Helpful Email Management Tips

Are you looking for some new creative ways to boost email subscribers this year? Want to get more conversions on your blog posts?

Many people use the size of an email list to determine how successful a blog or a business really is. Because your social media traffic may decline over time and Google may lower your search rankings, but your email list is a source that will remain unchanged.

So, whether you’re just starting a blog or looking for ways to boost your email list, here are some of the lesser-known email marketing strategies you can use to effectively convert visitors into subscribers.

Read more: How to Turn Visitors into Email Subscribers with These 5 Tips via Razor Social

Email marketers, listen up: If you’re looking for new ways to enhance your email program in 2018, check out this list of six tips compiled by the team at email marketing platform Emma.

You’ve probably implemented some of these tips already, like avoiding the spam folder by always getting permission before you send email and setting clear expectations from the onset. According to the graphic, 69% of email recipients who report messages as spam do so based solely on the subject line, so be sure to always think about using the clearest subject lines you can.

The infographic also points out that 86% of consumers say personalization plays a role in their purchase decisions, so don’t be afraid to go beyond a simple email greetings in your efforts to personalize communications.

If you’re feeling brave this year, also consider trying new technologies. If you’re not sending automated messages, that technique can be a simple place to start. Or if you’ve yet to implement a marketing automation tool, 2018 may be the time to explore how technology can help you grow your email program.

See all six tips to help your email program succeed; just tap or click below to view a larger version of the infographic:

Read more: Six Essential Email Marketing Tips [Infographic] via Marketing Profs

We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at each and the most relevant takeaways from each report, as they pertain to you and your business. Presumptuous of us? Nah. We know how marketers—and their extended teams—tend to think about such things.

You can access the full reports from the Litmus 2018 State of Email and the Campaign Monitor 2018 Email Predictions.

What makes this mash-up so interesting is that one is based on a great deal of quantifiable backward-looking data, and the other is based on predictions from a number of experts in the field. Does the analytical data support the forward-looking recommendations? Read on.

Read more: 8 Takeaways and Predictions from the Latest Email Marketing Research via Convince and Convert