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You will see big companies using social media like Facebook more and more. It is being recognized as a valuable tool to have in your marketing tool belt. Companies big and small are adopting some form of social media marketing.


  1. build customer loyalty
  2. build your brand
  3. stay in touch with your customers in real time

conversation-with-your-customer-1Through the use of groups or fan pages you can be a big part of the conversation your customers and potential customers are having on line. Both of theses will create visibility and increase awareness for your business by establishing your presence on-line.

You will be able to announce events to the people who have already identified that they are interested in your product or service. For Valentine’s day Morton’s Steak House…

“Asked guests on Facebook to send us photos of their Valentine’s Day experience at Morton’s. We got more than 50 photos. One couple has recently got engaged [in the restaurant].”

Shake on itThis is an excellent way to bring your Facebook page to life, engage your customers and build your brand loyalty. You can hold events, contests, product specials or perhaps new product launches. People love to share their stories and pictures, you can create the opportunity to make that happen. You want to be engaged with your customers, let things happen naturally as this will be more effective for your credibility and long term results.

Your page, profile or group must include the following information:

  • Your picture or company logo
  • Your current business address (if applicable)
  • Your phone number
  • Your website and a link to your blogs or additional sites

You want your potential customers and clients to be able to find you as easily as possible. Watching and learning how the “big companies” use social is an excellent way to find techniques to use social media for any home based business.

We have an special offer to you the “Facebook for Business” just click the Link below:

Would love to hear your comments and ideas right here on the blog.  AND I look forward to seeing you on the webinar.

I attend a number of local Chamber of Commerce events on a regular basis and I am consistently asked; “Do I really need to be using social media?” My answer is always yes. However the amount of time, money and effort you need to invest depends on the business, the same goes for your business.

Let’s start with exactly what is social media marketing. Here is the definition from Wikipedia

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their friends and family. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’.

spread-the-word1) Your customers spread the word. When you do a good job for your clients and/or customers it’s easy to get them to make a comment, like your posts or watch your videos. The best way to do this is to remember to ASK THEM! When you build this into your standard operating procedures it becomes a habit. Once it’s a habit it is amazing how quickly your customers and/or clients will spread the word for you.

2) Social media can put you in front of people who are hard to reach. With most of the platforms it’s about reach. Whether it be friends of friends on Facebook or 2nd and 3rd degree connections on LinkedIn, you can reach out to your specific audience quickly and easily.

mJ8EJbV4YzHX_ok5pb_CzGL0nioRSRTBGQ_kWYyRUfSTjbOHwFwlD9B6OrEoXfKGCO_LgL6NpQyk4qMSZk-6Xv4ZeTbOtiOadqc9dKNq9l_KNqApvNGhnrY5PA23) Bring traffic back to your website. For the majority of businesses the biggest challenge is traffic. Whether it be people walking in the door or people visiting your website, you need traffic. Do a search online for your own name. What comes up first? I’ll bet nickels to dollars that it’s a social media profile, if you have one. The search engines such as Google, Yahoo and Bing give a lot of “credit” to active social presence. It’s social proof! Make sure people can quickly and easily find their way to your website from all your different profiles.

Works for you while you’re sleeping, this one is my favorite! Once you establish your presence, develop and nurture your following, you’ll be able to get up in the morning and see Comments, Likes and Shares. AND if you’re set up for it people will have purchased your products and services while you were sleeping!

Check out the our new January webinar. “Facebook Changes, They’ve Made It Easier to Make Money (Part II)” just click the Link below:

Would love to hear your comments and ideas right here on the blog.  AND I look forward to seeing you on the webinar.

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The longer I have been on Facebook the more benefits I receive from it for my business. I started out on Facebook just to see if I could find more of my old high school friends than I did on Classmates. I have definitely found more and there has been a lot more interaction than Classmates.

Here are five of the benefits you will receive when you decide to use Facebook for your business…

computa#1 If you are participating in an event you want others to attend, e.g., teleclass, fundraiser, webinar, live event, etc., you can get the word out quickly and have a good showing. When your ready to kick it up a notch or two you can start using Facebook ads to let people know about your events. You are able to put yourself in front of your potential customers and discover what they are talking about and searching for on the web.

#2 You can learn about your distant customers by their posts. You will feel much more connected to them when you meet them than you thought possible. You can stay connected with the customers you already have and learn to provide the products they are looking for.

#3 My customers sometimes say profound things. These profound things can have a positive impact on how you do your business, it has happened to me and I am very grateful.

customer birthday 10#4 You are reminded of your customer’s birthdays so you do not need to keep track or spend money on a card, and it’s a great time to send them encouraging words.

