Businesses have been shifting their advertising budget from Facebook and Instagram feed ads to Facebook and Instagram Stories ads due to the lower costs and better results they see with Stories ads.
Simon Lejeune, head of user acquisition at flight-booking app Hopper, told Marketing Land that they shifted 50 percent of their Instagram ads budget to Instagram Stories ads “when we realized installs were cheaper on Instagram Stories, but also that users coming from that placement were converting almost three times better than users coming from the Facebook News Feed.”
We saw similar results when we use Instagram Stories ads to promote our blog posts and podcast. Our Instagram Stories ads cost just $0.06 per click when our Facebook feed ads usually cost around $0.30 – $0.60 per click.
We would love to help you take advantage of both Facebook and Instagram Stories ads. Here’s our guide to creating thumb-stopping Stories ads.
Read more: How to Create Facebook and Instagram Stories Ads That Get You Results via Buffer Social
If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop motion and more!
I I know you will love using these tools for creating great visuals for your business. Each of these tools is fabulous for non-designers, most are free to get started, and all of them are easy to use!
Ready? Let’s jump in!
Read more: 9 Best Instagram Tools For Visual Storytelling via Socially Sorted
Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?
In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.
Read more: How to Write Effective Facebook Sponsored Posts via Social Media Examiner
What website analysis tools do you use for tracking your website performance?
Every so often we need to step back to review our website to see how it is performing and what improvements we can make.
Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them.
Read more: Website Analysis and Website Analysis Tools: 7 Powerful and Free Tools via Razor Social
Do you know if your social media marketing is working? Wondering how best to report on your efforts?
In this article, you’ll discover 10 metrics worth tracking for your next marketing report.
Read more: 10 Metrics to Track When Analyzing Your Social Media Marketing via Social Media Examiner
When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised?
It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement.
So how do you get started? What data should you track? Which metrics truly matter? What goals should you set?
I’ve broken down 8 steps to help you measure each aspect of your social media performance.
Read more: How to Measure Your Social Media Performance via Rebekah Radice
Every business relies on words to generate sales.
Words convince and convert so, more often than not, it’s the copy that’ll decide whether your business flies or flounders.
Clearly, copywriting in business is incredibly important, but here’s the big problem:
Writing effective copy is hard.
Most people think they can write, but the reality is that persuading a complete stranger to do something through words alone is tricky.
It takes years to perfect your copywriting skills and whether you’re a business owner, a marketer or someone who just wants to create compelling content, you’ve not got the time.
But here’s the good news:
I can fast-track your copywriting ability right here, right now.
Read more: 41 killer copywriting tips that’ll improve any business fast via Splash Copywriters
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter
While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined.
A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.
Read more: The Art of Copywriting: How to Write Better Captions that Get Engagement via Buffer Social
What’s the first thing you think of when trying to promote something online? Search engine optimization. You want to write great promotional content, but you also want people to be able to find it.
But search engine optimization is not easy. That’s one of the main reasons why so many marketers avoid it as a strategy. In a recent survey from Clutch, it was evident that SEO is not the favorite technique for boosting rankings. Only 44% of digital marketing channel businesses invest in it. Instead, marketers prefer social media marketing (81%), promotion through a website (78%), and email marketing (69%).
But we have to keep in mind that SEO encompasses social media marketing and website promotion. Whatever you do, there’s no chance to avoid it. The way your website ranks in the search engine is crucial to conversions.
Speaking of effective marketing, you surely want to know about the techniques that really work in 2019. Let’s start with the list, shall we?
Read more: 7 SEO Copywriting Tips to Increase Your Rankings in 2019 via The Next Scoop
Harnessing the power of Facebook’s advertising platform is a tricky road to navigate; this is especially true when it comes time to scale your advertising efforts. Just because you have experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success.
The Facebook algorithm is a finicky beast, and scaling must be done carefully and according to best principles.
It is important to understand that increasing your investment in Facebook ads is no minor decision. Sure, there is a vast audience to reach, but you want your pitch to those potential customers to be efficient and successful.
Let’s examine a few strategies that will propel your Facebook marketing and advertising into overdrive, moving your business forward and keeping your goals squarely on track.
Read more: 5 Methods For Scaling Your Facebook Advertising via SEMrush Blog
People get confused when I talk about advertising on Facebook and Instagram.
Truth is, I don’t actually care about Facebook. I don’t care about social media.
I’d be thrilled to tell all of you to go and buy ads on page 187 of Vogue Magazine, or buy billboard ads and outdoor media.
The only problem is… they’re massively overpriced.
People aren’t looking at billboards. They’re not paying attention to TV commercials. They’re not reading magazines. So in reaction to that low demand, those companies have increased the price of advertising to keep it ROI positive.
That means smaller companies have a few years to take advantage of these platforms before big companies start crowding in.
But first… businesses need to adapt their mindset to the “new world” of marketing.
Read more: EFFECTIVE FACEBOOK ADVERTISING STRATEGIES FOR 2019 via GARY VAYNERCHUK
Want to improve your Facebook advertising results? Looking for successful examples you can model?
In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads.
Read more: 4 Facebook Ad Techniques That Deliver Results via Social Media Examiner
In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics.
Inbound marketing has long been recognized for its effectiveness in building brand awareness and generating traffic, leads, and conversions. But there’s been a lot of talk in the marketing community lately about how inbound isn’t quite as effective as it used to be.
Some of the biggest sources of inbound, organic traffic—search engines and social media sites—are sending less referral traffic to websites than ever before. Community content promotion isn’t generating as many referrals as it used to.
Read more: Here Are The Outbound Marketing Tactics That Still Work in 2019 (According to 29 Marketers) via Databox
In this post I’m going to show you how to drive more traffic to your website.
You’ll also see how I used these strategies to take my site from zero to 200k+ unique visitors per month.
It gets better:
All of these strategies are working GREAT right now (in 2019).
Read more: 27 Ways to Increasea Website Traffic in 2019 via Backlinko
Inbound or outbound marketing…
What is your poison?
The reality is that you need both.
You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!
In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.
Read more: 6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website via Razor Social