Archive for Content Creation

Are you challenged with finding quality content for Facebook page?  First lets figure out just exactly how much content you will need to find, create and or curate.  Then I’ll show you my tips and tricks. ūüôā

Woman with post-it notes all over her

How often should you post content for Facebook page?

Statistics have shown us over and over again that no matter the size of your page content needs to be posted on a consistent basis.  The size of your page is important but if your under 10,000 aim for one post per day.  Afternoons are usually best but again it depends upon the location of your audience.  If you have fans from many different time zones, post at different times for a while then check your stats and uncover when you receive the most activity on your page.

How to discover content for your page

So now we know we need to aim for one per day where on earth do we find all that content.

One of the first places I look is to the experts in my niche.  For that I start with Google.  I go to Google and type in experts in “my niche” and see what comes up, in this example I searched for experts in dog health. Don’t just limit yourself to what is on page one of your search, take a peek further down, even page 5 through 10 will likely provide a great resource.

 

Depending on your niche another great source is magazines.  Take a look at what comes up when I look for “home decor magazines”.  There are 1,000’s of magazines in just about every niche you can imagine, look for your! ūüôā

Once I find a dozen or so of sites that I like I go to a website called SimilarSites and see what they can find for me.  Often I have found some real gems using this strategy. Do your best to find another dozen sites.

Evaluate the sites you have found

This step is critical!  We all want quality content on our Facebook pages.  Content that keeps people coming back again and again.  Four of the criteria I use to select content from other sites;

  1. Information is generic to my audience
  2. Site is free from excessive ads
  3. Quality content is posted on a regular basis
  4. Has good quality pictures

You will need to read all the different posts in order to make that informed decision; Will this work on my page? Create a list of criteria you can follow, this will ensure the consistent quality of your content.  Keep a running list of links to great articles you believe your audience will appreciate. Personally I have both Word docs and text files full of potential content.

Now that you have a list of content you want to post on your Facebook page it’s time to schedule them.  I recommend posting one full week at a time, 7 posts.

Time to Post all that Content for Facebook Page

  • Pull up your document full of great links
  • Go to your Facebook Page
  • Copy paste the URL into a regular Facebook post box, let the link auto populate.

  • Once the link has populated, you can tell it is populated when the picture and title appear, then delete the link.  The information will stay and you can add your own comment, question or observation.

Use Keywords as Hashtags

Within Facebook keywords are known as interests.  Be sure to add the appropriate hastags to your posts.

  1. Your Facebook Insights on your Page
  2. Audience Insights in the Facebook Ads area
  3. Suggested Keywords (in Detailed Targeting)

Click the down arrow at the bottom of the post window in order to schedule your post.

Repeat the process until you have your week’s worth of posts scheduled.

Occasionally you will find posts that you really want to share, but they don’t have a picture or graphic.  In these cases you find a graphic, free or from one of the many sites where you can purchase great graphics.  Next is to create the new post.

  1. Add your graphic
  2. Add the link to the content, let it populate
  3. Remove the link
  4. Add your comments to the post

You may want to check out my previous post-Startling Benefits of Facebook Page Quality Content Curation

If you have a blog you can take 2 or 3 of the links you have shared on Facebook and add them into one blog post. It’s a great way to leverage all the work you have done on your Facebook page.

Need help getting all this done, we’re here to help with a 50% off Special content for Facebook Page.

 

 

 

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Content is the currency of social media and the entire web. It’s one of the major reasons people go to the web; to look things up!¬† Quality content curation can be a lifesaver when you do not have a ton of your own content.

Content curation is the little-known shortcut that lets you catch up and maybe even pass your competition. You can also position yourself as an expert.

So what exactly is content curation?  The process of gathering articles, blog posts, research, information, etc relevant to a particular topic or area of interest.

Easy To Do

Owl Pointing to content creation is easyFind content you believe would be of value to your readers and share it.  Most websites today make it very easy to share their content, it can be as easy as clicking a share button on their website. The challenging piece here is you have to know your subject well in order to weed out the fluff.  If you are knowledgeable in keyword research it can be even easier as you would know the specific phrases and subjects to search.

Once you find these great posts, articles, stories, etc add your thoughts, insight, this is where your value comes into play. This is the secret sauce, where you can make a difference because to your audience your opinion counts. When you add an article to Facebook it can be as simple as asking a question.  EXAMPLE: I recently added an SEO post, I identified one task I wish I had implemented when I first started and one task I was not doing but because it was such a good idea I was going to implement immediately.

Content Curation Engages Your Audience

Using many sources computer, pencil to engage audience

Everyone who comes to any of your online content, be it a blog or any social media profile may not ready to buy from you immediately.¬† It is in our best interest as business owners to nurture relationships.¬† This means we have to provide valuable¬†content that keeps them coming back again and again.¬† I don’t know about you but creating my own content takes time and I¬†have other tasks that prevent me from writing a post every day.

This is one of the main reasons I love content curation is that I can provide information I know my audience is interested in, can use and implement in their business.

Be sure to curate content from a variety of different sources, introduce new sources of information.¬† If you only share from 3 or 4 sources every week your audience will likely lose interest.¬† Quality content curation allows you to be that trusted source, by doing the “legwork” for your audience.

Quality Content Curation Establishes Authority

Your email list becomes more powerful when your connections know you provide valuable content.   The ability to give the content away on a continuous basis is key.

When you discover the little known or up and coming experts in your niche, share their insights and perspectives you are providing your audience with a broad panorama of what is available.

You wade through the quagmire of rehashed content to find powerful tidbits to bring back to your followers. Filter out the noise and link to valuable content your audience can use instead of rewriting the same old tired information.  When you curate content with integrity and honesty Рyou become that trustworthy resource.