#5 You can find old and new friends through your current friends and have them become your customers or clients, or refer you to new customers or clients.

There are many, many more benefits for using Social Media Marketing for your business. The best thing to do is to just get started. Social Media Marketing is not something that happens over night, it does take time. You will need to build trust with your customers and potential customers and like Kees Kamies says… “Give trust, and you’ll get it double in return.”

Check out the our new January webinar. “Facebook Changes, They’ve Made It Easier to Make Money (Part II)” just click the Link below:

Would love to hear your comments and ideas right here on the blog.  AND I look forward to seeing you on the webinar.

Your Facebook Page is where you will send people who are interested in your product or service. Facebook does not allow us to sell from our personal profile, but you can sell from a Facebook Page.
Now that you decided you want one, and have created it you are looking at a blank Facebook wall wondering what the heck to post there???

Think of your Page as the place where you can engage people who are interested in what you have to offer, a place to interact with them and have them interact with like minded people. Plus you can find out what it is they are looking for.

photo for information systems - approvedYou want to post “How To” information. This can be done using articles, notes, email, and video or by any other means you can think of. An example would be the little 2 -3 minute videos I post on how to do some little tasks in Facebook. I decide on the topics for these videos based on questions and comments from clients, customers and friends. Plus what ever I have a challenge finding or have to go searching for myself I have found to be a great topic for a “how to” video.

You can also demonstration how to do something. Remember to keep it short and sweet. To begin with use a tool or method that you are comfortable with and then expand your comfort zone. If right now you are just comfortable posting links to the demonstrations of other, that’s OK, BUT start thinking about what you would put in a video. Start thinking about how you would do something differently.


Remember to engage with your friends yourself! People like to be acknowledged, respond to their posts, comments and questions. Your fans are looking for proof that you care, Facebook makes this so very easy to do. Be consistent, interact & engage as much as you can. BUT if you can only be on Facebook once or twice a week that’s OK too, just be consistent. If you are “gone” for long periods of time your friends and fans will be “gone” too.

Provide links to great information that you find as you are surfing the net. If you find interesting information about your niche it is very likely your friends and fans will find it interesting too. In many cases you will have found much better resources for your niche, share those. This can also take the pressure off of you having to constantly create new content.

Check out the our new January webinar. “Facebook Changes, They’ve Made It Easier to Make Money (Part II)” just click the Link below:

Would love to hear your comments and ideas right here on the blog.  AND I look forward to seeing you on the webinar.

You decided a Facebook Page is going to be a useful tool in your marketing tool belt. You went to all the work of creating it and making it look good. You already feel like you have won the race BUT you have very few people who have “liked” your page! Not Good. This happens to a lot of people, once it is finished they believe the work is over. Not true it has actually just started, but lucky for you it’s fun work.

If you build it they will come – Does not Work!

You will need to promote your Facebook Page on a regular and consistent basis. Lucky for you there many ways to automate these types of functions. Here are 4 ways to assist you in promoting your Facebook Page…

1) Be sure to use an email signature, I have not seen an email program where you cannot create a signature template. Be sure to include the link to your Facebook Page in your automatic signature. That way you will be promoting it every time you send an email. You never know where someone just might forward your email.

Megaphone-coming-out-of-a-laptop2) Always be inviting, on your Twitter page, your personal Facebook wall, from your blog and every other site on which you maintain a presence. Recently I saw something posted by Jeff Herring, The Article Marketin Guy, for the 3rd time and realized I still had not read it. Now I follow his stuff quite closely so because it took me that many times seeing the information before I read it, I realized that it really is necessary to get your information out there many times! AND on as many platforms as you can.

3) Ask questions of your fans right there on your Facebook Page Wall. Along with the great information you are going to post you want to encourage interaction when ever possible. Interaction between you and the fans and also between fans. I remember the first time I saw people connecting with each other and sharing information on the wall for Butterfly Networking I was very excited. You are bringing like minded people together!

thumb_550_GalaxyTabGiveaway4) You can also run contests. Give away something for free, it does not have to be something huge, you can give away an ebook, a spot in your next workshop, an hour of your time, there are 1,000’s of possibilities. You want to have interactive fun and informative Facebook Page that will keep people wanting to come back.

5) Set up a Welcome Tab, this is a fantastic way to let people know who you are and what your page is all about. Plus you can provide clear direction for the to “Like” your Facebook Page right up front!

Check out the our new January webinar. “Facebook Changes, They’ve Made It Easier to Make Money (Part II)” just click the Link below:

Would love to hear your comments and ideas right here on the blog.  AND I look forward to seeing you on the webinar.


Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World (Paperback)

Twitter For Dummies (Paperback)

Facebook Marketing For Dummies (Paperback)