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Too often when we first start out we don’t realize some of the quick and easy things we can do that can really make a difference to the SEO (Search Engine Optimization) of our website and or blog.  Personally I wish I had implemented some of the nice simple one a lot earlier than I did.  Take a peek at #8, it can make a big difference!

I’m going to get to work and implement #3 myself.  Which one would you like to do first?

21 SEO Techniques

Want more traffic from Google?

Then you’re in the right place.

Because today I’m going to show you the exact SEO techniques that I use to generate 151,981 unique visitors per month.

The best part?

All of these proven strategies are working GREAT in 2018.

Let’s do this!

And here are the tactics you’ll learn about in this post.

Read more: 21 Actionable SEO Techniques That Work GREAT in 2018 via Backlinko

This post will give you help you discover the seven most important SEO updates that you need to know in 2018.

Were your SEO strategies effective enough last year? Even if they were, those same strategies may not be so effective this year.

Just like any other area in the technology industry, SEO also keeps changing. An SEO expert understands the challenges faced when trying to keep updated about SEO strategies. Neither your business’ market nor Google’s algorithm are static, hence your last year’s tactics might need tweaks.

In Google alone, there are over 200 ranking factors with continuous updates in their algorithms. Therefore, it is crucial that you keep a close eye on the latest trends and updates in SEO in order to rank well. It is indeed important to keep a close eye on the factors that impact ranking of your website.

This post will give you help you discover the seven most important SEO updates that you need to know in 2018.

Read more: SEO in 2018: 7 Updates You Need to Know via The Social Media Hat

digital marketing expert

Did you find this SEO blog post via a Google search?

Yes, my SEO strategies and techniques really work.

Keep reading to find out how to do SEO like a PRO.

SEO (or Search Engine Optimization) is probably the most important competitive digital marketing advantage that you can have over your competition.

Ranking high for your target keywords not only puts you in the spotlight but also can help you steal business from your competition.

Read more: Top SEO Tips 2018: A Step-by-Step “How-to” Guide via Alejandro Rioja

Categories : Articles
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According to announcements by Mark Zuckerberg of Facebook; groups are where you are going to get the most visibility and interaction. In this post, I will walk you through the process of setting up a Facebook group from scratch. To ensure you can support your business with a raving Facebook Group.

Let’s get started and create a Facebook Group

Log into your Facebook Personal Profile

Go to the top right and click on the down arrow and select “create group”.

Name your Facebook Group

You definitely want to think about the name of your group. Do you want your group to be found in the Facebook search? If so you’ll want to be sure to use keywords in both your group name and description.

Depending on the purpose of your group you have a number of different options for your name.

  • Brand Name
  • Company Name
  • Product Name
  • Service
  • Common Interest
  • Brand with Location
  • Company with Location
  • Product with Location
  • Service with Location
  • Common Interest with Location

Invite a few customers, clients and friends

Enter a few names of people you know will likely come and join your group.  You may want to ask people you know who will be helpful in assisting you in establishing your new group.

Select Privacy

Facebook offers three options for privacy, they are;

  • Public – Public groups are open to anyone to join.  This is a great option for lead generation.  You will be able to create posts that highlight your expertise and use it as a tool to move people over to your paid products and services. Encourage members to post in the group but only if they follow your guidelines.  Control remains in your hands and can remove people who don’t follow your rules.
  • Closed – With a closed group anyone can find the group but they have to be approved before they can join.  The keywords you used in your name and description will be important here if you want people to find the group.  You can also make a closed group one that people have to pay to join, I personally belong to a few.  If you do this be sure to fill in the description with directions on how to become a paying member.  If they find you when searching it’s in your best interest to let them know how to join.
  • Secret – Secrets group will not be found in a search, only your members can find and post to the group. This is a great tool when you are working on something that you definitely do not want out there for general consumption. If you were a personal development coach with a group program this might be the perfect setting to share that very personal information.

Once you complete those three steps your group will be created.  Next is to fine tune the details and add the content you want to be found for.

Edit Facebook Group Settings

The cover graphic can be used to explain what your group is all about, just be beautiful graphics and anything in between. These can be easily created using free programs like Canva or GIMP.

Really successful Facebook group can be found on Facebook.  Completing all of the sections here on the setting page makes it MUCH easier for people to find you organically if you are creating an open group.

Carefully select the group type that is appropriate for your specific group because this will also assist people when searching on Facebook

Be sure to ask Ask Pending Members Questions – This will allow you to screen any new membership requests. Previously in order to ask questions, you would need to friend the person or send them a Facebook message, ask the questions and then manually keep track.  A whole lot of work!  With the built-in questions, you no longer have to indiscriminately add people who request membership.  You can now approve them based on their answers and hopefully keep out anyone who may abuse your group.

