LinkedIn is becoming more and more popular for business people. It is much more business savvy than the other sites and is less social. There are not as many ways to connect with people and share information. With LinkedIn you can meet people and then build the relationship off line or through other sites.

Four tips to assist you in actually building out your brand so that people will find you. And you want to make sure that the right people are finding you.

1. Complete your profile. Now, of all of the platforms, LinkedIn does request the most information, but it is well worth every moment of your time to go in there and complete the profile in its entirety. If it is going to take you some time to get all that information posted be sure to insert a picture as soon as you possibly can.

2. Get your personal URL. LinkedIn allows you to have your personal URL with your own name, and it is a function within LinkedIn, and it’s really easy to do. What it does for you is it shows a little bit more professionalism plus it makes your LinkedIn URL really easy to send out to people or to tell people.

3. Use keywords. If you are operating your own business and using LinkedIn, you want to use the keywords that describe your business. If you are looking for a job on LinkedIn, make sure you use keywords that describe your experience and the type of job you are seeking. Keywords are very important because it’s all searchable and that’s how people will find you.

4. Ask for recommendations. Don’t just go out and blatantly ask anyone and everyone. Be strategic in who you approach for a recommendation. Someone who just says “Oh yeah, Carla’s a good social networker”, might even reflect negatively because it’s so generic. That person doesn’t really know you, doesn’t know your work, therefore it appears they are simply recommending you without any personal experience. You want to make sure that you ask for recommendations from people you know, people you have worked with and or worked for. Ask them to complete recommendations for you on LinkedIn that are personal and actually describe what it is that you do.

So get out there, get all of these four tips underway, on your LinkedIn profile, and you’ll definitely be more easily found.

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With groups, you definitely need to be strategic, so there’s four things I want to share…

1. pick strategically,
2. share information,
3. join the discussion,
4. network.

LinkedIn will only allow you to join 50 groups. Some of those groups are going to require that you be approved to join them, so you will submit your information and then you will get the approval later. Some of them you will be approved to join immediately.

1. Pick Strategically ~ When you are looking through the groups on LinkedIn, look through the topic areas that compliment your business. They don’t necessarily only have to be about your business, but something that compliments it. Where do you some of your customers and clients come from? An example, for me I teach and coach and implement for social media marketing, but I also am a sewer. Therefore I have also joined a couple of groups on LinkedIn that have to do with sewing. I have found customers and clients in the sewing niche. You are going to have to decide how much time you’re going to devote. Take a look at the groups, which ones are going to be the best and don’t join more than you can handle. Be strategic, pick the ones that you believe in the beginning are going to give you the most value for your time.

2. Share Information ~ This information can come from a variety of sources, but you’re going to have common interests with the people in the group, that’s why you join groups. You can share blog posts or you can share articles. If you are a prolific article writer, that would be great, you’ll have tons of things to share. If not, you can also review things that you particularly find interesting and it very likely is that other people in the group will find it interesting as well. And be sure to share things that are directly related to that group. I’m not going to go in to the sewing group and just start immediately blasting out information about social media. I’m going to go in and I’m going to talk about sewing because it is also an interest of mine. I’m going to find out if there are any people in that group who actually have businesses that might benefit from social media. Going in like a bull in a china shop will probably just get you ousted out of the group.

3. Join the discussions ~ Participate in what’s happening in the group, ask questions, post questions in the feed. You can watch for questions, you can put alerts on your computer so that you know when the discussions are happening within each groups. You might be able to answer a bunch of questions. If not, you definitely want to comment and give your opinion. Make sure you are adding value. Don’t go in and say “nice post”. That doesn’t add value. Be sure that you’re adding value, that people are going to want to read your comment and get something from it.

4. Network ~ Get to know the people in each group. Connect with them, send them invites to connect. When you send the invites to people within the group, what you want to do is you also want to personalize them. You want to say that you are both in the same group, maybe perhaps you liked the question they asked or a comment they made, or an answer they gave. Personalize any requests you send to people in the same group as you. LinkedIn groups are a really valuable source of clients, customers or contacts. Whether you end up doing business with them or not, there’s still some awesome people to met in LinkedIn, just go out there and get started.

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LinkedIn, what do you do with it?

Three tips for LinkedIn to get your profile noticed, get more connections and increase your to visibility is to use the question and answer, brain storm and post questions.

When you post questions for people to answer, you’re starting the interaction. Post your questions systematically. You can post questions based on your business or you can post questions based on different topics that you’re interested in. But post your questions systematically. Set up a schedule, when you’re going to ask them, what you’re going to ask them, and know what are you leading people towards. I like to ask social media questions because that is my business. However I am also interested in dogs. I have gone to LinkedIn for dog questions and received some great responses there too!

Brain storm by asking questions on LinkedIn. These don’t have to be questions to entice people into your market funnel. They can be questions that you need answers to. Maybe you’re looking for some help. LinkedIn is a great place to get those kinds of questions answered as well.

You need to be transparent about what it is you’re doing on LinkedIn. Are you looking for customers and clients. Don’t try and pull the wool over people’s eyes. Be transparent. Let them know you have a business, you’re looking for customers and clients. The beauty of LinkedIn is that is the type of people who are on there. They are business people who are looking for answers to their questions and they are looking for customers and clients for their own business. So please, be sure that you are very clear and transparent about your intentions.

You also need to make sure that you network and pay attention to answers. I find excellent ideas for articles based on questions and answers posted in the groups I have joined. You can find people in LinkedIn that are in your area, in your niche, in your specific area of expertise, and then you can find out what people are asking them. Develop the quality answers, create blog posts. You’re going to add your own twist on your own website. They can also be used to write your own articles. They can be used as material that is going to draw people towards you.

Get out there, network, ask those questions, answer questions, be transparent about what you’re doing and make sure that you take advantage of the answers that you’re seeing and that you’re receiving. LinkedIn is a very, very valuable way to find new leads, customers and contacts.

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