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Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.

What’s Small Business Saturday?
It’s an annual shopping event sponsored by American Express on the Saturday following Thanksgiving with the primary goal of encouraging residents to patronize local merchants. The program was launched in 2010 in response to the Great Recession. By 2017, Small Business Saturday jumped to 7,200 Neighborhood Champions (individuals and groups that organize towns for the event), with 108 million reported participating consumers spending $12 billion across the country.

Those numbers are impressive, and more than that, they hold the acorn of strategy for the spreading oak of a nation in which independently grown communities set standards of living, set policy, and set us on course for a sustainable future.

Read more: 3 Empowering Small Business Tips for Today, 2019, and a Better Future via Moz

As a budget constrained small business, marketing your products and services effectively can be a challenge. From email marketing and social media campaigns to pricing, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing while also focusing on growing their business.

Two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing. – U.S. Small Business Administration

An effective marketing strategy can help your business get the attention it deserves. Are you struggling to start? Here are six tips to gear up your small business marketing in 2019:

Read more: 6 Quick Small Business Marketing Tips for 2019 via Digital Doughnut

 

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Another year is on its way out, offering entrepreneurs an opportunity to reflect on the past year, with all its peaks and valleys, and plan for the upcoming year with those lessons in mind. Of course, business operations don’t happen in a vacuum, and business trends are always changing. Whether the changes are in technology, marketing, finance or public policy, entrepreneurs need to be aware of all these external factors in addition to their internal operations.

To that end, Business News Daily compiled a list of business trends and predictions to help businesses start 2019 successfully. These 20 key ideas will likely be important focuses moving forward and should be on every small business owner’s radar.

Read more: 20 Small Business Trends and Predictions for 2019 via business News Daily

 

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How email marketing can amplify your social strategy

It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience.

But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy?

Wouldn’t that be cool?

Here are a few ways you can do just that.

Read more: How email marketing can amplify your social strategy via Sprout Social

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As you go about planning your 2019 digital strategy, don’t overlook the potential of email, which provides greater capacity for direct connection – and isn’t impacted by feed algorithms.

Email marketing remains a key element in any effective outreach strategy, and there are always new trends and developments within email creation that can help you develop more responsive, engaging messages. That’s what this infographic is all about – the team from Connext Digital have put together this listing of key email marketing trends to be aware of in 2019.

Read more: Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic] via Social Media Today

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Email marketing is over 20 years old already, but it still plays a major role in modern business. As a matter of fact, this communication channel is getting increasingly important as reports reveal that for every $1 spent on email marketing $44 is made in return, which makes it a highly profitable marketing tool.

However, email marketing is constantly developing and you can’t expect to acquire new subscribers using old and obsolete content creation tactics. On the contrary, you need to learn how to combine traditional and digital techniques in order to grab the attention of the target audience.

What makes email so important for our business communication? What is the future of email marketing? Keep reading and you’ll find out the most important trends that are going to dominate in 2019.

Read more: The Future of Email Marketing 2019: Get to Know All Email Marketing Trends via Digital Doughnut

 

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How to Create a Content Strategy in 6 Easy Steps

Content marketing has evolved. Not long ago, companies got ahead creating as much content as possible. It was a “who can pump out content faster” game.

Then algorithms, audience appetite, and content marketing as a whole began to change.

Today, if you want to win attention and traffic, you need to get strategic. That’s where a content marketing plan gives you the edge.

It allows you to gauge, control, and iterate upon what’s working, and do away with what’s not.

In this article, learn how to create a content strategy in 6 easy steps.

Read more: How to Create a Content Strategy in 6 Easy Steps via Rebekah Radice

Marketers and brands can look for content to begin playing a larger than ever role in their endeavors in 2019, making a sound content strategy a must. Here are three content marketing tips to improve strategy just in time for 2019.

Read more: 3 Content Marketing tips for 2019 via Biz Report

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019.

Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?

It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months.

Here are seven tips to get you thinking of what you need to improve in 2019.

Read more: Content Marketing 2019: Seven tips to improve your strategy via Search Engine Watch

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How to get started on your content marketing strategy

Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through.

Chances are that if you’re already using social media, then you are doing content marketing to some extent. The next step is to get a strategy in place. This guide will walk you through why having a content marketing strategy is important and different ways you can get started on your own.

Read more: How to get started on your content marketing strategy via Sprout Social

5 Reasons to Leap at the Social Media Marketing World Virtual Ticket

You can read all about Social Media Marketing World 2019 right here.

But before I tell you about the Virtual Ticket I need to tell you something.

This blog, Socially Sorted has been a winner of Social Media Examiner’s Top 10 Social Media Blogs in the World for the past 3 years.

Excited, chuffed, honoured (yes that’s how we spell it in Australia) are all understatements. Let me explain why:

Read more: 5 Reasons To Leap At The Social Media Marketing World Virtual Ticket #SMMW19 via Socially Sorted

Inbound or outbound marketing…

What is your poison?

The reality is that you need both.

You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!

In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.

So let’s get started.

Read more: 6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website via Razor Social

 

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Businesses have been shifting their advertising budget from Facebook and Instagram feed ads to Facebook and Instagram Stories ads due to the lower costs and better results they see with Stories ads.

We saw similar results when we use Instagram Stories ads to promote our blog posts and podcast. Our Instagram Stories ads cost just $0.06 per click when our Facebook feed ads usually cost around $0.30 – $0.60 per click.

We would love to help you take advantage of both Facebook and Instagram Stories ads. Here’s our guide to creating thumb-stopping Stories ads.

Read more: How to Create Facebook and Instagram Stories Ads That Get You Results via Buffer Social

increase instagram engagement 2018

September 2018 update: Instagram has continued to expand in 2018, with over 13% of everyone on Earth now using the platform. It has also continued to prove itself as a huge source of ad revenue—Instagram mobile ads alone are expected to rake in over 6.8 billion dollars this year. With impressive figures like that, it’s no wonder that many analysts are starting to see Instagram as the new engine behind Facebook’s growth as a company.

Our in-depth guide below contains 21 extremely useful tips for increasing engagement on both paid and organic Instagram campaigns—so let’s dive in:

For now, Instagram remains the sweetheart of the social media scene for marketers. And it’s not hard to see why when you consider it has over 1 billion monthly active users with 50% following brands.

Read more: 21 Tips to Massively Increase Instagram Engagement in 2018 via Falcon.io

Instagram 101 - 7 key steps to Instagram Success

Wondering how to get started and learn to rock the Instagram platform? Then this Instagram 101 post and video are for you! Instagram is a wonderful ways to tell your story through photos. It’s a little glimpse into your world that can lead to better connections, new friends, and most importantly amazing business connections.

Read more: Instagram 101: 7 Key Steps to Instagram Success via Peg Fitzpatrick

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