 

Manage your Facebook Group

Once you have everything set up it’s time to Run your Facebook Group

Introduction – Most noteworthy, let people know what your group is all about.  Be sure to provide enough information to allow potential members to make that informed decision about joining your group.  This will be visible in the right-hand column of your group.

Rules and guidelines – To run a productive and clean Facebook group, it is important to outline what is acceptable and what is not.  Outline to your new members what is acceptable. Be sure to post your rules where your members can easily see them.  In my experience simple is best, many of the groups I belong to only have 4 rules.  You can check out all the rules in the groups to which you currently belong, to find them follow the graphic below.

Respectful – Treat others with respect and monitor your group to ensure members are treating each other with respect.

Make it easy to consume – My personal pet peeve.  🙂 Your group newsfeed will not remain in chronological order and can become confusing for your members to find specific posts.  When specific posts are important to your members you may want to use the “File” function to create a list of the most important ones.  Members can also add files to add to the value of your group.

Engage regularly – This one is critical, like everything in life you get what you put into it.  Test setting the notifications for your group so that you receive notifications for all posts and comments.  It may be too much for you, this will depend on the size and activity level of your group, you will have to find your specific comfort level.  Add admins to assist when your group gets rockin’ and rollin’!

Check out my previous post on Facebook Business Groups

Categories : Facebook
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How to know if Your Content Marketing is Ineffective

Your content marketing takes too much time…

It’s not producing the results you want…

Is it time to give up?

As someone who relies on content marketing for our business I know from experience how powerful it can be.

But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like? No wonder so many companies fail at it!

Read more: How to know if Your Content Marketing is Ineffective via Razor Social

26 Writing Exercises That’ll Give Your Content More Punch and Power

Wouldn’t you love to smash your content out of the ring every time?

To always land that knockout blow, just like your blogging idols?

Imagine having the same audience of cheering fans, clamoring to read your next post (or to buy your next book).

Yep. That’s the dream, alright.

But let’s face reality. When you sit down to write new content, it never quite measures up to the greats. (How do they make it look so easy?)

You’d love to write like the heavyweight blogging champions you admire, but right now you feel more like the puny guy at the punching bag. You may as well grab another soda and flop in front of the TV.

But don’t throw in the towel just yet.

You may not write like those blogging champions now, but that doesn’t mean you never will. If you exercise your writing muscles, you too can become one of the greats.

Read more: 26 Writing Exercises That’ll Give Your Content More Punch and Power via Smart Blogger

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One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach.

As highlighted in BuzzSumo’s most recent study, “original research consistently brings visitors to websites and compels them to share on social networks”. But if you’re going to invest the time and effort into conducting original research, you need to also ensure you’re getting the most bang for your buck.

That’s where this new infographic from Newscred comes in. Here, the Newscred team have outlined the various ways in which you can use that initial effort to break things down into an array of smaller offerings to boost your potential audience.

There are some great tips in here to get you thinking.

Check out: How to Create Big Rock Content for Content Marketing [Infographic] via Social Media Today

 

 

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LinkedIn is a fabulous source for business leads, check out these blog posts and see how will it will fit for your business.

LinkedIn Video Ads

Video seems to be taking over social media. For B2B marketers, it’s time to jump into B2B video. The numbers don’t lie, and all the evidence points to video being an important way to grab attention in the B2B marketplace.

Given this rise of video, we’ve added B2B video marketing advice to our LinkedIn Secret Sauce: Extra Hot Edition, and think it’s time you give video a try yourself.

Look at the landscape of video and think about what grabs your attention. What makes the video compelling? That’s a great place to start if you are considering creating your own LinkedIn Video ads.

Here we dive into the best practices, from choosing the optimal type of video for your ad to tracking performance.

Read more: Take Your Marketing to The Next Level With LinkedIn Video Ads via LinkedIn Marketing Solutions Blog 

How to Increase B2B Sales with LinkedIn

Technology has made so many advances over the past decade, many businesses struggle to keep up. People use their smartphones before heading in-store — to gather ideas, research products, and then search for local information. B2B buyers are also spending their time researching online, long before contacting a company. This article focuses on B2B sales with LinkedIn!

Read more: How to Increase B2B Sales with LinkedIn via Kim Garst 

Image result for linkedin

If you’re looking to use LinkedIn to generate leads, the fastest, easiest and most effective place to look is right under your digital nose.

It resides in the often-overlooked section, “Who’s Viewed Your Profile,” and it provides an instant list of “warm” prospects, given the fact that these LinkedIn lurkers have been checking out your profile on the platform.

