Archive for Social Media/Social Marketing

How to Make Your Social Media Content More Accessible

As many people in the United States have shifted to remote work and remote learning in light of the global pandemic, internet accessibility is more important than ever. 53% of Americans go as far as to say that the internet is an “essential” service during this time. Additionally, social media usage has increased significantly as well. Twitter alone saw a 24% increase in daily active users in the first quarter of 2020 compared to the same period last year. This includes official government accounts that are increasingly using social media to announce guidelines in the time of Coronavirus virtually. For instance, the CDC’s Twitter account has grown to 2.9 Million followers as of July 2020.

Typically when we discuss accessibility concerns as digital marketers, we are referring to accessible website guidelines. This has been an area of focus for Portent for a while now, and recently we have been encouraging our clients to consider accessibility in their social media strategy as well. Social media platforms are still playing catch-up when it comes to accessibility features (including a lack of options for advertisers), but we have determined there are three key areas that businesses can immediately address.

ALT Text

At Portent, we talk about ALT attributes with our clients regularly. ALT text is read by screen readers in place of images, or displayed in place of images when the file is not loaded. ALT text on social media is similar, but executed on each platform vs. on-site. Most platforms have automatic ALT text functionality, but because it is written by AI, there are instances where the automatic ALT text does not accurately convey the meaning or emotion in the image. Also important to note, ALT text should not be confused with the link description, which is a standard field in most social media posts.

To ensure that your images are described appropriately to your entire audience, we recommend manually updating the ALT Text as part of your standard deployment process.

You can find the instructions for adding ALT text to each platform here:

Video Captions

Captions for social media videos have been a best practice for a few years, as more and more users engage with social media content with the sound off. Additionally, including captions ensures that those with accessibility concerns can consume the content as well. We always recommend including captions on both organic and paid videos.

via How to Make Your Social Media Content More Accessible


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Social media can be a very effective way to promote your content to the right people.  There are 100’s of different platforms you can use, be sure to select the ones where your potential customers and clients are present.  If you are unsure of this be sure to pay special attention to the second blog post mentioned below. It really is amazing when you first start looking at your stats on the different platforms, a Gold Mine!

7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post

You just poured hours into researching, editing and optimizing your latest blog post.

Now what?

Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less.


The problem oftentimes lies in a lack of a content distribution strategy. Listen–promoting your content isn’t a game of quantity over quality. In fact, you might be shocked at how far you can stretch a single piece of content given the wealth of resources out there.

There’s a reason why principles such as the 80/20 rule are so popular. This concept states that marketers should spend approximately 80% promoting their content and only 20% of that time creating it.

The result? A more efficient use of your time and an increased chance that you score more significant shares.

Read more: 7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post via Sprout Social

How to Find Out Who's Your Social Media Audience on All Major Social Networks

We often recommend crafting your social media posts according to your audience.

But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Read more: 10 Free Tools to Help You Understand Your Social Media Audience via Buffer Social

3 Innovative New Tools To Discover Promising Blog Topics

What will your next blog post be about?

Do you know what your audience is actually interested in?

Addressing these questions is what sets the successful blogger apart. She’s done her homework and understands who her audience is and what they want to learn about. She’s researched the niche and identified the specific topics and questions that need to be covered in blog articles, and she has mapped out a publishing calendar for herself.

Read more: 3 Innovative New Tools To Discover Promising Blog Topics via The Social Media Hat

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This post regarding LinkedIn is by my buddy Melonie Dodaro another local Canadian.  Melonie really knows her stuff!!  If I want to learn something new about LinkedIn I definitely go to Melonie.

linkedin lead generation

As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to Hubspot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter.

Now you may already know that LinkedIn is the “go to” platform for B2B lead generation and social selling, but perhaps it just hasn’t been working as effectively as it could for you, as you’re likely missing the right overall strategy.

Read more: How to Create a LinkedIn Lead Generation System via Top Dog Social Media by Melonie Dodaro

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Want to improve your YouTube video views?

Looking for ways to optimize your YouTube videos?

In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content.

Read more: 3 YouTube Video Optimization Tips for Marketers via Social Media Examiner

A marketing agent or CMO with detailed knowledge of data on his side is a tough act to beat in today’s world – especially if they know inside and out the idea of metrics, and how to follow them.

Today, most know the basics of metric follow: leads and traffic and other such basic metrics. But there are other types, some more advanced and/or niche, which can help your marketing team immensely.

The following content marketing metrics are organized into seven different types.

Read more: 7 Types of Content Marketing Metrics Worth Tracking via Social Media Today



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Marketing Tips & Tools

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There’s no better way to drive massive traffic to your website than consistently creating amazing content.

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before.

Everybody is producing content to gain targeted traffic and get their brand known!

So how do you stay ahead of your competition in the content marketing game?

Read more: Tools and Technical Tips for Optimizing your Content Marketing Results via Razor Social

13 WordPress Plugins That’ll Save You a Ton of Time

Running a blog requires an insane amount of time.

In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too).

From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.

And the more you learn and grow, the more you have to keep up with — it’s exhausting.

So what if I told you that you can add a squad of tools to your toolbox that will eliminate a ton of time spent on the more tedious aspects of blogging?

These 13 WordPress plugins are like having a full-time employee that shaves hours off of your blogging work week, so you can get back to doing the important things: writing and connecting with your audience.

Read more: 13 WordPress Plugins That’ll Save You a Ton of Time via Smart Blogger

How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts?
Awesome, right?

A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time?

In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically.

Read more: How to Engage With Your Social Media Followers Quickly and Authentically via Buffer Social


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How to Add Google Analytics to WordPress in 5 Minutes or Less

You want to know whether your blog is doing well, right?

Whether those posts you work so hard on are attracting traffic, and where that traffic is actually coming from?

Whether your last marketing campaign was a smashing success or an unfortunate bomb?

Because if you don’t know whether what you’re doing is working, you’re basically running around blind. And that means you could be wasting valuable time and energy on stuff that just plain ain’t moving the needle.

There’s great news, though …

If you install Google Analytics on your blog, you’ll never have to wonder how your blog is doing again.

Read more: How to Add Google Analytics to WordPress in 5 Minutes or Less via Smart Blogger

4 Google Chrome Extensions to Help Boost Your Digital Marketing Efforts | Social Media Today

They say a craftsman is only as clever as his tools, and we believe that harnessing the power of digital marketing is much easier when you have the right tools at your disposal.

To help with this, we’ve curated a listing of four of our favorite Google Chrome extensions which can make life easier – particularly for busy business owners handling their own digital marketing.

If you don’t have them already, download these free tools – we’re sure you’ll love them as much as we do.

Read more: 4 Google Chrome Extensions to Help Boost Your Digital Marketing Efforts via Social Media Today

Linktree uses your Instagram handle for consistent branding.

Want to get more out of your Instagram bio link?

Do you wish you could share multiple links via Instagram?

In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio.

Read more: 3 Tools That Increase Your Instagram Bio Links via Social Media Examiner

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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World (Paperback)

Twitter For Dummies (Paperback)

Facebook Marketing For Dummies (Paperback)