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8 Techniques to Try When You’re in a Sales Slump

8 Techniques to Try When You're in a Sales Slump

Working in sales can be fast-paced, exciting, and rewarding. However, when you aren’t armed with the right sales techniques, it can also be stressful. If you’re not performing or bringing your business many sales, you aren’t showing your company your true worth. If you’re currently experiencing a sales slump, here are a few tactics to try to get back on track.

#1. Sales tracking technology

Something as simple as a sales tracking Excel spreadsheet could be the answer to your sales woes. Sometimes, not having the tracking technology you need to chase leads and plug gaps can lead you down a dangerous road of dwindling sales and drying up leads.

By using a program or piece of software that tracks your performance, you can gain insight into what’s working and what isn’t. As you can also highlight problems and enjoy clear reports on who you have and haven’t contacted, you may be in a much better position to refresh your approach and try again.

#2. Learn who your customers are

To make a successful sale of a product or service, large or small, it helps to know who your customers are inside and out. Knowing your general target market is enough for small sales, but large-quantity purchases need much more.

When you’re trying to sell an expensive product or an ongoing service, your research needs to be more in-depth. This can be particularly true if you’re targeting a business in a B2B sale. In that case, learning everything about them may enable you to switch up your sales techniques to lure them in for a closer look.

For example, find out who their competitors are, their strengths, weaknesses, and what they hope to achieve. You can store all of this information inside a spreadsheet for easy access. Your ultimate goal might be to identify their biggest problems and solve them with your product or service.

#3. Know your sales pitch

A potential customer can easily pick up on uncertainty in a sales pitch. It may simply be a case of not practicing enough, but your wavering can come off as a lack of confidence in yourself and your product.

Dedicate time to brainstorming what you want to say and how you want to say it. Prepare a script, and prepare answers to questions your potential new client might ask. The more you know about what you are selling, the easier it might be to confidently answer any questions a customer might throw your way.

#4. Don’t overwhelm your customers

You might be enthusiastic and passionate about your product, but try not to overwhelm people when you’re trying to sell it to them. Focus on the problems they’re having, and note particular features your product or service has that could solve them.

With this approach, less is more. Don’t run through every single specification or feature, but separate them into categories. For example, instead of listing all the features your software has, you can open discussions by saying it boasts many time-saving features. You then have an opening to elaborate on that since many people can relate to never having enough time.

Trying not to overwhelm your customer with product options is essential. A visitor to your car yard might be interested in purchasing a car, but being shown dozens of options might lead to confusion.

Instead, find out what features they require and what their daily needs are, and describe your solution to those needs.

#5. Be honest and ethical

When sales have been slumping, and you’re desperate to boost your numbers, it can be tempting to throw out all the stops and talk up your product or service to the point where the facts are no longer accurate.

You may be able to offer a standout product, but keep your honesty and ethics intact. If you overpromise and under-deliver, you’ll end up with a dissatisfied customer who ends up going to your competition instead.

Honesty and ethics are important throughout the entire sales process, including once you have them on board as a customer. If you don’t have the answers to all their questions, tell them you don’t know and attempt to find out the information they need. The more honest you are, the more respected you can be in your sales field.

#6. Be yourself

You might think you need to change yourself to sell a product or service to a client, but that’s not the case at all. Take note of your body language and oral language in discussions with friends, then try to maintain that language when meeting with your next client. While you don’t want to be too familiar with someone you’ve never met before, your warmth and authenticity will get your sale over the line.

#7. Be generous

Be generous with your time and product offerings, and you may find yourself with a new customer quicker than ever before. Sometimes, customers just want to know that they are getting value for money and that you’re going to take the time to help them reach a decision. No one ever wants to feel rushed into deciding, nor do they like feeling as if you’re not giving them the best deal you possibly could.

Spend time before meeting with a potential client to learn about the margins of your products and your absolute bottom dollar. It also doesn’t hurt to allocate plenty of time to big business clients and even invite them out to lunch on your company’s dime if it’s going to strengthen your sales opportunities.

#8. Take note of what isn’t working

For you to be experiencing a sales slump, you may have noticed that something’s not working. See if you can identify what it is and change it.

