Archive for Social Media/Social Marketing
Social media can be a very effective way to promote your content to the right people. There are 100’s of different platforms you can use, be sure to select the ones where your potential customers and clients are present. If you are unsure of this be sure to pay special attention to the second blog post mentioned below. It really is amazing when you first start looking at your stats on the different platforms, a Gold Mine!
You just poured hours into researching, editing and optimizing your latest blog post.
Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less.
The problem oftentimes lies in a lack of a content distribution strategy. Listen–promoting your content isn’t a game of quantity over quality. In fact, you might be shocked at how far you can stretch a single piece of content given the wealth of resources out there.
There’s a reason why principles such as the 80/20 rule are so popular. This concept states that marketers should spend approximately 80% promoting their content and only 20% of that time creating it.
The result? A more efficient use of your time and an increased chance that you score more significant shares.
Read more: 7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post via Sprout Social
We often recommend crafting your social media posts according to your audience.
But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?
Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.
In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Read more: 10 Free Tools to Help You Understand Your Social Media Audience via Buffer Social
What will your next blog post be about?
Do you know what your audience is actually interested in?
Addressing these questions is what sets the successful blogger apart. She’s done her homework and understands who her audience is and what they want to learn about. She’s researched the niche and identified the specific topics and questions that need to be covered in blog articles, and she has mapped out a publishing calendar for herself.
Read more: 3 Innovative New Tools To Discover Promising Blog Topics via The Social Media Hat
This post regarding LinkedIn is by my buddy Melonie Dodaro another local Canadian. Melonie really knows her stuff!! If I want to learn something new about LinkedIn I definitely go to Melonie.
As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to Hubspot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter.
Now you may already know that LinkedIn is the “go to” platform for B2B lead generation and social selling, but perhaps it just hasn’t been working as effectively as it could for you, as you’re likely missing the right overall strategy.
Read more: How to Create a LinkedIn Lead Generation System via Top Dog Social Media by Melonie Dodaro
Want to improve your YouTube video views?
Looking for ways to optimize your YouTube videos?
In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content.
Read more: 3 YouTube Video Optimization Tips for Marketers via Social Media Examiner
A marketing agent or CMO with detailed knowledge of data on his side is a tough act to beat in today’s world – especially if they know inside and out the idea of metrics, and how to follow them.
Today, most know the basics of metric follow: leads and traffic and other such basic metrics. But there are other types, some more advanced and/or niche, which can help your marketing team immensely.
The following content marketing metrics are organized into seven different types.
Read more: 7 Types of Content Marketing Metrics Worth Tracking via Social Media Today
There’s no better way to drive massive traffic to your website than consistently creating amazing content.
Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before.
Everybody is producing content to gain targeted traffic and get their brand known!
So how do you stay ahead of your competition in the content marketing game?
Read more: Tools and Technical Tips for Optimizing your Content Marketing Results via Razor Social
Running a blog requires an insane amount of time.
In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too).
From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.
And the more you learn and grow, the more you have to keep up with — it’s exhausting.
So what if I told you that you can add a squad of tools to your toolbox that will eliminate a ton of time spent on the more tedious aspects of blogging?
These 13 WordPress plugins are like having a full-time employee that shaves hours off of your blogging work week, so you can get back to doing the important things: writing and connecting with your audience.
Read more: 13 WordPress Plugins That’ll Save You a Ton of Time via Smart Blogger
How do you feel when people comment on your social media posts?
A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.
But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.
So how can you minimize the time it takes to engage with your followers and still be authentic at the same time?
In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically.
Read more: How to Engage With Your Social Media Followers Quickly and Authentically via Buffer Social
You want to know whether your blog is doing well, right?
Whether those posts you work so hard on are attracting traffic, and where that traffic is actually coming from?
Whether your last marketing campaign was a smashing success or an unfortunate bomb?
Because if you don’t know whether what you’re doing is working, you’re basically running around blind. And that means you could be wasting valuable time and energy on stuff that just plain ain’t moving the needle.
There’s great news, though …
If you install Google Analytics on your blog, you’ll never have to wonder how your blog is doing again.
Read more: How to Add Google Analytics to WordPress in 5 Minutes or Less via Smart Blogger
They say a craftsman is only as clever as his tools, and we believe that harnessing the power of digital marketing is much easier when you have the right tools at your disposal.
To help with this, we’ve curated a listing of four of our favorite Google Chrome extensions which can make life easier – particularly for busy business owners handling their own digital marketing.
If you don’t have them already, download these free tools – we’re sure you’ll love them as much as we do.
Read more: 4 Google Chrome Extensions to Help Boost Your Digital Marketing Efforts via Social Media Today
Want to get more out of your Instagram bio link?
Do you wish you could share multiple links via Instagram?
In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio.
Read more: 3 Tools That Increase Your Instagram Bio Links via Social Media Examiner
Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority for many.
Putting aside or even worse, completely leaving out social media in your CRM strategy can have serious repercussions on your brand. An exceptional brand experience is what gets consumers to refer to others and ultimately come back again. And anything negative in that journey will certainly come back to haunt your bottom line.
Social media CRM tools make it possible to track, benchmark and engage with customers across social platforms to provide better experiences. While your business might have CRM tools for other areas of your marketing department, you cannot leave out social media.
That’s why we’re here to show you the five ways your brand can improve your CRM strategy with social media:
Read more: 5 Ways to Improve Your CRM Strategy With Social Media via Sprout Social
How Sharing Content Gets You More Visibility and Sales
September 13, 2017 by Melonie Dodaro
I’m sure you’ve often heard, content is king. But does that mean that you have to write everything you share? There isn’t enough hours in the day for that!
Content marketing’s role in the continued growth and development of your business cannot be overstated. However, unless you are running a news agency, it is unreasonable to expect that you would be producing nearly all of the content you share on a daily basis.
Doing that would not be productive in the greater scheme of things (as it would prevent you from focusing on other critical parts of your operations). It would also be unrealistic to assume that this can even be done in the first place.
Lastly, because creating original content 100% of the time is likely to make you stick to the same, tried and tested types and methods, it creates a bubble that stops you from seeing what other kinds of content you should be producing for your audience.
This is where content curation comes in. Simply put, content curation involves going through relevant content online that would be of interest to your target audience, then making a list of items and corresponding links that you can share with your social media followers.
The benefit of content curation is twofold: Not only does it keep your online presence fresh by giving you new things to share, but it also provides you with some valuable insight on the topics that are worth writing about.
Read more: How Sharing Content Gets You More Visibility and Sales via Top Dog Social Media
We all want our content to reach more people, and to also live on, and keep bringing visitors to our site long after we’ve published it. Most brands do the basics, they publish a blog and cross-promote articles on social media. Some brands take it further, by publishing directly on social platforms like LinkedIn’s publishing platform or connecting their blog to Facebook Instant Articles. Companies who are serious about driving leads and winning customers online have adopted an inbound marketing strategy that drives traffic, captures leads, and moves those leads down their funnel using lead magnets and calls-to-action on their website, and blog.
We’ve found, however, that most companies aren’t using some of the best content promotion techniques available to them, even though they’re free. We think they’re so valuable, that we add these sites, tools, and strategies to the content strategy we create for all of our clients.
In this post, we’ll share seven easy and free ways to get more traffic.
Read more: 7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren’t) via Social Media Today