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most effective outbound marketing tactics

In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics.
Inbound marketing has long been recognized for its effectiveness in building brand awareness and generating traffic, leads, and conversions. But there’s been a lot of talk in the marketing community lately about how inbound isn’t quite as effective as it used to be.

Some of the biggest sources of inbound, organic traffic—search engines and social media sites—are sending less referral traffic to websites than ever before. Community content promotion isn’t generating as many referrals as it used to.

Read more: Here Are The Outbound Marketing Tactics That Still Work in 2019 (According to 29 Marketers) via Databox

Backlinko – 200,000 monthly visitors

In this post I’m going to show you how to drive more traffic to your website.

You’ll also see how I used these strategies to take my site from zero to 200k+ unique visitors per month.

It gets better:

All of these strategies are working GREAT right now (in 2019).

Read more: 27 Ways to Increasea Website Traffic in 2019 via Backlinko

Inbound or outbound marketing…

What is your poison?

The reality is that you need both.

You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!

In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.

Read more: 6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website via Razor Social

 

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Twitter may have invented social media hashtags, but Instagram put them on the map. Giving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results.

These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get more followers, increase engagement and expand reach and brand awareness.

If you’d like to tap into the platform’s potential to reach a huge audience, upping your hashtag game is the way to go.

Read more: Instagram Hashtags Strategy: 9 Ways to Grow Engagement in 2019 via Ad Espresso

Increase Instagram Engagement in 2019 - Share

In 2019, it’s time to reframe how you think about Instagram engagement.

Instagram engagement is no longer just likes and comments, it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more.

While organic reach on Instagram declines as more users are following more accounts, Instagram Stories is only growing, with over 400 million people posting or watching stories every day.

Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.

Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.

Here are a few ways you can get started with stickers to increase Instagram engagement:

Read more: 9 Ways to Increase Instagram Engagement in 2019 via Later

In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see your posts.

In this post, I want to share some key tactics you can implement to help you increase your Instagram Stories engagement. And with the Stories format on the rise, it’s definitely worth considering.

Try utilizing these Stories tips.

Read more: 6 Tactics to Increase Your Instagram Stories Engagement via Social Media Today

 

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Social Media Tools: BuzzSumo

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.

Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.

Read more: The 10 Top Social Media Tools Brands are Using to Succeed in 2019 via Buffer Social

dashboard-zapier-add-apps-2

What are the hottest digital marketing tools you should be using in 2019?

As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.

Read more: 43 Marketing Tools to Consider for 2019 via Razor Social

How to Measure Your Social Media Performance

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised?

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement.

So how do you get started? What data should you track? Which metrics truly matter? What goals should you set?

I’ve broken down 8 steps to help you measure each aspect of your social media performance.

Read more: How to Measure Your Social Media Performance via REBEKAH RADICE

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With 250 million active users, Pinterest is a content discovery platform nearly every blogger and business owner should be spending some time on.

The Pinterest tactics shared on this podcast in late 2015 by Rosemarie Groner were extremely effective … for a while.

But I began to see declines in traffic, and today Pinterest brings in perhaps a quarter of the visitors it used to.

Still, I’m convinced I could be doing better on the platform to reach more people and help more people with my content.

Just like Google, a top-ranking pin can bring in consistent qualified traffic month after month after month.

But also like Google, there’s a certain science to the Pinterest algorithm.

Read more: 318: Pinterest Marketing for 2019 and Beyond: How to Get More Traffic via Side Hustle Nation

Tips on how to improve your Pinterest reach, example 1, Endless Bliss travel advice Pinterest boards organized region

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content?

In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest.

Many businesses struggle with how to successfully establish themselves on Pinterest, especially if they don’t produce items that are particularly pinnable, or offer services rather than products.

If your Pinterest presence is stalling, don’t write off your account as not working just yet. There are ways to rework your profile for better outreach. The tips below will help you develop a more Pinterest-friendly presence for your business.

Read more: How to Improve Your Pinterest Reach: 4 Tips via Social Examiner

Promoted Pins are definitely worth the investment

So your brand has finally bit the bullet and joined Pinterest—congratulations! You’re officially on the social network with the highest return-on-investment, so get ready to reap the rewards.

“Wait a sec”, you think… “where are the rewards and ROI?!” After all, you’re posting new Pins daily, but no one is interacting with your content!

But hold up—don’t get discouraged yet!

If you’re new to Pinterest, chances are you’re faced with relatively slow growth in the beginning. It’s totally normal at the beginning, so worry not.

New Pinterest users have to take special care to market themselves properly, use ads, and even perform a few Pinterest growth hacks in order to get their content in front of the right audience and grow their audience through both organic and paid reach.

So in this article, we’ll show you 6 awesome ways to grow your Instagram audience. These tips will help jumpstart your Pinterest account, and ensure that it’s in good shape for 2019.

Read more: 6 Tips for Fast Growth on Pinterest in 2019 via Social Report

 

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Video Content and Video Marketing Guide

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content.

And there’s data to back that up, too!

For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers say video has increased time spent on their website?

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways.

Let’s dive in!

Read more: How to Use Video Content to Raise Brand Awareness and Sell Your Product via Buffer Social

Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the web.

If yours is one of those companies, you’ll have to break through the noise by employing video marketing to grab all those mobile users’ attention.

Video is arguably the most entertaining and addicting form of content online. In fact, according to Google, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But video trends are always changing; what’s popular one year might not be the next. So, how can your business use video marketing to grow your brand and keep up with consumers? Here are the five video marketing trends to watch for 2019.

Read more: 5 Video Marketing Trends You Should Follow in 2019 via Entrepreneur

Image result for video marketing trends 2019

Need to add more video to your marketing? Wondering how to use video strategically?

In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns.

Read more: How to Develop a Social Video Strategy: Tips and Tools via Social Media Examiner

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