After you’ve left an unsuccessful sales pitch, play the events in your head and see if anything sticks out to you. You may know your potential customer was in the market to buy, and believe you had the right product. Therefore, it could be something you said or how you presented yourself. Next time, try a different approach, and you may identify a critical change that makes all the difference.

via 8 Techniques to Try When You’re in a Sales Slump

 

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10 Types of Visual Content On Instagram That Get Shared Like Crazy

10-types-of-visual-content-on-instagram-that-get-shared-like-crazy Our attention spans are diminishing.

We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort.

It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity. They are visual, and have a unique way of delivering a complex message all within a few seconds.

The more reliant the world becomes on these visual social media platforms, the more pressure there is for digital entrepreneurs like you and I to adapt quickly and find ways to engage our audience. Because engagement is a scarce resource, you now have to earn it.

Some of you may see this as a direct challenge to the way you currently understand social media marketing and engagement. But for others, those of you ready to move fast, it’s a huge opportunity to capture a new and highly engaged group of people.

If you’re ready to take a few risks and diversify your digital strategy, Instagram is a great place to start.

Instagram has over 500 million monthly active users, and it’s growing every day. I like to think of it as the younger, more visual version of Twitter, where engagement is still flourishing (not on the decline).

TIP: If you are too busy, you can always hire an expert or a freelancer on Fiverr.

Using time-saving tools to schedule your Instagram content

Before we take a look at the type of visual content that will get you shares and exposure on Instagram, there is a few things you need to understand about delivering an effective Instagram posting schedule.

Just like any other social media platform, your Instagram audience wants consistency. Consistency in your posting schedule, and consistency in the quality of your content.

The easiest way to create a consistent stream of quality social media content is by using social media scheduling tools.

Until now I found it hard to deliver on these desires, with only a select few social media tools integrating with Instagram and allowing you to pre-set your sharing calendar.

Then I discovered Onlypult.

Onlypult is the perfect tool to accompany your Instagram strategy.

It lets you:

  • Post visual content straight to your Instagram account

onlypult-schedule

  • Pre-plan a posting schedule that is optimized to increase engagement on Instagram

onlypult-2

  • Write and remove Instagram comments, right from their interface
  • Track important analytics that you can use to improve your strategy

onlypult-analytics

  • Bulk upload photos, potentially saving you hours of time

As I said, great visual content is only the starting point for an effective Instagram strategy. You need to be consistently present, day after day, week after week. Onlypult helps you do that without spending your whole life on Instagram.

Get their 7-day free trial by going here.

Ok, so now you’ve got a tool to pre-schedule your Instagram posts… What type of visual content gets shared the most?

Let’s take a closer look.

1. Inspirational quotes

There is something about quotes that get people excited. They give them that warm, fuzzy feeling inside that inspires them to take action and kick start their dreams.

Inspirational quotes are especially good if you operate in the entrepreneurial space like Foundr Magazine.

Here is an example of them using this tactic on Instagram with some great engagement:

A photo posted by Young Entrepreneur Magazine (@foundr) on

2. Human faces

Human faces create a personal connection to your brand and tap into people’s emotions.

In fact, photos showing faces get 38% more likes than photos without faces…

That stat alone should be enough evidence for you to leverage this tactic when trying to boost engagement on your Instagram account.

Coca-Cola have used the “Human Face” tactic in their marketing campaigns for decades, and Instagram is no different:

A photo posted by Coca-Cola (@cocacola) on

3. Landscapes and scenery

A well taken photo of a beautiful scene or landscape is sure to catch the eye of someone scrolling through their Instagram feed.

The good news is that even if your business has very little to do with the outdoors, you can still connect with your customer’s feelings and hobbies in a landscape photo.

Modcloth have done a great job of capturing the essence of this concept in the photo below:

A photo posted by ModCloth (@modcloth) on

Here is another example of a scenic photo with some impressive engagement, that was posted using Onlypult:

A photo posted by Louis Cole (@funforlouis) on

4. Food

Great looking food is something we can all relate to, so it’s no surprise that it is one of the top performers when it comes to visual content on Instagram.

There are even whole accounts dedicated to the art of food, like Beautiful Cuisines who has over 1 million followers:

A photo posted by BEAUTIFUL CUISINES (@beautifulcuisines) on

5. Historical photos

Historical photos create a feeling of nostalgia, helping us reflect on past generations and sparking emotions that are buried deep within our subconscious.

Mike Tyson does a great job of using historical photos to promote his products on Instagram using Onlypult:

A photo posted by Mike Tyson (@miketyson) on

The Boss Hunting brand uses this tactic to emotionally transport their audience back in time:

A photo posted by Boss Hunting (@bhofficial) on

6. User-generated content

When it comes to user-generated content, GoPro is King.