Saves Time

Hand inserting clock into piggy bankLike everything else in life when we learn how to do something new it initially takes more time. Quality content curation is the same.¬† You will definitely save time for your audience right from the start.¬† They will not have to plow through everything as you have already done it for them.¬† As you are learning and setting up your “trusted sources” you want to make sure that you save them in a safe place.

It’s frustrating when you know you discovered this great blog that had great content and now you can’t find it.¬† Initially, I just kept a list in a Word doc.¬† Then I upgraded to a special bookmark folder.¬† Both of these methods worked well for a while but they didn’t save me a lot of time.¬† If you decide quality content curation is for you, you may want to invest in a content curation program, there are tons out there, personally, I use Kudani.

Identify Valuable Resources

This can be the most interesting part for you!¬† Here is where you will definitely “wade through the quagmire” because that is what it will take to find¬†abstractly woman using binoculars to find resourcesrelevant content.¬† When you post/share the “same old – same old” on a consistent basis you will become stale to your audience.¬† As you read blog posts in your niche be sure to click on the links embedded in the posts on a regular basis just to see where they take you.¬† In my experience, this is one of the great methods to find the abstractly relevant content.

EXAMPLE: During the research for another blog post I discovered a list of the up and coming social media experts.¬† From that list I took a look at a number of them, starting at the bottom and only names I didn’t recognize.¬† The links to the experts were for their Twitter feeds, I scrolled through a number of feeds. It was awesome to be going down the rabbit hole with purpose. ūüôā¬† As a result, I discovered a new blog with content that is definitely worth sharing.¬†¬†Why Inconsistent Messaging Is Undermining Customer Experience

The other method I use to find the abstractly relevant¬†is all of the sources I check to create each and every one of my blog posts.¬† I keep a list of everything I looked at and read. When required I can then go back and review when I need something that is relevant to that specific topic.¬† All of this valuable information is saved in a folder called “Blog Post Outlines”.

Content curation can be easily implemented check out my previous blog post Content Curation Made Easy, Look Like The Expert

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Apr
25

Content Marketing Strategy

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Do you ever feel frustrated because you just can’t produce enough content to keep all of your social media profiles and blog current?  Check out these great tips and tools we found for you.  I’m sure something will make your content creation easier and more fun!

engaging-instagram-content

As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?

Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today, referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”

Read more: 4 Tips for Engaging Instagram Content [Examples] via Content Marketing Institute

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It’s 5:49 pm on a Tuesday evening. You finish a blog post, hit publish and head to dinner. When you arrive at the office on Wednesday, you eagerly check your metrics only to find that your post barely attracted a handful of visitors. And one of them was your mom.

A frustrating situation for sure, but not unusual. In the crowded and competitive online world, your content doesn’t stand a chance unless you promote it.

Read more: 5 Content Promotion Techniques (and Tools to Help) via Social Media Today

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This, my friend, is one of the greatest examples of content marketing of all time.

I bet that when you hear “content marketing,” you think about blogs, Twitter, Facebook, and viral YouTube videos.

But content marketing been around far longer than the Internet.

Why?

Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.

Read more: Content Marketing Made Simple: A Step-by-Step Guide via Neil Patel

Categories : Content Creation
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I love content curation!  That’s exactly what this post is – content curation.  Now I don’t share just anything, it must be in line with my business.  Would you like it if I started sending you blog posts all about fashion?  Probably Not! ūüôā

With content creation you can add great value because you will be sharing nuggets you have found during your own on-line searches for answers.  It is very likely that your readers would NOT find the same content as you, therefore all this sharing is adding to their new knowledge too.

Read on and discover how you too can use content creation to continously post great articles.

Creating fresh, original content that keeps consumers coming back for more, on a consistent basis, isn’t easy. In fact, it’s incredibly difficult.

According to a recent survey from Content Marketing Trends, more than 53% of marketers don’t have the resources to consistently churn out great content, while a further 40% don’t have the budget to do it.

But there is another way to keep your content process flowing. If you’re unable to push out amazing content every single day (and, really, who has the time?), content curation is the answer.

While it’s important to keep producing original work that reflects your brand vision, you can fill in the gaps by curating content that’s already out there.

Read more: 12 Overlooked But Powerful Content Curation Tools via Social Media Today

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.

Now, we definitely aren’t advocating for smoking cigarettes (or many of Draper’s health choices). But fictional or not, you can’t deny the memorability and catchiness of that tagline.

Read more: Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember via Hubspot

 

Facebook Ads To Drive Leads

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.

The top social media channel that most digital marketers have as their “go to network” is Facebook.

But Facebook ads come in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.

That means you can waste a lot of money fast.

So how are other organisations spending their dollars on social media advertising?

Read more: 3 Examples of High Performing Facebook Ads That Drive Leads and Sales via Jeff Bullas

 

 

Categories : Content Creation
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Want to publish more polished blog posts?

Looking for free or low-budget tools to help?

In this article, you’ll discover three blogging tools that will help you catch typos and improve readability of your blog posts.

Read More: 3 Blogging Tools to Improve Your Content Quality Via Social Media Examiner

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Sometimes you probably won’t be able to avoid a rewrite – maybe you really did get it wrong, and to produce a quality piece of content, you need to start over. And sometimes you didn’t get it wrong but the powers that be are so powerful that you still have to rewrite. Such is the life of a writer.

But depending on the issues being raised with the piece, and your powers of persuasion, you may not have to go that route. Here are a couple of alternative tactics to try.

Read More: 4 Ways to Revise Your Content, as Opposed to Rewriting via Social Media Today

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Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them. No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.

Read More: 8 Incredibly Simple Ways to Get More People to Read Your Content via Copy Blogger

Categories : Content Creation
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