Facebook Ads Strategy Creation

Looking for ways to optimize your Facebook ads to acquire more customers? Wondering how to scale campaigns that are working well?

In this article, you’ll discover four ways to reduce your customer acquisition costs when scaling your campaigns.

Read more: 4 Ways to Reduce Customer Acquisition Costs With Facebook Ads via Social Media Examiner

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount.

In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.

Read more: Facebook advertising cost: Everything you need to optimize your ROI via Sprout Social

Facebook ad targeting changes are coming soon with the removal of Partner Categories. What does this mean and who is affected?

Facebook announced in March 2018 that the 3rd party targeting data would be removed due to the privacy concerns that were introduced with the Cambridge Analytica scandal. The 6-month “wind down” period of this change is currently in process and will likely be finished in September and October.

You may already be seeing these changes in the current ads you are running. In this article I’ll talk about what types of keywords are affected and how to adjust your Facebook Ads strategy.

Read more: Facebook Ad Targeting Changes – How to Adjust Your Strategy via Andrea Vahl