GoPro users essentially do their marketing for them, with amazing photos and videos taken in extreme situations all over the world.

The GoPro team makes the most of it by curating the best of the best on their Instagram account:

A photo posted by gopro (@gopro) on

7. Animals

Do you ever wonder why jumping cat videos get shared like crazy on just about any social platform?

The world is full of animal lovers, and visual content that taps into that raw emotion can go viral in a heartbeat.

National Geographic have one of the most successful Instagram accounts in the world, and a majority of their most engaged content is of high-quality animal photos. Like this one:

A photo posted by National Geographic (@natgeo) on

8. Behind-the-scenes

People like to do business with people, not brands.

That’s why it’s more important than ever to create a human connection with your customers. Showing them glimpses of your staff, and the things that go on behind-the-scenes is one really effective way of doing so.

Below is a locker room photo taken by the Golden State Warriors that was shared using Onlypult:

A photo posted by Golden State Warriors (@warriors) on

Another example below is of Gap showing off their clothing designers to the world:

A photo posted by Gap (@gap) on

9. Real-time trends

They may not have a long shelf life, but jumping onto newsworthy stories or real-time trends can be a great way to boost engagement on Instagram.

For example, #pokemongo has over 7 million Instagram posts…

Here is one user who used that trend to their advantage to get over 6,000 likes and 120+ comments:

A photo posted by Pokemon & Art (@slimdarkrai) on

10. Video stories

Video is the new black. Facebook has started giving video priority in a user’s newsfeed, Periscope, Vine and Snapchat are gaining massive user numbers, and videos on Instagram attract a lot of attention.

This short video from Birchbox has amassed over 42,000 views, which is quite amazing for an Instagram account that is getting only about 1,500 likes for most of their photos.

A video posted by birchbox (@birchbox) on

Wrap

Instagram presents a growing opportunity for you to engage with your ideal audience.

But there is no perfect way to master an Instagram strategy and tap into the visual senses of today’s social media world.

To make a splash you really need to have a diverse strategy, one that leverages a mix of several of these types of visual content. You also need to maintain consistency with that mix of content. Because without consistency, your engagement will dwindle.

via 10 Types of Visual Content On Instagram That Get Shared Like Crazy

 

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10 Viral Social Media Campaigns You Can Learn From

10 Viral Social Media Campaigns You Can Learn From

In a world with 7.9 billion people, 4.48 billion have social media accounts. That means more than half of the world is using social media. Making it one of the most powerful marketing tools in the age of digital media.

According to statistics, an average user currently spends more than two hours each day on social media. Obviously, many people hang out on social media longer than that. It’s no wonder then that marketers are constantly on the lookout for the next big social media campaign ideas.

But while many brands are still having a hard time breaking through social media, some have already launched phenomenal campaigns that catapulted them into the spotlight. Not only did their sales increase, but these campaigns also made their brands more visible and recognizable.

So if you’re still racking your brains for the best social media strategy, here are ten phenomenal social media campaigns you can learn from.

1. #DistanceDance

Company: Procter and Gamble

Platform: TikTok

What They Did

https://www.tiktok.com/@charlidamelio/video/6807971434959310085?lang=en

The whole campaign started as a result of a series of phone calls. Ohio Governor Mike DeWine called P&G CEO David Tylor to discuss his concern about the youngsters not following social distancing in his state.

The phone calls eventually reached Debby Reiner, the President for Global Clients at Grey Worldwide, a partner branding agency of P&G.

The next 24 hours saw the brainstorming of an absolutely brilliant social media campaign called #DistanceDance. To kick-start the campaign, the agency hired the most popular TikToker Charli D’Amelio to do a video challenge.

Charli initiated the campaign with her first distance dance video that garnered 8 billion views in a week. It also inspired youngsters on TikTok to stay home and do their own #DistanceDance video. The first week ended with about 1.7 million imitation dances from every kind of social media user.

When the challenge went viral, P&G used the hashtag to start a fundraiser for the populations hit hard by the pandemic.

What We Can Learn From It

P&G showed how an organization can achieve its brand awareness goals while keeping up with its corporate social responsibility.

2. Dear Kitten

Company: Friskies (in collaboration with Buzzfeed)

Platform: YouTube

What They Did

Friskies did a video campaign in collaboration with Buzzfeed in 2013. The video has more than 32 million views on YouTube to date, and it proved to be one of the most successful social media campaigns.

