Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion.
This means more than 20% of the world’s population is active on Facebook every month.
Can you guess how many Facebook pages exist? 50 million? 60? 70?
As of May 2018, there were more than 80 million Facebook business pages.
And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience.
Read more: Eight tips to get the most from your Facebook business page in 2019 via Search Engine Watch
In spite of having some healthy competition, Facebook remains the premier place for brands to engage with people.
Even if you decide to create a presence elsewhere, it only makes sense to have an active and engaging Facebook page.
Not only that, Facebook is reaching out to business owners now more than ever. For example, if you create a presence on Facebook, you can engage with your audience through messenger using a Chatbot.
You can also market and sell your goods and services through Facebook Marketplace for business.
Check out these Facebook engagement statistics:
Read more: 4 Easy Steps to Creating a Successful Facebook Page for Your Business via Post Planner
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy.
Often times, the toughest part is simply getting started, but we’re here to provide you with seven steps to help get your Facebook marketing efforts off the ground.
Read on for various techniques for customizing your own Facebook marketing strategies to help ensure you’re getting the most out of the ever-powerful social media platform.
Read more: 7-step guide to creating a Facebook marketing strategy via Sprout Social
Are you using Facebook Business manager yet? If you’re not taking advantage of Facebook’s portal for business owners and agencies, you should be!
You have your reasons to procrastinate, we know. Maybe you’re just starting out and don’t want to learn yet another tool.
Or perhaps you’re an established advertiser and already have lots of ad accounts, pages, and assets, with no time left for learning.
Whoever you are, in this article we’ll do our best to convince you that now is the time to make the leap to Facebook Business Manager.
We’ll cover what is Facebook Business Manager, how to get started in it, what the key features are and how Facebook Business Manager will benefit your business.
Are you ready to start?
Read more: How To Master Facebook Business Manager (the 2019 Guide) via Ad Espresso
Learn everything you need to get started with Business Manager—from creating your account and adding assets, to assigning the right permissions across your team.
What is Business Manager?
Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.
Read more: Your Guide to Facebook Business Manager via Facebook Business
Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?
In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager.
Read more: How to Get Started With Facebook Business Manager via Social Media Examiner
Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic?
In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing.
Read more: How to Analyze Your YouTube Channel Performance in Google Analytics via Social Media Examiner
To get your YouTube channel performance into Databox, you will need to have a Google Analytics account. Google Analytics is a free analytics tool available to integrate with Databox.
YouTube provides a simple interface for entering your Google Analytics ID so that you can begin analyzing traffic to your videos in no time.
Let’s look at how to set it up:
Read more: How to track YouTube Channel performance via Date Box
Learn to integrate your Google Analytics account with your YouTube channel.
Read more: Google Analytics and YouTube Integration Guide via Optimize Smart
Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately for advertisers, the same can be said about the amount of money businesses are currently spending to promote their products and services in the name of selling on Instagram. Ad spend jumped 177 percent year-over-year in Q2 of this year. Impressions grew by 209 percent, and CPMs (average cost per thousand impressions) fell by 10 percent. Advertisers are spending more money than ever in the photo-sharing app, and they’re getting better at doing so. Competition is high.
I’m here to tell you how to do it right! Follow these five steps to make money and move units on Instagram, and you’ll soon be selling on Instagram like a wily veteran.
Read more: Selling on Instagram: 5 Steps to Make Money and Move Units via Word Stream
Want to know the best part? Instagrammers are ready to buy on the platform: 60% of users discover new products on the platform, and 200 million people visit at least one business profile daily, according to Instagram for Business.
For companies, it means an opportunity to achieve their marketing goals, so it’s no wonder 25 million businesses are marketing on Instagram, and around 2 million advertisers are using their Instagram business profiles on the platform to deliver brand messages and drive business results.
So, wouldn’t it be great if you could create an Instagram marketing strategy dedicated to attracting new customers? Let’s explore how to use Instagram for business, and, more specifically, how to sell on Instagram.
Read more: How to Sell on Instagram: 6 Proven Tips For Marketing Your Business on Instagram via Falcon.io
We are living in a world of consumer info where pictures can sell better than words. Big and small businesses are using Instagram as a visual portfolio of their products or services, thus turning this popular social networking service into something like a battlefield for clients. It seems easy to get lost in the news feed overflowed with a variety of content formats for social media. While at the same time, it is becoming possible to make people double-click on the screen. Even more so, doing the right things on Instagram makes people love your brand more than you could possibly imagine.
Now, time for some tips which will help you with selling on Instagram in the super snazziest way — and it likely won’t be something trivial.
Read more: 19 Tips On How To Start Selling on Instagram via Promo Republic
Whether you have an online business or are a professional building your network, LinkedIn is a valuable social platform that you need to have in your arsenal. With over 610 million users, there’s a wealth of networking and sales opportunities available to LinkedIn members.
Like any social media site, you need to engage with other users in the community in order to build your social network and improve your results. One of the most essential ways to encourage engagement on your business’s LinkedIn Company Page is to post quality content.
LinkedIn is the #1 social channel for content distribution; according to Sophisticated Marketer’s Guide to LinkedIn, 94 percent of B2B marketers use LinkedIn to share content.
Read more: Sick and Tired of Bad LinkedIn Engagement? Try These 6 Tips via Bluleadz
LinkedIn Adds Three New Ad Targeting Tools: LinkedIn introduced three new tools for advertisers to “easily target more of the right audiences from LinkedIn’s network of 610 million professionals” and improve their ROI. These new targeting tools include lookalike audiences, audience templates, and interest targeting powered by Microsoft Bing search data. All three ad targeting options should be rolling out to all advertisers now.
Read more: New LinkedIn Ad Targeting Audiences via Social Media Examiner
Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.
But, unfortunately, most people are using LinkedIn wrong. Simply copy and pasting your latest blog posts for promotion is not the way to generate engagement, leads, or sales.
In this post, I’ll outline 20 tips that the experts are using to boost LinkedIn engagement – but before that, let’s look at why LinkedIn can be such a powerful platform for your business.
Read more: 20 LinkedIn Tips to Help Boost Engagement via Social Media Today