Creating Thumb-stopping Stories Ads on Facebook and Instagram
By
Businesses have been shifting their advertising budget from Facebook and Instagram feed ads to Facebook and Instagram Stories ads due to the lower costs and better results they see with Stories ads.
Simon Lejeune, head of user acquisition at flight-booking app Hopper, told Marketing Land that they shifted 50 percent of their Instagram ads budget to Instagram Stories ads “when we realized installs were cheaper on Instagram Stories, but also that users coming from that placement were converting almost three times better than users coming from the Facebook News Feed.”
We saw similar results when we use Instagram Stories ads to promote our blog posts and podcast. Our Instagram Stories ads cost just $0.06 per click when our Facebook feed ads usually cost around $0.30 – $0.60 per click.
We would love to help you take advantage of both Facebook and Instagram Stories ads. Here’s our guide to creating thumb-stopping Stories ads.
Read more: How to Create Facebook and Instagram Stories Ads That Get You Results via Buffer Social
If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop motion and more!
I I know you will love using these tools for creating great visuals for your business. Each of these tools is fabulous for non-designers, most are free to get started, and all of them are easy to use!
Ready? Let’s jump in!
Read more: 9 Best Instagram Tools For Visual Storytelling via Socially Sorted
Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?
In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.
Read more: How to Write Effective Facebook Sponsored Posts via Social Media Examiner