The concept was simple. The video shows two cats, an old cat, and a young kitten. The old cat advises the little kitten in a human voice.

The catchy and funny script hooked the audience to the video, and Friskies and Buzzfeed used this campaign to create a viral video series after that.

What We Can Learn From It

The video series proved that funny content hooks audiences better than any other type of content.

3. #WhatsYourName

Company: Starbucks

Platform: Facebook, Instagram, Twitter, YouTube

What They Did

Starbucks UK partnered with an organization named Mermaid to show support for the gender non-conforming youth and transgender community. Together, they created a TV commercial that shows the struggle of a transgender teen called Jemma.

But the highlight of this brilliantly poignant ad was when Jemma uses the name ‘James’ when ordering coffee at Starbucks.

The campaign aligned two concepts. One is the support for the transgender community. The other is the familiar experience of ordering coffee at Starbucks and having your name written on the cup.

After the TVC, Starbucks created a social media campaign with the hashtag #WhatsYourName.

People used the hashtag to post their pictures with a Mermaid tail cookie to show support for the Mermaid community. That hashtag also worked as a fundraiser for the organization.

What We Can Learn From It

Marketers need to keep tabs on the current social issues and use their platform to help break taboos.

4. #ShotOniPhone

Company: Apple

Platform: Instagram

What They Did

Instagram

In March 2015, Apple promoted the hashtag #ShotOniPhone on Instagram. Six years later, the campaign is still going on and has generated over 21.9 million posts to date.

Through the hashtag, Apple has encouraged its users to share their photos and other user-generated content. It is a smart way to build brand awareness through the existing customer base without paying anything to them.

What We Can Learn From It

User-generated content can be a powerful tool to engage your target audience.

5. #MoonPieToTheMoon2024

Company: MoonPie

Platform: Twitter

What They Did

Put-A-M00nPie-On-The-Moon

MoonPie has made us laugh out loud a lot of times thanks to its hilarious Twitter antics. But recently, it caught the attention of NASA executives by launching an interestingly innovative ad. They directly addressed NASA to take their MoonPie to the moon, stating ten funny reasons for it.

The ad became viral through the hashtag #MoonPieToTheMoon2024 when all MoonPie supporters kept sharing it to support the cause. The trend was even backed by an actual petition on Change.org that got almost 5000 signatures.

Judging by how the campaign is going, there’s a big chance we’ll get to see an astronaut munching on a MoonPie while landing on the moon.

What We Can Learn From It

Companies can build interesting narratives around current events and use them to create a unique brand voice.

6. Sleep Channel

Company: Casper

Platform: Spotify and YouTube

What They Did

Casper

Casper, a popular mattress brand made a unique sleep audio playlist they called the “Sleep Channel”. Hosted on Spotify and YouTube, the playlist features relaxing tunes that can help lull the listener to sleep. Casper then advertised it on other social media platforms such as Facebook, Twitter, and Instagram.

Considering that they sell mattresses, the campaign was a stroke of brilliance. It quickly became phenomenal and elevated the brand from a mere mattress manufacturer to a sleep company.

What We Can Learn From It

Giving your audience a unique, out-of-the-box experience can give you an edge over your competitors.

7. #BigGameColorCommentary

Company: Pantone

Platform: Twitter

What They Did

Pantone

Pantone, a color company that deals mainly with graphics, took advantage of the Superbowl to launch a brilliant social media campaign.

The campaign came about when two Superbowl teams (Kansas City Chiefs and San Francisco 49ers) were both wearing red uniforms, albeit with different shades. To clear the confusion, Pantone tweeted an image that shows the Pantone colors of both team’s uniforms.

Pantone then followed it up by promoting the #BigGameColorCommentary. Using this hashtag, they shared their views about all the colors they encountered during play. The company even posted commentary on the brands that put their ads on the game.

Since it’s the Superbowl, the campaign became a trending topic on Twitter which led to increased brand visibility for Pantone.

What We Can Learn From It

Marketers need to learn how to effectively incorporate big events into their social media strategies without losing their brand voice.

8. #ShowUs

Company: Dove in partnership with Getty Images

Platform: Instagram

What They Did

Instagram-Showus

Dove is a beauty brand that, for the past few years, has promoted originality and inclusivity for all women. To showcase its brand values, the company started a campaign with the hashtag #ShowUs.