If you’re not taking time each and every day to look at this list of people and inviting them to connect (if you’re not already) or sending them a note (if you’re already connected), you’re missing a massive lead generation opportunity.

Read more: The single best place to find warm leads on LinkedIn via Biz Journals

 

 

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For those who have been following me for a while realize that I know quite a bit about Facebook.  You may or may not have noticed that I do not have any Facebook Groups.  This was a conscious choice for two reasons.

  • I had a coach who had MANY Facebook business groups and was severely challenged responding, posting and monitoring within each group.  He’s very attentive and likes to make sure he does a great job in each group.
  • I had a full time job when I first started and my time was very limited. Like my coach I wanted to do a good job with my group and support them as much as I could.  A full time job hampered me!

I did a number of different things to attempt to make up the difference,

  • Use posting tools to ensure I was posting effectively on my business page
  • Hired a VA to respond where possible and alert me when I needed to respond personally

Granted, these did work but not as well as I wanted them to.  I was still challenged to keep up with just a Facebook business page without adding a Facebook business group. I still didn’t see how I could add a group to my list of tasks.

My “Aha Moment” was when a friend of mine added me to one of her Facebook business groups.  The groups were small to start but the interaction and participation was awesome.

What I discovered about Facebook business groups;

More Personal – Everyone who participates gets to know one another.  In many cases other group members can encourage and assist others with learning the new skills.  In more than one group I belong to people also share resources, tips and tricks. What really makes it personal for me is the support from others AND the great questions other people ask.  Isn’t it wonderful how someone asks the questions that you were just thinking about, as a result you’re answer is right there!

Build trust with your audience, build a team with Facebook GroupsBuild Trust – there’s nothing like “being there” for your group members!  You build trust when you provide feedback, answer questions, solve problems and interact with your group.  In the beginning group members may be a little reluctant to participate.  However as they see you in there answering questions and helping others their participation will increase. The group space on Facebook can be a safe and secure place for all your members, depending upon how it is set up and managed. You can build a great team who love to learn together.

You can be more focused with your FB groups

 

More Focused – The focus allows you and your members to dig deep on a specific topic. When a group is created for a specific purpose it is best to stick to that purpose.  Group members have expectations definite reasons as to why they joined a group.  We all have different interests and joining a Facebook Business Group is a great way to really expand your knowledge in a specific area.  We can learn more effectively by being part of a group. Personally I would not want to see lots of information on baking in a group I joined to learn the intricacies of  Facebook ads.

Get more exposure with a Facebook Business Group

More Exposure – With your Facebook Business Group you can request people share with their friends and associates who would benefit from your group. One of the recent Facebook changes is they now favour posts that encourage interaction between people.  When new members ask about your products or services, wanting to know if they are better than another companies the current members can and do respond.  They jump in and talk about how good your specific product has been for them.  Their success stories are wonderful social proof which goes a long way to converting people into new customers.

Immediate Feedback – Within your group you can post questions, surveys or anything you like to obtain feedback Lots of different ways to get immediate feedback from your Facebook Business Groupfrom your members. The use of the Facebook built in surveys, check out the app store and find one you like. With a active Facebook group people will comment, suggest and perhaps even share other resources.  You can ask;

  • What’s your biggest challenge?
  • Do you have a problem for which you are actively looking for a solution?
  • What is currently frustrating you?

You may not have the answers to all of the responses, but you will for some.  Being able to find solutions for your group definitely makes you a hero.  If you don’t have a suggested answer you can always ask the group what they have done when they ran across this problem/challenge/frustration.  We all love to help each other and a Facebook Business Group that supports this behaviour will be lucrative.

Notify the Group Members – This is the most amazing benefit of a Facebook Group, you are able to notify your group members when you post within your group. Just like you would use the @ sign to tag a friend you can also use it to tag your group.  You simply type in the group name instead of the persons name.

To mention all group members, simply enter @ followed by the group name or just type @group:”groupname” into any comment area, or a discussion.

 

 

 Make Offers Many people feel they should not be making offers to their groups.  Personally I believe the opposite is true. Be sure to make special offers to your Facebook Business Group. People come to your Facebook Business group to learn.  If you have a product that will make the learning curve easier and shorter it is a dis-service to your group not to let them know about it.  I belong to a couple of Amazon Seller groups and I love it when different products are showcased, especially when they can make the operating of an Amazon business much easier and more profitable.  Please make offers!  The products don’t have to be yours, you can become an affiliate for all the different products and services you use.  Then you can just let your members know how much you love them!

Stay tuned next week – we’re going to get into the nitty gritty of setting up a Facebook Business Group.

Categories : Facebook
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