easy Instagram Post Ideas that will make your engagement soar.
No longer will you be stuck for “what to post” with this easy reference list – and there’s a handy infographic to refer to whenever you need inspiration.
Read more: 23 Easy Instagram Post Ideas That Will Make Your Engagement Soar via Socially Sorted
Too often when we first start out we don’t realize some of the quick and easy things we can do that can really make a difference to the SEO (Search Engine Optimization) of our website and or blog. Personally I wish I had implemented some of the nice simple one a lot earlier than I did. Take a peek at #8, it can make a big difference!
I’m going to get to work and implement #3 myself. Which one would you like to do first?
Want more traffic from Google?
Then you’re in the right place.
Because today I’m going to show you the exact SEO techniques that I use to generate 151,981 unique visitors per month.
The best part?
All of these proven strategies are working GREAT in 2018.
Let’s do this!
And here are the tactics you’ll learn about in this post.
Read more: 21 Actionable SEO Techniques That Work GREAT in 2018 via Backlinko
Were your SEO strategies effective enough last year? Even if they were, those same strategies may not be so effective this year.
Just like any other area in the technology industry, SEO also keeps changing. An SEO expert understands the challenges faced when trying to keep updated about SEO strategies. Neither your business’ market nor Google’s algorithm are static, hence your last year’s tactics might need tweaks.
In Google alone, there are over 200 ranking factors with continuous updates in their algorithms. Therefore, it is crucial that you keep a close eye on the latest trends and updates in SEO in order to rank well. It is indeed important to keep a close eye on the factors that impact ranking of your website.
This post will give you help you discover the seven most important SEO updates that you need to know in 2018.
Read more: SEO in 2018: 7 Updates You Need to Know via The Social Media Hat
Did you find this SEO blog post via a Google search?
Yes, my SEO strategies and techniques really work.
Keep reading to find out how to do SEO like a PRO.
SEO (or Search Engine Optimization) is probably the most important competitive digital marketing advantage that you can have over your competition.
Ranking high for your target keywords not only puts you in the spotlight but also can help you steal business from your competition.
Read more: Top SEO Tips 2018: A Step-by-Step “How-to” Guide via Alejandro Rioja
Your content marketing takes too much time…
It’s not producing the results you want…
Is it time to give up?
As someone who relies on content marketing for our business I know from experience how powerful it can be.
But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.
Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like? No wonder so many companies fail at it!
Read more: How to know if Your Content Marketing is Ineffective via Razor Social
Wouldn’t you love to smash your content out of the ring every time?
To always land that knockout blow, just like your blogging idols?
Imagine having the same audience of cheering fans, clamoring to read your next post (or to buy your next book).
Yep. That’s the dream, alright.
But let’s face reality. When you sit down to write new content, it never quite measures up to the greats. (How do they make it look so easy?)
You’d love to write like the heavyweight blogging champions you admire, but right now you feel more like the puny guy at the punching bag. You may as well grab another soda and flop in front of the TV.
But don’t throw in the towel just yet.
You may not write like those blogging champions now, but that doesn’t mean you never will. If you exercise your writing muscles, you too can become one of the greats.
Read more: 26 Writing Exercises That’ll Give Your Content More Punch and Power via Smart Blogger
One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach.
As highlighted in BuzzSumo’s most recent study, “original research consistently brings visitors to websites and compels them to share on social networks”. But if you’re going to invest the time and effort into conducting original research, you need to also ensure you’re getting the most bang for your buck.
That’s where this new infographic from Newscred comes in. Here, the Newscred team have outlined the various ways in which you can use that initial effort to break things down into an array of smaller offerings to boost your potential audience.
There are some great tips in here to get you thinking.
Check out: How to Create Big Rock Content for Content Marketing [Infographic] via Social Media Today