This campaign’s idea revolves around user-generated content shared on social media that encourages body positivity.

To date, the hashtag has gathered more than 650,000 raw, unedited photographs of women.

What We Can Learn From It

Promoting brand values can stir up loyalty among your customers. If your customer’s values coincide with your brand’s values, they are most likely to stick with the brand.

9. #OptOutside

Company: REI

Platform: Instagram

What They Did

Instagram-Optoutside

REI is a recreational equipment company that stood against the frenzy that came with Black Friday sales. The company promoted the hashtag #OptOutside by announcing that they will be closed on Black Friday.

The hashtag quickly went viral and now has more than 17 million Instagram posts.

The idea behind the campaign was to curb the consumerism that Black Friday instigates in the minds of consumers through FOMO.

Using the hashtag, they encouraged people to go outdoors instead of fighting their way into a shopping mall. This, obviously, resonated with a lot of people who think that mindless shopping is not a great way to spend the holiday.

What We Can Learn From It

Companies should stand for what they believe in, even if they may not agree with popular opinion.

10. #CouldUseABeer

Company: Coors Light

Platform: Twitter

What They Did

America-Could-Use-A-Beer

Coors Light started the hashtag #CouldUseABeer to cheer up Americans during quarantine. Everyone who retweeted the hashtag received a pack of six beers. When the campaign ended, Coors was able to give away a total of 500,000 beers.

The campaign was inspired by another giveaway that Coors Light did for a quarantined 93-year-old woman who went viral when she put up an “I need more beer” sign on her window.

What We Can Learn From It

There are actually two things we can learn from this campaign. One is that giveaways are a brilliant way to gain brand recognition. Another is that marketers should keep track of what’s trending on social media and use it to their advantage.

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6 Things You Must Do To Offer Frictionless Free Trials

6 Things You Must Do To Offer Frictionless Free Trials

C&C Customer Experience (CX) Series

A goal of any online conversion event is to provide a frictionless process to get the conversion. Whether it is a lead magnet, trial, demo, subscription, or transaction, everyone benefits by eliminating every possible point of friction. That’s what good customer experience, (CX) is all about. Why then are so many conversion events fraught with unnecessary friction and barriers to conversion?

We recently addressed a particular use-case scenario from two different clients—the Free Trial with a required credit card to access the free trial. In both cases, their web traffic analytics clearly illustrated the crushing effect that roadblock had on free trial sign-ups. And worse, these were largely B2B business models not typically accustomed to that requirement.

 

“If it’s a free trial,

why do I have to provide my credit card number?”

 

There are three common reasons a business will charge for a free trial, and they’re all bad:

 

  1. The credit card requirement is an intentional pre-qualifier to ensure the prospect is qualified and serious.
  2. The credit card will be auto-charged at the end of the trial period, in the hopes of a less-than-transparent transaction or subscription being consummated (even if this is not the intent, expect your prospect will assume it is!).
  3. There is a technology limitation preventing a time- or feature-limited trial period, thus using a delayed auto-billing circumvents the limitation, sort of.

 

The Six Things You Must Do To Make Free Trials Frictionless

Regardless of the underlying reason for the requirement (more on this below), there are six things you must do to remove some of that decision friction. Because if you don’t, you’ve lost the prospect and wasted all the time and money expended to get the prospect that far down the funnel.

1. Be upfront about it; don’t hide the fact until the point of sign-up

In the worst examples we saw, the credit card requirement was sprung as a surprise at the point of trial sign-up! Yes, right there on the form page for the FREE TRIAL! The obvious question anyone would ask is, “If it is a free trial why do I have to provide my credit card number?”

2. Explain the value proposition, in advance

Before someone will pull the trigger on any trial, they must believe it will be worth their while. If that decision is further roadblocked by any additional barrier, they have to believe it will really, really be worth their while! If you haven’t told the story, laid out the compelling reasons and benefits to the prospect of how this trial will solve their problem, boost sales, or benefit their life in some way, don’t expect the conversion. There is an art to this kind of story-telling and it begins long before the sigh-up form. When done correctly, the prospect will be eager to take the next step and sign-up.

“This example checks off items 1,2,3,4 and 6 in our Must Do checklist. The 5th item, the Alternate Payment Options, can easily be added or included in the text link pop-up, “Why is a credit card required.”

