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Best Social Media Management Tools

Are you looking for an all-in-one solution to manage your social media presence?

Perhaps you need a smarter way to manage multiple profiles and networks? Or maybe you need to improve team collaboration?

Whatever your situation, managing social media requires the right strategy and the right tools.

And while there are thousands of social media tools, not all of them can be classed as management tools. For instance, Buffer is great for scheduling, but it doesn’t manage network engagement.

This post focuses on social media management tools that include these three key elements:

Read more: 8 Best Social Media Management Tools To Save You Time via Blogging Wizard

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April 2019 Update: The list of free social media analytics tools has been refreshed for 2019 – check it out below!

Differentiation is no longer about offering a different – or better – product. It’s about offering an overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels.

That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. Competitors aren’t always obvious, as innovative disruptors continue to emerge, and getting to the top of your industry doesn’t guarantee you’ll stay there. Unless you find ways to connect to your audience, on their terms, across every touchpoint.

This requires getting to know them as individuals – a process that must be fast, precise, and ongoing. It’s a process that can only be accomplished with the help of social analytics tools.

With the right social media analytics tools, even the smallest of businesses can compete for share of voice against the mightiest of global brands.

Read more: 21 Free Social Media Analytics Tools For Marketers via NetBase

Starting a business is a daunting process, and if you’re also trying to navigate the world of social media, you may find that you need some backup. Fortunately, there are great resources like Social Media Today to help you stay on top of the best news and updates, while there’s also a range of helpful tools to keep you moving in the right direction.

In this post, we’ll look at a few tools that you can use to help grow your business online when you’re first starting out.

Read more: 5 Social Media Tools to Help You Launch Your Business via Social Media Today

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Instagram is not only a fun app for personal use; it’s also a great marketing tool for all kinds of businesses and professionals to showcase their products and works of art (I mean, at least it was until that pesky algorithm nonsense kicked in…)

If you use both Facebook and Instagram for your business, makeup artistry, creative work, graphic designs, or whatever, you can actually tie them together so your images automatically filter to your business page or fan page instead of your personal profile!

Here’s how to automatically post your Insta photos straight to your Facebook page.

Read more: How to automatically post Instagram photos directly to a Facebook page via iMore

How to cross-post to Instagram from Facebook on desktop, example of two-factor authentication error on Facebook for cross-posting to Instagram

Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop.

Why Consider Cross-Posting to Instagram via Facebook on Desktop?

Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been a one-sided transaction until now.

Read more: How to Cross-Post to Instagram From Your Facebook Page via Social Media Examiner

Facebook Tests the Ability to Cross-Post Facebook Updates to Instagram | Social Media Today

Facebook is testing the ability for users to cross-post single image Facebook updates to Instagram, furthering the gradual integration between The Social Network’s various apps.

Read more: Facebook Tests the Ability to Cross-Post Facebook Updates to Instagram via Social Media Today

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Businesses have been shifting their advertising budget from Facebook and Instagram feed ads to Facebook and Instagram Stories ads due to the lower costs and better results they see with Stories ads.

Simon Lejeune, head of user acquisition at flight-booking app Hopper, told Marketing Land that they shifted 50 percent of their Instagram ads budget to Instagram Stories ads “when we realized installs were cheaper on Instagram Stories, but also that users coming from that placement were converting almost three times better than users coming from the Facebook News Feed.”

We saw similar results when we use Instagram Stories ads to promote our blog posts and podcast. Our Instagram Stories ads cost just $0.06 per click when our Facebook feed ads usually cost around $0.30 – $0.60 per click.

We would love to help you take advantage of both Facebook and Instagram Stories ads. Here’s our guide to creating thumb-stopping Stories ads.

Read more: How to Create Facebook and Instagram Stories Ads That Get You Results via Buffer Social

Tools within Instagram

If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop motion and more!

I I know you will love using these tools for creating great visuals for your business. Each of these tools is fabulous for non-designers, most are free to get started, and all of them are easy to use!

Ready? Let’s jump in!

Read more: 9 Best Instagram Tools For Visual Storytelling via Socially Sorted

How to write and structure longer-form text-based Facebook sponsored posts, step 7, example Facebook video clip showing closed captioning text of,

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?

In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.

Read more: How to Write Effective Facebook Sponsored Posts via Social Media Examiner

 

 

 

 

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What website analysis tools do you use for tracking your website performance?

Every so often we need to step back to review our website to see how it is performing and what improvements we can make.

Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them.

Read more: Website Analysis and Website Analysis Tools: 7 Powerful and Free Tools via Razor Social

10 metrics to track when analyzing your social media marketing, example of SEMRush brand monitoring tool

Do you know if your social media marketing is working? Wondering how best to report on your efforts?

In this article, you’ll discover 10 metrics worth tracking for your next marketing report.

Read more: 10 Metrics to Track When Analyzing Your Social Media Marketing via Social Media Examiner

How to Measure Your Social Media Performance

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised?

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement.

So how do you get started? What data should you track? Which metrics truly matter? What goals should you set?

I’ve broken down 8 steps to help you measure each aspect of your social media performance.

Read more: How to Measure Your Social Media Performance via Rebekah Radice

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Two Apple computers on a desk

Every business relies on words to generate sales.

Words convince and convert so, more often than not, it’s the copy that’ll decide whether your business flies or flounders.

Clearly, copywriting in business is incredibly important, but here’s the big problem:

Writing effective copy is hard.

Most people think they can write, but the reality is that persuading a complete stranger to do something through words alone is tricky.

It takes years to perfect your copywriting skills and whether you’re a business owner, a marketer or someone who just wants to create compelling content, you’ve not got the time.

But here’s the good news:

I can fast-track your copywriting ability right here, right now.

Read more: 41 killer copywriting tips that’ll improve any business fast via Splash Copywriters

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What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter

While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined.

A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.

Read more: The Art of Copywriting: How to Write Better Captions that Get Engagement via Buffer Social

User Experience

What’s the first thing you think of when trying to promote something online? Search engine optimization. You want to write great promotional content, but you also want people to be able to find it.

But search engine optimization is not easy. That’s one of the main reasons why so many marketers avoid it as a strategy. In a recent survey from Clutch, it was evident that SEO is not the favorite technique for boosting rankings. Only 44% of digital marketing channel businesses invest in it. Instead, marketers prefer social media marketing (81%), promotion through a website (78%), and email marketing (69%).

But we have to keep in mind that SEO encompasses social media marketing and website promotion. Whatever you do, there’s no chance to avoid it. The way your website ranks in the search engine is crucial to conversions.

Speaking of effective marketing, you surely want to know about the techniques that really work in 2019. Let’s start with the list, shall we?

Read more: 7 SEO Copywriting Tips to Increase Your Rankings in 2019 via The Next Scoop

 

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