How to Measure Social Media Marketing More Effectively


What website analysis tools do you use for tracking your website performance?

Every so often we need to step back to review our website to see how it is performing and what improvements we can make.

Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them.

Read more: Website Analysis and Website Analysis Tools: 7 Powerful and Free Tools via Razor Social

10 metrics to track when analyzing your social media marketing, example of SEMRush brand monitoring tool

Do you know if your social media marketing is working? Wondering how best to report on your efforts?

In this article, you’ll discover 10 metrics worth tracking for your next marketing report.

Read more: 10 Metrics to Track When Analyzing Your Social Media Marketing via Social Media Examiner

How to Measure Your Social Media Performance

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised?

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement.

So how do you get started? What data should you track? Which metrics truly matter? What goals should you set?

I’ve broken down 8 steps to help you measure each aspect of your social media performance.

Read more: How to Measure Your Social Media Performance via Rebekah Radice

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