3. Explain why and how the credit will or will not be charged

Once you’ve smacked them in the face with the credit card requirement, be clear how, when and how much they will be charged. Be clear on how the prospect can avoid the charge at all. Make that message stand out; use a graphic or some other visual disruptor to set the correct expectation and make it visible. Repeat that message in the FAQs and any other place within the buying journey where the roadblock presents itself.

4. Explain how to cancel during a trial period

If your trial offering is set up to auto-charge the prospect after some trigger point (sessions used, days elapsed, records accessed, etc.) be equally clear on how much longer the free trial is in effect. If the user is logged in to an account during the trial, have that messaging prominent on each page, “You Have XX left of your Free Trial.” And a path to continue, cancel, or other engagement option like, “Speak to Our Customer Success Team.”

5. Provide an alternate payment option

In B2B settings it may be uncommon or not feasible for a qualified prospect to use a company-issued credit card. That prospect may also be hesitant or unwilling to use a personal one. This is an opportunity! Include a link or button that reads, “No Credit Card? Alternate Ways to Start Your Trial.” 

Follow-up on that CTA with a phone number, form submit, or specifics on other payment options like a company purchase order. (We’ve seen “free Trial” offers over $1,000 requiring a credit card, so a P.O. may be viable or even necessary.) If no other payment option exists, fine. Still use this CTA as a way to continue the dialog and further qualify that prospect. What if this prospect represents a sizable piece of new business? Wouldn’t your sales rep want to know about that and perhaps grant the free trial access anyway? Don’t allow your website to make that decision. Make it a dialogue.

6. Provide alternate exit paths 

Never allow that credit card requirement to end the customer journey. Provide one or more alternate next steps to keep the prospect engaged: “Not ready for a no-risk trial yet? Download this _______ to learn more about how [your brand] can solve your problem.”, “Talk to a specialist.”, “Sign up for the free webinar (Really, no credit card required, we promise.).”

Provide easy detours and ways around the roadblock to allow your prospect to continue their decision journey at their level of comfort. Include in those alternate CTAs an email capture mechanism so you can nurture your prospect to consider the free trial in the future.

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The 6 Best eCommerce Website Builders in 2021

The 6 Best eCommerce Website Builders in 2021

Long gone are the days when you had to pay thousands of dollars for a web developer to get an eCommerce site up and running.

There are now dozens of eCommerce website builders with beautiful templates, easy-to-use editors, and helpful marketing tools.

The website builder ecosystem has come along in leaps and bounds over recent years, with new players popping up and big brands doubling down on a space that is growing in popularity.

You can develop a professional-looking and well-optimized website with very minimal design experience.

The trouble is, there are so many website builders available, it’s hard to know which one is the best for you. In this article, I’ll list the 6 best eCommerce website builders on the market and give you an insight into which one is most suitable for your situation.

Let’s jump in!

#1. BigCommerce (Recommended)

BigCommerce

BigCommerce is a one-stop shop for online store owners and our number one pick as an eCommerce website builder. On top of its easy-to-use and highly functional site builder, BigCommerce acts as a web host and marketing engine, too.

One of BigCommerce’s top-selling points is its flexibility. What you’ll find as we make our way through this list is that most site builders have limitations in terms of site design – meaning you could end up with a very similar-looking site to your competitors. BigCommerce enables you to differentiate your site with a more open and flexible solution.

Here are a few more of its key features:

  • Drag and drop visual editor – Easily create site pages without technical experience.
  • Customizable URLs – Don’t get stuck with a store builder generic URL for your website.
  • No transaction fees – Pay a subscription rather than a fee every time you make a sale. This is particularly important as you scale up.
  • Product variations – Add over 600 products to your store.
  • Sell to businesses – Use its B2B functions to ramp up your wholesale business.
  • Multi-currency – Sell to a global audience with over 100 supported currencies.
  • Increase conversions – Access 70+ native coupon promotions, send customizable abandoned cart emails, and have blazing fast site speeds using Google Cloud Platform infrastructure.
  • Integrate with other platforms – BigCommerce integrates with WordPress, Amazon Multi Channel Fulfillment, and more.

All in all, BigCommerce provides a feature-rich eCommerce site builder that will scale with your business. It’s the best solution for a high volume of products.

If, however, you’re building a blog or have a lot of non-product pages, then you may want to check out the other builders on this list.

Try BigCommerce Here.

