How the Instagram Algorithm WorksBy
If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop.
Instagram’s own press release talked about favoring the moments you care about most, much like how Facebook’s algorithm operates.
So how does your brand stay present in users’ feeds without having to rely on ads? Luckily, there are some work arounds to get your Instagram posts visible.
Here are 14 ways you can make the Instagram algorithm work in your favor:
Read more: 14 Ways to Outsmart the Instagram Algorithm via Sprout Social
There has long been theories and speculations about how the Instagram algorithm works. Unfortunately, Instagram did very little to publicly explain how the algorithm works – until now. Instagram just recently invited a number of journalists to find out how exactly how it all works.
Instagram shared that they use THREE major factors to determine how content is ranked in each individual user’s feed.
Read more: Instagram Confirms How the Instagram Algorithm Works via Jenns Trends
Instagram’s goal is to monetize! Now you might think this is obvious or wonder how changing the algorithm does this, so let me explain. Instagram is a business and must make money, so how do they make money? By remaining one of the most important forms of social media. And how do they do so? By keeping users on their app as long as possible. How do they keep their users on Instagram? They don’t! We do! Because of this, Instagram favors accounts who can keep their followers as active and engaged as possible!
Below are the easiest ways to keep your audience engaged:
Read more: How To Beat The 2018 Instagram Algorithm via The Lovely Escapist