#2. Squarespace

Squarespace

If design is your thing, then Squarespace won’t disappoint. It’s extremely easy to use and its template library is stunning. While BigCommerce focuses on the nuts and bolts of running an eCommerce site, Squarespace is all about branding and how it looks.

While Squarespace can be used to build eCommerce websites, it’s most popular with designers and creatives looking to launch portfolio websites.

Here are some of Squarespace’s features for eCommerce:

  • Templates specific for eCommerce – Created by world-class designers.
  • Built-in store functionality – Add products, services, subscriptions, or digital content and collect payments on your website.
  • Smartphone app – To manage your store on-the-run, track inventory, and connect with customers.
  • Marketing tools – Built in email marketing and SEO tools to expand the reach of your store.

You can get started with Squarespace on a 14-day trial to see if it’s right for you.

Try Squarespace Here.

#3. Zyro

Zyro

Getting an eCommerce store up and running is super-easy with Zyro. In fact, I’d almost say it’s the easiest process of any builders on this list.

While Zyro doesn’t have all the bells and whistles of BigCommerce, it’s perfectly adequate for launching an online store and is very affordable. Just be aware that you’ll run into some limitations with functionality and may need to upgrade if your store grows.

Some of Zyro’s notable eCommerce features include:

  • Multi-platform selling – Set up your store on Facebook, Instagram, and Amazon.
  • Ready-to-go templates – The Zyro online store templates are pre-built and easy to use, but don’t have a ton of flexibility.
  • Money-back guarantee – Try out Zyro for 30 days and if you’re not happy, get your money back.
  • Smart automation – For shipping and delivery updates.

If you’re launching a basic online store with only a single or small group of products, then Zyro could be the builder for you. While it’s simple, it looks nice and functions smoothly.

Try Zyro Here.

#4. Duda

Duda

For the most part, Duda gets the job done. It has a clear interface, mobile optimization, and even comes with an option for a free site. Much like Zyro, you can launch a store with Duda in a fairly pain-free manner.

Where Duda falls behind is with its limited eCommerce templates (only three) and integrations.

In saying that, here are a few of Duda’s best eCommerce features:

  • Flexible finance options – You can use 40+ payment gateways and Duda takes 0% commission on all sales.
  • Omni-channel – Automatically sync your products with multiple platforms including eBay, Facebook, and Amazon.
  • Convenient shipping costs – Get real-time shipping quotes from leading carriers such as UPS and FedEx.

Try Duda Here.

#5. Shopify

Shopify

Out of the box, Shopify offers a powerful website builder with a strong reputation and long list of features. It has a library of professionally designed eCommerce templates, a 14-day free trial, and functionality to build out an entire website – with product pages, a blog, and more.

A key area where Shopify falls behind our top recommendation, BigCommerce, is with the user experience of the site builder. Even though it has tons of customization options and apps – the site editor is a little clunky in my opinion.

Some interesting eCommerce features with Shopify include:

  • Custom domains – You can host your site elsewhere but still use a unique domain name.
  • Marketing tools – Optimize your site for SEO, run ad campaigns, and analyze reports all from the Shopify dashboard.
  • Sell offline – There is a Shopify point-of-sale app you can use to manage sales at a physical store or marketplace.
  • Mobile app – The Shopify mobile app lets you manage inventory, track orders, and stay on top of your business.

Shopify is a widely used eCommerce website builder that won’t let you down.

Try Shopify Here.

#6. Wix

Wix

If you’re looking for a free website builder with tons of features, Wix might be a good place to start. It has paid plans, of course, but its free starter pack is one of the best options available.

The Wix editor is beautifully designed, it has over 500 eCommerce site templates categorized by industry, and an extensive app market that requires no coding skills to increase the functionality of your site.

Here are some of Wix’s best eCommerce features:

  • Simple set up – You can be up and running with a Wix-built store in seven easy steps.
  • Source dropshipping suppliers – Expand your range of products by searching the Modalyst marketplace which easily integrates with Wix.
  • Critical business insights – Wix has an integrated analytics dashboard that helps you track and analyze your sales.
  • Automated promotion – Access a new audience with automated Facebook and Instagram advertising or increase conversions with built-in email campaigns.

Without a doubt, you can build the eCommerce site of your dreams using Wix, but it’s not the simplest site builder on this list and lacks in some other areas. Yes, the drag-and-drop editor is intuitive but when it comes to advanced eCommerce features, Wix simply can’t compete with BigCommerce.

via The 6 Best eCommerce Website Builders in 2021

 

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